Chapter 232: Inspiration
With a hint of urgency, Choi Jung-won stared at Park Jung-jae directly, and asked with a trembling mouth, "Brother, what did you just say?" ”
His abrupt question startled both Jung Sung-hye and Park Jung-jae.
In particular, Park Jung-jae, who was the subject of the question, held chopsticks in one hand and stretched out in the air. It's not a pick-up, it's not a clip-on. After struggling for a long time, it was decided that it was only right to solve Cui Zhengyuan's problem first. "I'm just saying Pepsi doesn't taste worse than Coca-Cola, what's wrong? I'm sorry to bother you. ”
I thought it was I who spoke rashly and interrupted Cui Zhengyuan's train of thought. He also knew that Cui Zhengyuan was at a critical moment and could not tolerate interference from others.
It's a pity that Cui Zhengyuan couldn't hear his apology anymore, but slammed the things in his hand up, so that the paper was scattered in the air and floated around.
If you really want to talk about it, he also has to thank Park Jung-jae. It was a word from this faithful bodyguard that gave him a perfect idea.
That's right, the idea has to do with Pepsi.
As we all know, Pepsi is a world-renowned beverage brand, and Coca-Cola is a life-and-death rival.
Due to historical reasons, Pepsi has been suppressed by Coca-Cola.
And what makes Pepsi break out of Coca-Cola's suppression, in addition to their market positioning aimed at young people, is its unique superstar strategy. Signed from 1983 to Michael. Since Jackson, Pepsi has not stopped this model.
Later, relying on the football superstar-studded advertisement, he successfully competed with Coca-Cola in the Chinese market.
Cui Zhengyuan's title song is a continuation of "Cup of Life", which cannot be separated from the scope of football. Now that the reasons for promoting the Shijie Cup and the Three East Asian Countries have been added to it, there is no better way to do this than by borrowing from the Pepsi commercial.
With thoughts, the next thoughts about the improvement of the planned content are flowing and endless.
Contrary to the previous depressed state, Cui Zhengyuan at this time wrote like a god. A plan that is absolutely shocking at this time on Shijie is slowly taking shape under his hands.
Seeing that he finally had a clue, the happiest person was undoubtedly Zheng Xinghuai. Leaned over to Cui Zhengyuan's side and followed his idea and looked at it quietly.
Although he is not very good at planning, he has been an agent for so many years, and he can still see whether a plan is good or bad. As a result, seeing that Cui Zhengyuan didn't make a move, he was directly stunned when he made such a big move.
According to Choi Jung-won's jihua, it was not a MV shooting of a song at all, and some people believed that it was a micro-movie.
Especially the luxurious star lineup involved made Zheng Xinghuai dizzy. Although he is not a fan. But also know the influence of these names in the Shijie range.
If such a MV can be produced, if nothing else, the sensational effect is definitely super shocking.
He couldn't see how effective the Shijie Cup and the three East Asian countries were in publicity. But one thing that can be predicted is that Cui Zhengyuan will definitely take the road of a top heavenly king with this step.
Of course, the problem is also obvious, with so many celebrities, the cost of one person's appearance alone is already amazing. With so many people coming together, where is A.P going to get so much money?
finally waited for Cui Zhengyuan to stop writing, Zheng Xinghuai couldn't wait to dissuade him: "Zhengyuan." It won't work. Our company doesn't have much liquidity now, and we can't afford to shoot such an expensive MV. In addition, there are future publicity expenses, which are also a lot of expenses. If it's just simple publicity, such a big production is a bit wasteful. ”
Choi Jeong-won is confident. Wan Er smiled and said, "Brother, don't worry, we don't have to pay this money ourselves." ”
Zheng Xinghuai was stunned for a moment and asked, "Then who will come out?" ”
Seeing that this brother was frightened by his own handwriting. There is no shrewdness at all. Cui Zhengyuan explained: "Brother, what do you think, what am I doing this for? Is it just for my first full-length album? Definitely not. This is all for the purpose of propaganda for South Korea, Japan, and China. Then you say. Shouldn't they have some blood? ”
Zheng Xinghuai thought about it for a long time, but he still felt a little unreliable. "That's what I said, but the investment is still too great. I'm afraid that it may not be possible to get through with the governments of the three countries. ”
Of course Cui Zhengyuan knows what he said. If that's all there is to it, then it won't work. None of the governments of China, Japan, and South Korea would be willing to spend such a large investment.
