"What, it's only 155,000 to start? Holy, I heard you right, right? ”

"That's it, such a good car, only to buy 155,000? Damn, this Chenhua car is really too kind? ”

"Humph! Bought so cheaply, is the quality of this Chenhua car reliable? ”

"Grass, you're looking for a smoke, aren't you? You can't trust Chenhua, what are you still doing here? Fuck off. ”

"That's it, what are you special, if people sell Chenhua expensively, you crookedly say that people are not patriotic, people buy cheaply, you have questioned the quality of others, what do you think?"

"Well, what are you doing with him? Look at the way he is dressed, do you think he is someone who can afford a car? People can't afford it, so why don't you let people put a sour sentence on their mouths? ”

"Haha, too, hurry up and get out, if you don't buy it, you still want to be crooked?"

After the price was announced, there was a buzz in the audience, and everyone talked about the price and said everything, but most people's attitudes were relatively peaceful.

There are even many fans who like Chenhua Junjie, and when they hear this price, they don't know how happy they are.

Because the car of this year is really not cheap, for example, Volkswagen's Jetta, people just changed the interior, and then withdrew from a so-called new car, not even changing the shell, and then sue you, this car is called Jetta King, the price is 180,000, love to buy or not, don't buy it.

A kind of Santana, left Lalapi, right Lalapi, the one on the left is called Santana Flyer, and the one on the right is called Santana Zhijun. You ask people about the selling price, one 150,000 won't pay back, and the other 160,000 won't bargain.

Those cars. Everyone is about to vomit when they see it, but do you buy it? In this price range, there are only a few cars, as long as you want to buy a car, you don't have to choose at all.

In addition, for less than 200,000 yuan, you can buy a model with an automatic transmission. This is something that is unimaginable in these years.

If it is more than ten years later, let alone 200,000. Even within 100,000 yuan, you can get an automatic transmission model, but now it is more than ten years ago, in this year. Before today's Chenhua Junjie did not appear. If you want to buy an automatic transmission model, then if you don't have two things in your pocket, don't even think about it.

Therefore, in the case that everyone does not have many choices, Chenhua Junjie suddenly entered the Dao market at such a price, and it can be said that their price is completely beyond the bottom line expected by many people.

You must know that here, many consumers are interested in Chenhua Junjie models. But they are all from watching the various promotions of Chenhua Automobile on the Internet these days.

Everyone's interest in Chenhua Automobile has been raised by those promotional advertorials. Made, using the same level of production equipment as BMW, and the pigments used in the spraying workshop are even the same metallic paint as BMW.

Can the price of products produced by such manufacturers be cheap?

You know, this year, BMW's cars, even if they are the lowest-level 3 series entry-level models, are priced at more than 500,000 yuan in China.

And it is also specially asked Porsche engineers to tune the chassis, if such a car is understood as they advertise, then the driving experience should be no less than BMW's.

How could such a car cost less than two hundred thousand?

You look at the Passat, Accord, Camry and other cars introduced on the car trust home website before, what are the materials used in those cars? It's all about some kind of technology, but even that's it.

Among the three mainstream mid-level cars in the market, the cheapest is only the Honda Accord, and the entry-level model of the Honda Accord is priced at more than 230,000 yuan this year.

And this Chenhua car, whether it is materials, technology, and workmanship, in all aspects, it doesn't seem to be worse than the Honda Accord, can they still buy it cheaper than the Honda Accord?

Even if it's cheap, it's not much cheaper!

This is the impression of many consumers on Chenhua Junjie, although this is a domestic car, but before everyone guò his various publicity channels, they have understood the sincerity of this brand's car making, so everyone thinks they can't be too cheap.

But at this time, when they heard that the general manager of Chenhua Junjie announced the price, many people's first feeling was that they had heard it wrong?

When I confirmed again that I heard it correctly and didn't go crazy, everyone had a feeling that it was crazy.

I rely on, after so many years, our country, finally came out of such a kind enough manufacturer, this price, really people have nothing to say!

