Volkswagen Software: How did Longteng come up with the idea of making a domestic RPG game on the SS platform?

Yang Yun: "Smiling Proud Jianghu" sold 280,000 copies on the PC side, which allows us to see the prospect of domestic RPGs. "The Legend of Sword and Fairy" is our original swordsman novel, which is a completely different style from Mr. Jin Yong, and we want to try to see if there is any achievement in the home game market.

Big: What if more than 280,000 copies are sold? Isn't it......

Daxiao: These are two completely different platforms, and the home game user base is ten times larger than the PC user base!

Big: The Japanese RPG game mode has been a huge success, will it be the same with Senken?

Yang: It's still turn-based, but we've done a lot of innovation and put a lot of effort into the story.

Big: Oh? Can you tell us more about that?

Yang: This is a story of the growth of a swordsman in Shushan, the love between children and daughters in the rivers and lakes is an eternal topic, and the main focus is ink Chinese style.

……

Mao Wei became excited when he saw this: "In the RPG game on the home game platform, Longteng has never produced defective products!" But they are all occupied by the three major Japanese RPG classics of "Legend of Heroes", "Dragon Quest", and "Final Fantasy"! Now that "The Legend of Sword and Fairy" wants to resist the banner of domestic RPG, I must buy it! Support Chinese style! ”

Brother Hui clenched his fists and said excitedly: "That's it!" Smash the pot and sell the iron! But the third child, we are not like you, you can still go home and play games on the weekend, we students from other places can only go to the video game store to experience, SS and TV, we can't afford it. ”

Mao Wei became proud. At least when it comes to playing games, he's much happier than his peers.

Since three years ago. My family bought MD at a government-subsidized price in a disaster prevention science campaign, and in the next few years. He and his dad have played almost all the games on the MD platform together, and even SS, which has only been on the market for 3 months, and his dad, a fanatical game fan, did not hesitate to bring one back for 15,000 yuan!

This move made everyone who knew them think that they were crazy!

Mao Wei's parents are both working, and they only earn more than 20,000 yuan a year, which is still a high salary in Shanghai, and they take out seven or eight months' salary to buy a home game console at one time, which is an unimaginable loser in the eyes of many people.

But Lao Mao believes that children's interests should be cultivated from an early age. Let the child learn in entertainment, and really fall in love with games and game production, in the future, he will take the initiative to learn computer science because of his interest and enter this sunrise industry.

China's first batch of people with lofty ideals have seen the huge development prospects of the game and animation industry, so even if they tighten their belts, they can't let their children lose at the starting line, they would rather be a little poorer themselves, but also let their children get the most haode educational environment!

According to the interview records of popular software, "The Legend of Sword and Fairy" still has a few months to produce. All the players who are expecting it can only wait patiently.

In addition to professional computer magazines and periodicals such as Popular Software, it is also featured in various professional media such as Science Illustrated, Dragon Games and Anime, and Sega's Liliang. In the months that followed, news and advertisements about Sword and Fairy would always be published from time to time.

In April and May, Yang Yun was interviewed by these professional media. is frequently photogenic, and it looks quite high-profile.

But there is one detail that people have noticed. The audience of the fairy sword game seems to be only among the Chinese community, and Longteng is not in Japan. Propaganda in these places in Europe and the United States.

Lin Zhiling also has this doubt, she is now transferred to Taipei Girls' Church High School, and is busy preparing for the National Taiwan University exam.

One weekend, it was difficult to come out to relax, and the two went to Zhongxiao East Road to wander around, chatting and talking about this issue.

"Is this kind of classical Chinese fairy game only played by Chinese?"

"Of course! Mainland, Hong Kong, Macao and Taiwan, just these two markets. I don't dare to expect overseas Chinese to understand it, especially the second-generation immigrants who have been westernized, and they will definitely not understand the profound meaning of this. ”

"That'...... You won't lose much...... The rent on Zhongxiao East Road is so expensive, there are dozens of people's salaries, and all kinds of publicity expenses, can you recover the cost? ”

"Aha! At a young age, you have begun to take the initiative to take care of your man's accounts? Not bad! ”

"What are you talking about~ ignore you!"

"Hey, hey! Don't go......"

Yang Yun smiled and took her hand from behind, and with a little force, he pulled her into his arms, put it in her ear and whispered: "I don't plan to make money from this game, because ...... This is a game designed for you! ”

Hearing this explanation, I don't know if it's a joke, Lin Zhiling was flustered, and his heartbeat was pounding.

Although she was very busy with her studies, she always took the time to collect information about Long Teng and Yang Yun, and unconsciously substituted herself into Yang Yun's position to think, and after calculating, she always felt that the fairy sword was a loss-making project.

