"Since Sony entered the game industry in 1993, we have been working hard, we have developed standards for CD, VCD and other storage media, we have released high-density game compression and reading rules, we have used Sony's precision parts to make high-quality game platforms, recruited hundreds of excellent game designers, opened the PS game platform development kit, and attracted 149 game production companies to join the ......"

Ken Kutaragi read this speech with an expressionless face, he remembered that in the past five years, Sony Games has grown from scratch, from being played by Nintendo and Philips, to self-improvement and self-reliance to launch its own platform, this qiē was completed with great difficulty by him despite public opinion and with the strong support of former president Norio Oga!

He thought that when he first asked for the music and digital department, for the standard of a VCD, a dignified branch president had to lower his stature, just to draw music, movies, and Sony Digital Studios into the game production system, and finally worked hard to make Sony's game masterpiece like a movie mode, playing a "Zombie Siege", a large number of CG animations interspersed in it, just like watching a movie, praised by players.

In addition, there is the quality of the PS console that is praised endlessly, every part is made strictly using Sony standards, he took the engineers of the hardware department to constantly look for the most optimized parts, did countless tests in the real room, went down to the workshop to find alternatives from the dense product catalog, tested, reworked, thought, demonstrated, and had another round until he was satisfied.

Maybe everyone only sees the goodness of Sony products, but they can't see the sweat that Kutaragi has put in behind his back, and people only see the smile on his face. But I can't see the anguish in his heart.

High-quality PS hardware must be supported by a high price, and game software that makes people enjoy it like watching a movie is also a product of consuming a lot of resources. Kutaragi Ken is the most depressed and has the most headaches. This is also the place where the most criticized by the top management is that the cost of Sony's games is too high and too high.

"PS has sold a total of 2.8 million units in four years, and there are 842 games under the PS platform, with a total of 34.2 million units sold......"

When he read this number, Kutara Kidana's eyes were moist, he was really unwilling!

When the PS was launched in 1994, the price of the SS of the Dragon was $400, and Sony's price was $300 in order to grab the market. And the advertised performance is 30% higher than the SS, and the price is 25% lower than the SS.

This caused an uproar in the year, the media thought that there must be a company lying, storing zài false propaganda or inflated prices, and later someone tested that Sony PS could not process 600,000 polygons per second of publicity, once the news was released, so that Sony PS host was questioned a lot, becoming a laughing stock in the industry.

The PS, which can be sold for $300, has made Sony, which uses precision parts, suffer enough. It costs just over $350, and for every PS console sold, they lose $50, and the SS of that year was sold for many years because of mass production. The cost is already less than 280 US dollars, and the net profit of an SS host is 120 US dollars. But he could only watch Yang Yun count a lot of money, and he suffered a huge loss. If you are beaten and your face is swollen, you must also be fat.

If you can slap yourself in the face and increase PS sales, that's fine, but the $300 PS has only sold 2.8 million units in four years. This made Sony's gaming department from top to bottom not expect that 842 games sold a total of 34.2 million copies, and the average PS console user bought less than 12 game discs.

SS and DC users which home is not dozens of games? What player doesn't buy five or six new games a year? Which player is not a series that does not buy all the uncomfortable? Look at Sony's PS platform, 842 games, at least more than 600 games are unattended, or sell less than 1000 copies, it is no wonder that those who are attached to Sony, more and more game companies have changed careers, gone out of business, or simply started to play and then register after bankruptcy, and change the vest to join the tricks of Longteng.

PS game consoles sold one and lost one, losing one or two hundred million in four years, PS games only sold more than 30 million sets, and after the listing of Longteng's DC, DC sold 10 million units in a month, almost free promotion 24 games sold 216 million copies, directly stunned Nintendo and Sony.

Well,In order not to be killed on the spot by the dragon's move,Kutara Kiken began to toss again,Develop PS2,Don't develop it.,DC is a 128-bit console.,The game effect throws off the PS a few streets.,If they don't move again,Just wait to be eliminated by the market.。

In 1997, 1998, in the past two years, Ken Kuta Ragi gritted his teeth to do research and development, and he had to find ways to promote the old PS, he really had a hard time, very hard, Nobuyuki Idei didn't understand him when he became the president, and he understood that he had no power at home because of his retirement, and the sales of Sony's game department have been declining, and the global game display points have been withdrawn again and again, and he is waiting for PS2 to come out.

