Chapter 80: The Future of Entertainment
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Hearing the news, even Li Ziqiang, who was bidding, was there, how could it be 23 million? It's obviously written that it's 230 million, are they a minority of 0?
On second thought, it is impossible for CCTV to make such a low-level mistake, and the other party also explained that the results were released after careful inspection.
Then there is only one possibility left, Li Ziqiang turned his head to look at Chen Bo, and saw him looking at the entrepreneurs who were frying the pot with a smile, as if watching a play.
"Why 23 million?" Li Ziqiang asked him.
"Biaowang has been too hot in the past few years, so hot that no company has the confidence to take it down, and naturally there will be loopholes to drill. Look at those who are called Dihuan, it is estimated that the bid price is not even 10 million. β
Chen Bo didn't tell the truth, because he saw Wahaha Group participating in the bidding, and he remembered that the bidders in 01 and 02 were won by Wahaha in the way of copying the bottom, which was definitely a big leak.
If the other party can pick it up, why can't I? Anyway, I don't know how much he invested, but I know that it must be a little more than 20 million.
Therefore, Chen Bocai added a decimal point in front of the last digit, and he hit it with one hit, and directly won this year's bid king at the lowest price in history!
However, the atmosphere of the scene has obviously exceeded the expectations of the organizers, and even some can't hold down this scene, the director of the advertising department is pale, and he is depressed enough, but he didn't expect that the final bid king is only 23 million, which is nearly 5 times lower than last year.
It's really frustrating, and the scene is full of anger, so open the bid, show everyone's bids, and let you make trouble again!
The mailbox was delivered, and their offer was read out as a tender was opened, and the people who had been heckling just now lost their temper.
They originally filled in the numbers at random, and they were not confident and did not want their competitors to get them, so they deliberately raised the price before bidding.
It's just that the result is not unsatisfactory, if you get the bid of 200 million or 300 million, you can still accept it. Go out and brag and say that I invested 290 million, and there is no surprise that I was seconded, at least not so embarrassed.
So I just made a fuss, I didn't want to dismantle the bid, but the result was that a group of competitors were all thinking about it, and they were naturally smart but were mistaken by cleverness.
The bid price of Moutai liquor is 3 million, Wuliangye is empty, and Xifeng liquor is 5 million......
The most noisy Nima is the one who shouts the hardest, and now when he sees these bids, he is silent one by one, pretending to be invisible and not online.
Wahaha, a company that started as a children's drink, has reported 22 million, only one million behind Luosun Mountain, behind Ant Company.
"Let's congratulate Ant Network Technology again! A representative from Ant Company is invited. The director of the advertising department can only pinch his nose and admit it, what is the difference between such a low price and giving it away for free?
In the midst of envious applause from everyone, Li Ziqiang walked to the stage in high spirits and signed his name in the prepared contract.
There are envy, naturally there are jealous, and there are also depressed, I knew that TMD quoted such a low price, even if it was 30 million, I could win it.
But if you know this kind of thing, you can only complain afterwards, and seeing that the king of the standard has been lost, what else can you do?
There are still many media blocking the door outside the venue, waiting to interview the bid king, Chen Bo found an opportunity to slip away in advance. He usually doesn't move forward with this kind of opportunity to show his face, so let Li Ziqiang enjoy this glory alone.
Chen Bo returned to the office of 798, and the two veterans of the maniac production group had already rushed over from the Shanghai branch of Daewoo Information.
Yao Zhuangxian is the father of the fairy sword, and Xie Chonghui is the head of game planning, both of whom are the backbone of the fanatics. Although this studio has been acquired, you can't stop someone from leaving.
The other party is a Taiwanese company, and the team of fanatics are all Taiwanese islanders, so they naturally have the arrogance of the Asian Tigers, and now they are being acquired by mainland companies, and it is simply impossible to say that they have no other ideas in their hearts, so they have to communicate with their two leaders and appease them.
The fanatic not only produced two versions of Sword and Fairy's DOS and in95, but also produced two versions of Monopoly at the same time.
However, in the process of acquisition, the copyright of Monopoly was stripped off and belonged to Daewoo Information Company, and the development was still carried out by fanatics, and the relationship changed from affiliation to cooperation.
After a brief politeness, the three of them went straight to the point, Chen Bo was going to do whatever he thought, less hesitating, with the roughness of northerners and the delicacy cultivated in the south for many years.
And Yao and Cai are a little soft, as if the personalities of Taidao people are like this.
"Fairy Sword, I don't plan to give up, but the stand-alone version will not be further developed. Changing to an online game client, this is the general trend of the future market, and the brilliance of a single machine will soon be swallowed up by the giant beast of the network. β
In front of them, Chen Bo is definitely an authority in the Internet industry, and he has personally created Sky.com and Ant Search Company, which has become famous. So these two people are quite supportive of this argument.
"Fairy Sword's game planning is good, but it's not perfect, and I hope the two of you will continue to work together to refine the whole setting. My film and television company will be filming a TV series with this game premise at the same time! β
"TV series?" Both of them were surprised at the same time.
