This Leonner, first bought a favor for himself, and then flaunted his knowledge in front of him, talking about his views on the Chinese market.

In this way, it seems that the previous benefit is nothing more than a vote for himself, and the next thing is to sell his knowledge, it seems that he wants to sell himself, but at present, it seems that his vote is not enough.

Good guy, I originally thought this guy was a diehard, but now it seems that he likes his state.

Li Yifan's mind was turning, to be honest, he wanted to start this tea beverage company at the beginning, he was just a whim, but until now the matter came to an end, he figured out that he was still short of a qualified management talent.

After all, this tea and tea beverage industry, but the interlacing is like a mountain, he was not born in this industry, so he is not very clear about the doorway here.

Second, he has a long time in the future, whether he has to study in school or deal with some other matters, and he doesn't have much time to take care of this business himself.

So finding a qualified manager is a must, he hasn't thought too much about it before, but in recent days, he has also begun to worry about this matter.

And he also wondered if he should recruit after the industry of Lipton Huaguo was obtained?

As for the original Smith of Lipton Huaguo, he was very obedient to himself, but that guy was quite suitable to be a jishu engineer, if he was asked to manage the company, Li Yifan thought in his heart that he was really unqualified.

Come to think of it, this Lipton Huaguo has been in his hands for five or six years. However, it has been in a state of continuous loss. After acquiring the assets of Lipton Huaguo. Leave it to him to manage, and I really don't feel at ease.

Originally, I was still having a headache about this manager's problem, but I didn't expect that at this time, this Leonner actually bumped into the door by himself, and looking at the way this guy talked eloquently, it was clear that he really had two brushes, and Li Yifan really had a little bit of his thoughts.

Li Yifan wants to study this Leonner, and this Leona has not saved the cultivation of literature and martial arts. The meaning of selling to the emperor's house.

Lenner. Johansen, graduated from Northwestern University with a degree in Economics and Management, has been working for Lipton since graduation, and has explored the market in several countries such as Africa and South America.

Because of his remarkable achievements, he was promoted to a middle manager by the company, but now that he is in his early forties, he feels that he has encountered a career bottleneck.

As a large multinational enterprise with assets of billions of dollars, Lipton also has its own set of rules and cultural systems, and when he is in his current position, he will deeply feel a sense of helplessness.

Gatekeeper. Look at the origin, in any country. Any large company has figured it out, although Northwestern University, where Lenner graduated, is also a deadly university in the United States, and it is also a powerful university in the Ivy League in the United States, but in terms of fame, after all, it is still not as famous as Havard, Yale, Princeton, or Stanford.

And on the other hand, he himself does not have an MBA diploma, which has become a big shackle for his promotion, if you want to be promoted, then you must have the corresponding academic qualifications.

But as a middle-aged man in his forties, on the one hand, he has to make money to support his family, and on the other hand, he has to maintain his position in the company, where does he have the energy and money to recharge himself?

It's not that Lenner didn't want to change jobs, but there are not 1,000 or 800 middle-level managers like him in the United States, and there are only a few large tea and beverage companies in the United States.

Based on his experience, he was destined to start all over again when he went to another company.

And this time he was sent by the company to deal with the affairs of Lipton Huaguo, to be honest, it was not his turn to be the head, about how to deal with the branch of Lipton Huaguo, in fact, there are many controversies at the current headquarters.

Some people want to sell this branch, and some people want to continue to stay up for two years, no matter how much they send that person to deal with it, it is actually an unlucky job.

Because no matter how you deal with it, you will offend some people, and the result of returning to the company will definitely be the end of sitting on the cold bench, and maybe there will be some troubles that will end up being laid off.

Therefore, when many people in the company heard about this task, they were all discolored, and many people were looking for relationships and were reluctant to take over the job.

Originally, Leonner didn't want to come over, but there was no way, who made his academic qualifications not hard enough, and the relationship at the top was also not hard enough, Zuihou could only be kicked over as an unlucky ghost.

But just as he came over, Leonner also figured out something, and he saw a glimmer of opportunity in this matter.

