PS: Thank you for the tip!

To Cui Zhengyuan's surprise, David. Stern's response was quick.

He invited Choi to meet in Phoenix, Arizona, on Feb. 15, when the 2009 NBA All-Star Game will be held on the Suns' home court.

I have to say, David. Stern is definitely a very enthusiastic promoter.

He knew the purpose of Choi Jung-won's approach, because when Jay-Z introduced him, he talked about Choi Jung-won's identity and emphasized that the latter was the owner of a terrestrial television station in South Korea.

David. Stern was very concerned about the promotion plan of the NBA, and he even went to the Chinese capital in order to let the NBA enter the Chinese market.

It was 1989, and Stern waited for more than an hour in the spring cold.

He patiently explained to CCTV leaders what the NBA is, that the broadcast can be broadcast without charge, and so on, until CCTV agreed to broadcast it.

Since then, NBA officials will send a game highlight for free every week, and even pay out of their own pockets to invite CCTV's broadcast team to broadcast the All-Star Game and the Finals Game live.

It shows how determined Stern is to promote the NBA to the world.

Therefore, when he was keenly aware that Choi Jung-won's intention was to obtain NBA broadcast rights, it was not surprising that he was so enthusiastic.

Choi Jung-won didn't expect to be in time for the All-Star Game, but he also understood that Stern meant to let him feel the hot atmosphere of the NBA on the spot, so as to lay a good foundation for sales.

However, he also felt that it was a good time to negotiate with Stern during the All-Star Game, and there were many things that could be said more clearly and in detail.

It's a favorable occasion for both the NBA and the HBC.

So Choi Jung-won took GirlsGeneration from Los Angeles to Phoenix to participate in the annual NBA carnival.

The girls were still surprised and didn't understand why Choi Jung-won was after the Grammys ended. I don't take everyone back to China, but I run around in the United States.

But when they heard that Choi Jung-won was taking them to watch the NBA All-Star Game, the girls' doubts suddenly turned into earth-shattering cheers.

To be honest, they worked really hard before and after the Grammys.

Watching the All-Star Game now is undoubtedly a very good pastime.

Of course, they didn't know that Choi Jung-won was there for commercial purposes. But as long as you know that you can have fun in Phoenix, the girls are satisfied.

The All-Star Game, also known as All-Star Weekend, has been around since February 13th.

When Choi Jung-won and the others arrived. But the artistic conception is the last day. At this time, the fan carnival is nearing its end, and the All-Star official game is about to begin.

Choi Jung-won was Stern's honored guest, so his end was arranged by the side of the head of the alliance.

However, when Cui Zhengyuan arrived at the position under the guidance of the staff, he found that Stern was not here.

According to staff, Stern was meeting with the owners of several NBA teams at this time to discuss plans for next year's promotion.

Cui Zhengyuan saw that the master was not there, and there was no need for him to wait here stupidly. So he led the girls into the players' lounge.

Their identities are not ordinary, and of course there is no one to stop them.

The girls also knew that they were in the lounge at this time. are the NBA superstars who can only be looked up to on TV on weekdays. So following Cui Zhengyuan's side, he followed suit, and his mood became more and more excited.

Sure enough, there were superstars in the backstage, and Cui Zhengyuan and his party had just walked in. Hit Allen head-on. Iverson.

This is an old acquaintance, so Cui Zhengyuan greeted him. "Hey Alan, how have you been all these years?"

The two met because of Jay-Z's relationship. Iverson also starred in Lee Hyori's MV. Over the years, Choi Jung-won's fame has skyrocketed, and he is like a superstar.

So even though they haven't met since then, Iverson certainly can't be a stranger to him. "Lance. How did you get here? Wow, with so many beautiful girls, are you going to be the king of chairs? ”

Cui Zhengyuan shrugged his shoulders and said with a smile: "It's not so charming, these are all singers under my company, and they just participated in the Grammys." I've come here to find David. Stern is talking about the NBA's broadcast. ”

Iverson laughed, "That old guy David will definitely treat you as a VIP, whoever wants to broadcast the NBA is his God." ”

Cui Zhengyuan also smiled, knowing that this was the NBA players privately teasing David. Stern's tone.

Looking back at a group of girls who were eager to try, how could Cui Zhengyuan not understand their thoughts.

So he said to Iverson: "Since we met, let's take a group photo." I need to borrow your fame to build momentum for these girls. ”

Seeing that he said it so bluntly, Iverson didn't feel much dissatisfaction.

