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"Now this kid's stuff is really expensive."

The eldest brother-in-law was smiling and carrying a big bag of things, just coming back from outside.

The little niece was just born, and after three days in the hospital, the family was discharged, and it happened that Li Liqiang couldn't stay in the hospital, so he happened to be discharged with his eldest sister.

During this time, the eldest sister was in confinement at home, and her brother-in-law's parents, as well as her mother Zhang Shu, and several elders were waiting by her side.

In the past few days, there have been a lot of relatives who have come to visit, and with the current identity and status of the Li family, the various gifts they have received these days are piled up in a room.

The people who came to visit were mainly the Zhang family and the Li family, as well as various relatives and friends from the eldest brother-in-law's family, as well as some friends of the eldest brother, and even some people from the city government who have a good relationship with the Li family now.

Most of these people are generous, many people are throwing hundreds of dollars after they come, and some are sending strollers, or cribs, or some small clothes worn by babies, but not many people send milk powder, or diapers and other things.

may be because before giving birth, because I was worried about my father's injury, after the eldest sister gave birth, this milk has not been much, and it is not enough for the little niece to eat for a day, which is a big deal for the eldest brother-in-law and the Li family.

In recent years, all kinds of foreign milk powder have not yet fully landed in China, and the conscience of these domestic dairy companies has not been completely broken, so the quality of domestic milk powder is quite trustworthy, especially those milk powder companies that play cards.

This morning. Li Yifan drove the car and took his eldest brother-in-law out to purchase. They are mainly purchasing objects this time. It's baby formula, and baby diapers.

Although the mother and the mother of the eldest brother-in-law insist on using the most traditional urine ring for the child, how can Li Yifan and the eldest brother-in-law let their mother wash diapers?

If there were no conditions at home before, you might still need to use such diapers, but now the family is not short of so much money, why do you have to use such diapers?

So this morning, after arguing with the elders in the family. The two decided to buy some diapers and come back.

This morning's effort, Li Yifan and his eldest brother-in-law have turned around the large supermarkets in the city, and the concept of baby milk powder segmentation has just begun to be popularized in China in recent years, and diapers, a foreign product, have just begun to land in China.

The two of them walked around the supermarket in the big market for a long time, and then they selected a few diapers that were quite famous in later generations, and then selected the most haode baby milk powder, and then came back.

"Yo drink! Bought so much? ”

As soon as he saw his son and son-in-law, he carried a big bag into the house, and Zhang Shu asked with a smile.

"Not really. This is only about a month's supply, and children can eat it now. If Lifen doesn't have enough milk, I bought more milk powder and more diapers, so that you can be less tired in the future. ”

The eldest brother-in-law said with a smile that he was in a very good mood when he became a father for the first time in the past few days.

"Hey! Isn't that a waste of money? Isn't it good to use diapers according to me, but what diapers do you have to use? I've heard of this thing, the price is quite expensive, a box is dozens? Besides, when you were a child, you didn't use diapers, didn't you also grow up healthy and healthy? I really don't understand what you young people have to do with this thing? ”

The eldest brother-in-law's mother took the bag from the eldest brother-in-law's hand next to her, and said with a little complaint that the family was not happy a few years ago, so her old man paid special attention to this aspect.

"Hey! Auntie, look at what you said, a few years ago, didn't we have that kind of conditions? This diaper is indeed quite expensive, but it is really convenient to use? It's easy to take it off and change it, and throw it away, so you don't have to wash the baby's diapers with my mom all day? ”

Li Yifan explained with a smile on the side, and the eldest brother-in-law's mother nodded with a smile when she heard it, and stopped talking.

In fact, compared with diapers, this diaper can be said to have its own benefits, the advantage of diapers is that the material is pure cotton, which has no irritating effect on the baby's skin, and can be recycled, which is more environmentally friendly.

The advantage of diapers is that they can be changed quickly and conveniently.

These two kinds of baby products in more than ten years, has been in the long and short of the debate, traditional families, or the economic environment is a little poorer, will still choose to use this diaper, after all, the price of baby diapers, in the future is not cheap.

Although diapers are not environmentally friendly and have high costs, the benefits are obvious, they are easy to replace, and they eliminate the embarrassing scene of facing feces and urine every day and cleaning up, so it is really a more worry-free and trouble-free invention.

