Chapter 1025: The Castle Peak Distillery Crisis
The lively Mid-Autumn Festival party has finally passed, but what is left to everyone is countless joys, so that many tourists regret not coming to Qingyun Mountain Village after seeing the video of this party.
As soon as the Mid-Autumn Festival is over, it is already the second half of the year, the work in the academy is not busy, and Yunyi's work is relatively easy.
This morning, Yunyi had just taken Xiaobai and Wukong to go out for a walk after eating, and Song Dechuan was walking over from a distance.
"Third child, I haven't seen you for a long time, come to me today. Why? ”
Seeing Song Dechuan coming, Yun Yi was stunned for a moment, and then noticed that Song Dechuan had a worried look on his face, and suddenly understood the purpose of his coming.
"It's like this, the society is not so concerned about the qualifications of our Qingshan Distillery to select the winners of Qingshan Distillery, you see that in the past few months, there is no media in the society to pay attention to our Qingshan Distillery, not at all like at the beginning, every time a press conference is held, many people come to us!"
Song Dechuan's brows were furrowed very tightly, it seemed that this matter made him very confused.
"Oh, I heard you say that, it's true!"
Yun Yi nodded indifferently, looking like he had been prepared, not like Song Dechuan was worried.
Since the beginning of this year, Yunyi has not paid attention to the list of winners of Tsingshan Brew, which is of course the reason why Yunyi's work is too busy, but this is also the reason why there are qualified winners of Tsingshan Brew and less attention in society.
"This is a problem, and it is very detrimental to the long-term planning of our Qingshan Distillery!"
Yunyi nodded, Qingshan Distillery is Yunyi's plan to build the world's No. 1 liquor brand in the future, which occupies the highest high-end position and has been recognized as high-end as Rolls-Royce.
However, at present, Tsingshan Brew has received less attention, which is very bad for future planning.
"Not only is the future affected, but now it has been greatly affected, and the auction price of Qingshan Liquor circulating on the black market has also increased from the original 5 million jars. It became about four million, and the bidding price was not fierce at all! ”
Song Dechuan looked at Yun Yi with a worried expression, and after breathing a sigh of relief, he continued:
"If this situation is allowed to develop, I think the price of a jar of Qingshan brew in public auction may not be as priceless as last year, the price of this Qingshan brew is getting lower and lower, and it will inevitably give others the impression that the price of our Qingshan brew has collapsed!"
Song Dechuan's words suddenly made Yun Yi's heart even heavier, this Qingshan brew can't collapse in price like Moutai. Otherwise, his plan would be completely ruined.
"That's it, the third child, I think we Qingshan Brew will hold a press conference tomorrow to publicly explain to the society that the original policy of selling one bottle of Qingshan Brew at a flat price every month has been revised, and it has become a 、、、no, only one jar of Qingshan Brew is sold at a flat price every year to people who have made contributions!"
Yun Yi's words suddenly made Song Dechuan stunned, and hurriedly said:
"The second master, we should come and go like this. Does it have a great impact on the prestige of our Tsingshan Distillery, will others think that our Tsingshan Distillery is not trustworthy? ”
"If we don't change this rule, I'm afraid no one will remember our Qingshan Distillery by then!"
Yun Yi shook his head slightly, and said with emotion:
"It doesn't matter if others scold us. I'm afraid that there will be no one to scold us at that time! ”
Song Dechuan was stunned for a moment, and then understood what Yunyi meant, if this rule is not changed, I am afraid that it will not be long before the outside media and the world will forget about Qingshan Brew.
Immediately. The two went to Qingshan Distillery and found Chen Yuqiang and Sun Jiabin to discuss the matter.
"I think this proposal of the second boss is good, it turns out that one of us will get an application every month. This seems to have expanded the fame and influence of our Qingshan Brew, but in fact, the increase in the number of winners is a reduction in the status of our Qingshan Brew! ”
Chen Yuqiang leaned back in the chair and looked at Yunyi with a look of approval.
"There is another problem in this, it turns out that our Qingshan Brew launches a winner every month, such a frequency and density is too high, and the winners cannot all be famous celebrities in China and known to everyone, which will naturally not attract the attention of the people, and the media will naturally pay less attention!"
Sun Jiabin also nodded, Tsinghua students still have some vision.
"In my heart, students, this is also a mistake, and it occurs frequently, which naturally does not make people feel precious, just like the New Year, and it is naturally grand to live once a year; But every day, it tends to be ordinary! ”
Yun Yi's words made the three brothers nod their heads, it is true, rare things are expensive, this is not unreasonable.
A jar of Qingshan Brew, from the original price of four or five million on the black market, dropped to two or three million for a jar, in fact, this is not too important for the four brothers, anyway, they actually don't have much to sell for Qingshan Brew, and they really want to keep it for themselves.
However, the price of Aoyama Brew, as well as his status, does not only represent the price of Aoyama Brew itself; If the highest price of Qingshan Liquor begins to drop in price, then as the main product of Qingshan Jiugang, the rice wine 'Jushi', the tuber wine Qingquan 'Hermit', and the Baihua Liquor 'Hermit', the ex-factory price of these three kinds of liquor is about 20,000 yuan, and the market price will not exceed 25,000 on the surface, but the four brothers all know that the actual price of these three kinds of wine is at least more than 40,000 yuan.
The ex-factory price of ordinary Qingshan Distillery rice wine is 2,000, and the price on the local surface is about 3,000, but the price in the secret will definitely be 4,550 bottles.
