Chapter Seventy-Nine: CCTV's New Standard King
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Chen Bo has also raised eyebrows for the film company that Depp has acquired, and what has surfaced is the independent film company Summit Entertainment, located in Santa Monica in Los Angeles County.
The company's main business is to distribute films, with channels through Europe and the United States, and most of them are agents for the distribution of small-cost independent films. has also invested in the production of works, that is, the British movie "Two Smoking Guns", which has a good reputation at the box office. won a box office of 28 million pounds at a cost of 1.6 million pounds, and the income was more than 17 times.
In addition, there is nothing to achieve, and the distributor has no film and television copyrights, and the focus is more inclined to overseas film and television distribution, and the business ability in the continental United States is relatively average.
There is also an independent film company that can be acquired, called Good machine, which translates to Good Machine Film Company in Chinese. It is a small film company owned by Universal Pictures, which mainly distributes overseas films in the U.S. market, but also produces some small-budget films.
The name alone may be little known, but the company has included all of the films of the great Chinese director Li Yu, including "Crouching Tiger, Hidden Dragon," which was a hit in 2000. Although the production cost is as high as 20 million US dollars, in the Hollywood market, it is a very small cost in a large production that often costs 70 or 80 million US dollars or even hundreds of millions of US dollars.
And this film was invested by Columbia with 6 million US dollars, plus funds from the parent company Universal Pictures, and produced by Good machine, according to the agreed box office at that time, it was possible to give dividends to the director if the box office exceeded 6 times the cost, but Li Yu lived up to expectations and finally got a total global box office of 200 million US dollars.
It is considered to have made a lot of money, and the film also won the Oscars for Best Foreign Language Film and Best Original Music.
Chen Bo asked Depp and the two companies to try their best to talk about it, and the European and American markets could not let go, first take down Summit Entertainment, and then acquire Good Machine Company in the name of Summit and merge into one company.
"Spy Shadow" is co-produced by the new company and Universal Pictures, and everyone is invested in half to fight this first battle first.
In the U.S. market, if you want to become bigger, you can't bypass those major film giants, from production to distribution and screening.
There are many younger brothers under his hands, such as MiraMack, New Line, Lionsgate, DreamWorks, and other second-tier companies are basically attached to several major film companies.
And companies like Summit Entertainment and Good Machine are even smaller, and they can be said to grab a lot in Hollywood, which is not new and not so noticeable.
After handing over all these tasks to Jason to operate, Chen Bo went to the airport to pick up Li Ziqiang, who came from Pengcheng.
"I heard that you have recently fallen into the gentle township, and I can't help but miss it!"
The first time Li Ziqiang saw Chen Bo, he ridiculed him, and the news was quite well-informed, after all, there is no impermeable wall in the world.
"With you, what am I worried about? This bidding will depend on your performance. β
Li Ziqiang went from Pengcheng to Yanjing, of course, not to play, but to participate in CCTV's advertising bidding meeting, and to bid for the advertising of the whole year of 02 and the Spring Festival Gala.
From the beginning of 95 to the present, the bid king will be produced in this bidding meeting every year, this kind of exposure effect is absolutely good, 98 years of Aiduo VCD at a price of 210 million yuan after the bid king even threatened to be too cheap.
Well, the result is various problems such as counterfeiting and shoddy infringement, and the company is riddled with lawsuits, and the company is panicked and has no choice but to set up a good flag.
Although Biaowang is a false name, in the eyes of ordinary people, it has a different meaning, representing the company's strength and status.
BBK got the CCTV advertising king in 1999 and 2000 with 159 million and 126 million respectively, and this series of scary figures alone is enough to impress ordinary consumers, and the advertising effect is self-evident.
Although Chen Bo sold Sky.com for $100 million, other ordinary users know little about it except for insiders.
If ant search wants to continue to stabilize the search engine market, it is necessary to lay a solid foundation, beat the entire brand, and broadcast it repeatedly and rollingly, so that all people who watch TV can subconsciously plant the search engine is an ant, and the ant represents the idea of a search engine.
This series of bidding plans was naturally handed over to Li Ziqiang, the chief brand officer, to be responsible, and Chen Bo was still very relieved to be led by him.
"If you don't have anything to do, come with me?"
After Chen Bo and Gao Yuanyuan broke through that relationship, they are like glue, and now they basically live together, occasionally going home, although it is a small apartment, it is very warm.
He plans to find a high-end apartment or go directly to Yanjiao to get a villa, and also experience a sense of luxury, after all, all his careers are on the right track, and he doesn't have to worry about running out of money in the future. Even if the company is yellow, he still has the property right of 900 acres of land.
It's really in response to the old saying that you have land in your hands and don't panic in your heart.
"Go ahead, I'll not join in the fun. And now I like singing more and more, or you can write me a few more songs, and I can release an album! β
Eldest sister, I plagiarized it, is this really good?
But she pretended to be forced, and she had to go down with tears, and seeing her eager and adoring eyes, Chen Bo nodded and agreed. 's own daughter-in-law, you have to hurt yourself, who hasn't been selfish.
Anyway, the trajectory of history has been ruined by him like this, and he can only learn from a few more songs.
