Chapter 404: How Money Is Spent

Coming out of the Lido Hotel, Lu Jing took a car to the Lihua Hotel on Xuhua Road. At noon, Liu Yiping and the director of the marketing department hosted a banquet for some second- and third-level dealers.

After lunch and farewell to the dealer, everyone returned to Jingheyuan to rest. Now the second phase of Jingheyuan has been completed, located in Jixi Town, Jingheyuan now covers an area of 1,200 acres, the streets are neat, the green coverage rate is very high, and the apartments in the woods are neat and orderly, row upon row. From a distance, it is spectacular.

Looking at the streets of Jixi Town outside the car window, Liu Yiping sighed: "The change is really big. It feels like a day at a time. Lu Jing smiled and threw a cigarette to him, "The changes in Jiangzhou have just begun. The job in the marketing department is still smooth, right? ”

"Okay." Liu Yiping smiled and smoked the land spot.

Lu Jing smiled and nodded, "In the morning, the person in charge of a Hong Kong company came to persuade me to develop the mobile phone market in Southeast Asia. I haven't agreed yet. However, in the future, Jinghua will definitely explore overseas markets. Not only the market in Southeast Asia, but also the market in North America. You haven't lost your English yet, have you? ”

Liu Yiping was stunned for a moment, and immediately reacted, Jing Shao was talking about his future career development plan, and said excitedly: "You can pick it up if you lose it." ”

At the beginning, the four of them followed Lu Jing to Jiangzhou together, but now his level is lower. Strictly speaking, it is still at the manager level. Chen Xiao won't talk about it, she has a close relationship with Jing Shao, and is actually Jing Shao's assistant. Yang Xian is the vice president, and Ma Fei is also in Hong Kong. It's impossible to say that he doesn't have any ideas in his mind.

However, now I heard that Lu Jing intends to explore overseas markets and wants to hand over this business to him. Immediately, my heart was ecstatic.

"Haha! It's good to have this heart. Don't consider buying a car to travel this time? Xiaoxiao bought a Volkswagen Beetle. "Jinghua's equity incentive and dividend plan for this year has been made. It will be issued around New Year's Day.

Liu Yiping said with a smile: "That smile usually doesn't have to be opened." She lives in Jinghe Garden, and two steps away from her work. ”

"The villa in Qingdong Town will be repaired in January. You can all choose a villa to live in, so buying a car is still useful. ”

"Huh?" Liu Yiping has not paid attention to the situation of Jinghua Apartment in the town. smiled and said, "Then it seems that I have to think about it." "Although the apartment here in Jingheyuan is good, the view of Jixi Town is not as good as that of Qingdong Town.

The car arrives at the entrance of Jinghe Garden. The cold wind blew from the street, but Liu Yiping's heart was warm, and he walked into the Jinghe Mansion with Lu Jing and went to Wu Xuan's office to chat. After pressing the elevator on the twelfth floor, Liu Yiping couldn't help but ask: "Jing Shao, what's going on in the overseas market?" ”

"There's no hurry. We'll talk about it later. Lu Jingwan smiled. Liu Yiping has a momentum in his temperament, which is more suitable for expanding his territory.

At this dealer conference, a total of 480 million deposits were collected. The funds will not arrive immediately. Instead, in the next week to about ten days, dealers from Jinghua mobile phones around the country successively called Jinghua's account.

After deducting the 150 million allocated to Jinghe, as well as the advertising expenses set aside from 1 to 150 million, how to spend the remaining funds?

"You can give it all to me, I will let Jinghe Commercial return to Chubei Province a year in advance." Wu Xuan raised his right hand and waved it vigorously, and said with a smile.

Looking at her rather a pink general-like demeanor, Lu Jing smiled and shook his head. Injecting 150 million into Jinghe Business is enough for its current development, and he has an idea for this money.

