In the market, few first-line singers will sell albums at a price of 15 yuan, even if it is a single album, the price of 15 yuan is low.

Usually, only singers who are not popular will have a low-price strategy to promote the record, but even so, fans still don't buy the singer they don't like, which forms a vicious circle, that is, the lower the price of the record, the worse the general sales of the record.

For example, the singer Andy Cheung, after entering the peak, the price of the record has always started at 70 yuan, and the retail price of several commemorative albums has even been directly reduced to 100 yuan. And the more expensive the record, the more enthusiastic fans are to buy it. This phenomenon is the same as that of the Chinese people in the previous plane, that is, when buying things, they always only buy up, not down.

However, the two low-priced albums linked to Cloud World, Xu Nuo's "Little Bird" and Chen Huilun's "Lemon-tree (Selected Collection)", have achieved unexpected hot results, which has surprised many industry insiders.

There are many people in the industry who know why Chen Huilun ordered such a low price to compromise, but there are also many people who don't know why Chen Huilun did this, and people who don't know the reason have a bad impression of Chen Huilun when they see Chen Huilun selling his records so "cheaply". Some people even suspect that Guoyu is pricing Chen Huilun so "cheaply" that they are going to give up Chen Huilun, and many people are gloating at the beginning.

Including Fu Xiaotian and others in the era, seeing that Chen Huilun's new album is not promoted, nor advertised, and the price is so low, plus they understand the background of Chen Huilun's last album stranding. They all decided that Guoyu was going to treat Chen Huilun coldly, and they all looked at Chen Huilun's album with a schadenfreude mentality.

But 12 days have passed, and Chen Huilun's album has sold such a blockbuster, which has made many people begin to reflect on whether the low-price dumping strategy of first-line stars is also a good marketing and operation.

This time, Chen Huilun's "Lemon-tree (Selected Collection)" was all planned by Xiao Tianlang's studio. In other words, such a strategy was formulated by Xiao Tianlang, a super producer, which made many people in the industry begin to be impressed.

Du Xinghe saw that this "Lemon-tree (Collection)" sold so exaggeratedly, and he also began to think about the pricing of the album.

Last year, Xu Nuo's "Little Bird" was sold at a low price. Probably not convincing yet. After all, it's a single album, and the price of 15 yuan is not a low-price strategy in the true sense.

This time, Chen Huilun's "Lemon-tree (Selected Collection)" is an outright low-price strategy.

A popular singer releases an album. Almost no one has ever resorted to a low-price strategy like Lemon-tree. In a sense. "Lemon-tree (Selected Collection)" set a precedent for the low-price strategy of popular stars.

This kind of practice of breaking the rules of the industry must be despised by most people, but it is often such behavior. It can open up a new pattern.

Just imagine, if "Lemon-tree (Selected Collection)" is sold at a retail price of 50 yuan, it is impossible to sell the current results.

In 12 days, "Lemon-tree (Collection)" sold 1.11 million copies, which is a result that Chen Huilun has never released in the previous nine albums.

Why this situation has occurred is definitely worth pondering.

It's not that there are no low-priced albums on the market, but they are all albums by unknown artists who don't sell well, and even if such albums are distributed for free, fans may not necessarily receive them. And Chen Huilun, as a quasi-diva-level star, uses low prices to "dump" records, which means differently.

Before, there may be fans who are not very keen on Chen Huilun's music, but they can listen to it, and even love it, but they are not so loving that they have to buy her albums, so they generally don't buy Chen Huilun's albums.

And now, after the appearance of "Lemon-tree (Selected Collection)", the price is only 15 yuan, and several of Chen Huilun's former golden songs have been gathered, which makes most fans who have not bought Chen Huilun's album but have heard Chen Huilun's songs have the motivation to buy. 15 yuan, eat one less rice bowl, take a taxi one less, or even drink two fewer bottles of drinks, you can squeeze it out, and use this 15 yuan to buy a record of a quasi-diva-level singer, which is definitely a temptation.

You know,This plane piracy is almost non-existent,Very few people can buy pirated disks,Computers are not so popular,If you don't buy genuine records,Ordinary people want to listen to the songs of their favorite singers,You can only record the singer's songs on the radio into tapes,This sound quality will be greatly reduced,It's too far worse than the sound quality of CDs。

Therefore, if fans in this plane have a song they like to listen to, most of them will buy albums to support it, because listening to genuine CDs can give them the most wonderful listening enjoyment.