Yang Yun took her hand, found a couple bench on the side of the street and sat down, and said with a smile: "The profit of SS hosting is enough, I can earn 100 US dollars for a host, even if it is sold for 300 US dollars in China, but there are foreign exchange subsidies, policy support, and subsidies from various countries, which is a lot." No matter if the fairy sword sells 100,000 copies or 200,000 copies, it doesn't matter if you lose money, as long as you like it! ”

"But......" Lin Zhiling's face turned red: "If the sales are not high, will they say bad things about you?" Will those people say that Longteng is going downhill? ”

"What do they do? As long as you like! Yang Yun smiled, only repeating this sentence, and did not need to say any other reasons.

Lin Zhiling's eyes turned red all of a sudden, but he hesitated slightly, took the initiative to hug him, and said with a little choked up: "Actually, you don't have to be like this...... I just know what you want......"

Yang Yun pretended not to follow: "How can this work?" It doesn't matter what you say in your mouth, you have to act if it's a man! ”

The two got tired of it for a while, and finally returned to the way they were before, but their attitudes seemed to be more intimate.

As long as the current fairy sword does not lose money, the sales on the SS platform can definitely protect the capital, Yang Yun wants to do it, it is for the meaning behind it, he wants to use the fairy sword to spread a message to the whole shijie.

In Shanghai in May, he met with Zhu Shuguang, and when talking about Longteng's game development this year, Zhu Shuguang also said strangely: "Xiao Yang, it seems that the thunder of Longteng is small this year, and the rain is also small?" Why haven't you seen a few great games launched? ”

Yang Yun explained with a smile: "If the meat is eaten by Long Teng alone, some people will be unhappy. Mayor Zhu, although you are no longer an official of the Ministry of Electronic Information Industry, I still want to ask you for one thing.

The development of computers in China will be extremely rapid, and our home video games are also developing on CDs, and in the next three or four years, there will definitely be a more serious wave of piracy and infringement in China. Pirated CDs have a lower threshold, lower cost, and more lucrative profits, which will hit our game industry hard! ”

Zhu Shuguang nodded: "Of course I know about this." I also guessed your little bit of caution, to let more people join the group of vested interests, use the state's liliang to rectify the market, and use the collective liliang to crack down on piracy, right? ”

Yang Yun laughed: "I have always had this attitude over the years, and I hope that China can improve the importance of intellectual property rights like Europe, the United States, Japan and even Taiwan, and use a complete set of laws and regulations to regulate the market and protect the interests of genuine copyrights." In addition to games and music, it is better to protect the legitimate interests of literary novels. ”

Zhu Shuguang looked at Yang Yun's eyes and said approvingly: "Xiao Yang, this is the reason why I like you." You are not like those pessimistic entrepreneurs who completely abandon the domestic market without making money in China and specialize in Europe, the United States and Japan, which are easier to make money. You are like a gardener, always concerned about the country, not only to build a new industrial park, but also often to support weak and small enterprises, take the initiative to crack down on all kinds of bad behavior, and even pay in to help the country to promote. ”

Where can Yang Yun stand this kind of face-to-face praise: "Mayor Zhu, don't say it, I'm blushing...... These are all things I should do, and I will only be good personally if the environment is good. As the saying goes, every man is responsible for the rise and fall of a country, and since this new industry has great potential for development and can bring people all kinds of material and spiritual wealth, there is no reason why I should not do it. ”

Zhu Shuguang sighed and said: "The rise and fall of the country is the responsibility of the husband, what a good thing to say!" You can rest assured, I will definitely spare no effort to help you when Longteng needs it. ”

The two continued to talk and laugh, and chatted about the development of the Shanghai Electronics Industrial Park, and the prospect of information jishu, one old and one young are very speculative.

"Has your company become the world's largest in the game industry now?" Zhu Shuguang asked with concern.

Yang Yun shook his head: "No, Longteng's total assets are almost 3 billion US dollars, and most of them are slow fixed asset investment and R&D centers, although the current handheld occupies 80% of the global market, 70% of arcade machines, 70% of TV console games, but we only account for 10% of the PC game market, in terms of scale, there are many more game companies than Longteng!" ”

Zhu Shuguang laughed: "But the most profitable items are still controlled by you!" ”

Yang Yun sighed: "But the golden time is only a few years, and in the handheld and TV hosts, Nintendo is now stiff but not dead, and several other international giants are also eyeing it." Not to mention the PC industry, EA, Ubisoft, and even Microsoft are all developing rapidly, and we have a long way to go, and we will be the best in the world in the PC game market! ”

This is the signal that Yang Yun is ready to send to Quan Shijie, after 1993, the rise of Dragon Teng in PC games, start with "The Legend of Sword and Fairy"! (To be continued......)