The selling price of these wines is extremely high, and the four brothers knew that this kind of wine cannot be bought with money, and it must be bought with a certain status in the society, after all, on the surface, Qingshan Distillery has stipulated that the price is not allowed to be raised.
In the face of such a situation, in addition to making a sum of money by the factory price, the most important thing is to master a huge social resources, just like the average person thinks that they can buy Qingshan wine, they are upper-class people in the society, just for Qingshan Distillery, they can produce Qingshan wine, which does not mean that Qingshan Distillery has mastered greater social fame and fortune resources.
On the other hand, what Aoyama Distillery has not disclosed to the public is the price of the annual agency. If you want to be qualified to act as an agent for Castle Peak Distillery, each agent has to pay a very high agency fee, and on average, about 5,000 yuan will be added to each bottle of three famous wines.
Other words. The annual output of 10,000 catties of the three kinds of liquor of 'layman, celebrity and hermit' alone, even if it is sold for half and 5,000 catties, can bring an additional 25 million income to Qingshan Distillery.
For example, for ordinary rice wine, the agency fee for an invisible bottle will be added by 500 yuan a year, and 45,000 bottles a year is 25 million, adding up to a total income of 50 million.
"I agree with the decision of the two masters, and Tsingshan Brew has changed from one bottle per month to one bottle per year. The decision of ten catties of a jar a year! ”
Chen Yuqiang raised his hand to vote in favor, Sun Jiabin naturally agreed again, and Song Dechuan had already been angry with Yunyi.
After discussing it, several people were ready to go out, and Song Dechuan was even more anxious to go out to find Li Feng and issue a statement on this decision.
Yun Yi sat on the chair and did not move, looking at the backs of the three brothers, and pondered for a while. Still spoken:
"By the way, I have one more suggestion to mention, you guys wait a minute!"
Song Dechuan was about to go out, when suddenly Yunyi called Song Dechuan.
"Two in charge. What other ideas do you have? ”
Song Dechuan looked at Yunyi excitedly, Chen Yuqiang and Sun Jiabin were also excited, they were very much in agreement with Yunyi's method.
"If we want to judge a winner of Qingshan Brew every year, then how do we do it? Who are the winners? Does he deserve this reward? Can his award be recognized by the Chinese people and the media? Also, do the Chinese people recognize our selection method? Our selection. Is it really reasonable and fair? ”
Yun Yi sat on the chair, picked up the teacup and took a sip lightly, then looked at the three brothers.
The three brothers looked at each other, and although Yun Yi's words were not explicitly stated, they also faintly pointed out that from last year to this year, there was a bit of a problem with the qualifications of Qingshan Brew.
In the past, the winners of Qingshan Brew were completely decided by the four of them, and Yunyi did not participate because he was busy with work, which made the identity of the winners very mixed, and the three of them were also disturbed, such as a prefecture-level city in Sun Jiabin's hometown. Commission. Remember, Chen Yuqiang was led by the National Tourism Administration because of tourism. The director hinted at a sub-province of Song Dechuan's hometown. long
"Brothers, I don't have an opinion on you, in fact, to put it bluntly, this Qingshan brew is not as righteous and awe-inspiring as we said in front of the TV media, not for any contribution, but for our interests, so no matter who you give it to, it is actually for you and for the interests of our brothers, I have no opinion at all!"
Yun Yi had a smile on his face, but Chen Yuqiang and the three of them were embarrassed, speaking of the selection qualifications of Qingshan Brew, the three of them were indeed disturbed, of course, they also received political or economic benefits, of course, this benefit is also for Yun Yi, but they still feel very embarrassed.
"But there is one point, we can't do our best to catch fish, so the qualifications of this selection person must be those who are very famous and have a high status in the hearts of the people, so as to show the status and fairness of our Qingshan Brew!"
Yun Yi's mouth was dry, he picked up the white porcelain teacup on the table and took a sip, then leaned back on the chair to relax his body, and smiled at the three of them:
"At the very least, we have to do this at the beginning, first erect our name and prestige, and then select a few people who are beneficial to us, such as the teachers in the academy to be evaluated, which can not only greatly increase the influence of Tsingshan Academy, but also make our Tsingshan Distillery recognized, as well as high-level leaders like our hometown. Guide, it's also good for the family!
But in the early stage, we have to be recognized, we must make our name, just like the Nobel Prize, at the beginning, we are all looking for celebrities to be the winners, and naturally we have gained status!
And our Qingshan Distillery, naturally, we want to learn from the Nobel predecessors, but also to find a very famous big man, and it is among us. The country is loved by many people, and it is best to be a controversial figure, so as to enhance the name and status of our Qingshan Brew in one fell swoop! ”
Yun Yi's words made the three brothers feel the hidden benefits in Yun Yi's words, and completely convinced the three brothers, Song Dechuan looked at Yun Yi excitedly and said:
"The second master, you just say, let's select the domestic celebrity this year, we must select the most powerful, preferably our national leader. Guide, that way can we make Qingshan Brew appear to have status! ”
Chen Yuqiang and Sun Jiabin nodded, they also agreed with Song Dechuan's proposal very much.
Yun Yi smiled indifferently, looked at the three brothers and said indifferently:
"Do you think that our qualification for this year's Qingshan Brew winner is Zhu Tiexue Zhu Zong. How's it going? (To be continued......)