Chapter 760: Unloading the Mill and Killing the Donkey (Asking for Tickets)
On April 30, Yang Yun's official trip to Japan ended perfectly, but he had a fierce argument with Hayao Nakayama at the farewell banquet where he left, and many people present saw it, because of the news that Sony was about to sell off the game division, and the two had an almost irreconcilable conflict.
Things start with Yang Yun's participation in the Tokyo International Pop Music Festival, as a big sponsor with a sponsorship of 100 million yen, Longteng has gained a lot of publicity positions at the music festival, and Sega has put the promotion of the three music and dance games "Audition", "Band" and "Jazz Drummer" on the music festival, which has attracted the attention of music media and game media around the world.
These three games will be released in May, and their special game modes and profit models have made the game industry full of curiosity, and many people are concerned about how Longteng will make a profit.
Let's talk about Yang Yun's farewell party after participating in the music festival, this is a small range of banquet for Longteng, Yang Yun is going back to China, and some friends he met at the music festival are also leaving Japan, saying that it is Yang Yun's farewell banquet, in fact, it is also a business reception for exchanging feelings.
Five days have passed since the day Sony held a shareholders' meeting on April 24 and shareholders pronounced the death sentence for Sony Games, and in these five days, the Japanese game industry has been discussing the real reasons for the bankruptcy of Sony Games and what lessons should be learned.
Ordinary gamers and professional commentators are discussing why Sony Games has fallen to the point of huge losses and layoffs, why such a large multinational company can not make precision cameras and precision CD turntables well, and whether the Japanese should think deeply about the pan-entertainment industry. Today, the game industry is completely wiped out, and tomorrow the animation industry will also become the backyard of foreigners.
In Japan, there used to be five major game manufacturers. Ten years ago, NEC Electric was as big and complete as Sony today. Do everything, but unfortunately the game department has not had any advantageous products, PCE's game console games are too few, and the mobile portable handheld has also lost to GameBoy and GameGear, and later the game department has become a burden to the NEC Group, and the group directly cut the game department, turned to the production of desktops and laptops, and entered the mobile mobile phone equipment, and the transformation was successful.
Panasonic Group has also entered the gaming market. 3DO was a response back then, and European and American responders were like clouds, but in the end it was harmed by a small adult game company SZone, which became the biggest driver of 3DO's downfall, but the legal community had no way to take SZone, but could only watch 3DO go bankrupt and lose hundreds of millions of dollars, and Panasonic Group was bitten by a snake for three years and was afraid of the well rope, and never dared to enter the game industry again. The company it was working with had no one taking the lead, and instead developed PC games.
Then there's Sega Corporation, which was bought by a Chinese company many years ago after a big defeat in a battle with Nintendo. This was the first Japanese game company to defect.
Then there is Nintendo, a veteran company of Japanese games, the benchmark of Japanese games, which has indeed been prosperous for several years in the early stage of the development of video games. fought for billions of dollars, but gradually fell into disadvantage in the confrontation with the Chinese company Longteng. In the end, it ended up being acquired by the American company KTT, leaving Sony Games to take over the banner of Nintendo.
The last Sony games. This is the last banner of the Japanese game industry, and it is the only spiritual pillar of the Japanese game industry today, whether it is an independent game production company, or a Japanese game industry predecessor like Hayato Nakayama who has been acquired, in fact, they all have a special affection for Sony Games.
No matter how difficult it is for Japan's local game production company, there will be a retreat from Sony's game PS platform, so that the entire game industry will not be wiped out, and it can still maintain a little pure Japanese blood.
And people often hear Hayao Nakayama say that although he is a dragon man, he also hopes that Sony Games can get better and better, and Japanese games cannot leave original content, and Sony Games plays a leading role in this regard.
But no matter how much everyone praises, it's useless, now this flag is destined to fall, Sony's shareholders' meeting approved the resolution to sell Sony's game division, the Japanese government has no right to interfere with corporate behavior, but still at the policy and legal level, I still hope that Sony can stick to it for a while, and the Japanese government is willing to come forward to guarantee, give Sony games subsidies, and come forward to find suitable new investors to take over.
The majestic Sony Empire was forced into this miserable state, many people in the Japanese game industry feel very uncomfortable, at Yang Yun's farewell party, Hayao Nakayama may have drunk a little too much, in the toast, I hope Yang Yun can let go, give Sony Games a chance to breathe, don't force the whole of Japan to not even have a decent game company, completely lose the entire game market.
Yang Yun was not happy at the time, there were Sega executives and employees, friends from music festivals, and entrepreneurs in the non-game industry, what did Hayao Nakayama mean by saying this in front of dozens of people?
He blackened his face and asked people to take Hayao Nakayama down, and he didn't want to continue the conversation with this excited old man.
