Although Xu Nuo's "Little Bird" is a hot seller, more than 8 million copies have been sold in less than five months, and it is just around the corner to break a thousand days, but if you talk about it in detail, Xu Nuo is not a popular singer.

Although her debut album has sold more than many popular singers' most popular albums, this is only a small probability event, she is still just a newcomer, and she is not worth much, so if her debut album adopts a low-cost and people-friendly strategy, there is nothing to criticize.

If other companies think that Xu Nuo sells cheap albums, it is cheap or something, let them say it's okay, it doesn't matter, as long as you have the confidence to make high-quality music, others can say whatever they like, Du Xinghe doesn't care, he firmly believes that Xu Nuo also has this kind of domineering, no matter what, she is also his woman, and this bearing is still there.

If other companies think that Cloud World is breaking the rules of the market by doing this, they can also sell CDs cheaply. If they can also save a lot of money on original content like Cloud World, then Du Xinghe would be happy to see other companies sell CDs at affordable prices.

The cultural and entertainment industry in this plane can be regarded as a profiteering industry, especially the record industry, which is much less difficult and less expensive than the film industry, but the profit ratio is much higher than that of the film industry. This is mainly because of the high price of CDs.

Although the people in this plane are generally relatively wealthy, there are still middle and lower poor people, even if they love music, they can only listen to the radio to satisfy their hunger, and even if they have a little money to buy CDs, they can only buy a few favorite ones. They can't buy CDs from all their favorite singers and listen to them.

If the price of CDs is reduced from the most common 50 yuan to 15 or 20 yuan, then more people can hear the original music, and many people's lives may become colorful because of this change.

The more Du Xinghe longed for it, the more he felt that this was a feasible plan, but this plan also had a lot of drawbacks, which were summed up in one word, that is: money.

The record industry in this plane is actually very developed, and the cost of a complete CD is no more than 3 yuan, and the package is one. The channel costs two to five dollars. Taken together, the cost of a CD from the factory to the table is only 6 to 10 yuan, and the retail price is 15 to 20 yuan. There is still a profit. But. This is much less than the price of 50 yuan.

Because of the cost. Only when the sales of low-priced records (15 yuan) reach four or even five times the sales of regular-priced records (50 yuan) can the net income be roughly equal.

From a normal point of view, the sales of low-priced records are hindered by the popularity of singers. It is impossible to reach 5 times the price of the regular record.

To give a simple example, for example, the little king-level singer Gao Yilin, a regular-priced record can sell for 10 million, if he sells a low-priced record, it is impossible to sell 4,000 or even 50 million copies, even the singer Andy Cheung has never sold such exaggerated sales.

And like ordinary little singers, such as Zhai Xiaofeng in the past, a regular-priced record sold less than 1 million copies, but after changing to a low price, it is almost impossible for his records to sell 4 or 5 million copies, because it is impossible to achieve such sales by relying on his fame.

If you change to selling records at low prices, the revenue of the record company will definitely be damaged, and the revenue of the record store with distributors at all levels and the sales terminal will decline.

This creates a vicious cycle in which distributors and point-of-sale record stores do not actively promote records in the cloud world, or even only buy a small number of low-priced records to sell. After all, such an album is really not profitable for them.

Just like the low-priced albums of those unknown artists on the market now, record stores rarely stock them, and they rarely recommend them to fans in the most direct sales link, making the sales of these low-priced records very poor.

If the low-priced records produced by Cloud World are also boycotted by distributors at all levels, then the problem is big, the record store does not buy or only buys a small amount of goods, and fans want to buy but can't buy it, and over time they don't want to buy it. As a result, the revenue of the cloud world will be greatly reduced, and the relationship with distributors at all levels may deteriorate. Just like those small record companies that release low-priced albums, it may not be long before they are eliminated from the market.

This, of course, is the most extreme of cases.

If the quality of the album is excellent, just like the level of "Lemon-tree (Collection)", even if the sales commission to the distributor is very small, but the amount of travel is huge, then the distributor and the terminal record store are also willing to buy a large number of goods, after all, as long as the goods flow quickly, the funds can be recovered immediately, and they will also have relatively rich income.

"Lemon-tree (Selected Collection)" can get the full support of distributors at all levels, and it is also related to the influence of Chinese entertainment. Those distributors don't dare to offend a predator-level record company like Guoyu.

If it is replaced by Red Rock to push, "Lemon-tree (Anthology)" will not necessarily get good support for low-priced albums that break the laws of the market.

