PS: I was confused, and it wasn't until 12 o'clock in the middle of the night today that I found out that today was actually the birthday of our Infinite Stone Sect Leader Liu Zaishi. Nothing else, add a more chapter, celebrate the whole world!!

Under such circumstances, in a balanced situation, it would be good if the South Korean government did not suppress it, and it would be able to continue to support it. What's more, the background of this company is not very friendly with the current government.

Although the negotiations with the three are all carried out in private, how can there be an impermeable wall on this shijie? Even if the three governments do not know the bottom line of others, the approximate scope is still guessed.

Under such circumstances, it is impossible for China and Japan, which have already ceded so many benefits, to share the cost of propaganda equally with South Korea. No one is wronged, and money is not blown by the wind.

But it is obviously impossible for the South Korean government to take the lead. Because people have hole cards, it's a big deal to get rid of them and reach an agreement with Cui Zhengyuan alone. Whoever calls it their own government, no matter what, this identity takes a big advantage.

Everyone is aware of this problem, and they can't think of a solution. And so the scene fell silent. Everyone waits for someone else to speak first, and then adjusts their strategy according to the situation.

Among them, only Cui Zhengyuan is confident. Because he had already thought of a solution, he could calmly watch the representatives of the Three Kingdoms play psychological warfare.

In the negotiation, whoever can't bear it first will be passive. At this time, the competition is which side's patience. What guests and hosts are happy, what kind of atmosphere is peaceful, there is no need to hide it in the face of naked interests.

There was a stalemate for half a minute, but Quan Guangjin couldn't help it. Although after several negotiations, the South Korean side paid the least price, but this plan is not something they can afford.

The investment of more than 10 million US dollars, even if it is shared equally among the three companies, will cost about 3 or 4 million.

There is no need to ask for instructions from home. Quan Guangjin knew that the government would not approve it. Otherwise, a single propaganda campaign would cost so much money that the president would not be able to account for it to Congress.

I looked left and right at the representatives of China and Japan, and saw that although they did not make any moves, their expressions were also not very good-looking. So that Quan Guangjin's idea was confirmed, that is, these two companies were also skeptical of this plan.

In this way, he will not be afraid to become a bird and be abandoned.

"Executive Cui, isn't this project a bit risky? Such a huge amount of money has been invested, and a large number of stars have been brought in. In case it doesn't work. Isn't it in vain? ”

Here it is, and the real battle begins.

From the moment Jeon Guangjin spoke, Cui Zhengyuan's nerves began to tense. "The whole representative, the people around you, compared to the advertising experts in it. Then you should understand that regardless of the quality of the album that I put out this time, it is already attractive enough to have so many stars together. ”

A middle-aged man with eyes leaned into Quan Guangjin's ear and whispered, causing Quan Guangjin's original skeptical look to slowly fade. Looks like. This person is the so-called advertising expert.

Cui Zhengyuan nodded at him amicably and thanked him for his remarks just now.

Only true professionals know the importance of stardom. Otherwise, why bother to shoot commercials and find celebrities? It is because the aura of celebrities has a strong attraction to ordinary people and can shift their attention to the products endorsed.

Since the whole light brocade has begun. Others are no longer silent. Masahito Matsushita recalled: "We admit that inviting these football stars can expand the momentum, but the cost is too expensive. There has never been such a big deal in the field of publicity planning. You know, even when Pepsi invited Michael. Jackson, the total cost is only four million dollars. ”

As expected, this question was immediately refuted by Choi Jeong-won. "Director Panasonic. Times are different. Now the value of celebrities has skyrocketed, and the current four million can't sign so many people. In addition, the currency has depreciated seriously and inflation is severe. It also increased our budget a lot. ”

Wang Haoquan has been sitting firmly in Diaoyutai, watching the representatives of South Korea and Japan jump out one after another to act as strikers, and also witnessed how Cui Zhengyuan answered them correctly. He waited until everyone else was defeated before he made a move. "Executive Cui, I noticed that in this plan, the celebrities invited are all from Europe and the United States. But their existence has nothing in common with our propaganda purpose. ”

Cui Zhengyuan gave a thumbs up and praised: "Director Wang really has a unique vision and grasps the key point. ”

Hearing his words, the representatives of South Korea and Japan invariably pursed their lips and expressed their contempt for Wang Haoquan's cunning and cunning.

During the interview with Choi Jung-won, in fact, the representatives of the ROK and Japan met in private.