In later generations, when the post-80s generation of parents grew up, when they were feeding their children, because they had to face greater pressure and a faster pace of life, many parents would choose to use diapers for their children.

Not because it's really better than diapers, or because it's really more convenient than diapers.

"How much did it cost to buy these?"

The eldest brother-in-law's mother asked casually.

"About a thousand, right?"

The eldest brother-in-law didn't care and replied very casually, but he didn't expect this sentence to cause the eldest brother-in-law's mother to be surprised.

"What? Spent so much? That's more than a thousand, but what about your father's retirement salary for a month? ”

Now the eldest brother-in-law's father has also retired from the position of the head of Longtou Village, and his retirement salary is only 1,000 yuan per month.

Therefore, the city symbolically gave him a retirement salary of 1,000 yuan a month, and these two bags of milk powder and diapers cost more than 1,000 yuan, which is more than Daddy Li's retirement salary in a month, which of course surprised the eldest lady who has lived in the countryside all her life.

"But no, now, if you give your child food and use, it's expensive. You see those strollers and cribs that others have given us, those things are enough for children to use until they are seven or eight years old, but those strollers, and cribs are not cheap, there are several, I have seen with Guangli in big shopping malls before, a stroller is hundreds, a crib is hundreds, we are reluctant to buy it. ”

I don't know when the eldest sister came out of the room and happened to hear this conversation, so she explained in front of her mother-in-law, lest she, a mother-in-law who had never seen the world, appear here.

Fortunately, the eldest lady is not an unreasonable person, when she hears this price, it can only be staggering, fortunately, in recent years, the in-laws business has been done, and her son has also earned a lot of money, otherwise this little couple, feeding such a child, is really difficult.

Hearing the eldest sister say this, Li Yifan suddenly seemed to remember something.

It turned out that when he and his father discussed entering the dairy industry, they wanted to make milk powder, but later, after this milk powder was made, how to promote it to the market, this matter has always given him a headache.

You have made an infant milk powder, if you want to promote it to the market, the first means is undoubtedly advertising, and your company has no advantage compared with dozens of domestic state-owned enterprises that have been in this industry for many years.

So if you want to compete with others for the market, then you must increase investment in publicity, and if you want to make your publicity effective, the most direct way is of course to advertise on the imperial court.

But in these years, advertising on the imperial court, especially if you want to advertise in a good time, the price is definitely not cheap, not to mention hundreds of millions in a few seconds, tens of millions of dollars of investment is always required.

With such an investment, let alone the current Li family, even if it is the Li family in a few years, it may not be able to come up with tens of millions of dollars to advertise like this?

What's more, not to mention the investment in advertising now, just this month I went to Canada to inspect the pasture cows, and wanted to buy the money for dairy cows and beef cattle, which still made Li Yifan feel a headache.

So since this road does not work, how to let the milk powder produced by their dairy factory enter the market in the future?

And after walking around with his eldest brother-in-law today, Li Yifan felt as if he had remembered something, but he had not thought it through, and now as soon as the eldest sister's words came out, Li Yifan suddenly had a feeling of enlightenment.

If you want to enter the infant dairy market, do you have to buy milk powder? You must know that baby products are definitely not only milk powder, but also other baby strollers, small beds, small toys, feeding bottles, diapers, these can not all be done?

And Huaguo's parents are the most willing to invest in their children, don't look at their own reluctant to eat, reluctant to wear, but invested in their children, it is absolutely unambiguous.

Especially after their generation of post-80s parents grow up, they are even more ruthless to their children, what they didn't enjoy when they were children, as long as the economic conditions are guaranteed, they are absolutely willing to let their children enjoy it again!

I want to buy milk powder, but I can't find a haode distribution channel, so Weishenme can't start from the kind of pregnancy and baby chain stores with a more mature operation model in later generations?

This kind of pregnancy and baby chain store, as long as it is about pregnant women and babies of all kinds of things, it can sell everything, and it is generally opened near maternal and child health hospitals in major cities, and the business is generally hot and cannot be described in simple words.

And this year, this industry doesn't seem to have risen yet, right? (To be continued.) )