"Hey! I know that after we take this winery, we will definitely not lose money, but how to run it, I really don't know anything! ”

Comrade Lao Li said while driving the car that he had just taken the driver's license recently, and with the difference in identity and status, as well as vision, he and his mother Zhang Shu have also been enriching themselves.

On the one hand, through Aunt Anna's introduction, Li Yifan also saw that his father and mother had recently bought a lot of books, and they had also enrolled in several local university classes to learn about business operation and management.

For these changes in his father and mother, he sees it in his eyes and is happy in his heart, his parents have such an end of not admitting defeat, and he still has such a competitive interest at this age, which makes him feel more gratified.

But Bijing Rome was not built overnight, although they are also growing step by step, but they still can't keep up with the speed of their business expansion, saying that the management of this winery, they are really a bit blind.

"Hey! Dad, look at what you said, how did Liu Taizu establish the Han Dynasty back then? Even he himself said that he was not as good as Han Xin in terms of leading troops, and he was not as good as Xiao He in terms of management, but he was able to establish the Han dynasty? It is because he knows and understands how to use, we really don't know how to make wine, but as long as we find a counterpart to be able to control this winery, then it will be over, as long as we grasp the procurement and production links to ensure the quality of our products, and the rest of the sales, what else do we have to worry about? ”

Li Yifan's words made Li Liqiang nod frequently.

Indeed, what the son said makes sense, as long as he finds the right management, he really has an inexplicable confidence in the rest of the sales.

His confidence mainly comes from two aspects, on the one hand, some of the methods of concocting medicinal liquor recorded in the recipe left by his ancestors, and on the other hand, he is really not worried about sales.

Speaking of the secret recipe of this concocted medicinal liquor, he has studied a lot recently, and has experimented with several kinds, the effect is very good, the secret recipe of the concocted medicinal liquor left by their ancestors, Bi Jing in ancient times, was specially used for the royal family, if there is no effect, it is estimated that their ancestors will not record the method of this medicinal liquor.

There are several kinds of medicine and wine that nourish the body, treat asthma and rheumatism, and the effect of medicine and wine that is particularly good, and there are several kinds of medicine and wine that warm and nourish the kidneys and strengthen muscles and bones, although the effect is not immediate, but if you can insist on taking it for a long time, the effect is very good.

"This liquor industry is a very promising industry, in fact, as long as it is managed properly, it generally does not lose money. If you want to succeed in this industry, it is nothing more than to grasp two aspects, on the one hand, the product is unique, and on the other hand, it is necessary to master the marketing road. ”

Li Yifan sat in the passenger seat and began to give his father a lesson, talking about the way of operating this liquor, he really has some ideas of his own, Bi Jing in his last life when he was a grassroots sling, he also did the sales of a winery, so for the operation and operation of the winery, he still has his own opinions.

First of all, if you want to make a name for yourself, then you must have your own special sè, such as the famous Moutai and Wuliangye in later generations, or the kind of medicinal liquor, which has its own characteristics.

Needless to say, Wuliangye and Moutai have their own characteristics in taste, coupled with a special history, these two wines have become famous wines in China, which can be said to be well-deserved.

And the reason why Jin Jiu can succeed in the land of China is nothing more than his medicinal wine, the selling point of tonic wine, coupled with appropriate hype, it is difficult for such a wine to be popular even if it is not popular.

Later, what other little foolish gods, drunkard wine, plus the later famous Blue Dream and other wines, rely on nothing more than hype and packaging.

The most typical example of this is Blue Dream, to be honest, before 2008, I had never heard of this wine in China, but Weishenme in just a few years, this wine can be popular all over the land of China, from the original unknown generation, into the ranks of high-end wine in one fell swoop?

By what? Isn't it just the successful packaging and hype?

Originally, an ordinary local enterprise specializing in the production of mid-range and low-grade liquor, relying on a large amount of money, constantly bombarded with advertisements on the imperial court, sponsored this project today, sponsored the sports team tomorrow, and hyped a small brand with no name into a well-known brand in China.

To put it bluntly, it is willing to spend money when you enter the house, as long as you are willing to spend money, you can get on the imperial court, have a good relationship with zhèngfǔ, and make this wine into a reception wine in some local provinces and cities, then you don't have to be afraid that there is no market, and your products will definitely be popular.

