"......Ahh

Li Yifan couldn't help but cheer for this old boy in his heart, this old guy really has some skills.

In just a few days, I saw through the shortcomings of Chinese consumers.

The big bald man, who originally seemed to feel a little hateful, instantly became cute in Li Yifan's eyes.

This Lipton Huaguo, it is by virtue of such a few small tricks, quickly in the Chinese market to come back to life, from the original annual loss of tens of millions of the situation, only after a few years, in 2004 reached the point of profit of more than 40 million, and after that, it is all the way up, with the help of the continuous introduction of new products, in just a few years of effort, it has reached the scale of billions or even tens of billions of profits.

And in this, the help of these small means is absolutely indispensable.

Li Yifan still remembers very clearly that the first star Lipton chose to cooperate with was the mainland star Xu Jinglei, at that time, this female star had just completed the filming of a certain TV series, with its fresh, healthy, and petty bourgeois image, Lipton won the hearts of many urban beauties in one fell swoop.

Many new urban white-collar women at that time began to notice this brand after watching the advertisement of the so-called talented woman.

Then Lipton became a small gift distributor, what to buy tea bags to send tea cups, or send a few cute small coffee spoons, and so on a series of small actions, so that Lipton products, among the younger generation of consumers, quickly opened up the popularity, have their own fans.

And their small action has also become a classic of marketing. Later, it was imitated by countless products. For example, what to buy instant noodles later and send plastic bowls. Or send braised eggs, buy toothpaste and send fresh-keeping bags, etc., the originator of these commercial activities, in fact, the earliest started from Lipton selling tea and sending teacups.

Later, it was interpreted to an extreme point by many Chinese enterprises.

A seemingly inconspicuous small move, but it can quickly win the hearts of consumers, such a practice may not be anything in the eyes of future generations, but in Li Yifan's view. An absolutely extraordinary business move indeed.

I didn't expect these small actions to be thought of by the bald man in front of him, this guy really has so many skills.

At this time, the more Li Yifan looked at this Lennar in front of him, the more he loved it, and it might not be a bad idea to put his tea beverage company in the hands of this guy in the future.

And Lenner was also apprehensive at this time, the young man sitting opposite, although he was young and scary, but the kind of temperament that he carried was used to being a superior person, but he was a little out of breath.

He didn't know what this young Chinese man was all about. But he knew that this guy was definitely quite weighty. In the tea beverage company of the future, it can definitely be said.

If you can impress him, then your future will definitely be worry-free.

After saying some of the small methods that he has racked his brains for the past few days, Lenner has no hole cards, at this time he is very nervous, and his palms have even begun to sweat, but the guy opposite is still leaking, which makes him more and more nervous.

At this time, Li Yifan's smile suddenly made Lenner feel relieved.

"Okay, Mr. Lena, can you tell me more about your thoughts on the drink of milk tea, and your views on the future prospects of this drink in the Chinese market?"

Lennar was suddenly refreshed, his whole body was full of liliang, talking about milk tea, this is his strength, who makes the family the ancestor of drinking milk tea.

As early as a few hundred years ago, it was the Mongolians who first started to make milk tea, but unfortunately their way of milk tea did not become popular in Europe, until later the British brought their afternoon tea habits to the whole shijie, so that the way of drinking milk tea began to flourish in the whole shijie range.

As a tea beverage company, Lipton was one of the first companies to set foot in this field, and before entering the Chinese market, they already had more than 10 flavors of milk tea, which were sold and sold all over Shijie.

But only in Asia, it doesn't seem to sell very well, and the reason is very simple, first of all, the market in Huaguo doesn't seem to accept milk tea as a drink.

Second, in the economically developed regions of Hong Kong, Macao, Taiwan, Japan and other regions, they all have their own milk tea brands and drinking milk tea habits, so Lipton has not achieved much in those areas.

