493 When you don't take the money out of the customer's pocket, the customer is God

"Hey, Mr. Mao, when will the 12 6132 CNC lathes you promised me deliver to me this month, this is about to enter the ninety-five years, you say next month every month, you won't say that you can wait until the ninety-five years to expand my production scale, right?" Thirty-eight-year-old Chen Huan is not happy at all now.

He didn't know if his father gave him this name back then, hoping that he would be happy for the rest of his life.

He always hoped that he could be happy for the rest of his life, but when he resigned from his position as the workshop director of the state-owned factory and went to the sea in Huadu, he was not happy at all. The money is getting more and more money, but this joy is not at all.

Even, her wife told him to change his name.

No, after buying two CNC lathes from his machinery factory at the sales point of Jiuyi Heavy Industry Co., Ltd., he gradually had a good impression of this kind of product with better processing performance and lower price than foreign ones.

With the all-round development of the country's economy, they are doing large quantities of non-standard small parts processing enterprises, this business is also increasing.

Especially with the establishment of several Sino-foreign joint venture automobile factories in Huadu, their business is even more prosperous as a mechanical processing enterprise with a certain scale.

Because of this, Chen Huan couldn't be happy!

The processing of mechanical parts of non-standard parts, processed by conventional machining equipment, is too inefficient, and the quality is not easy to control, which makes the profit that is not very high drop a lot.

Jiuyi Heavy Industry's CNC lathes let him see the hope of his rapid development, while developing new customers, while seeking to purchase their small CNC lathes from the sales point of Jiuyi Heavy Industry, where did he think, he has developed a lot of business, but the production equipment can not keep up!

After Jiuyi Heavy Industry went on the market from the CNC lathe, no one could buy it if they wanted to.

He had placed an order with Jiuyi Heavy Industry four months ago, and he has not received the product until now.

"What? Top dog. Can you not fool me? Uncle Mao, Mao Zuzong, I am urged by customers to deliver every day, if you hadn't sworn that you would be able to provide me with eight CNC lathes in November, I wouldn't dare to take on so much business......" Hearing Mao Yingjie on the other end of the phone say that he would have to wait a few more days to deliver his order, Chen Huan suddenly felt that he couldn't live this day.

"No, boss, just because you promised me that you would be able to provide me with equipment in November, I asked for business from customers in a dead face, and now the contracts are signed. But you told me I don't have any equipment! Don't talk about those friendly countries for me, the relationship between the two countries is my business, I'm just a private boss......" After the last, Chen Huan could only helplessly roar at the mobile phone with a beeping sound.

If he wants to play his temper with the sales manager of Jiuyi Heavy Industry here, he doesn't have the courage yet.

In these years, the one who sells things is the uncle!

Especially those who sell CNC machine tools, they are the uncles of the uncles!

If the after-sales service of those CNC machine tools abroad is not so expensive. To be reliable, he doesn't have to wait for the CNC lathe of Jiuyi Heavy Industry!

"Lao Chen, what's wrong?" Chen Huan's wife, Huang Yingyi, entered Chen Huan's office with a thick stack of production plans, and saw that Chen Huan, who had never smoked much, actually made the entire office smoky.

"What can you do? Mao Yingjie's grandson said that the CNC lathes delivered to us in the past few days are not in stock until now! "Speaking of which. Chen Huan was very angry.

"Didn't we sign the contract in the first place? This is their 91 Heavy Industry breach of contract! Huang Ying asked with a puzzled expression.

His husband is responsible for the company's equipment procurement, and she, the housekeeper, is only in charge of the financial power and the company's internal production! The husband and wife files in the entire Huadu area are basically such a model. The male protagonist is outside, and the female protagonist is inside.

"Signing a contract is a fart! There is no description of breach of contract in this contract, and the CNC lathes produced by Jiuyi Heavy Industry are in short supply. Every month, they sell only fifty or sixty CNC lathes to Huadu......" Chen Huan could only shake his head and sigh because his wife didn't understand this.

Many of the procurement contracts they signed with Jiuyi Heavy Industry are overlord clauses.

What if you think there's a problem with this contract?

Yes, you can find sales agents of foreign CNC machine tools in China, or you can also purchase garbage machine tools produced in factories like Northeast China!

"Didn't they say that if the customer is dissatisfied, he can directly complain to their headquarters? Lao Chen, now is not the past, several Taiwan CNC machine tool factories into the mainland, they do not have much advantage in technology, and so on those Taiwan CNC machine tool factories after a large number of production, their price advantage and service advantage can not open the gap...... "Chen Huan is the authority of the fan.