Those foreign brands, or joint venture brands, let's not compare, let's talk about those domestic independent car companies, you look at Geely, they simply don't have a model that can be handled.

As for the other Chery, they are another Son of the East, and the market recognition is okay, but how many people are willing to spend money to buy that car?

If the car is changed to the car logo, people will definitely say that the car is the Jetta, and the configuration and workmanship inside, needless to say, can only be described in three words, sparse.

But it's just such a cheat, people still dare to ask for more than 150,000 yuan, and now I'm looking at Chenhua Junjie, what else can you say?

I'm afraid, except for thanking Chenhua Automobile, you really don't have anything else to say.

And Wang Zhongfa on the stage, at this time, holding the hand of the speech, also slowly relaxed from the white and bulging state of green tendons at the beginning.

He let out a long breath, and thankfully the worst he had imagined had not happened, no whistles, no shouting, no laughter, but the sound of celebration, how could he not be happy, how could he not feel relieved?

You know, before the launch of this product, they had a long internal meeting on the pricing issue of Chenhua Junjie, and everyone has been arguing about the pricing mechanism.

Most people believe that as a domestic car that has just been listed, has no fame or heritage before, the price is definitely the key to determining his fate, so the price of this car must not be set too high, it should be set at 150,000, 1230,000, and it is about the same.

Li Yifan, who was the chairman of the company at that time, also participated in the pricing meeting and had a heated debate with everyone at the meeting.

Because he doesn't agree with such a pricing mechanism.

Actually, it's not because he's black-hearted, greedy for money or whatever.

If this is in a country like South Korea or Japan, Li Yifan will definitely support such a low-priced pricing mechanism, because everyone knows that if you adopt that kind of pricing mechanism, you can completely rely on the price war to crush those competitors to death.

And it can also let the people get benefits, and they can also get a good reputation.

But Li Yifan did not agree, this view is shared by most people, the reason is very simple, it is because this is Huaguo, and it also involves the inferiority of Chinese consumers that have to admit.

Although he is also a Chinese, Li Yifan can't help but admit this, in this era, for Chinese people, it is still an era when car culture has just begun to popularize, many people don't really understand cars, and even many people don't know where the quality of a car is reflected.

Many people in these years buy cars not for the purpose of use, but more for the sake of face and the logo on the front of the car.

In a society with such a strong sense of hierarchy in China, many people, especially those who are not in the system, buy cars only for a kind of psychological satisfaction, in order to distinguish them from the psychological satisfaction of ordinary working people.

So if you make a good car and you can trust the quality of your products, then you shouldn't set the price too low, because if you set the price too low, it is easy for consumers to doubt the quality of your product.

On the other hand, you are more likely to bring people a bad consumer experience, buy your car, people spent 120,000, although he himself feels that it is affordable, but as soon as he goes out, others will point fingers, look, this guy's car is very beautiful, but how is it so cheap, such a big car, it is only 120,000......

This will make many consumers feel very uncomfortable, especially now that the main body that can buy a car is not the post-80s, but the post-60s and post-70s, the most face-conscious consumers.

So you have to give these consumers a lot of face and give them a better consumer experience, so you can't set the price too low.

And a few years later, after Korean cars gain a firm foothold in the domestic market, the domestic auto market will soon usher in the most brutal price war......

So in the end, despite the opposition of the majority, Li Yifan finally used his position as chairman to make the pricing thing a final word, and the price was implemented according to the price he announced.

Wang Zhongfa is a staunch opponent of this pricing system, but after all, he cannot disobey the wishes of the chairman, and before he came here today to announce the price, he has been very worried that this price will not be accepted by the majority of consumers.

However, at this time, at a glance at the situation, fortunately, the situation is far better than he estimated, it seems that domestic consumers are not unacceptable to high-priced domestic goods, mainly depends on the quality of your product.

It seems that the boss's words are really not wrong at all, Wang Zhongfa feels that his heart has gradually become more confident! (To be continued......)