But Zhongshan Hayabusa was quite tough with his old bones, broke free from the employees who tried to take him down, and fought against Yang Yun with a red face.
Yang Yun said: "What does Sony Games have to do with me whether it is life or death? Sony makes $10 billion and loses $10 billion, what does it have to do with me? Their gaming division had been profitable before, and now it is normal to lose money if it can't do it anymore. This is the shopping mall, business competition is the battlefield, either you die or I die, I do my thing well, why should I consider the behavior of others? ”
Hayao Nakayama pinched his glass, trembling all over, and argued, "Doesn't Sony's current situation have nothing to do with us at all?" ”
Yang Yun asked rhetorically, "Yes, you also know that you are one of us?" Isn't it also your share of the credit for beating Sony Games? ”
Hayao Nakayama said, "But isn't such an opponent worthy of our respect? I just put forward the proposal, hoping that we will stop putting pressure on the outside world, give the outside world a little time to prepare, and let those big companies that are interested in entering the game industry think carefully, buy Sony Games, and let Sony Games continue to develop, instead of forcing no one to dare to take over and cut Sony Games! ”
Yang Yun's anger came up, and he waved his hand and said, "I put pressure? How did I put pressure on the outside world? President Nakayama, I just want to ask you, if our Longteng company loses hundreds of millions of dollars and faces bankruptcy, will Sony give us a chance to breathe? Will they be worried that no one in the world will come and buy us? ”
This sentence was ostensibly asking Hayakuo Nakayama, but everyone present heard it, and also answered it for Hayao Nakayama in their own hearts - Sony would never worry about the life or death of the dragon.
Hayao Nakayama burst into tears, sighed heavily, no longer arguing, he took a drink from the wine glass, and began to hum a Japanese folk song, called "Musashi in Winter", the lyrics are to the effect that a heroic samurai named Musashi, on a certain day in winter, and his enemy Hechuan duel, the two fought for twenty years without distinguishing the winner, this time it was finally separated, Hechuan was killed by Musashi, but Musashi was not happy, in the cold winter, holding Hechuan's body, climbing Mount Fuji, and choosing the most beautiful place for him to be buried, sang the farewell song.
Most of the people present were Japanese, and most of them had heard this song and knew its meaning, but now when they heard Hayao Nakayama singing with sorrow, they actually had a feeling of sadness for a rabbit and a dog.
In all fairness, as a businessman, Yang Yun's approach is right, Zhongshan Hayabusa's mistake is that he should not bring his personal feelings to official affairs, he has a hero complex, he has respect for competitors, and it doesn't matter if he talks about it in private, but in this way he confronts the company boss in front of outsiders, and Nakayama Hayao's approach is too intriguing.
The next day, the dispute between Hayao Nakayama and Yang Yun, the president of Longteng, spread all over the world, except for the fact that the Japanese had a good impression of Hayao Nakayama and were angry at Yang Yun's domineering and cold-bloodedness, countries other than Japan basically believed that Yang Yun was not at fault, especially in the Chinese public opinion circles, the media and forums were all voices supporting Yang Yun, as well as doubting Hayabusa's position and suspicion that his ass was not right!
"People are in Cao Ying, and their hearts are in Han!"
This is the evaluation of many Chinese to Zhongshan Hayao, but there are still many people who are very calm, they think that Zhongshan Hayao has worked with Long Teng and Sega for ten years, and he is not a hairy young man in his twenties, he is close to 70 years old, and it is unlikely that he will say such things in front of outsiders.
Many analysts in the game industry believe that there may be a conspiracy here, and some even suspect that this is a deliberate performance.
But soon a second piece of news came out from within Sega, which surprised everyone and made it dawn on them.
Dragon Entertainment Game Company changed its investment direction in Japan, after dominating the game industry, their next step is to enter the game animation market in a big way, many years ago the Japanese game market turned upside down the "black heart king" Wang Zhe, reappeared in Tokyo, became the president of Dragon Japan Branch, Sega Games' Hayao Nakayama retreated, CLAMP Nanase became vice president!
"Unload the mill and kill the donkey!"
"Tsk, Zhongshan Hayabusa is really old and spicy, and he smelled the smell of conspiracy early in the morning, it's really sad that the rabbit died and the dog died!"
"Sending a Chinese to take charge of Longteng Japan in Japan and elevating the animation industry to new heights is the second step in Longteng's invasion of the Japanese entertainment industry!"
"I'm looking forward to seeing the Chinese occupy the Japanese animation industry again after occupying the Japanese game industry!"
For a while, the voices of schadenfreude were endless, and people were staring at Hayabusa Nakayama, not knowing what amazing move he was going to make! (To be continued......)