"Because Disney is creating a movie with heart, and to create a movie, you have to first determine where the heart of the film is, which is the most important thing."

Although these words contain a lot of water, what Ryan said is indeed what Disney's filmmakers are doing, "It's not easy to put your heart into a movie, you have to start this work very early, it's like the foundation of a building, you can't build a tall building without a foundation, the heart and emotion of the film are the foundation, and the emotion comes from the transformation of human characters, which is called the character arc." ”

This kind of technical terminology must have no problem for the people below to understand.

"Characters usually come in as a basic image, but at the end of the story, they change and become a better person, and often with a very positive message, which is what we have to sculpt in the beginning. The characters will change, the story will change, the action scenes and humor elements will change, but the heart of the film is the core. ”

"For example, we can make a superhero movie with a heart and make it an animated film with a lot of Disney characteristics, rather than a superhero movie in the style of surprise."

As if the idea was a good one, Ryan paused for a moment and continued, "This is a Disney animated film, just adapted from the Marvel work, and that's what makes this film special. Then we'll add dazzling action scenes and great laughs, and the film will be beautiful, and we will use the latest rendering technology, which will give the film a whole new look, but the most important thing is its plot and emotion. ”

"And that's going to be the foundation of the film's success."

Ryan took the idea to heart, and maybe it would be a new model of collaboration between Disney and Marvel.

"But that's just the basics."

Having been in the industry for so many years, Ryan can be said to have a deep understanding, "And the techniques you learn are necessary to turn the foundation into success." ”

"A lot of people will question whether we will ignore the human aspect if we learn too much technology, whether we will ignore the human aspect and how to tell a story, and I don't think there is a contradiction between the two aspects. Cinema is about technology and storytelling, about the combination of technology and imagination. ”

Ryan admonished the film school students. "After we learn all the techniques in film school, we must always remember that movies are about human stories, movies are about human nature, and movies should use your heart to communicate with the audience."

"As for how to communicate, it will be directly related to the success or failure of the film."

There was no noise below, "Let me tell you some of my own experiences, one is to tell an interesting story, so that the audience can sit still and guess." Make them can't wait to know what's next; The second is to promote this story with unforgettable charismatic characters, and charm is the key; The third is to put the story and the characters into a believable world, which doesn't need to be realistic, just needs to make the story believable, and that's what makes our film different from others. ”

"And!"

"Movies must be made in moderation! Respect for the language of the film, the rules of production, and the structure of the three-act play are important for film practitioners! ”

"The audience gets used to certain aspects of the film, and we help them to blend in, we don't have to make them think about the production, the technology and the techniques, we want the lights to be dimmed. The audience is completely drawn into the story and doesn't think about anything until the end of the movie, and that's our goal. One of the things we do is make the audience happy, and that's what we do. That's where our satisfaction lies. ”

"So, we want to dig into stories that we've never seen before and resonate with the audience, even if it's a subject that's familiar to them. We also want to show it in ways that we have never seen before, to show them a world that they know but have not seen......"

The applause in the auditorium burst out like a tidal wave, and Ryan's words obviously resonated with many people. The applause rang out for several minutes, and it didn't stop until Ryan slapped the microphone several times in a row.

"In the end, I'm glad that I'm a film industry practitioner."

This was the most waterless of all Ryan's speeches, "If you go to the electronics industry, many electronic products have a lifespan of about three years, and after five years it is basically a pile of scrap metal, but if you make a good movie, its lifespan is ......."

"It's eternal!"

With that, Ryan turned off the microphone.

Everyone stood up and applauded him, and the last words simply spoke to the hearts of these people who were about to enter the film industry.

At the end of the presentation, like all the people who came to speak, there was also a networking event, which was actually to answer some questions.

"I hope you don't ask too tricky questions." Ryan joked.

Chen Jiazheng, as the temporary host, ordered a student, "The male classmate in the second row who is fifth from the left." ”

Someone immediately passed the microphone over, and the male classmate's question was not polite at all, "Hello Ryan, I have a question, Disney's films are indeed very successful today, but it cannot be denied that traditional Disney cartoons have not appeared for a long time." Excuse me, has Disney given up on traditional Disney cartoons? ”

"That's a question that a lot of media outlets, including in North America, are asking."

