Chapter 438: Review of Seven and Eight
Although Xu Guanwu was absent for a long time in seven or eight years, he still achieved very good results with the efforts of his colleagues in the company.
In terms of movies, whether it is Zhang Jian's "Raptors Crossing the River", or Mai Jia's "Chasing Girls", or Gui Zhihong's "Evil" and "Gu", etc., they have all achieved very good box office results.
Among them, "Raptors Across the River" invested 3 million Hong Kong dollars, and the box office was as high as 9.5 million Hong Kong dollars, almost breaking the 10 million Hong Kong dollar mark. And "Chasing Girls" invested 1.5 million Hong Kong dollars, and the box office reached 5 million Hong Kong dollars, which can be regarded as a big profit. Gui Zhihong's "Evil" and "Gu" have an investment of only more than 700,000 Hong Kong dollars, but the box office is more than 2 million, which is a typical example of a knife and a big tree.
And the really eye-catching is "Pointing Soldiers" directed by Zhang Guoming, although it only costs more than 600,000 Hong Kong dollars, it has returned to a super high box office of more than 4 million, which is really eye-catching.
Zhang Guoming was originally recruited by Xu Guanwu together with Zhang Jian, as the first batch of Asian rising star director Ji Lu, Zhang Jian has long opened up his momentum with "Male Thief and Female Singing", "Bad Life", etc., but Zhang Guoming has not found a suitable film path for himself, and the movies he made, whether it is "Ah Ming" or "Yin Spirit", are all personal stylized experimental films, but the box office is not ideal.
This put Zhang Guoming under a lot of psychological pressure, but fortunately, Xu Guanwu has always believed in his talent and has never given up on him, so now he has finally made a name for himself with "Pointing Soldiers". and finally took revenge on those who looked down on him.
In addition to Zhang Guoming starting to shine, the mustache Chen Xunqi who was strongly supported by director Chu Yuan. also became a dazzling new star in the Hong Kong film industry last year. Chen Xunqi has been involved in the film and television industry a long time ago, but at that time he was in charge of the soundtrack and belonged to the behind-the-scenes staff, so although he is famous in the industry, he is not famous among the people.
Now with the three Lu Xiaofeng movies he starred in, "Before and After the Decisive Battle", "Ghost Villa" and "Silver Hook Casino", all of them have achieved good box office results. And he not only looks like Lu Xiaofeng, but also his martial arts are not weak at all, and his personality is also a little witty and humorous, as if he has become the incarnation of Lu Xiaofeng. Even Gu Long praised him as Lu Xiaofeng in his mind.
Even Lu Xiaofeng's creator praised it so much. made Chen Xunqi's already high popularity skyrocket again, and made him the most popular martial arts star in seven or eight years in one fell swoop.
Of course, this is also because of Hong Jingbao, Cheng Long, and Yuan Biaoshi. Because he is fully preparing for the filming of "A Plan". So I was absent from the film market for seven or eight years. The collective absence of three of their top stars. undoubtedly gave future generations room to rise, and Chen Xunqi just seized this opportunity, and became famous and popular in one fell swoop.
Therefore, it is not enough to have celebrities and qualifications. The most important thing is to pay attention to chance, if the opportunity is not good, no matter how popular the qualification is, it will not be popular, and once the opportunity comes, even if the qualification is a little worse, it can immediately soar. It's just that in the back, because of the lack of stamina, how fast you rise and how badly you fall.
In addition to the good box office of the films made by these well-known directors, this year Xu's has launched several young new directors, most of whom were previously assistant directors, have accumulated considerable experience, and have also honed enough qualifications, so the company will give them the opportunity to try.
Although the investment in the first film is usually not very high, if the box office is good, the next film will increase the investment, so that they can also enjoy the addiction of being a big director. Of course, if you lose at the box office, you have to go back and start all over again.
However, the new directors launched by Xu's this year are not bad, although the movies they made are not big sellers, but they also have small profits or capital protection, and they can be regarded as passing the assessment and handing over a passing transcript, and the next step is to continue to invest in training.
Xu Guanwu has no impression in his mind of these newly launched directors, but thinking of the tens of thousands of Hong Kong film practitioners, it is inevitable that there will be pearls left in the sea, and it is possible that some directors are strong but not famous. So Xu Guanwu didn't mean to underestimate them, as long as they can continue to work hard and continue to create profits for the company, Xu Guanwu will fully support them.
Just like director Zhang Jian, in his previous life, he was just the initiator of the Hong Kong Love Film Club, specializing in advocating the shooting of independent films, in Hong Kong's society where everything pursues commercialization, his proposition is naturally not recognized, so although he has talent, he has not brought it into play.
In this life, because of Xu Guanwu's funding, he first made a few movies that were not very popular, accumulated experience, and found a way, and then filmed "Male Thief and Female Singing", "Bad Life", "Raptors Across the River", etc., are all very strong personal styles, but they are highly compatible with the popular commercial elements now, so that the audience is also excited to watch it, and the box office is naturally guaranteed.
With such a very good example of him, who knows that among the several directors launched by Lu Dao this year, there will be no more capable people like Zhang Jian.
As for the eldest brother Xu Guanwen, the third brother Xu Guanying, and the fourth brother Xu Guanjie co-starred in "Rich Golden House", it is usually to be released during the Spring Festival, so it is not counted in the financial report for seven or eight years. With the super high support of his three brothers now, and the audience's expectations have already been very high after a year of vacancy, maybe the box office of this release will break a miracle.