"Let's talk about it first. What are the good investment projects in the consumer electronics industry at present? Chen Xiao, Wu Xuan, Yang Xian, and Zhang Mei are all in Wu Xuan's office.

Chen Xiao held the white teacup and said with a smile: "Don't you want to enter the white electricity market?" Put it on Ruifeng's side to continue to acquire Zhengying Home Appliances. ”

"Zhengying household appliances are not in a hurry, and the funds of 100 million yuan are slowly absorbing in the secondary market. The way to enter the white goods market is to directly acquire a home appliance manufacturing factory. Ji Hongjun helped me find some information on domestic home appliance companies during this time. There are Xiangshui Friendship Company in Xiangshui City and Sulan Company in Jinshan City, East Zhejiang Province. ”

Zhang Mei said with a little worry: "Jing Shao, enter the home appliance industry." Will we not have enough money. ”

"It's not enough, you can find a bank for financing. With the financial status of Jinghua and Ruifeng, there will not be much problem with financing. Let's not talk about entering the home appliance industry for the time being. One or two hundred million yuan of funds invested in the home appliance industry, it is estimated that it will not even be able to make a splash. Lu Jing waved his hand, walked to the water dispenser and took a glass of water. Sit into a black swivel chair next to your desk. In March this year, Sehan, a subsidiary of Samsung, launched an MP3 player with MPManF10. By September of this year, the U.S.-based company Dimeng had launched an MP3 broadcaster called the RioPMP300. ”

Lu Jing looked around at everyone and said in an affirmative tone: "MP3 will become a trend of consumer electronics for a period of time in the future. Just like the status of VCD disc players in the country now. ”

Wu Xuan said suspiciously: "No, Lu Jing." Sony's MD player is now popular. He said. Take out a pink MD announcer from the drawer.

"You usually listen to music?" Several people were surprised but also felt reasonable. Wu Xuan's life has always been very delicate and fashionable, and she has a very good taste. This is related to her life experience and family environment.

Yang Xian pondered for a moment and said, "And we don't have MP3 technology. We can't get around the threshold of technology patents. Even if there is a big benefit, we will not be able to eat it. And invest in this area. One or two hundred million is not a big deal. ”

Lu Jing smiled, "No." We're going to have some of the technology for MP3. EVF has developed a stable audio codec. It was only a matter of time before an MP3 multimedia chip with stable performance was developed.

Of course, now that flash memory chip technology is in the hands of Toshiba and Samsung, the multimedia chips we have developed based on flash memory chips are only in the middle of this industry chain. The industrial chain is followed by value-added service providers, manufacturers, and OEM manufacturers. ”

Chen Xiao thought about it, she had read all the reports sent to Lu Jing's mailbox, and she would find out some impressions of MP3 materials in her mind. The charming big eyes blinked and said, "But." There is still not enough money. We don't have enough money to run an MP3 project. And pay attention to the difference between us and Dimeng. At present, the main market for MP3 is North America. Dimeng has an innate advantage in the market, and it is easy to gain the recognition of consumers.

As a well-known company, it would be very expensive for us to open the North American market. It is possible that the profit will not be enough to open the market.

So if there is no flash technology. It is very risky to run an MP3 project with multimedia chip technology alone. ”

"Seconded." Wu Xuan said with a smile like a flower.

"Xiaoxiao makes a lot of sense." Several people said, agreeing with Chen Xiao's opinion. We must face up to the fact that foreign consumers do not agree with domestic high-end goods, and generally think that domestic products are synonymous with low prices and inferior quality.

Seeing that everyone looked over and waited for him to make a decision, Lu Jing took a sip of water with a smile, and said with a slow smile: "It is not in line with my aesthetics that there is such a big market in the field related to Jinghua and not taking a piece of the pie." Everyone's concerns are justified, and I don't plan on having Jinghua run the MP3 project.

