In addition to the film and television business, Hui's most important business is the daily newspaper.

Now that the circulation of Tian Tian Ribao has gradually stabilized, it is now actively expanding to remote areas such as outlying islands and the New Territories. Its advertising business also ranks first among Hong Kong newspapers, and whether it is the financial or entertainment edition, there are too many advertisements to be published, and it takes several days to be published.

This kind of performance is the envy of other newspapers in Hong Kong, but it is not a newspaper that is willing to spend money to build itself into a free newspaper. For example, Xu's "Daily Daily" also lost millions at the beginning, so it has today's sales and reputation. At that time, it was still an economic crisis, and the newspaper was only five cents Hong Kong dollars. Now that the price of newspapers has risen to one piece, there will be even more if you want to lose money.

Except for newspaper groups like "Sing Tao Daily", other newspapers make profits of less than 10 million Hong Kong dollars a year, so how dare they spend 20 million or 30 million Hong Kong dollars to toss a free newspaper to test the waters?

What's more, Xu's has already formed an advertising alliance with its newspapers, magazines, television, movies, and stores, and any newspaper that wants to test the waters of free newspapers is equivalent to fighting with five media at the same time, how can it be possible to beat them?!

Even Hu Xian'er, a newspaper tycoon who owns many media outlets such as Sing Tao Daily, gave up the idea of testing free newspapers after considering the pros and cons.

Because if she only runs a paid newspaper, the income from advertising, plus the income from the sale of newspapers, can still keep her earning a steady income. But if she gets involved in free newspapers, it is equivalent to directly engaging with Xu's.

And the advertising alliance created by Xu Guanwu. But the power is endless. As long as the client places an advertisement in any of his media outlets, as long as he pays a small amount of money, he can publish it in another media. Or for a cheaper fee, you can have well-known directors and popular stars to help him shoot commercials......

Such packaged sales advertisements, one for three, one for five, etc., not only make Xu's major media advertising volume countless, but also greatly increase the publicity effect of customers, so many advertisers are flocking to it.

However, Xu did not exterminate other newspapers and media. There is still a glimmer of room for relaxation on both sides. A long time ago, when the "Daily Daily" was changed to free distribution. It is true that many advertisements have been snatched from the hands of major newspapers and magazines, and those newspapers and magazines have hated it to the core.

But when the sales of "Tiantian Daily" stabilized and the number of advertisements surged, the appearance of eating became much more elegant. No more snatching food from beggars' bowls. It also gave other newspapers and magazines a chance to breathe.

But if any of them dare to touch the "free newspaper" when this piece of cheese comes in. The minions that the Xu clan had already put away were bound to poke out again, and it would be bloody again.

Hu Xian'er, the owner of "Sing Tao Daily", was thinking that he was not sure to capture "Tiantian Daily" because of this threat. Became the No. 1 free newspaper in Hong Kong. In addition, it is rumored that Xu Guanwu is behind the ghosts, and the Ma brothers of "Oriental Daily" have been destroyed, and the biggest competitor of "Sing Tao Daily" has been swept away, making her the best-selling paid newspaper in Hong Kong.

In terms of magazines, the Phantom of the East magazine has now sold 60,000 copies, which is already a very best-selling magazine. However, because the cost of production is still too high, the current "Phantom of the East" is just maintaining a level of no loss and no profit. It is estimated that if you want to make a real profit, at least 80,000 sales will be required, so that advertising costs will surge.

"The Phantom of the East" is rich in softness, detailed and reliable because of the introduction of Hui's films, as well as the latest TV trends of Hong Kong TVB, and the latest blockbuster trailers in Hollywood, etc., and most of them are first-hand information. Coupled with handsome men and beautiful women and popular stars, it is very popular with urban men and women.

However, because the price is a little higher, the price of each copy is 12 Hong Kong dollars, while the gossip magazine "Ming Pao Weekly" in the same period only has 8 yuan, and Huang Yulang's "Dragon and Tiger Gate" comic is only 6 yuan, so the sales volume is naturally not as good as them.

"Ming Pao Weekly" is different from the fair, strict, and serious "Ming Pao" in that it specializes in publishing gossip news about celebrities, and because it has a great appetite for the middle and lower classes of Hong Kong's citizens, it sells more than 150,000 copies per issue.

And Huang Yulang's comic "Dragon Tiger Gate", formerly known as "Little Rascal", renders violent fights and bloody chivalrous plots, which are very popular with a group of young people and students, and each issue sells nearly 200,000 copies, which is a veritable best-selling comic.

If "The Phantom of the East" can achieve such high sales as "Dragon Tiger Gate" or "Ming Pao Weekly", it will really make Xu Guanwu wake up with a smile in his dreams.

……

In addition to the good results of the four major sectors of film, television, newspapers and magazines, the sales of video tapes also began to climb rapidly last year. With the annual growth of Hong Kong's economy and the increasing improvement of people's living standards, video cameras, which were originally expensive, have also begun to be popularized among the middle class.

With the popularity of video tapes, the number of people buying and renting video tapes has gradually increased, and Hui Guanwu's special convenience store has increased the number of customers. However, the most frequently rented are not the martial arts films of Cheng Long, Hong Jingbao and others, but the early comedy show "Double Star Annunciation" by the Xu brothers, as well as the videos of variety shows such as "I Am a Great Beauty" hosted by Zhao Yazhi.

This phenomenon makes Xu Guanwu also puzzled, it stands to reason that movies made by people like Cheng Long, Hong Jingbao, Zhang Jian, Yuan Biao and others have both wonderful storylines and gorgeous fight scenes, and the previous box office is also very good, and it stands to reason that the sales of video tapes should also be the highest.