They never thought that the games they made would be made into film and television dramas.
Not without precedent, the classic game Tomb Raider by Square Enix was adapted into a Hollywood blockbuster, starring sexy actress Angelina Jolie, with a global box office revenue of $270 million, which also led to the hot sales of Nintendo's game consoles.
Because Square Enix is only a game manufacturer, it can only run on Nintendo's platform.
But Fairy Sword has only developed two versions, and who still plays the DOS system now, in fact, can only play 1 version of the game. A little fame in the Chinese world will be made into a film and television drama, which is unimaginable in their opinion.
"Don't be surprised, even if it's made into a movie and on the big screen. The future form of entertainment will inevitably be based on the Internet, interlocking with games, music, film and television, and literature. None of these links alone will make it bigger! β
Chen Bo described to them the blueprint for the future, the Internet has its own ecosystem, and the entertainment industry naturally has its own ecosystem. Video games are a part of the video entertainment industry, and they are an integral part of the entertainment industry.
"I never thought a computer game could do that!" Yao Zhuangxian was amazed by Chen Bo's bold idea and sighed deeply.
"Do you know about the Vivendi Group?" Chen Bo asked.
The two of them looked at each other, and both shook their heads inexplicably.
"Vivendi Group started out as a water company and is now one of the world's leading telecommunications operators and a multinational media giant. It owns CBS Universal Pictures, Universal Music Records, and of course, Blizzard Entertainment, which is most relevant to you, is also the property of Vivendi Entertainment. β
Speaking of Vivendi, very few people have heard of it.
But Universal Pictures and Universal Music are definitely big names in the music and film industries, and CBS is also the top three TV networks in the United States.
StarCraft and Warcraft developed by Blizzard Entertainment are the absolute hegemons of the computer game industry, how can Yao and Cai not know?
AOL Group's acquisition of Time Warner and Disney's acquisition of infoseek search engine, all of which were expected to tie entertainment and the Internet together, but they all ended in failure.
Vivendi also wanted to enter the wave of the Internet, but they were too busy developing their mobile communications business to think about anything else, and they managed to avoid it.
"Our goal is to grow into a big entertainment group, and you are the cornerstone of the future. Daewoo's stage is too small, I will show you your platform! β
Chen Bo's words are undoubtedly very tempting, and compared with his achievements on the Internet, the two have no doubt about the feasibility of these remarks.
"The thug production group officially changed its name to the thug studio, and temporarily rented an office space in Shanghai. I've also acquired Xishanju Studio, I wonder if you have the confidence to compete? β
"Swordsman Love?"
The two were shocked and lost their minds.
"That's right, it's the Xishanju of Jinshan Company, which has now been acquired by me."
It's amazing, it's two studios as soon as it starts!
Although Swordsman and Fairy Sword are two themes, they are definitely opponents in the stand-alone game world, after all, not so many people have the money to buy two sets of game discs, so they will definitely choose one among Xianxia and Martial Arts to buy.
Obviously, the market for Swordsman is better, and there are many versions developed.
"Fanatics are never afraid of any challenge from their opponents!" Yao Zhuangxian's heart ignited a fighting spirit, and his emotions were high.
"This first step is to test the waters of online games first, and also accumulate experience for the subsequent development of fairy sword. I'm sure you've all seen this comic and the movie of the same name, and I've taken down the TV series copyright and game adaptation rights, all you have to do is develop an online game of the same name. β
Chen Bo handed the cartoon of "Fengyun" to the two of them, and the cultural exchanges between Hong Kong and Taiwan are relatively active, both of them are Chinese-speaking areas, so they are naturally no strangers.
"I will hire the original author to participate in the creation, although the game screen is 2D, but I hope to be able to go further, we don't have a 3D engine, but we can do 2.5D, there must be a unique sense of oriental martial arts!"
"No problem, we'll definitely do it with our hearts, but this budget?"
Developing games is a money-burning business, and you can't do it without money.
"20 million yuan, not enough to add more, Yao Zhuangxian, you are fully responsible." Chen Bo waved his hand, and it was less than 3 million US dollars, but compared with the domestic prices, this is already a huge amount of money.
Daewoo Information would not have been able to come up with this money, otherwise it would not have accepted the sponsorship of Square Enix to develop a joint development project.
The mob's previous office was in Daewoo's Shanghai branch, Softstar Technology. Now that they are independent, it is impossible to work with them. So Chen Bo would send someone to help them find a place and help deal with some administrative issues.
Of course, it is necessary to give employees a salary increase, which is a must after every acquisition, that is, to stabilize the original employee mood. Let them know that their new boss values them and encourage them to work hard to avoid unnecessary loss of talent due to acquisitions.
Although Chen Bo did not go to Hengqin in person to meet with the person in charge of Xishanju, he had already passed the phone, and the new version of the swordsman had been produced to the end, so he would continue to stand on the last shift, and then hand it over to Jinshan's channels for distribution.
The rest of the work needs to be arranged in person when he finds time to go to Hengqin.