Taiwanese companies were very low-key when they first entered the mainland, and now the closer they get to the market, the more high-profile they become.

This is clearly a fight with local CNC machine tool companies in Chinese mainland!

"Are we really going to complain to their headquarters? This will definitely offend Mao Yingjie, it is said that Mao Yingjie is a relative of the boss of Jiuyi Heavy Industry! "In China in this era, it is not reliable to complain about this matter at all!

"Lao Chen, this stack of production plans, are the first quarter of next year we need to deliver, if before the New Year's Day to install those CNC lathes in place, it is impossible to complete, you should not have signed so many contracts when our production capacity has not been improved, if you can not deliver on time, just liquidated damages, enough for us to suffer" originally thought that his man talked about so much business at once, and he could do a lot ......in the new year.

Who would have thought that if you can't expand your production capacity in time, not only will you not be able to grow and grow, but it is even very likely that the entire factory will go bankrupt.

"Then why don't we call Jiuyi Heavy Industry and ask if you can send us the equipment we ordered first?" Many companies in Huadu have very strict requirements for the delivery period agreed in the contract.

This is an age when time is money.

Most companies are eager to produce the products required by customers as soon as possible. In this way, we can grow and develop quickly

"Xiaoyun, someone in the Huadu area complained that Lao Mao did not abide by the contract and the delivery was not timely, you see this matter......" Wu Zhongda really didn't expect that the first customer complaint received by Jiuyi Heavy Industry was not because of the untimely after-sales service, but because of the problem of equipment delivery.

"Doesn't Huadu occupy a quarter of our company's output every month? Why is there still a problem of untimely delivery? Yun Fei frowned.

He has explained to the sales managers who are dispatched to various places that the monthly sales plan must be arranged according to the company's production capacity.

The company's production capacity in this area of CNC lathes is fixed, and it has to extract the force to train the production of CNC milling machines and machining centers, so it is impossible to overload Jiuyi Heavy Industry all the time.

What is the competition with the mainland factory of Taiwan's CNC machine tools?

Equipment performance, after-sales service!

The importance of after-sales service is too clear for Yun Fei, a person who came from later generations.

In many factories, the performance of the equipment produced is not very good, but the reputation of people in the market is very good, which is because the after-sales service is good!

Originally, the first in the northeast of China, has always been the largest machine tool industry and commerce, in the market has a very high market share, to the most rear, but because of the after-sales service is not forceful, so that a lot of the market has been lost, after entering the 21st century, they in the southwest region more than forty percent of the market share, by a variety of small machine tool factories, such as Yunnan machine tools, Shancheng machine tools, these product quality is not very good to squeeze half of the enterprises to squeeze half of the left!

After the last, Yunnan Machine Tool Factory also because of excessive sales, the development of after-sales service can not keep up, which also makes customers complain!

Many of China's domestic CNC machine tools have many mechanical failures because of unqualified manufacturing technology and production materials.

Of course, more problems are system problems, before Huadu CNC did not withdraw from its own mid-range CNC, and even before mass production began, the CNC systems of those local machine tool factories exported abroad to Chinese mainland were some garbage systems.

The advanced CNC system will not be provided to the mainland market at all.

Therefore, China's development in the manufacturing of CNC machine tools and machinery manufacturing market is very slow.

"Don't we have to deliver 50 CNC lathes to North Korea in January? In addition, our assemblers have not been recruited on a large scale, in order to cope with the competition of Taiwan's machine tool factory, a lot of capable personnel have been withdrawn for the assembly of CNC milling machines and machining centers, so ...... "these things are Wu Zhongda's mistakes."

After Wu Zhongda told Yun Fei the details of the matter, Yun Fei's face turned pale.

In order to bring the machining center to the market as soon as possible, the main energy of the whole company is inclined to the machining center......

These guys all take their words as wind in their ears.

The customer is God!

At the very least, when the money is not taken out of the customer's pocket, the customer must be treated as God.

Of course, after taking the money out of the customer's pocket, it is even more necessary to treat them as God, because only by making the customer feel like a god, they will willingly continue to pay for it!

"Didn't we inform the sales managers in various places about the delivery plan on the North Korean side half a year ago? Why did such a thing happen? If those CNC machine tool factories in Taiwan use this matter to hype, how should we deal with it? (To be continued......)

PS: The gourd is cheap, and there is really a brother who gave a 12,000 reminder......