But later, according to an investigation by Stanley Market Research Company, it was learned that most of the people who rented the comedy shows of the Xu brothers and the women's programs hosted by Zhao Yazhi were relatively wealthy middle-class people. They don't like that kind of fighting movie, but prefer to watch some comedy shows, or imitate Zhao Yazhi's makeup shows to dress up.

This discovery also surprised Hui Guanwu, and it seems that the preferences of Hong Kong's middle class. It's really different from the preferences of the people at the bottom. They generally don't go to the theater to watch movies, and they generally don't watch kung fu-themed movies, they prefer movies that are a little more literary and artistic, and have more depth and connotation.

After understanding this, Xu Guanwu began to transcribe some literary films that no one cared about before into videotapes, such as "Queen of Temple Street" filmed by Zhang Jian, "Ah Ming" filmed by Zhang Guoming, and so on. There are also some Western literary and artistic love films, etc., which have also been introduced by Xu, and then transcribed into videos for rental and sale, which are really much better than the previous kung fu films.

But although in Hong Kong itself. Kung fu movie tapes are not big sellers. But in Nanyang, Taiwan, Japan and other places, Cheng Long and others' kung fu films. Gunfight movies and so on are very popular. People have to sigh that oranges are born and Huainan is oranges. Born in Huaibei, it is a citrus tree, and there is indeed a certain truth.

In the popularization of videotapes, Hui's chain of convenience stores throughout Hong Kong and Kowloon undoubtedly played a huge role. It is located in a residential area. People can find it by walking a few steps, and although the price is relatively high, a box of video tapes costs 40 Hong Kong dollars, but a movie ticket in the same period is only 2 yuan, and the neighborhood theater even costs only 5 cents. But the rental price is relatively cheap, only five dollars a day.

Five yuan to rent a video tape for a day may be a bit expensive for ordinary people, because in the late 70s, the average person's meal cost was only four or five yuan a day. However, for more affluent middle-class families, five yuan is not expensive. In addition, renting a box of video tapes every day and enjoying them together as a family after eating is also a very good way to relax.

So the video cassette rental business is now the main part of the revenue from the audio tapes, and the other small part is the purchase. Compared with the profitability of export video tapes, Hong Kong's local video tape market is actually not large, far less than Japan, and even Singapore cannot compare, so there is still a lot of room for improvement in the future.

……

In terms of convenience stores, it is now in charge of Xu Judy and her boyfriend Harry, the two of them used to serve as middle-level personnel in Xu's family, and after half a year of training and assessment, they finally showed their strength to everyone, so Xu Guanwu was relieved to take on the important task.

Although the profitability of convenience stores today is only a small part of Xu's total, its development potential is huge. The scale of Hong Kong's retail industry is now about 50 billion Hong Kong dollars, and even if there is a net profit of 5 billion Hong Kong dollars. Convenience stores now account for less than 10% of the retail industry. So there is still a lot of room for improvement in the future.

Xu Guanwu hopes that under the leadership of Xu Zhudi, the convenience store can surpass the leading Hong Kong supermarket PARKnSHOP and Da Lilian, and become the Nabowan of Hong Kong supermarket! At that time, Hui's convenience stores were all over Hong Kong, and it was easy for all Hong Kong citizens to come and buy if they wanted to buy something. It's as if people praise Lee Kar-shing and say that even if his money is earned, it will still come back to him after going around and around, because Lee Ka-shing owns the Hong Kong supermarket chain - Watsons.

……

The convenience store is still under strong pressure from leading supermarkets such as Dalilian and Parknshop, so some goods still need to be produced by themselves. Because the "easy to get" brand goods are manufactured and sold by themselves, eliminating the intermediate turnover link, the price is cheaper, and the quality is more guaranteed. It has won the trust of consumers with low price and good quality, and its popularity is almost not weaker than those well-known brands.

Recently, Xu Judi plans to expand the scale of production, add new types of products, and try to achieve self-sufficiency in best-selling daily necessities, so as to further lower prices and have more outstanding competitiveness.

Xu Guanwu naturally supported her idea, but he did not suggest that she start a factory in the New Territories again, but asked her to send people to the mainland for development.

Regarding the second brother's approach, Xu Judi didn't agree too much with it at first. Because she has lived in Hong Kong and the United Kingdom all the year round, Xu Zhudi is more pro-British, and naturally she is not too cold to the mainland in the north.

However, after Xu Guanwu's patient persuasion, coupled with the establishment of a factory in the mainland, he could indeed enjoy many preferential measures at the beginning, and it was easier to solve both land and labor, and the wages were at least ten times cheaper than that in Hong Kong, so after Xu Judi thought about it for a while, he began to negotiate with the mainland through President Liang of Xinhua News Agency to invest in the construction of the factory.

As for Xu's to come to the mainland to invest and build factories, the local government naturally welcomes it. Moreover, Xu Guanwu is also a Hong Kong businessman named by the mainland leaders to take care of, so Xu Zhudi was warmly received after the past, whether it was the approval of the land, the recruitment of workers, the reduction or exemption of taxes, the supply of raw materials, and even the approval of licenses, etc., there was almost no hindrance, and it was quickly passed in one stop.

Such a fast and convenient service also made Xu Judi feel very emotional, and couldn't help but change the stereotype of the mainland. Subsequently, "Yijie Daily Chemical Company" was officially established in Baoan County, across the river from the New Territories. Yijie is a homonym for the English EASYGET, which is translated into Chinese and means easy to get. (To be continued......)