Because they both belong to the strategic system of the United States, the relationship between South Korea and Japan is considered close, and they both have a hostile attitude towards the red socialist China. In their private contacts, they negotiated a joint strike to knock China out.

However, Cui Zhengyuan is determined, ignores the pressure from all sides, and has to pull China together. Judging from the current situation, it is obvious that the Chinese side has given him enough benefits to make him so persistent.

Although they despised the collusion between the two, they still agreed with Wang Haoquan's statement.

Yes, this Shijie Cup is a move by our South Korea and Japan, and it is our China, South Korea and Japan that want to be promoted. ――

I'm Liu Zaishi, a god-like dividing line-

After complimenting Wang Haoquan, Cui Zhengyuan began to elaborate his thoughts. "In this MV, in addition to these international stars, players from China, Japan, and South Korea are also needed to participate in creating an atmosphere of Shijie family. Since it is external propaganda, then such a concept can be more accepted by the whole shijie. ”

Cui Zhengyuan's statement is understood by everyone. Isn't it just to use the popularity of those top international stars to open the way for the promotion of Quan Shijie.

Asia's stars are not at all comparable to those guys. If there are no stars from mainstream football powers, it will not be accepted by European and American societies.

This is a way of bundling, and many of the staff groups of various countries here are good players. When it comes to the means of operation, they don't know how much more professional than Cui Zhengyuan. The only thing missing is that they didn't think of it.

Because they are more professional than Cui Zhengyuan, they also discovered the loopholes in this jihua.

A Japanese advertising expert said with some incredulity: "It's impossible, there are rules in the advertising world." The top stars in Europe and the United States would not agree to shoot commercials with our Asian players. This would lower their status, and the sponsors behind them would not agree to it anyway. ”

What he said can be said to be a common practice in the advertising industry.

For example, a celebrity worth 10 million will not cooperate with a star worth 1 million in the same advertisement. If this is the case, then it will not only increase the status of a star worth 1 million, but also reduce the status of a star worth 10 million.

will make the outside world mistakenly believe that the value of this star is not so high. To Zuihou, it is the star's own loss and damage to the interests of the sponsors behind him.

Cui Zhengyuan still understands the subtle rules of this industry. Even if he hadn't been exposed to the world of sports before, it was the same in the world of entertainment. Except for that kind of public service advertisement, you won't see big names like Jackie Chan and Jet Li cooperating with second- and third-tier starlets.

The coalition of the governments of China, Japan and South Korea, although absolutely strong, has not yet affected the top stars in Europe. People don't care about how the governments of the three countries are, so they are forced to act.

On the contrary, there is no problem with the players of the three countries. This kind of great opportunity to work with the best stars and become famous is enough for players from the three East Asian countries to break their heads and fight for it.

The only thing that frustrated the delegates was that they didn't have any way to influence the big stars. That's why Japanese advertising experts are raising this question.

The bell still needs to be tied to the bell, and since Cui Zhengyuan proposed this plan, then he must have a solution.

They were right, Cui Zhengyuan did have a way. The key to solving the problem is the sponsorship of those stars.

Those who are familiar with the world of football know how much influence these sponsors have on the players themselves.

The international advertising industry is very mature and able to make use of all aspects of a star. Not only the daily places such as food, clothing, housing and transportation, but even the transfer of players is affected by sponsors.

The most famous example is David Beckham's move from Manchester United to Real Madrid in 2003.

In this most famous transfer case in Shijie football, in addition to the conflict between Beckham and the old man Ferguson, and the career plan of the spice girl Victoria for her husband. The main reason is that Adidas, Beckham's sponsor, can no longer stand the players of their own team playing in the jerseys of their sworn enemies.

The greater Beckham's commercial value, the more urgent this sentiment becomes.

It just so happened that the "superstar strategy" proposed by Florentino at that time turned Real Madrid into the first club of Shijie, and Beckham was the most famous player on Shijie at that time. Look, what a match made in heaven.

So, in the midst of the full Shijie's jaw-dropping, Beckham Shi Ran drove to the Bernabeu, put on the white Adidas jersey, and became a member of Real Madrid. And within hours of Beckham's arrival at Real Madrid, all 8,000 jerseys were sold out, bringing in 624,000 euros.

It would be more appropriate to say that Beckham's transfer is not so much a victory for Real Madrid as it is for Adidas. (To be continued......)