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The next morning, when Li Yifan got up, it was sunny outside, it was a good time for summer, the summer in Bincheng was neither hot nor cold, and the oceanic climate gave the city a unique charm of summer, which is also the main reason why so many people like to travel here in Weishenme.

The sun was shining on the bed, Li Yifan was a little lazy, but he didn't want to get up, lying on the bed and turning on the TV, which was playing an advertisement for iced tea.

Looking at the new iced tea launched by Kangtaifu Enterprise, Li Yifan's heart suddenly moved, this is a good idea, why didn't he think about it before.

This beverage industry is definitely a profiteering industry, thinking about the herbal tea products worth hundreds of billions of dollars in later generations, Li Yifan was suddenly moved.

In recent years, the domestic beverage market seems to have just started, especially domestic beverage products.

Before the new millennium, the domestic beverage market can be said to be a mess, out of the foreign Coca-Cola and Pepsi two dominance, the domestic well-known brands, seems to be from the Guangdong Province of Jianlibao.

However, after entering the new millennium, Jianlibao's momentum gradually failed, and under the attack of Coca-Cola and Pepsi, their market share gradually shrank.

At the same time, another batch of beverage companies have emerged in China, and in the next ten years, they are doing well.

For example, the iced black tea launched by Kangtaifu, which originally started as an instant noodle maker, which is currently advertised all over TV, as well as drinks such as iced green tea, and HSBC juice, which will be on the rise in the next few years. and Lulu and other drinks. That is doing well in the domestic market.

Especially this iced black tea drink. Later, other companies saw that the profits in this market were too large, and they entered this market in a big way, resulting in gunsmoke in the iced tea market.

Although everyone is fighting to the death in this market, the competition is fierce, but everyone is also making a lot of money.

Now the domestic beverage market has just entered the pattern of redividing the market, so why don't Weishenme itself come to mix?

Don't underestimate this three-dollar bottle of iced tea business, Li Yifan was not engaged in special work back then. When he was a sling who did everything, he used to sell such drinks.

He is well aware of the huge profits of this industry, such a bottle of iced black tea or iced green tea that can be bought for three yuan on the market, in fact, the cost price is not one-tenth of his retail price at all, that is to say, less than three cents.

And these three cents also include the packaging, transportation and various costs of this iced tea.

And the biggest cost of this kind of beverage business is actually in channel expansion, as well as advertising endorsements, in fact, even if these are counted in the cost. Spread evenly over each bottle of drink, the cost is less than one-third of the retail price of this bottle of iced tea. This shows the huge profits of this small bottle of iced tea.

Thinking of later generations, for the appearance of a red package and a name, it seems that the two beverage companies in Bo Gongtang are because of trademarks and names, but behind this is an industry involving hundreds of billions of yuan.

However, this herbal tea company has entered the mainland China market, but in just five or six years, it has been able to achieve a brand value of hundreds of billions, which shows the development prospects of the beverage industry.

The huge profits and glorious development prospects of the beverage industry seem to let Li Yifan see a glittering avenue, and now the domestic beverage market is being reshuffled.

However, since you want to enter this industry, then you must find out the context of this industry, and now the domestic beverage industry is reshuffling, but those who can participate in such a game are also giants in the industry, or they are also high-end meat eaters in the food chain of the food industry.

International giants like Coca-Cola, or Pepsi, needless to say, even domestic companies like Kangtaifu or HSBC juice have the foundation of the beverage industry for decades or more than ten years.

People have many channels, all of which are ready-made, and the capital chain in their hands is also sufficient, enough to afford to play the advertising war on CCTV, the most important in China.

On the other hand, on their own side, this is different, thinking about the business in their hands, the forty thieves website is just starting to turn around, and it will be able to start making profits in the second half of the year, and how much it can make is not yet known.

There is also a leak network, this website has just begun to build, I invested 10 million in the first phase, and I will invest another 20 million in the future, when will this website start to make profits, it's hard to say now.

If you follow the trajectory of the original shijie, it will not be until at least around 2004 that this website can start to make profits, and before that, because it has to be separated from eBay, it is estimated that the money earned from the forty thieves website has to be pasted in.

As for the ones that are really creating profits for themselves in a steady stream, that is, Zhengyang Hotel and Phoenix Winery, these two industries have now reversed their momentum.