However, everyone overlooks one point: the protection of intellectual property rights in the European and American markets is very tight. The crackdown on piracy is severe. The popularity of MP3 relies on music resources on the Internet. MP3 users need to download music on the internet. As MP3's market share grows, the future of music sites that offer paid downloads will be bright.

From this to 200 million, I'm ready to invest in a paid music website in the United States. In addition to finding music producers, music companies, and film companies to win the rights to the music, we also need to convince MP3 manufacturers to cooperate with us for bundled sales.

Therefore, I plan to adjust the company's structure and merge the marketing department, marketing department, and brand operation department to form a large operation department, which is under the unified responsibility of Yang Xian. At the same time, an overseas operation department was established in Hong Kong to be responsible for overseas business. This department will be headed by Liu Yiping. ”

Chen Xiao, Wu Xuan, Yang Xian, and Liu Yiping had a feeling of sudden enlightenment at this time, "If it is to invest in building a website in the United States, we agree with it." Let's put up the company's shelves first. Before MP3 has become a mainstream electronic product, we still have enough time. ”

Lu Jing shook his head, "No, we only have fifteen months. Now we're going to run as hard as we can. Be fast and faster, so as to complete the layout in the consumer electronics industry. ”

The wave of cyber technology will collapse in the middle of '00. One or two hundred million funds will definitely not be able to make the paid music website bigger, and it is necessary to complete part of the financing when the wave of Internet technology is surging.

And at this time. Imperial Alliance has been targeted by RIAA (Recording Industry Association of America), the traditional American record industry giant, and is about to engage in a lawsuit to make MP3 players famous. At this time, I went to contact the Imperial Alliance. It will be easier to negotiate cooperation.

After deciding on the direction of investment of the funds, several people chatted together in the office about specific matters. Lu Jing also told a few people about Yuexin Electronics.

I don't know how Mo Xinlan and Mo Yajing went to Jianye to talk about. Jianye seems to have gathered a large number of representatives of mobile phone manufacturers at this time. Jianye has such a huge advantage over Jiangzhou, Yang Xiuwu should also take a stand, right?

Jianye's first impression of Mo Yajing was "cold". It was unfortunate that she and Mo Xinlan came, and it happened to be a winter rain in Jianye City. The temperature dropped sharply by three to five degrees Celsius. It was impossible for her to wear stockings again, the outside temperature was too low.

Together with the accompanying assistants, the three stayed overnight at the Hilton Hotel. The next day, I made an appointment to visit Ye Wenbin. I didn't expect Ye Wenbin to have something temporary, so I had to postpone it until the third day.

"I'm sorry, Miss Xinlan, there was something temporary yesterday and I had to postpone our meeting." In Ye Wenbin's office, Ye Wenbin said apologetically on his face. instructed the secretary to serve hot coffee, and invited Mo Xinlan and Mo Ya to sit quietly on the hospitality sofa.

He has cooperated with Mo Xinlan in the affairs of Sky Blue International and recognizes her ability. And when Mo Xinlan was short of funds, he acquired the home appliance chain business of Tianlan International and merged it into Hengyue Electric. Speaking of which, the two are old friends.

Mo Xinlan smiled lightly, "Mr. Ye, I guess you already know the intention of our coming. Ye Wenbin nodded with a smile and sat down on the chair, "Is Yuexin Electronics planning to give up the disc machine business?" The economic shape of Southeast Asia has been so bad that it is so bad? ”

"You don't make much money selling a disc player. Capital is always shifted to places where profits are higher. ”

"Oh? Miss Xinlan is not interested in participating in Lianke? Merge the R&D team of Yuexin into it. ClusterTech now urgently needs to invest in R&D. ”

Mo Yajing looked at the drizzling rain outside the window, and thought to herself: "Look at your dog-like appearance, why do you talk so shamelessly." Yuexin Electronics' assets are worth 70 or 80 million US dollars, and even a company like Lianke with assets of more than 1 billion yuan still wants to swallow Yuexin Electronics, and it is not afraid of dying. (To be continued......)