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But if David. Stern was so easily convinced that he wouldn't be the president of the NBA.

This old guy dared to rush to China to promote the NBA back then, which shows how firm his courage and will are.

Cui Zhengyuan's statement is certainly attractive, but there is no more core content to convince him.

"Young man, every qiē you say is beautiful. I'm sure you've studied my history and know what I've been through. But once was after all, and now the NBA doesn't need to introduce itself to others. If you want to get the broadcasting rights, you have to at least come up with conditions that will convince all the members of the professional league. "Stern is like a profiteer with the water of life in his hand, and those who are not hungry and thirsty do not buy it.

Cui Zhengyuan shook his finger while enjoying the game in full swing below: "I have seen your broadcast quotations to China TV, and I have also seen the quotations to other TV stations. But I would say that such a high price is certainly not something that we can afford at HBC, and there is not such a big market in South Korea for us to earn back the cost. ”

How big the Korean market is, Stern is actually very clear.

Over the years, the NBA has expanded everywhere, and it is not without the idea of playing South Korea. But after a few events, it became clear to Stern that this place was completely out of class with its neighbors.

It stands to reason that South Korea has such a close relationship with the United States, and imitates the United States everywhere, so the NBA should be very popular in South Korea.

But the reality is that baseball is far more popular in South Korea than basketball.

In fact, this can also be well understood, because in the United States, MLB's popularity is also above that of the NBA.

In China, the NBA is far more famous than MLB. On the one hand, it is because China does not have a baseball tradition, and on the other hand, China does not have the habit of imitating the United States.

Therefore, South Korea in front of Stern is like a chicken rib. It's a pity to eat tastelessly and throw it away.

The same problem is reflected in the broadcast. It's just that South Korean TV stations have little interest in this, and they can't afford to pay that high broadcast fee.

As for the NBA, I want to promote the NBA in South Korea, but I can't make much profit here.

Now Cui Zhengyuan's meaning is also very clear, he is not ready to pay such a large amount of money to do loss-making business.

However, Stern knows very well that since Cui Zhengyuan has come to the door, he will naturally have the conditions to get it and be able to make his heart move.

So he didn't rush to say something to refute, but hugged his shoulders and quietly waited for the opponent's hole cards.

Cui Zhengyuan didn't plan to beat around the bush or hide it, his hole cards were all in the open. As long as you say it thoroughly, you are not afraid that the other party will not agree.

"My plan is to work with China Central Television to buy exclusive rights to the NBA, and we at HBC will cover a small part of the costs."

Stern seemed to hear something funny, "With all due respect, Lance. We have been cooperating with China TV for many years, and the broadcast fee is there. You participate, but it's the same price, but our NBA league is going to sell the broadcast rights of two countries, let's talk about it. Aren't we at a loss? ”

Cui Zhengyuan had long been aware of this and began to lobby. "Our purpose is to cooperate, and now there is a popular saying called win-win. Only reciprocity. Only then can we work together happily. If the NBA doesn't have enough interest, how can we show our sincerity? ”

"Oh? Then I'm going to have to listen to it. "Stern had expected him to make a move, and he looked like I'd just wait.

Cui Zhengyuan spread his hands and drew a big circle. Then he said, "Why don't we jump out of a cramped place like South Korea and put our vision in a larger space." In China, in Asia. There are many ways we can work together. I know David, you've always been passionate about promoting the NBA in all of Asia, haven't you thought about relying on other people's help? ”

Stern calmed down, frowning and thinking carefully. "You mean? Do you have what it takes to help us promote the NBA in Asia? ”

When the critical moment came, Cui Zhengyuan immediately strengthened his expression. "Of course, when it comes to propaganda ability, allow me to boast about it. I don't dare say it in the world, but in Asia, I feel like I can do better than you. ”

"Go on, I'm listening." Stern was interested to see why Choi had such confidence.

"I wonder if you know more about me?" Cui Zhengyuan didn't rush to say the means, but asked.

Stern nodded, indicating that he had done such a thing.

He's not a fool and sits down to negotiate without knowing anything about the partner.

In fact, although the time is only three days, Stern's understanding of Cui Zhengyuan is very detailed. "I know you're not just a star, you also own a very large entertainment company in South Korea, and you also have a lot of influence in Asia."

This is what Cui Zhengyuan wants, and he said with strong confidence. "In Asia, my company has a lot of celebrities who are loved by the public. Their popularity in Asia is something you can't imagine. Each of them has a huge fan base. If these stars are involved in the NBA's promotional programs across Asia, I wonder if it will help promote the event? ”

That's right, what Cui Zhengyuan used to impress Stern was to use his stars to endorse the NBA.

This inspiration mainly came from the previous NBA inviting Song Ji-hyo, a member of "RunningMan", and Coca-Cola also made all members of "Infinite Challenge" a spokesperson.