But the financier he counted on was not the governments of the three countries. "They don't want to, but there are others who will willingly send money to the door. What is needed is the appeal of the three governments and some preferential policies in other areas. ”
Unexpectedly, Cui Zhengyuan's Jihua also involves other aspects. Zheng Xinghuai asked with interest: "Then tell me well, who is willing to pay this money?" ”
Cui Zhengyuan deliberately sold Guan Zi and said: "Shanren has his own clever plan, let me keep it secret for the time being." Brother, help me make an appointment with the representatives of the three countries to come here, it's time to talk to them. ”――
I'm Xiaobei, and I'll start busy tomorrow with the dividing line-
Representatives from China, Japan, and South Korea came quickly, and as soon as the conference room here was set up, a large number of people were all killed.
In the past, when negotiating, only a few representatives were needed. It's all about the exchange of interests anyway, and they can make a decision. But today is different, and it's time to plan the plan.
How to evaluate the quality of a plan is not the strong point of politicians. At this time, it is necessary to follow the team that comes to them to make an assessment.
A small conference room was crowded with people from three parties.
Cui Zhengyuan stood in front of the main seat and waited until everyone was seated before raising his hand.
The projector placed in the middle of the table emitted a strong white light, projecting the full text onto the white cloth beside him. "You can take a look, this is the plan that our A.P company came up with, see if there are any dissatisfaction and need to be added?"
The screen is very large, so the font on it is very clear, and there is no need for Cui Zhengyuan to explain it line by line, and anyone sitting in any corner of the room can see the content clearly.
This plan will be related to the proportion of investment and benefits of several companies, and the effect of zuihou depends entirely on its quality. So everyone pays attention to it and reads it carefully.
There is no room for sloppiness in matters at stake. For a moment, there was no sound in the room, except for the flickering of pages on the screen.
Cui Zhengyuan found a corner and sat there quietly, thinking about possible problems for a while.
This is a one-man war, and he must use his three-inch incorruptible tongue to convince everyone present to get this jihua to pass. No matter how much preparation you put into it, it's important to play on the spot.
As long as there is a little unsatisfactory thing in the solution for a while, it may cause the plan he has worked so hard to come up with in vain.
He still has a lot of things to do, and although cooperation with the Three Kingdoms is very important, it has already affected his original plan. This is a very painful thing for Cui Zhengyuan, who likes to plan and act step by step.
The plan is very short, not much different from the plan of an advertisement. Although the representatives of the three countries watched slowly, they also came to an end.
But after watching, everyone present fell silent.
People in the same group exchanged glances with each other, or whispered to each other, exchanging opinions with the members. It's not that they don't understand the content of the plan, but they are really shocked by Cui Zhengyuan's generosity.
Originally, according to their plan, it was to cooperate with Cui Zhengyuan alone. Each does its own thing, and it is not related to each other.
Unexpectedly, Cui Zhengyuan made another strange move, blended the three together, and came to a bundle publicity.
In the document just now, everyone can see it. This time, the plan is to be carried out together with Cui Zhengyuan's regular series. In this way, it will not delay Cui Zhengyuan's own work, but also take into account the propaganda activities.
In terms of efficiency, there will undoubtedly be a lot of savings. Otherwise, repeated planning and publicity activities will definitely cause a lot of waste of time, money and manpower. From the perspective of cost saving, Cui Zhengyuan's approach is worthy of approval.
But in this way, new problems arise.
The promotional activities of the three countries are unified into a MV that is only four minutes at most, so what is the proportion of everyone? If there are more people and fewer people, there will definitely be disputes because of unequal interests.
Even if the share is evenly distributed among the three companies, it is difficult for everyone to be satisfied. You must know that when negotiating with Cui Zhengyuan, the price paid by each family is different.
Among them, China, which is the farthest away from the Shijie Cup, has paid the most benefits. It was the participation in the construction of a film and television city and the limited opening of the market that allowed China to participate in this jihua.
The second is Japan, and the full opening of the market on the island of Honshu seems to be insufficient. But for A.P., a layman in the Japanese market, it is already a beautiful cake.
And the most angry is the South Korean government, relying on the identity of Choi Zhengyuan's motherland, and has not come up with anything substantive at all. But in fact, the South Korean government cannot be blamed for this. It's not that they don't want to take some benefits, it's that there's really nothing they can handle.
Generally speaking, the cooperation between enterprises and the government will get a lot of care. There are not only preferential policies, but also economic support.
But the problem is that in South Korea, A.P is not a small company, but a hegemon in the entertainment industry. (To be continued......)