Chapter 885 Xbox360 is hyped ten times the price by scalpers
During the big promotion period before the Christmas period, DC2 only did regular promotions, and the Christmas promotion price on the Dragon Game Battle Platform was as low as the usual 6% off, and many game masterpieces fell below the price freezing point, joint bundle promotions, free trials, lifetime free upgrades, buy one get one free, all kinds of tempting publicity methods have made the pockets of European and American players more and more deflated.
Microsoft's Xbox360 launch time is also getting closer and closer, before Christmas, most of the 10 million Xbox users received a New Year's greeting email from Microsoft, with an Xbox360 promotional advertisement, and old users can get a corresponding 80% discount on purchases.
Microsoft has organized 5,000 players to host a "zero-hour" event in the South Mojave Desert in California, which is also a way to give players a sneak peek at the next generation of games.
Just entered December, someone sent a ticket to the "zero hour" event on the side of Longteng, it is said that this celebration will be held at an airport in the South Mojave Desert in California, converted from a hangar that can park Boeing 747, the venue is full of Xbox360 trial points, as well as many famous artists in North America to perform, game master competitions.
Yang Yun smiled, handed the ticket to the secretary to deal with, and then signed his name on a funding request in front of him, which was a request to call for $50 million in special funds for the president to fight against Xbox 360 during the Christmas season.
The money was soon transferred to Japan, South Korea, North America, Europe and other countries and regions, and it was split into zero. Under the operation of multiple agents to the company. In the name of an individual, group, etc. About 12,000 Xbox360 consoles were officially ordered from Microsoft, and although it increased some sales for Microsoft, it was worth the money.
On the surface, these customers who bought Xbox360 seem to have nothing to do with Longteng Entertainment and Game Company, but they have one characteristic, many of them are social elites, such as lawyers, tax accountants, employees, toy and animation industry executives, heads of corporate labor unions, etc.
These group purchases are often made in the name of company benefits, or employee group purchases. Very stealthy and deceptive.
Microsoft didn't find any problems with this, and the Xbox360 was pre-ordered for more than 490,000 units before Christmas, a figure that made them unhappy and sad, far from reaching their own projections of 1 million, and not below the warning line of 300,000.
Microsoft's gaming department breathed a sigh of relief, this year has finally been spent without danger, what is there to talk about next year, the Christmas holiday still has to be passed. But the people who almost went crazy were the hardware engineers and the factories, who only had a little more than a month, let alone 490,000 Xbox360s, until Christmas Day. They can't even produce 200,000 units.
When players found that the success rate of Microsoft's official website was getting lower and lower, and the expected arrival time was delayed until late January, the contradiction broke out all of a sudden.
"Please be cautious when buying an Xbox 360!" -- Game Pass, a well-known video game magazine in the United States, issued a warning. They did not have any inclination or cover-up to Microsoft, but instead published an article by David Komes, a senior analyst at DownHill Consulting, a well-known commentator on the North American game industry.
"Microsoft's Xbox has dropped to $149. Bill Gates won again, and he had the money to do whatever he wanted. They don't care if an Xbox loses $150, anyway, they can benefit from game software and online live services, which is a price for the market, and now Xbox has occupied 1/4 of the United States. But please be vigilant,Xbox360 may not be stable on the line,Judging from the number announced,Xbox360 is a slightly higher host than Longteng DC2,In order to seize the DC2 market,In terms of Microsoft's local tyrant practice,Selling an Xbox360 is likely to lose as much as 150-200 US dollars,This is also the reason why Microsoft can't supply in large quantities,A loss of 100 million on Christmas Day。 ”
David Komais's warning is not groundless, Microsoft's tyrant feelings are well known to the world, Chairman Bill Gates, CEO Steve Ballmer have made statements on many occasions, Microsoft doesn't care about money, they have a lot of money, initially Xbox lost $3.7 billion in the first year, and they didn't rely on Live and game software to recover $1 billion in losses.
Now Xbox360's R&D expenditure of 400 million and 800 million publicity funds are even more proof, and Microsoft's spending is staggering.
