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"Maternity and baby specialty stores?"

Li Lifen, a first-time mother, is very interested in anything related to mothers and children, and when she heard Li Yifan mention such a chain management situation, she immediately became interested.

"Yes, just now my eldest brother-in-law and I went to buy milk powder and diapers for Ming'er, you don't know how many homes we ran, how many shelves we looked, how many people we asked, now this child uses things, it's really too much, too detailed, what kind of milk powder to eat from 0 to 6 months, what kind of milk powder to eat after 1 year old, and what kind of bottle is most suitable to use, as well as toys for babies of all ages, food, etc., we both just looked at the supermarket and were stunned. zuihou also went to the maternity and infant hospital, and asked the eldest brother-in-law's classmates over there, and then I understood, in short, the market of baby products now, I feel that it is too unprofessional, everything is a swarm, what is good to buy together, and the specific products they sell, where is good, they can't say why, so ah, I think, anyway, eldest sister, you have a child now, if you want to find something to do, I think it's better to be funded by me, Let's open a chain store for pregnant and baby ......"

Li Yifan began to work hard to fool the eldest sister, anyway, now there are two major cash flow guarantees of wineries and hotels, and the money put in the bank is also for the bank to use for usury, it is better to take advantage of the gap in some domestic markets and do something by yourself.

Recently, the eldest sister who has been preparing for pregnancy at home, and when she heard Li Yifan's proposal, she suddenly became interested.

Indeed before the birth of the child. She and her brother-in-law went to the supermarket every once in a while. Or go around the baby products counter in the mall. Even the few stores near the maternity and infant hospital that specialize in selling baby products have also gone around, and now the baby products market in Bincheng is indeed relatively chaotic.

In fact, this year, not only the infant market in Bincheng is chaotic, but also the infant product market in all large and medium-sized cities in the country is a chaotic scene. No one even thought about it.

In the vicinity of Bincheng Maternity and Infant Hospital, there are now many stores that buy baby products, but these baby product stores can almost be said to be fighting on their own.

There are those who sell diapers, there are those who sell children's clothes, there are those who sell milk powder, and there are those who sell children's toys, but no one thinks of putting these products together and selling them in one store.

In addition, the scale of these stores is not very large, but it is close to the maternal and infant health care hospital. So the environment and decoration of the store don't need to be mentioned at all. Not to mention the grade, it is good to be able to meet the hygiene standards.

In recent years, there are not many products for infants and young children, but there are still not many products specifically for pregnant women.

For example, ten years later, if an actress is trying to get pregnant, then the doctor will first arrange for her to take folic acid or multivitamins to supplement nutrition, but now not to mention these small shops, even hospitals have no such concept at all.

So thinking of this, Li Yifan realized a big business opportunity, don't underestimate these bits and pieces of small things, in fact, don't look at these things The price of a single thing is not expensive, but if it is integrated together, the profit will be big.

What's more, in the field of infants and young children, there are many things, which are not cheap in the first place, such as the kind of baby bottles, which seem to be inexpensive, but if you say the cost, you will realize the huge profits in it, as well as those baby clothes, baby toys, even more so.

Chinese people have never been stingy in spending money on their children, so Li Yifan realized the business opportunities here.

Before the eldest sister was pregnant, she had been helping to take care of the elderly in her eldest brother-in-law's family in her hometown in Longtou Village.

During this time, because of pregnancy, the eldest brother-in-law attached great importance to it and didn't let her do anything, plus recently, the family's economic environment was very good, so there was no need for the eldest sister to come out to work and make money.

But seeing that the family members are all performing their own duties and having their own jobs, during this pregnancy, the eldest sister who has always been hardworking and idle has been suffocated.

She had long been yelling that after the child was born, after she didn't have to take care of her, she would also have to help in the hotel and find an errand to do, and the family didn't think much about it at that time, since she was willing to do it, let her do it.

But when I went to buy something for my little niece today, Li Yifan suddenly thought of this idea, instead of asking the eldest sister to help in the hotel at home, it was better to pay for it herself, let her manage it, and open a chain of pregnancy and baby stores.