The big boss of the company seemed to approve of the disposition of this branch, and several high-level directors greeted him before sending him to Huaguo, and asked him to designate the branch to be sold to a Huaguo company.

Although what these directors said was very secretive, such behavior was undoubtedly digging into the company's corners, and of course, he had long been surprised by such behavior.

However, in this way, he has a trace of curiosity about this Huaguo company, to be honest, over the years, not to mention that Lipton Huaguo is not good in the Chinese market, even many of Huaguo's own tea companies are also not popular in the domestic market.

So what is the origin of this Huaguo company, which actually wants to swallow Lipton Huaguo, which has been operating poorly?

After coming to Huaguo, he began to investigate the Huaguo company, claiming to be investigating the assets of Lipton Huaguo, but in fact he focused all his energy on studying this Huaguo company.

He was a little disappointed by the results of the study, this Huaguo enterprise is obviously a leather bag company, it has not been registered for a long time, and it does not have a lot of assets.

But soon he turned his worries into joy, because the more this is the case, the more strange it becomes, after all, it is not so easy for a leather bag company to swallow Lipton Huaguo in one bite.

Unless there is a stronger supporter standing behind him, and Leonner has his own judgment in his mind when he thinks of the hints made to him by many directors in the company.

Some of the company's directors may be the bosses behind the company, and they are blatantly digging into the corners of their own companies, which shows that they are very confident in the future tea beverage market in Huaguo.

If you can get into their eyes, then the day when you will soar is just around the corner.

As soon as he thought of these, Lenner was a burst of heat in his heart, and these days he was constantly studying the treatment plan on the one hand, and on the other hand, he was also constantly studying the tea beverage market in China.

He has his own experience in this area, after all, he has done market expansion in South America and Africa before, so he quickly had his own ideas.

Now seeing the guy on the other side, smiling and asking what he thinks of the Chinese market, Lenner immediately realized that his opportunity had come.

"In fact, I think our previous route is wrong, and we don't need to follow the old path to please the older generation of consumers in the Chinese market, such as the tea bags of black tea we launched through Jinghua Tea Factory, which completely failed. What does this mean? This strategy will not work, Huaguo is a big country with a history of tea, and the tea drinking habits of consumers here have long been formed, especially those consumers over 30 years old, they have long developed their own consumption habits, so it is in vain to want to open a breakthrough from their side. So I think we should pay more attention to, or rather cultivate, a new market, that is, a consumer market for a new generation of young people. ”

Leonner's words made Li Yifan's eyes light up, this guy really has two brushes.

"Oh? Can you tell me about it? ”

Lenner saw that Li Yifan did not deny himself, and he also came to the spirit.

"According to my recent survey, many of the younger generation of Chinese consumers, especially those between the ages of 18 and 30, do not have a fixed habit of drinking tea. This may have something to do with the fact that they grew up in an era of invasion of foreign cultures, and according to my observation, there are more people in this age group who have drinks or cola. But that doesn't mean they'll continue to drink drinks or coke in the future. After all, now the major beverage manufacturers have begun to increase publicity efforts to besiege carbonated drinks such as cola, and scientific research has also proved that a large number of applications of carbonated drinks are harmful to the human body, in the consideration of health, the future beverage market will move towards more detailed differentiation, so that a large part of consumers will re-choose tea as a traditional drink, as a drink. And we should pay more attention to this part of the consumer, from now on to pay attention to cultivating their consumption habits, if we can cultivate them into fans of our products, then ......"

"Tell me about your specific jihua ......"

Li Yifan waved his hand and said to Leonner, which made Leonner immediately nervous, he knew that the critical time had come.

"In fact, I think that marketing means are very important, if you want to start the brand, you must first choose a suitable star to advertise for us, and establish a healthy and fresh image of our products. Improve the popularity of our products, especially in the consumer groups we are specifically targeting, followed by appropriate promotional means, according to my research during this time, I found that many Chinese consumers prefer to take advantage of small advantages, so that we can launch some activities such as selling tea and giving away tea cups, or tea spoons......" (to be continued......