Originally, Zhengyang Hotel was a gold-swallowing monster, but compared with the Phoenix Winery with rapid development momentum, this Zhengyang Hotel is a bit insufficient.

The current Phoenix Distillery can be said to be in full swing in the Bincheng area, and it has even basically monopolized the local liquor market, and has gradually begun to become famous in the province and the whole country.

According to Qin Mingliang's prediction, if everything goes well and can survive, this year, the initial critical period of entrepreneurship, by the end of next year, it is estimated that Phoenix Distillery will be able to bring itself a profit of about 100 million yuan, and it is still a pure profit.

In this early stage, due to insufficient preparation for market demand, Phoenix Distillery has been facing the difficulty of insufficient production capacity.

And Zhengyang Hotel is stronger than Phoenix Winery in this point, although it is not as terrifying as Phoenix Winery in terms of profitability, but this industry is better than stability, reputation outside, coupled with Mayor Yang's care, the current Zhengyang Hotel, has firmly sat on the top spot in the hotel industry in Bincheng, about 500,000 a day of turnover is enough, but after removing various costs, the net profit that can be recorded every day is about 200,000.

The remaining printing factories are estimated to bring in three or four million gross profits per year, which is not bad, and as for the dairy factory, it is just starting, and it will depend on the test of time for red lantern milk powder to officially gain a firm foothold in the market.

Therefore, the profit that can be generated by the dairy is no longer considered in the scope.

As for the construction company of the pregnancy and baby chain and the brother-in-law, it is difficult to say the specifics at present, so the source of its own capital chain is now the two industries of Zhengyang Hotel and Phoenix Winery.

However, I have already told Yang Yuhe before that the funds generated by these two companies will be used to build the Lianhuashan Tourist Resort, so if this beverage company wants to prepare, it is estimated that it will have to rely on the more than 90 million US dollars in its overseas account.

The more than 90 million US dollars, according to today's exchange rate, seems to be a lot, but if it is really used, it may not be a lot.

And if you want to enter the beverage industry, you must find a very good entry point, that is, to avoid as much as possible, and to face the competition with the companies that have now dominated the industry.

For example, the carbonated beverage market that Coca-Cola and Pepsi have been holding will definitely be played to death if they enter, and this carbonated beverage market cannot be touched.

So this iced black tea, iced green tea or something, don't even think about it, now Kang Taifu has just walked out of the way, people just put it on CCTV advertising, it is estimated that they have spent tens of millions, and even business, if you go in at this time and want to share a piece of the pie, it is strange that people don't play with you.

As for the pulp juice drink, don't even think about this, this thing has relatively high requirements for production technology and raw materials, and now Li Yifan really can't afford it, so he has to think of another way.

And this road, in fact, has long been defined in Li Yifan's heart, that is, milk tea!

At the beginning of the new millennium, the wind of milk tea has not yet blown up in the country, this drink in China, that is, meteor showers in eastern Guangdong, Fu Province and other southern coastal areas close to Hong Kong, Macao and Taiwan, as for the rest of the country, ordinary people are estimated to have heard of this thing in the movies of Hong Kong, Macao and Taiwan, as for the people who have seen it with their own eyes and tasted it, there are not many people.

And milk tea, if Li Yifan remembers correctly, it seems that it was five years later that it began to gradually become popular in China, of course, what we are talking about here is the kind of bottled milk tea sold in supermarkets, as for the kind of stalls that can be seen on the street to buy bubble tea, this thing has begun to gradually become popular in large and medium-sized cities across the country.

However, for bottled milk tea drinks, there are not many on the market at present, and it can even be said that there are no at all.

At this time, entering the market of this kind of bottled milk tea drink is definitely a good time in Li Yifan's opinion, but there is also one thing that makes him more worried, that is, the price of this bottled milk tea drink is on average about a dollar more expensive than any iced black tea, iced green tea and other drinks.

But now, I don't know if ordinary consumers will accept it?

You must know that the money is still quite valuable in these years, you can eat a big bowl of affordable on the street for three yuan, and there are many beef slices of meat, such beef noodles after ten years, even if you spend ten yuan, you can't eat a few slices of beef.

And domestic consumers have always been known for being price-sensitive! (To be continued.) )