"Yes, eldest sister, you and your brother-in-law also understood some time ago, whether it is the infant product sales outlets in the maternity and infant hospital, or the baby product counters in a large shopping mall or supermarket, in fact, the things are not particularly complete, and the salesmen are not particularly professional, and many things they sell don't understand, let alone those parents? And in order to buy all the things for the child, how many places do parents have to run to be able to buy all the milk powder, diapers, cribs, baby strollers, as well as baby toys and baby clothes? There are also pregnant women who need to use, maternity clothes, pregnant women's nutritional products, etc., which are sold outside, but they need to run a lot of places to be able to buy them all, so I pondered, if we open a chain store for pregnant and infant children, put these things in the store, and let those parents go to the store, no matter what it is, they can buy it all at once, how about such an idea? ”

Li Yifan looked at the eldest sister with a smile and said, and the eldest sister was very interested at the beginning, and later when she listened to his explanation, she was already getting more and more excited.

"Oops! My brother, really not an ordinary person, all say that you have a smart brain, I think it's true, so you have all the ideas for you. Yifan, you don't know, if there is such a pregnancy and baby supermarket, your brother-in-law and I have to save a lot of effort, when the child was not born, we bought a bath for the child, had to go to the wholesale market, and bought an unprofessional large plastic basin. To buy baby clothes, we went to the mall, we went to the supermarket to buy a baby bottle, in order to buy a suitable stroller, and a crib, we both shopped around, went to the stores near the maternity and infant hospital, and went to the shopping mall supermarket, oh my God, but your brother-in-law and my legs were broken. At that time, we met expectant parents who were not the same as us complained, and when you mentioned it, I remembered that this business is definitely something to do, and it is mainly done, then it will definitely be popular. I heard that in the second half of this year, the rent of the row of facades at their door is about to expire, and I heard that some people don't want to do it, so I asked your brother-in-law to contact you to see if we can rent it. ”

The eldest sister is also very happy, she said so much to Li Yifan in one breath, and her temperament is the same as her mother when she was young, she is a person who is fiery and neat, if she thinks that this thing can be done, then she will immediately devote herself to it.

On the other side, the eldest brother-in-law, who had been listening, also felt that this deal was very worth a try, and he nodded frequently when he heard the eldest sister say this.

After the eldest sister finished speaking, he really took out the phone and called his classmates in the maternity and infant hospital.

The eldest brother-in-law's classmate is a woman, it turned out that when he was in school, he was still the same table as the eldest brother-in-law, and the relationship with the eldest brother-in-law was not bad.

And the eldest brother-in-law's classmate can be regarded as having a small background, because her father is the old director of the maternity and infant hospital, so she has a lot of weight in the hospital.

"Well, Xiaoqu said over there, there is indeed such a thing, if we have an idea of where to rent a storefront, we can contact her when we go back, and she can help us say a few words to the hospital leader."

Li Yifan slapped his palm happily when he heard it, there is a row of façade houses on the street outside the maternity and infant hospital, and the location is very good.

However, the competition is also extremely fierce, and in the past two years, due to the impact of the Asian financial crisis, the domestic economic situation is not very prosperous, so there are many stores that have been struggling for a while recently, and they are planning to withdraw from that market this year.

And in this way, it provides a very good opportunity for the Li family, who just want to enter the industry.

For Li Yifan, the most important point of opening such a pregnant and infant chain monopoly is to provide a new distribution channel for him to enter the dairy industry in the future and produce infant milk powder.

Approaching this year, if you produce infant milk powder, there is no advertising in the imperial court, there is not much fame, if you want to put it on the shelves of major shopping malls and supermarkets, it is quite difficult, but if there is such a pregnant and infant chain, if this chain is done well and bigger, then in the future, the milk powder will be put on the shelves and distributed, but there will be one more way.

"Okay, eldest sister, when you finish the confinement, you will contact this matter, don't worry, first choose the place and supplier, and the rest will be discussed after I come back from Canada."

"Haode, no problem, you can rest assured!" (To be continued.) )