Although he was a little surprised that the other party didn't ask the question about Chinese films first, Ryan replied, "Disney will bring back traditional Disney fairy tales, but we will find the appetite of modern audiences." ”

"Can you elaborate on that?" Another girl stood up after being named.

"Let's put it this way, one of the big problems with old-fashioned Disney fairy tales for today's audience is that there's always a female character waiting for a man to save her."

Hearing Ryan say this, everyone below laughed, and when the laughter passed, Ryan continued, "All the women I know, including my sister Taylor? Swift, my good friend Drew? Barrymore, my goddaughter Lily? Mo? Seenn, and all the female producers and promoters at Disney, not a single one of them will sit there and wait for a man to save him. ”

Ryan reached out and gestured in the direction of the schoolgirl, who took the microphone again and said, "Yes, it is, and I won't be either." “

"It's not a story that today's audience wants to hear and see." Ryan took it for granted, "So when we started remaking the zuò Disney-esque fairy tale, when I was talking about the story that today's audience needs, what I wanted was to create a strong female protagonist and let her move the story forward, rather than waiting for a man." ”

"For example, Disney's animation department recreated 'Tangled'." Ryan simply promoted his work in advance, "The same is true of Rapunzel in it, in the fairy tale, she lives on top of the tower, waiting for the arrival of the prince, we say this story is not good, she should be the protagonist, she should want to leave the tower, the male protagonist should be forced to embark on a journey with her, she is the main force driving the story." ”

The speech didn't take up much time, and the film school took a lot of effort to invite Ryan here, and it was more about communication.

Then, as expected, the student's question turned to Chinese film.

"With "Crouching Tiger, Hidden Dragon" winning an Oscar and "Hero" grossing more than $50 million at the North American box office, does this mean that Chinese films will be able to enter the U.S. market in the future?"

"I'm sorry to tell you, but this is just an isolated phenomenon."

Ryan doesn't intend for them to continue this unhelpful fantasy, "Crouching Tiger, Hidden Dragon is directed by Ang Lee, who has directed films like Sense and Sensibility that are very different from his own cultural background, and is full of American flavor, and Crouching Tiger, Hidden Dragon is an oriental story interpreted in a Western way, and it appeals to American audiences with exoticism." Americans are very new to Chinese films, and their expectations of Chinese films are only exotic, so "Crouching Tiger, Hidden Dragon" is quite popular in the United States. ”

"In order to meet American tastes, Ang Lee's first version of the script was even written in English and later translated into Chinese." Seeing the skeptical eyes from the audience, Ryan shook his finger, "You don't need to doubt this, because I am the largest investor in the film, and "Hero", I just want to say one thing, more than 60% of the theaters where this film is released are theaters near the Chinese community. ”

"Ladies and gentlemen, I am very clear to all of you that North America, which has Hollywood, is a very exclusive film market, and even examples of European films succeeding in North America are very rare."

Ryan's words seemed to inspire the students, and one of the next one asked, "Do you think 'Mulan' is a movie that tells Chinese stories the American way, and that would be a good model for Chinese culture to come to Hollywood?" ”

"I don't think so." Ryan still shook his head, "Disney is just using the content of this story, and it doesn't have much to do with Chinese culture." Because it's about a girl dressed as a boy, Hollywood generally thinks it's easier to attract boys to the cinema than girls, because girls will go to boys' movies and boys won't go to girls' movies. So, Disney was thinking about what story would appeal to both girls and boys, and "Mulan" was exactly what Disney wanted. ”

"So what kind of Chinese films can enter the mainstream film market in North America?"

The topic was completely entwined with this, and Ryan expected this, but he was not going to say those ethereal things, "This is a problem that the whole world is facing, and the problem that the rest of the world film industry is facing is that the American film market is very, very difficult to enter!" ”

Perhaps countries such as Iran and North Korea are forbidden areas for films from other countries due to institutional problems, but North America is also a region that is difficult for overseas films to successfully enter due to some natural reasons. (To be continued......)