Xu Nuo's next album "Crazy for Love", Du Xinghe has already given the distribution rights to Luo Haichao, and it will definitely be released by Hongyan, and I don't know what the result will be, whether the distributor treats this album like "Lemon-tree (Collection)".

It's a pity that Yiyan's "Flower Heart" has already set a price of 50 and left the factory, and Guoyu and distributors at all levels have also signed sales agreements, so the price can no longer be changed.

If "Flower Heart" had been set at a people-friendly price earlier, it would have a better practical effect, and it is likely to sell out like "Lemon-tree (Selected Collection)", after all, it was an album promoted by Xiao Tianlang's team.

Now I can only set the first real yàn album as Xu Nuo's "Crazy for Love".

Fortunately, Hongyan has been busy adding icing on the cake to "Mandarin Duck Butterfly Dream" recently, and has not yet talked with Cloud World about the publicity and distribution of "Crazy for Love".

Du Xinghe decided to convey the low-price strategy of "Crazy for Love" to his planning team tomorrow, and let the planning team communicate with Hongyan and work out a set of strategies to promote the price of the people.

Low-price sales, in fact, are the most affecting on revenue for publicity and distribution agencies like Hongyan, so this time to promote "Crazy for Love", Du Xinghe decided to cooperate with Hongyan in the way of cooperation with National Entertainment, that is, to pay for the promotion of "Crazy for Love", don't want Hongyan to advance money to promote, Hongyan doesn't have to pay a penny, all publicity and distribution costs are borne by Cloud World, and it is okay to give Hongyan a generous publicity fee, and then the sales of "Crazy for Love" will no longer be Redyan. Because even if you divide it, you can't divide it much, and the profit of low-priced records is not much. Looking back, he told Luo Haichao his thoughts, and Luo Haichao should be able to understand his approach.

"Crazy for Love" is scheduled to be released on May 20th, and by the beginning of May, Cloud World should be able to rely on "Mandarin Duck Butterfly Dream", "Little Bird", "Lemon-tree (Selected Collection)", and Yiyan's "Flower Heart" to accumulate more than 40 million capital, and it should be relatively easy to move 15 million to 20 million publicity and distribution costs for "Crazy for Love".

Today's cloud world, although it is not a predator-level record company, or even a medium-level record company, but due to the very small number of singers in the company, there is basically only one album at the same time, and all the resources are poured on this album, and this kind of support is no worse than that of predator-level companies.

If "Crazy for Love" is good on the way of low price and close to the people, then Du Xinghe is thinking that all the albums produced by Cloud World in the future, except for special albums like Fang Yajun, will implement a low-price and people-friendly strategy, so as to inject a super strong agent into the market!

No matter which industry it is, the person who ultimately leads the industry to revolution = life must be the pioneer who has the courage to break the rules of the market, although this pioneer is very likely to fail on the battlefield, but if you don't try, you will never be able to achieve the success of revolution = life.

With the qualifications of the cloud world, if you work hard in the record circle, you don't know how many years it will take to reach the four predators of that level, so after Du Xinghe entered the circle, what he wanted was to rely on the Internet tide to give the record industry a chance to reshuffle and turn the tide.

Now there is another opportunity to lead the low-price revolution in the record industry, and he naturally has to practice it without hesitation.

In fact, no matter what kind of change, the core theme behind it is to benefit fans.

Only when the real parents of the record industry - the fans - can the record company get the greatest support and success.

Looking at the brilliant results of "Lemon-tree (Selected Collection)" on the sales report in his hand, Du Xinghe decided that Cloud World would set a precedent for low prices, take the edge of the sword, benefit the people, and strive to become a landmark industry pioneer!

"Huh...... ...... Smack......"

Just when Du Xinghe was excitedly sketching out the future vision, the double-tube lights in his office suddenly "banged" twice, and then went out with a "pop"!

The windows were closed, the curtains were hung, the starlight could not come in, and after the lights went out, Du Xinghe's office fell into inky darkness.

Du Xinghe shuddered coldly at such a change, he had just watched a very exciting horror movie in the cinema before.

There is a scene in that movie that is very similar to what Du Xinghe experienced at the moment, that is, the office lights of a supporting role suddenly went out, and then a female ghost in white clothes helped the supporting character's shoulder from behind, and the supporting actor trembled and turned his head to look at it - a bloody mouth bit his eye!

With the picture from the movie in his mind, Du Xinghe suddenly became nervous, because he sensitively heard a limping footstep in the corridor! (To be continued......)