The combination of sports and entertainment stars can indeed create sparks.

What's more, Cui Zhengyuan didn't lie, just with those idol combinations under him, he can help the NBA become more popular.

Especially in Southeast Asia, Hallyu stars have unparalleled influence.

It's still an NBA desert, and if A.P can help the NBA take root here, Stern will wake up laughing from his dreams.

Stern apparently didn't expect Choi to come up with such a whimsical plan to use his stars to endorse the NBA to offset broadcast rights, which has never been the case before.

However, he admits that Choi Jung-won's stars are indeed more popular in many parts of Asia than in the NBA.

That's not to say that there are a lot of people out there who don't know about the NBA, in fact. There aren't many people on the planet who don't know about the NBA.

But the problem is that if you know what the NBA is, you may not be a loyal viewer and fan of the NBA, and you may not be able to invest any money in the event.

With the help of A.P's stars, converting even a tenth of them into NBA fans would be a remarkable feat.

It can be said that Choi Jung-won came up with a condition that Stern couldn't refuse.

Swapping the exclusive broadcasting rights of one country in South Korea for the ability to fully promote the entire Asian region is definitely a very good deal.

But in the blink of an eye, Stern thought of another question, which piqued his curiosity. "I don't know what conditions you promised to China TV. Will they get them to agree to your joining? ”

Obviously, Cui Zhengyuan said from the beginning that he was cooperating with China TV to buy broadcast rights. It's just for no reason, why would CCTV let you in?

Stern knows, what is the Cheng dù of China's TV station tyrants?

The broadcast fee of an NBA, in Chinese terms, is not bad money.

So as long as you think about it a little, you will know that Cui Zhengyuan must also have given a lot of benefits to the Chinese side.

It's just his question, Cui Zhengyuan is destined to be unable to answer. Because CCTV has not yet given a reply, although Cui Zhengyuan knows that the other party will definitely agree.

But this kind of thing is still to be said when it is settled. After all, the exchange of interests always has to go through some bargaining before it can take place.

Because Cui Zhengyuan laughed and passed perfunctorily. "This kind of thing, everyone understands people. But please respect our secrets, I can't say it directly. ”

Stern also smiled. He didn't go any further.

This is someone else's trade secret, and it has nothing to do with you.

As long as he confirms that the NBA can guarantee the benefits of this three-way cooperation, he will not care about the inside story of the other two.

"Okay, Lance. I have to say, you put forward a condition that I can't refuse. When the broadcast rights are negotiated in May this year, I will have specific consultations with China Television. ”

In the cheers of the fans. Choi Jung-won held out his hand to Stern. "It's a pleasure to work with."

Stern also stretched out his palms, and the two large hands clenched together heavily.

The two bigwigs reached a consensus, and the talents below were good to negotiate.

Although the specific details do not affect the final result, it is impossible to come up with a treaty that satisfies both parties without a long period of time.

Cui Zhengyuan doesn't care about the rest of the matter, and the staff of HBC is responsible for following up.

When the NBA's broadcast rights are auctioned again in May this year, HBC will be able to knock out the other three TV stations through the channel of Guò CCTV and monopolize the broadcast rights in South Korea.

Having solved a big problem, Choi Jung-won completely relaxed, chatting with Stern while enjoying the pleasing All-Star Game.

He's a superstar and he's sitting next to Stern, so the cameras turn to this side from time to time to introduce this rare guest to the audience in front of the TV.

Maybe you can get David. Stern got off to a good start, and luck was completely on his side.

As soon as he walked out of the gymnasium, Zheng Xinghuai greeted him with a face full of joy. "Zhengyuan, there's news from China. Vice Minister of Culture W. Wang invites you to play golf at Mission Hills in a week's time. ”

Cui Zhengyuan was also surprised, clapped his palm, and shouted in high spirits: "It's a big thing." ”

Although he contacted CCTV, he also knew that at this time, he had to make a decision from China's upper echelons.

Now that the vice minister of culture has come forward in person, he must have wanted to know more about his cooperation intentions.

If the other party thinks it is feasible, then it will not be a problem to take HBC to win the broadcast rights of many sports events.

Cui Zhengyuan has been operating for so long, isn't it just for today.

So I didn't dare to delay any longer, and immediately took GirlsGeneration on the return plane.

He needed to rush back immediately and quickly come up with a plan that would satisfy the Chinese side.

The plan must cover everything from the big picture to the specifics. We must let the Chinese side know his sincerity and increase the possibility of success.

Cui Zhengyuan has been busy for almost two months, and now he has finally seen the dawn of success.

Looking at the misty white clouds outside the plane window, his mood was the same as this blue and vast sky, the sky was high and the sea was vast, and he was full of pride. (To be continued......)