But PS2 has repeatedly bounced, CPU is easy to solve, but graphics processing can never find a suitable partner, ATI is a company invested by Longteng, Sony can't get a professional high-performance graphics card, Nvidia has risen in the past two years and also rejected Sony, I heard that it is also a person in the Longteng camp, and then look for those low-profile graphics card companies, does it make sense? Do you want to repeat the scandal of PS false propaganda back then?

"In June 1998, we completed the production of the PS2 test machine, but due to some parts, the effect did not meet expectations...... In December, we finally found a suitable supplier, and we have preliminarily completed the performance testing and low-level code construction of the PS2 prototype, but due to the high cost, we had to postpone the launch of the PS2 again......"

Kutara Kiken's eyes were blurred, he remembered the sadness in June, remembered the regret in December, those days of hard work, the employees gritted their teeth, and only relied on the heart supported by faith, but at the end of the year, they were ruthlessly broken by the accounting department, fell to the ground, and were trampled on by these people who only recognized money and did not recognize products.

PS2 keeps jumping tickets, and those Sony players who insist on waiting gradually lose patience, passing, passing again, going batch after batch, die-hard people stick to this PS console, shouting PS is fun, but when they see DC on "Allied Expendables 2", "Resident Evil 3", "Final Fantasy 7", "Diablo 1", "Plants vs. Zombies" and so on and other fun and well-known games, will they really continue to insist on waiting for Sony PS2 in their hearts?

The loss of 230 million US dollars, most of which is the research and development expenses of PS2, keeps people changing jobs, constantly paying overtime, constantly looking for replacement parts, and constantly testing, in exchange for an unfinished product, he has lived up to the expectations of Sony players all over the world, sorry for those die-hard players who support Sony, sorry for appreciating him, sorry for the shareholders, sorry for the board of directors, sorry for the employees who have worked hard for Sony Games for many years.

After reading this qiē, Kutaragi couldn't cry, his tears dripped down in large pieces, this is unwilling tears, it is tears of disappointment, he hates himself for being incompetent, hating himself for being incompetent, and the strange thing is that he doesn't hate Longteng as a competitor at all, nor does he hate the suppliers who give him indifferent eyes and close the door to cooperation with him.

Creation makes people, the times change, it's not that he can't do it, but he has met a demonic Chinese opponent, the opponent is too powerful, that's it.

After the report, he burst into tears, but this could not make up for the mistakes he made and the losses caused.

More than 8,000 shareholders are not concerned about how much effort you have put in, not how long you have cried and how many pounds of tears you have shed, but what they care about is where the money bag has gone, and why is this year's dividend so much less?

"Will the PS2 be able to make it this year?"

"Can the PS2 cost be reduced?"

"Do you guys have enough PS2 games ready for them?"

"When will it start to be profitable?"

"Will it work? If it doesn't work, just lay off this department! With a loss of 230 million and nothing to see, you still have the face to stand here crying? ”

Shareholders large and small in the audience are discussing this matter, the major shareholders with the right to speak are talking to each other, and the small shareholders with the right to vote are indignant, the economy is not good, and it doesn't matter if you don't make money, and everyone won't care too much if you can barely protect your capital or make a small loss, but Sony's game department has lost money year after year, and it's still like this, everyone has opinions.

Soon, Nobuyuki Idei, on behalf of the top management, announced a draft resolution proposing two proposals.

The first plan is to remove Ken Kutaragi from the post of branch president of Sony's game division, replace it with an outsider, and continue to invest in the development of PS2, waiting for the opportunity to rise.

The second plan was shocked, Sony completely withdrew from the game industry, divested the game division, and sold the overall valuation package, this plan must first be able to pass through the shareholders' meeting, and get the permission of the Japanese government, Nobuyuki Idei hopes that the shareholders will consider it carefully!

Kutaragi Ken stood motionless on the stage, like a prisoner waiting for the jury to pronounce his fate, he looked at the more than 8,000 shareholders in the audience, oh my God, this is a lot of people, these people are all bowing their heads, they are looking at their wallets, they are thinking about when I will bring them good profits, and once I lose my usefulness, then I will be abandoned by them......

"After statistics, 80% of shareholders agree to sell the Sony game division, and we will submit a sale plan within a month, and then make an announcement!"

Nobuyuki Idei's voice was cold and merciless, like a guillotine, slashing at Kutaragi's head fiercely.

His heart is dead......

To lose Sony games is to lose the soul...... (To be continued......)