But this does not mean that Lenner will deny that milk tea will lose the market in the mainland, the young man in front of him suddenly asked his opinion on the drink of milk tea, which shows that he is very optimistic about the prospects of milk tea, and of course Lenner knows what to say next.

In fact, since the end of the nineties of the last century, scientists have shown that carbonated drinks are harmful to the human body, and the situation of carbonated drinks in the beverage market is inevitably coming to an end. The rise of relatively healthier fruit juice drinks and tea drinks in the market is inevitable. This can be clearly reflected in the sales data of the beverage market in Europe and the United States in recent years. As a relatively backward market, in my opinion, the Chinese market is completely a big blank, to be honest, for the boss you just proposed milk tea drinks, I agree with it, this is definitely a good opportunity. I've been in China for so long, and I've visited countless supermarkets and stores, but on their shelves, I really haven't seen a few qualified milk tea drinks! ”

As he spoke, even Lenner himself felt a little excited, indeed, this milk tea market is definitely a blank in China.

"If we want to engage in this kind of drink, first we have to study the milk tea that is suitable for the taste of Chinese people, and then as I said before, we just need to find the right market positioning, find the right celebrities to advertise, and enhance our brand awareness......"

Lenner began to talk endlessly, and the more Li Yifan listened, the more sure he was of this guy's ability.

"Well, you're telling me what you think of Jinghua Tea Corporation and Jinghua Tea Factory."

Li Yifan turned his head and began to ask another question, and Lenner was also on the rise now, without concealing it at all, he wanted to show his best side to Li Yifan.

"These two companies have their own advantages and disadvantages."

"Oh? Let's hear it. ”

"For example, this Jinghua Tea Corporation, according to my understanding, this company has more than 300 employees, and controls the sales channels in northern China, but for the tea market in southern China, they are slightly insufficient. And in my opinion, the company's internal management is chaotic, the relationship between employees is intertwined, and the redundancy phenomenon is more serious, if I am in charge of this company, first of all, I will introduce a new management mechanism, implement a new salary system, and the management position is capable, and the salary is more capable......"

Lenner didn't mean to hide anything at all.

"As for the Jinghua Tea Factory, I think the situation is similar to that of the Jinghua Tea Corporation, the management is chaotic, there are too many redundant personnel, and the production efficiency is low. However, these two companies have an advantage, that is, the land they own, and I think in the future, with the development of China's economy, the land owned by their company will be very valuable. One of these two companies is located within the third ring road of the capital, and the other is within the fourth ring road, with the development of the real estate industry in China, I think these two pieces of land will have a lot of room for appreciation. So if I were to be in charge of these two companies, then I would put them together, dispose of some of the unqualified employees, and then move the company to the outskirts of the city, and I plan to sell the two pieces of land for the company......"

Lenner said a lot of things, the more he said, the more Li Yifan felt surprised, this Lenner is extremely smart, and it is really not without reason.

This guy actually has such a keen judgment on the future trend of China's economy, and even thinks of real estate.

I really didn't expect this guy to be an all-rounder, for the operation of the enterprise, there is such an opinion, if he is not a traverser, in front of this guy, he is just a scumbag.

Li Yifan has already moved to bring this guy to his command, such a talented guy, in the leadership position of the tea company for a few years, if he is not Zhao Kuo who can only talk on paper, then he will definitely be a general in the future.

In the future, there are many enterprises under his control, and there is definitely a great demand for such qualified and capable managers.

"Well, Mr. Lena, now I'll ask you a question."

Lenner immediately sat upright, but in fact, he was very nervous in his heart, his nervousness, of course Li Yifan was visible, he asked with a slight smile.

"Mr. Lena, would you like to work for me?"

"Of course, but sir, I would like to ask, how much can you pay a year?"

"$200,000, plus year-end dividends, what do you think? In addition, the company will give you a formula for a car in the capital, and if your family comes together, it will also arrange for your children to go to school......"

"Deal!" (To be continued......)