"This year is the third year in a row that Microsoft's gaming division has lost money, and the Xbox 360 has been developed in less than three years, and they must be recognized by the market to take back a piece of the DC2 market from Dragon. But DC2, which has been sharpened for six years, compared with Xbox360, which has been developed for three years, can be seen at least with the developer's intentions. 75% of the games on the market are from the Dragon camp, and 10% are from NewSonic, and only 15% of Microsoft, can it make a beautiful comeback with Xbox360? We doubt that the Xbox 360 will work as advertised. -- Asimov Quirian, vice chairman of the U.S. Game Industry Rating Council, said.
Priced at $299.99 Xbox360CoreSystem Elite Edition, including a game system and a 3-meter-long controller, the host uses three 3.2GHz CPUs, Canadian Thunderwind graphics card, 512M standard memory, there is an S port, optical port, video A/V cable, DVD drive, 3 USB interfaces, support Wifi, support 16:9 screen resolution, 720P and 1080P high-definition display, anti-aliasing processing, These basic configurations allow players to play normally.
In addition, the enhanced deluxe version priced at $399.99 includes a 20G detachable hard drive, wireless handle, headphones, wireless TV remote control, and an optional $39.99 memory card, a $19.99 charging kit, and a $99.99 wireless HUB router.
Microsoft opened the Xbox360 franchise store to the most prosperous area of Times Square, spent a lot of money to cooperate with Pepsi, did bottle cap code registration, drew 1,000 free Xbox360 consoles every week, and made soft advertisements on talk shows, and the money was flowing out in an uproar, but they didn't think of a way to produce it.
What's even more intriguing is that only a small percentage of Microsoft employees buy the Xbox 36 themselves as a Christmas reward, and Microsoft does not treat the Xbox 360 as a gift for every employee.
Some people think it's strange that if Microsoft sends one to each of its own employees, there are tens of thousands of orders, and an Xbox360 costs only $300, even if it can't be delivered now, at least the number of Xbox360 will be better.
Microsoft did not respond to this question, and only said that it would try to increase production as much as possible and deliver the console to every player in advance of the scheduled Christmas but the delivery time was not until late January, and there was no other explanation.
By the time the clock ticked 2004, Microsoft had delivered 350,000 units of the Xbox 360, with 250,000 consoles still in the order queue.
Scalpers are infested in the market, and a brand new console has been hyped up to 5 times the price, and it is still being robbed by American players, especially on Christmas Eve, where someone wants an Xbox360 for $3,000, and the children's stockings must have this gift in them.
A large number of players in the United Kingdom crossed the English Channel to France to snap up Xbox360, and the cargo ship carrying the Xbox360 container bound for Brazil was stopped by customs, which attracted the citizens of São Paulo to besiege the General Customs Department.
Many Chinese hackers attacked Microsoft's related websites, Chinese players went to Microsoft China to question why Xbox360 is not sold in China, and Japanese and Korean players thought that Xbox360's RPG games were really miserable and asked for returns.
In the gaming industry, gamers all over the world are different, and Microsoft's Xbox 360 became the first heavyweight TV game console to disrupt the gaming industry in 2004, attracting the world's attention.
"What is Long Teng doing?" Some players expressed doubts.
"yes, they've been doing game promotions for a while at Christmas, and there's no shocking news at the carnival, and they haven't heard about DC3 and other R&D plans, don't they want to snipe at Microsoft?"
"It's the same with NewSonic in Japan, their PS2 has been on the market for two years, and they don't say when the PS3 will be launched, but because of the strong support of the Japanese cabinet for them, there is often news in the media that Japanese politicians promote PS2, and PS2 sales are rising in Japan!"
"Speaking of PS2, at last year's APEC meeting, Junichiro Koizumi also revealed that he likes to play PS2 to relax his brain during breaks, and then gave a PS2 to each of the Chinese and South Korean ties, the Chinese leader gave back "The Legend of Sword and Fairy 3", and the South Korean leader gave back the "StarCraft" Korean player video highlight CD!"
"Let's look at the number jù, maybe in February's statistics report, the market share of DC2 and PS2 will definitely decline, and the rise of Microsoft's game consoles is unstoppable!"
When the whole world is singing about Microsoft and Longteng and NewSonic, China ushered in the traditional festival of the Spring Festival. (To be continued......)