A record of the level of "Lemon-tree (Selected Collection)", which should definitely be a record with a starting price of 50 yuan, is now only selling for 15 yuan, which has captured the wallets of many fans at once.

What's more, the two versions of "Lemon-tree", the title song in this "Lemon-tree (Selected Collection)", are still the kind of good songs that people never get tired of listening to.

It is estimated that Chen Huilun's single album of "Lemon-tree" can be sold out at a price of 15 yuan, and the collection comes with so many golden songs, how can it not be a hot seller?

In the case of a popular singer like Chen Huilun, a thinker, who set a precedent for low prices, Du Xinghe suddenly thought of Fang Yajun's album a few months later.

After hibernating for so long, if Fang Yajun's super-grade double-disc compilation is set at a price that is close to the people, will it cause a huge sensation?

If Fang Yajun's album is priced at 15 yuan, or even doubled by 30 yuan, it is estimated that it can cause the effect of several times the sales volume.

However, after careful consideration, Fang Yajun's new album is set at a low price, and there are many drawbacks.

First of all, too low pricing will affect Fang Yajun's status in the music industry.

There is no first-line popular singer in the music industry who will devalue himself and use low prices to rush sales. Chen Huilun is a special situation this time, she is forced to adopt this strategy, if there is a next album, she will definitely not sell it at such a low price.

Fang Yajun has been dormant for eight years, and now she is coming back to the music scene, although in the eyes of some people, she is still a super diva-level existence, but in the eyes of another large number of people, Fang Yajun may be an outdated star, after all, she has not appeared for so long, even if she is a big name, she has long been forgotten. Even some student fans may not have heard Fang Yajun's songs. If the comeback debut album is set at a staggering low price, it will definitely make many people doubt Fang Yajun's status. If such a phenomenon is caused, it will be too much to lose.

In addition, if the album is priced too low, the sales share will drop significantly, and this decline may be more drastic than the increase in sales. For Fang Yajun's new album, there is no cost to make Fang Yun World, and Fang Yajun is not short of money for this album, it doesn't matter if you make more or less, but Hongyan can't.

Fang Yajun's first comeback album, the contract stipulates that Hongyan's publicity and distribution costs will be more than 50 million, Hongyan really spent a lot of money to publicize, and they are under great pressure and risk. If the album price is too low and the cost recovery is too slow, it will have a big impact on Hongyan's operation.

Thinking about it comprehensively, Du Xinghe feels that Fang Yajun's album should not eat low-priced and people-friendly crabs, her album brings together a large number of classics, plus people who like Fang Yajun have been waiting for eight years, they have been waiting for crazy, the album is priced at 100 yuan, it is very likely to be a hot seller, there is no need to make a low-price gimmick.

However, the hot sale of "Lemon-tree (Selected Collection)" still made Du Xinghe feel that the price of the album was cheaper and more affordable, which was very beneficial to seize the market.

The cost of making zuò albums in Cloud World is not high, and the largest songwriting royalties in the production fee are not paid, it is all up to him to do it alone, and the arranging team has him in charge, and the price will not be too high. There is also a fixed company team doing the recording and post-production, and the cost is not high.

In comprehensive comparison, the cost of records produced by Cloud World is much lower than that produced by those large companies, and there is a basis for achieving people-friendly pricing.

Although the promotion and distribution of the singers in the cloud world in the future will be borne by the cloud world itself, which is more expensive than making zuò, as long as the volume rushes up, they can still make objective profits by selling CDs at low prices.

As long as the quality of the music is excellent, low-priced CDs will not make fans look at them differently, and high-quality music is sold at an affordable price, which can make people who love music enjoy benefits.

The more Du Xinghe thinks about this, the more reliable it becomes, the golden sign of the cloud world is shaped by high-quality music, if such high-quality music is labeled as low-cost and close to the people, it will definitely get the full support of the majority of fans!

In the future, no matter who the singer of the cloud world will release a record, on the shelves of the record store, as long as the fans see the iconic cloud LOGO of the cloud world, out of habit, they may not hesitate to pay for it, even if it is not his or her favorite singer, the temptation of low prices, and the high-quality golden sign of the cloud world will prompt them to buy this behavior.

In this way, all singers in the cloud world will benefit.

"That's it!"

Du Xinghe patted his thigh excitedly and decided to use the next album of Cloud World, that is, Xu Nuo's "Crazy for Love" numbered YSJ0004 to implement Yàn's low-cost and people-friendly strategy. (To be continued......)