With less than a week to spare, Ryan's itinerary was quite intense, and after a TV interview, he returned to the film industry to participate in the first U.S.-China Film Summit.

This forum has been in preparation for more than a year, and it was also led by Ryan, but the shrewd Hollywood will not miss this further development. In addition to Disney, the other five traditional forces have also made a lot of efforts.

Ryan was accompanied by Wang Zhongjun to participate in this forum, the first session by the Zhong. The Chinese side will host the event, and next year it will go to Los Angeles, and if it can be continued, it will be held in this way in the future.

Originally, after Ryan sat down, he saw that those famous directors and stars in his previous life were still a little interested, but this interest quickly disappeared, and he never expressed any opinion from beginning to end, except for a few routine words.

The reason is very simple, the organizers actually made this non-governmental professional forum a pure hodgepodge, and these are not enough, they even charge admission fees!

Whether it is a person in the film industry or a peripheral industry, as long as they spend $200, they can buy tickets to the forum, and the tickets for the dinner after the forum are sold by them for $3,000!

After the forum, Ryan unceremoniously rejected the organizers. Invitation to the dinner of the National Film Association.

What are you kidding, these guys are just crazy about money, can't it be that the so-called 'special fund for film development', which has a 5% box office commission for each movie, has not fed them?

Maybe it's convention, but Ryan wouldn't be stupid enough to be someone else's tool for money.

He didn't expect that the first session of the Sino-US Film Summit Forum, which he had promoted with all his might, would become such a messy and confusing thing.

Back at the hotel, Ryan threw such trivial things behind him, and besides, even in North America, this is not uncommon.

Middle. The country's film industry is in turmoil. Before Hollywood developed, it also went through a chaotic phase.

Compared with these, Ryan thinks more about how to get more benefits.

In this day and age, the North American box office of many Hollywood commercial blockbusters only accounts for about one-third of its global box office, and the North American market is relatively saturated, so the international market will be the main growth space in the future. The huge potential of the domestic market is the main reason why Hollywood is looking for cooperation.

Although Ryan is gone, Disney and other Hollywood companies will also attend the party, for the simple reason that capital will never go against interests.

And in . The country's film industry also needs Hollywood.

Hollywood needs in. national market. Middle. The Chinese film industry needs Hollywood talents and technology, and the future of such cooperation will bring benefits to both sides. If the Chinese film market rises from a relatively low level to a relatively high level, then Hollywood will get more commercial benefits from the cooperation between the two sides.

Because Ryan originally united many media groups to jointly exert pressure and other aspects, the WTO agreement between China and the United States on the film industry has changed a lot compared with previous generations.

Currently, Hollywood movies are in. There are three main ways in the domestic market, one is to import account-sharing films, Hollywood's account sharing ratio is 20 percent, but there is only an annual import quota of 20 account films and 14 special account films.

The second is the imported buyout piece. That is, China Film buys out the screening rights of the film from Hollywood studios at a fixed price, and Hollywood manufacturers do not participate. The national box office is shared.

The third is Sino-US co-productions, which can be made in this way. Domestic films also enjoy about 43% of the box office share ratio.

At the previous Sino-US Film Summit Forum. The mountain carving of China Film Group specifically mentioned the co-production model between China and Hollywood, but Hollywood studios, including Ryan, did not have much interest in it.

It's not ten years from now. The conditions for co-productions are far from ripe.

Although there are many things that Hollywood does not see, relatively speaking, North America has a very complete entertainment law and professional lawyers, pre-sales in overseas markets, third-party completion guarantees, and production process requirements. There are also various trade unions and legal safeguards, most of which have very clear relevant laws or industry regulations.

And now in the . The Chinese film industry does not have so many links, although the cost is relatively low, but it also means a huge risk.

What's more, in 2004, a certain bureau had just promulgated the "Regulations on the Administration of Sino-Foreign Co-production of Films", in which the conditions for co-production were extremely harsh, such as the need to hire Chinese main creative personnel, and required at least one-third of the main actors to be Chinese actors, filming in China, and so on.

This is definitely not acceptable to the current mainstream Hollywood studios.

Although this method is unacceptable, Ryan knows that there is a shortcut to take, that is, to give priority to introduction, after all, there are so many import quotas here every year.