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In addition to movies, in terms of TV stations, TVB and Li's TV station formed an alliance last year, and the two sides jointly invested in the filming of TV series, and now they have cooperated with as many as eight, in addition to "Crocodile Tears", there are also "Six Tribulations of Floating Life", "International Anti-Drug Group", "Tycoon", "Heaven and Dragon Slayer", "It's Not a Rivalry", etc., there are not only urban commercial themes, but also criminal themes, as well as costume martial arts themes, as well as male and female love themes, which can be regarded as all-inclusive.
Because the two TV stations jointly fund and share the cost, the investment in TV dramas is relatively high, even higher than TVB's previous investment, and the extra part is naturally paid by Li. Therefore, the quality of the TV series is much higher, which can naturally attract the audience to watch.
When TVB premiered, it had more than eighty percent ratings. And when Li's TV station rebroadcasts, there are also about 30% of the ratings, which can be regarded as making Li's also majestic.
As for Jiayi TV, although it has formed an alliance with Taiwan, Malaysia, and Singapore TV stations, it has jointly funded the filming of TV dramas. But because the customs and customs of the two sides of the strait and the three places are different, I encountered a lot of troubles when filming TV dramas.
The first is language trouble, Taiwanese speak Chinese, very similar to Mandarin; The Chinese languages of Malaysia and Singapore are relatively weak, mixed with many local dialects; As for Hong Kong people, they speak Cantonese. So actors from the two sides of the strait got together to film. It's hard to die just for the lines.
And because the language and writing are not quite the same. Therefore, the script must be written in triplicate, and Taiwan, Malaysia, and actors must have a traditional Chinese version; A simplified version of the Singaporean actor; The Hong Kong actor has a Cantonese version. It takes a long time to simply proofread the script, and the follow-up has to be professionally dubbed, which is really troublesome.
The second is the difference in customs. Their preferences are also different. Hong Kong is relatively fast because of its economic development. So I prefer TV dramas with urban themes. For example, TV series with the theme of urban business wars, such as "Crocodile Tears" and "Tycoon", which are co-produced by TVB and Li, will include business wars and stratagems in the story. Love, friendship, family, revenge and other elements are melted into one furnace, which is most suitable for these small people to watch.
However, the people of Taiwan and Malaysia are still mostly in the countryside, so they prefer to watch TV series with local themes, such as "A Boat in the Ocean" and "Grandma Tea Mother". There are also local thunderbolt puppet shows in Taiwan, adapted feature-length TV series, which have created ratings miracles in Taiwan one after another, causing the government to limit power and ban broadcasts.
These two differences make the four TV stations a headache every time they cooperate, so although the alliance was formed earlier, only five films were filmed, which is less than TVB and Li's, which formed the alliance later. And most of the martial arts TV series they shoot are martial arts TV series, because this is the most popular theme in the three regions of the Taiwan Strait, but the ratings are not very ideal.
Now with the hot sale of the movie, Gu Long's novel can be said to be in the climax period, and has successively launched popular TV series such as "Chu Liuxiang" and "Lu Xiaofeng", which have formed a ratings boom in East Asia, and the limelight has even overshadowed another martial arts master Jin Yong, so the Jin Yong drama co-produced by the four TV stations is not as popular as imagined.
And Jiayi TV has always been unable to compare with the investment of wireless in terms of TV dramas, and it is not as good as the beautiful waterfront buildings, so the ratings are always not ideal, and there are still many times when it loses money every year. However, with Sir Shaw Yifu's courageous and old character, it seems that he doesn't want to quit like this, and continues to grit his teeth and carry it.
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In addition to the competition in TV dramas, TV stations actually have variety shows. Since the wireless launch of the "I am a big beauty" column has been widely acclaimed, Jiayi TV has also launched the "Beauty Afternoon Tea" column, and Li's TV station has also launched the "Woman I am the biggest" column, all of which are to explain makeup, slimming, whitening, and health care.
This kind of blatant plagiarism of creativity is not legally defined in Hong Kong, so TVB can only watch them steal their own viewership without taking any legal measures.
In addition, in December, Xu Guanwu and Lin Qingxia made a big news, and the result also affected the program hosted by Zhao Yazhi, so that the show had to be temporarily replaced by the host. But the new host is beautiful, but she doesn't have the temperament of a wealthy wife like Zhao Yazhi, and she doesn't have her own unique opinions on cosmetics, whitening and slimming, and brand-name clothes, so it is difficult to support this overall situation, so the ratings are falling again.
After the news of Xu Lin and the two of them came to an end and the influence gradually dissipated, Wireless originally planned to invite Zhao Yazhi back and reopen a new version of "I Am a Great Beauty", but unfortunately it was just in time for Zhao Yazhi to become pregnant. Originally, in the early stage of pregnancy, there were also things that could be done, but for the sake of the baby's health, Xu Guanwu didn't want Zhao Yazhi to touch cosmetics made of chemical raw materials again, and he didn't want the baby to be exposed to the colorful showbiz in advance, so Zhao Yazhi had to reluctantly quit all her jobs, obediently stay at home to have a baby, and wait for the baby to be born.
Because the variety show lost its trump card program, TVB was relatively dim last year, and only the variety show "Happy Tonight" was left to support the overall situation.
In addition to strengthening the program quality of "Happy Tonight", it has successively opened two columns such as "Yangshengtang", "Beautiful Women's Private Dishes", and so on.
One program pays attention to health knowledge, and the other column invites beautiful celebrities to cook and cook, so that the young and beautiful actresses on the screen cook food on the spot, naturally some of them do very well, and some of them are a little miserable. Seeing these glamorous actresses rushing on stage, it naturally made the audience happy. (To be continued......)