These are all successful and mature experiences in later generations, as long as the winery is in hand, it can be directly used for reference, so Li Yifan is not in a hurry at all about the management of this brand.

Another point to talk about is the marketing channel of this wine, what does a winery rely on if it wants to succeed?

What product quality, what product characteristics are the following statements, first of all, if you want to gain a firm foothold in the market, the most critical thing to rely on is your marketing channels.

If you don't have the right marketing channels, and no liquor distributor is willing to take the goods from you, then no matter how good your liquor is, I'm afraid it will only be thrown away in the warehouse.

And this marketing channel is a headache for any new winery, whenever a winery wants to gain a foothold in this market, it will follow up the method to do so.

For example, recruit a large number of marketing employees, let them sweep the streets throughout the city, go to major hotels, restaurants, and even small restaurants to promote their products, generally give credit to the house first, and then settle the bill after the wine is sold.

In order to make your wine sell well, you have to deal with the waiter of a restaurant, and ask them to help promote your wine, you must give a certain rebate, such as how much wine you sell, you can take the bottle cap to them where to exchange money, or change things, etc.

In short, it is time-consuming and labor-intensive, the cost is very high, and the effect is not necessarily too good.

But such a problem is not a problem at all for Li Yifan's family.

Now their hotel is a big hotel in Bincheng that is chasing the limelight, and the catering department of their hotel has to consume about tens of thousands of yuan of goods for every time they need liquor.

As long as they win the distillery and launch a batch of their own high-end liquor, as long as they are now famous in their own hotels, they will soon be accepted by the entire Bincheng market.

And with the cooperation of the original puree of the distillery, as long as the back is properly blended, then it is completely a matter of no problem to start the first shot.

Another point is that recently, several major general department stores in Bincheng City are being integrated, and they plan to establish a Bincheng integrated commercial group.

This Bincheng comprehensive business group, later generations are very remarkable, although compared with the later generations of the same industry famous Puhai Hualian, but in the three northern provinces, this group has considerable influence.

Now the first business district near the Bincheng Railway Station is almost monopolized by them, and the new market supermarket under their banner in later generations has opened all over the entire northern province, and even in the three northern provinces, it has basically covered all the big cities.

You must know that the most famous commercial group in later generations is their new market supermarket, there may be many people who know this new market supermarket, but they don't know the Bincheng commercial group behind them, but as a Li Yifan who came to enter this commercial group, he is like thunder about this commercial group.

The earliest origin of this commercial group is actually from several department stores in the first business district in the center of Bincheng, and in recent years it was when foreign large shopping malls and supermarkets invaded China.

The supermarket market in some big cities south of the Yangtze River has basically been occupied by foreign-funded supermarkets, Wal-Mart, Carrefour, so that the domestic department store industry practitioners feel great pressure.

At this time, these commercial groups in Bencheng do not plan to sit still, they plan to integrate together to form a commercial group to compete with the major foreign shopping malls and supermarkets that are about to enter Bencheng.

Recently, under Yang Yuhe's threading of the needle, the leaders of this business group have joined the Li family father and son, and they plan to open up a battlefield and seize the market outside their inherent Bincheng No. 1 business district.

In their opinion, the location of the Li family's Zhengyang Hotel is quite good, very close to the city center, and most of the surrounding areas are residential areas, and it is just stuck in the city center on the way to the airport, there is no large business district around, and the surrounding living conditions are very mature, so in their opinion this is a very good geographical location.

Therefore, they plan to let the Li family take the two basement floors of the second building of their hotel and the three floors above it, and open a comprehensive shopping mall integrating shopping malls, cinemas, supermarkets, and catering and entertainment under the second floor of the unfinished building of their hotel, forming a new small business district.

For such a suggestion, Li Yifan of course raised his hands and feet in favor of it, being able to establish a relationship with Bincheng Commercial Group and become a minority shareholder, which is simply a pie in the pie for him.

What Ben Cheng Commercial Group values is the reputation of their hotel, and the flow of traffic, as well as the residential environment around their hotel, and what they value is the channel of Ben Cheng Commercial Group!

In the future era when the channel is king, being able to have a good relationship with such a business group can be said to be absolutely beneficial to the future development of their family, and there is no harm!

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