So how can we prioritize introduction?

Then include as much as you can in the film. With the national element in it, the film cannot meet the strict standards of co-production, but it is considering this way, and this kind of film is likely to be introduced first.

For example, "Transformers", which is being filmed, in addition to the actress surnamed Gao who played some of the supporting roles, will also be in Los Angeles. Filmed in the national city, showing some Chinese culture, although there will not be much, but the film, like the Harry Potter series with Chinese actors, was listed as a priority by China Film Group as early as last year.

It may not be obvious now, but in a few years, Hollywood will become very sensitive to China and will systematically study the needs of the Chinese market to understand what Chinese want to see.

Because he had to go south to Shanghai to participate in the groundbreaking ceremony of Disneyland and sign a cooperation agreement with Oriental Entertainment Media Group on behalf of Disney, Ryan only had the last day left on his trip in Beijing. Beijing Film Academy, participate in the last activity here.

Like most celebrities from North America visiting China, Ryan was invited to speak, but chose his current industry.

As with most of these high-profile presentations, Ryan's agent had communicated with the university authorities beforehand, and he had only come to China as a businessman and film practitioner to make the presentation so that he would not get too involved in political issues, and he believed that the Chinese university could restrain the selected students who participated in the presentation.

It was only before entering the auditorium that Ryan discovered that it was Chen Jiazheng who temporarily acted as the host.

"Chen, why are you here?" With the passage of time and distance, the connection between the two sides is not as close as it used to be.

"There was no chance of picking up the guide." Chen Jiazheng quickly whispered a few words, "So, I chose to be a teacher." ”

Reality is always helpless, Ryan also knows this, and didn't say much, as a group of people walked into the auditorium and sat on the big stage.

The scene erupted in warm applause, Chen Jiazheng slapped the microphone, and when the voice fell, he said, "Today we invited Ryan, a famous Hollywood movie star, producer and chairman of the Walt Disney Group? Mr. Jenkins! ”

"Ryan, please!"

"I can speak Chinese fluently."

Picking up the topic, Ryan stood up and looked below, the huge auditorium was full, although he couldn't estimate the number of people, but it was definitely full of all the seats, "I believe this is more conducive to communication between us." ”

The students below erupted in good-natured laughter, followed by a round of applause.

"Dear Teachers and Students......"

The applause gradually died down, and Ryan went straight to the point, "I feel very honored to receive an honorary doctorate from this world-class film and television school. ”

Just before entering the auditorium, Ryan accepted an honorary doctorate from the university, which is the first honorary degree he has received, and those schools in North America are simply too stingy in this regard, such as his alma mater, the USC Film School, and so far he is only a well-known alumnus and ordinary graduate.

"It's a prestigious school with a long history, and it's a place where many famous filmmakers have been born."

Anyway, there is no charge for polite words, and it can further shorten the distance between Disney and China, Ryan naturally said without pressure, "The topic I am talking about today is definitely related to the film industry." ”

Loud applause rang out again, and Ryan stood on the podium, without any manuscript at all, and continued, "Actually, this is what I do best. ”

"Frankly speaking, I really hope that I will always be a student of film school, I can always be engaged in this industry, I can make different movies, experience different characters, go to different places in the world, experience different stories, I hope to use movies to learn about life, but also to learn myself, making movies is actually a continuous learning process."

"But making a film is like doing any other job, there are successes and failures, and everyone doesn't want to fail or the work they are involved in, right?"

So, what type of film is now dominating the production and sales of turtles in Hollywood? Disney! That's right, it's Disney! ”

Ryan didn't let the people below think, and said directly, "2004 has just passed, and many numbers have not been fully counted, but I can tell you that six of the top ten highest-grossing movies in the United States last year were Disney films, and "The Hunger Games" also set a pre-sale record at the North American box office. ”

"Maybe you don't have an intuitive impression of that." Ryan took a few steps and sat back in his chair, "X-Men, Mr. and Mrs. Smith, Pirates of the Caribbean 2, Harry Potter and the Goblet of Fire, these are all films produced by Disney and its subsidiaries. ”

"Why did Disney's films succeed?" (To be continued......)