Chen Bo is dressed extremely business-like, wearing a professional suit with a suit and tie, and he has to show his appearance wherever he goes. In the past, the casual dress was obviously not suitable for this kind of occasion of CCTV bidding, after all, it also represented the company's image.
The bidding meeting has been successfully held for so many years, and CCTV has long been familiar with it, and all aspects are well arranged.
Chen Bo and Li Ziqiang sat down quietly when they found their own position, and the other participants were all bigwigs in the industrial industry, and he could still recognize him in the Internet industry to some extent, but the people who did business were middle-aged and elderly, so they really didn't know much about it.
The scene is still dominated by state-owned enterprises, after all, in terms of the company's financial resources, the current private enterprises are still a little weak, and not all private enterprises are as high-profile as Aiduo and BBK.
"Over there is the chairman of Wahaha Group, a legend in the Chinese beverage industry, and on the other side, those who gather together are those who make liquor, and our opponents are mainly them." Li Ziqiang used to be in PepsiCo, so he naturally knew a lot about the information in the beverage industry, so he introduced them to Chen Bo one by one.
"I don't think so, the liquor industry will definitely sit on the mountain and watch the tiger fight this year, believe it or not?"
"Why? They are all big money-burners, which year don't fight to the death, the standard kings of the past three years have fallen into other industries, can they bear this breath? Li Ziqiang was puzzled.
He was right, the first Biaowang Confucius Banquet, the second and third consecutive winners of the Biaowang Qinchi Liquor, are all liquor brands, and even the third directly created history at a price of 320 million, until Procter & Gamble broke this myth 8 years later.
The two companies are still Chen Bo's fellow countrymen, but the production line is difficult to withstand the rapid expansion, resulting in various negatives. News. The situation of the two companies is not too beautiful, and the scenery of the king is long gone.
Seeing so many liquor companies here today, it is inevitable that it will not create another history.
"Calm, it's all a secret mark, there must be someone who is pure to see the excitement and take the opportunity to raise the price, and show me the quotation."
Li Ziqiang handed Chen Bo an envelope with Ant Network Technology Company written on it, because the scene was in the form of a dark bid, so before opening the envelope, no one knew what price the opponent had quoted.
This can only be guessed, if you feel that the competitor is strong, just report hard, and there will often be a situation where the winning bid price is much higher than the competitor. This is also the cleverness of the CCTV advertising department, you just get it, if you want to get the prime time, you will desperately increase the price.
If you shoot openly, you have a bottom line in your heart, and you will definitely not increase the price when you get to the position, and the dark shooting is obviously more in line with CCTV's interests.
But they also ignore one point, that is, someone is watching the tiger fight from afar, and if they let out the wind before bidding, they will bid a high price. Before bidding, whether it is to listen to the wind or let the wind go, if you abandon the bid without the confidence of victory, it will be a cheap third party.
The quotation Li Ziqiang wrote in the envelope was 230 million yuan, a combination of the pre-broadcast time count and the 15-second advertising space after the news broadcast for the whole year of 2002.
This price was also made by him after comprehensive consideration, although it was not higher than Qin Chi's 320 million that year, but it was much higher than last year's backgammon's 126 million, which can guarantee that he can get this target.
Chen Bo thought about it, and when Li Ziqiang didn't pay attention, he quickly took a pen and painted a decimal point in front of the single digit 0 at the very end, and the bid price became 23 million yuan.
Then he stuffed the tender into an envelope and returned it to Li Ziqiang, who was unaware.
The scene was quickly filled, crowded, and the host of CCTV and the director of the advertising department came to the stage to announce the start of the official bidding.
The first thing to do is to bid for the columns of each channel, which are all clear bids, just like the auction, and the price is arbitrary.
The current variety shows are too uncreative, they are nothing more than some youth song competitions, Zhengda variety shows, etc., and the ratings are generally not interesting.
The hottest is the Spring Festival Gala, everyone wants to go up and join in the fun, and the countdown that not many people grabbed was auctioned by Li Ziqiang for 3.3 million, which is only 300,000 higher than the price of Chen Bo's private contact last year, which is really good quality and cheap.
Although the hottest is the Spring Festival Gala, the most anticipated is the hidden standard link of the prime time, where next year's bid king will be born.
The bids were thrown into the mailbox by the business bosses, some of them had a playful attitude, and some of them had confident expressions on their faces.
The atmosphere before the opening of the bid was undoubtedly the most tense, and the people who voted for the bid did not dare to come out.
Li Ziqiang is used to seeing storms in Pepsi, what money has not been spent? He signed a celebrity casually, and he gave tens of millions of endorsement fees.
Chen Bo is relaxed, this year's bid king is destined to be unexpected and go down in history.
The director of CCTV's advertising department held a piece of paper in his hand, walked up to the stage with a somewhat unhappy face, and said into the microphone
"After careful bid removal and inspection by the staff, the final winning bid was Ant Network Technology Co., Ltd., and the bid price was 23 million yuan!"
"What? The bid king is only 23 million? β
"It's fake, how can it be so low, isn't it greasy?"
"Black-box operation! I am not convinced, I want to open a bid. β
As soon as the results were announced, there was an uproar below.
The lowest bid price is less than 31 million in 95, what age is this, how can it be so low!