This kind of thing abounds in social situations and in the entertainment industry, and every time two unrelated people get together and pretend to take intimate photos.

Now with SNS, many people will also upload photos, making netizens sigh about how his connections are.

This kind of thing is not only liked by Korean artists, but also by the whole world.

Because taking photos with those superstars means that you are popular and friends all over the world. The seemingly bland network of relationships is woven in this way.

The difference is that Cui Zhengyuan's words are all clear, which makes Iverson look at him with admiration.

But the reverse is also true, Choi Jung-won needs to borrow Iverson's fame to build momentum for GirlsGeneration, and Iverson can also use Choi Jung-won to increase the favorability of fans in Asia.

It's a mutually beneficial thing, and there's no reason why he shouldn't agree.

"Well, to be surrounded by so many beautiful girls, it's like being born in heaven." Iverson said happily.

Choi Jung-won beckoned the girls to come over. "Children, it's rare to meet Allen, let's take a photo together."

"Wow!" Immediately, a few people couldn't see the smiling eyes, and clapped their hands to express their joy.

At this time, the girls didn't dare to slack off at all, and ran up to hug Iverson and Choi Jung-won in the middle.

Zheng Xinghuai recorded this scene with his camera.

Iverson saw that it was almost there, and offered his farewell. The race will start in a moment, and he needs to go back and prepare.

"Man, remember to send me a copy of the picture." Iverson confessed to Zheng Xinghuai and left.

Next, Cui Zhengyuan shuttled left and right with GirlsGeneration, and successively with Yao Ming, LeBron. James, Dwyan. Wade, Tim. Duncan, Kobe. Bryant and other most famous NBA superstars have taken a group photo.

As you can imagine, in the next few days, fans on the girls' Twitter accounts will definitely go crazy for these group photos.

Seeing that the goal was achieved and the game was about to start, Cui Zhengyuan took the girls back to the rostrum again.

There, David. Stern was already waiting.

The old man looked smiling, his eyes were piercing, and he obviously knew Cui Zhengyuan's purpose just now.

Cui Zhengyuan was not embarrassed, he walked up to him generously, stretched out his hand and said, "Mr. Stern, the first meeting, I have admired the name for a long time." ”

This old man went to China a lot back then, and he was also very familiar with oriental civilization. So Cui Zhengyuan's words did not make him feel obscure, on the contrary, he also replied: "You too, Lance, have long admired the name." ”

Cui Zhengyuan sat down next to Stern, swept his fingers from the bustling audience, and said with emotion: "This is really spectacular, I believe that many countries around the world are watching the live broadcast, right?" ”

Stern smiled slightly, his face full of pride. "Of course, we have loyal fans in many countries around the world. If my estimate is correct, at the moment in your country, that TV station called KBS is also broadcasting. ”

He has the capital to be proud of, because the NBA's current popularity has been achieved by his efforts.

It is no exaggeration to say that there is no David. Stern, there wouldn't be the NBA today.

Although the NBA is not ranked very high in the four major professional leagues in the United States, it is the most famous in the world.

And he deliberately mentioned KBS, apparently, it was not nonsense.

That means to tell Cui Zhengyuan, your country already has a TV station doing NBA broadcasting, so what conditions do you have for us to change the broadcaster?

Choi Jung-won smiled equally confidently, "KBS can't do it, MBC can't do it, SBS can't do it either." Because they don't have a professional sports channel, they can't attract the long-term attention of basketball fans. But we at HBC are different, and our professional sports channel is about to go live. The NBA is the most professional sporting event on the planet and deserves to be enjoyed by fans in the professional sports media. Including the game itself, event highlights, star news, league news, event highlights, schedule predictions, etc., all the things that fans are interested in should be stored zài. ”

Stern fell into deep thought, apparently shaken by Choi Jung-won's words.

His strength is the promotion of events, and he naturally understands how to make the NBA more deeply rooted in the hearts of the people. It is undoubtedly a fool's dream to expand its influence just by relying on a simple game broadcast.

But as Choi Jung-won said, other TV stations in South Korea do not have professional sports channels, so naturally they cannot enrich the connotation of this sport.

In this way, how can it be possible to attract more people to the event?

Although there are very few South Koreans and there is no comparison with its neighbors, no matter how small the mosquito is, it is meat, and Stern cannot completely ignore the Korean market.

In such a situation, choosing a good partner for the NBA is far more important than anything else. (To be continued......)