Chapter 251: Boss, you have to be mentally prepared

Taobao is ready to use the original Ali Group's Taoba, this Taobao Lin Nan should have been established in May 2003 if he is not mistaken, but there is no such thing as not being established.

Recalling his own knowledge of Taobao.

Since its establishment in 2003, Taobao has built an e-commerce ecosystem that has enabled more than one million online sellers to experience the rapid growth of online shopping users in China.

Alibaba, China's largest online advertising exchange, merged with Taobao in September 2008.

In China, there are more than 1 million small and medium-sized websites that generate more than 80% of Internet traffic, and Alibaba helps these small and medium-sized websites sell and monetize their online advertising inventory. According to a survey conducted by a third-party authority in 2007, Taobao accounted for more than 70% of the market share of the C2C market in China, and the interconsumer market accounted for more than 80% of the market share. In 2009, Taobao was selected as the largest e-commerce website in Huaxia by the Huaxia Shijie Record Association. Following Taobao, innovation in the field of B2C mobile commerce is becoming increasingly hot, and Youcha has emerged to use SMS search as a breakthrough point to cut into the pre-3G era. Taobao occupies the dominant position in the B2C market.

In 2003, Chinese people were no strangers to online shopping.

E-commerce giant eBay invested $180 million at this time to take over eBay and achieve its strategic goal of entering the Chinese market.

Founded in 1999, eBay has experienced the madness and silence of China's online economy, and can be described as a standout, occupying more than 90% of the market share, and eBay has thus occupied an absolute advantage in China's online shopping market.

This is a brief introduction to C2C Taobao and a brief introduction to the development process of domestic online shopping.

Around 2005, Taobao officially reached the top, surpassing eBay, which was invested by eBuy in the United States.

Then there are some more common B2B trading websites.

B2B websites usually provide businesses with unique value-added services in addition to trade supply and demand information, including business certification, and unique domain names. Provide industry data analysis reports, search engine optimization, etc. For example, spot certification is a special value-added service provided for the electronics industry, because usually electronic buyers pay more attention to inventory. In addition, the Google ranking promotion service for electronic models is a kind of search engine optimization, and the platform such as ecvv has this value-added service, and enterprises are more interested in this. Therefore, we can dig deep into the needs of customers according to the particularity of the industry, and then provide targeted value-added services.

In addition to online services, there are also offline services, which mainly include exhibitions, periodicals, seminars, etc.

Through the exhibition. Suppliers and buyers communicate face-to-face, and the general small and medium-sized enterprises still prefer this method. Periodicals are mainly about industry information and other information, and advertisements can also be placed in journals. GlobalSource's trade shows have now become an important profit model, accounting for about one-third of its revenue. The offline exhibitions and purchasing meetings organized by ECVV have also achieved good results.

Then there is some business cooperation, business cooperation design things are more, and more sensitive, because it is business cooperation, it is inevitable to deal with government agencies, which will involve a lot of content It is really difficult for ordinary people to get it, which requires a company's agency personnel to do these things. Because they are more aware of the ways of officialdom.

Including advertising alliances, government, industry association cooperation, traditional media cooperation, etc.

An ad network is usually an online advertising network. Amazon has achieved good results in this way, but in China, affiliate marketing is still in its infancy, and most websites are still relatively unfamiliar with affiliate marketing. Several advertising alliances that have done more mature in China include: Baidu Alliance, Google Alliance, etc.

But now Baidu has been acquired by Lin Nan. Therefore, it is impossible for the Baidu alliance of the past to exist anymore.

But Lin Nan can use Baidu to combine his own ad network.

At present, Baidu's search engine can be said to be the existence of the hegemon level in China, and because of Lin Nan's capital investment, Baidu has had a blowout development.

At present, Baidu is not only involved in engine, but also music and video. Online games and other industries, all in all, the current Baidu is also a large group, although the assets are not as many as Qianlong and Opera, but it is still okay.

As for Zuihou's selling treasure, Lin Nan was established according to the Jingdong model, but Lin Nan knew that there were many imperfect places in Jingdong, so Lin Nan decided to make up for this regret and make the selling treasure more perfect, at least what went out of his hands must be genuine, it must be haode.

Of course, if it is digital, there are problems in itself, which is another matter, because digital products need to be unsealed after all, and not every product is so perfect, there are always one or two bad ones. Such things cannot be avoided

"I just want to say one thing about this shipment, and that is the logistics industry, which has recently started to take off. What is logistics, is the meaning of the circulation of goods. Another term in logistics is usually express delivery, which means to deliver goods quickly.

Logistics is not simply delivery and delivery, he needs a perfect circulation chain. There is also the personal quality of logistics practitioners, some people are not up to par, and they will litter and step on the goods when they are sorting.

This kind of thing leads to a thing where the consumer's item is lost or broken.

That's what I think, all of you refer to it! Lin Nan paused at this point, and saw that many people were listening attentively to his speech, which made Lin Nan's hypocritical mind a little more satisfied.

"Look, everybody." As he spoke, Lin Nan took out a map of Huaxia from under the table, with his own simple markings on it.

Everyone got up and gathered around, looking at the map that Lin Nan was pointing to.

"I am ready to build one hundred and twenty large warehouses and nine super warehouses all over the country. Large warehouses should cover an area of at least 20 square kilometers. The super warehouse should be 200 square kilometers. Large warehouses are the surrounding areas of major event cities, or some of the surrounding areas with particularly developed economic or pedestrian flows.

Super warehouse I am ready to build the northwest, northeast, north China, Huaiyin, Pearl River Delta, southwest, central area, Jiangsu and Shanghai, Beijing and Tianjin. Nine super warehouses, we consider it comprehensively according to the map of the country and some other factors at the level of economic conditions, and the amount required by these warehouses is about 10 billion.

This is just the construction of warehouses, not counting the infrastructure, and if you add the infrastructure, it is estimated that it is about 20 billion.

After these are done, there are branches, the construction of branches around the country needs about 3 billion, as well as vehicles, according to my rough estimates, our entire industrial chain will be more than 50 billion, of course, I also count the three networks, and there are some follow-up materials, but this is obviously not what we can afford.

All the assets of our company add up to less than 50 billion. When he said this, Lin Nan's satellite phone suddenly rang.

"Why did Zhang Xiang call at this time?" Although Lin Nan was very puzzled, he quickly came back to his senses, damn, now the gambling should have a result, I was too busy during this time, and I didn't pay attention, and now everything should be liquidated at this time, because the shijie cup has been over for half a month.

Thinking of the tens of billions he had invested, Lin Nan suddenly became nervous, if it was really over, he would have to play. First of all, it is not the construction of the communication system, but the construction of the TV station will also be tight!

"Wait a minute, I'll answer the phone!" As he spoke, he walked out of the conference room and pressed the answer button.

"Hey, how is Zhang Xiang?" Lin Nan said eagerly, at this time, Lin Nan couldn't calm down no matter how calm he was. Because I was so nervous.

"Boss, you have to be mentally prepared!" Zhang Xiang's tone was very heavy.

Lin Nan's heart suddenly cooled, could it be that the butterfly's wings really flickered, causing a change in history, and his own funds were basically invested in it!

"Phew, you say, I'll listen." Lin Nan tried his best to calm himself down, listening to Zhang Xiang's words, what is going on, is it really the rotation of the annual rings of history, and the instigation of butterflies in time and space, which has made the trajectory of history unpredictable. (To be continued......)