As the leader of Wonder Group, how can Wang Wande not know the situation facing Wonder Group now?

On the surface, the company is very glamorous, the current company's operation is mainly three parts, one is the old business, in all parts of the country to build a community, but now it seems that the market environment is not very good, the domestic real estate market is a bit saturated, in the absence of a new round of national stimulus policy before the introduction of this part of the market, this part of the market will not have much improvement.

The other two parts are the construction of Wande Plaza all over the world, playing the concept of commercial center hype, and the maintenance and management of such commercial centers in the later stage.

This part is the main receivables of the company, but this part is not easy to do now, on the one hand, because of the fierce competition in this industry, and secondly, because of the gradual rise in prices in recent years, which has greatly affected the people's spending power.

Therefore, Wang Wande has been seeking reform, but he is a businessman who started as a real estate businessman, and he has a thorough view of the domestic business environment.

Now I want him to change careers to do business, which is unlikely, after the new leadership team came to power, although there is no big move, but it has released signals from many aspects, and these signals are related to the economic development of the country in the next ten years, almost all of them are related to real estate.

Therefore, he is very optimistic about the future real estate market, but how to make his business bigger and stronger in the next ten years has always been a problem that makes him scratch his head.

Wande's switch to commercial real estate is a project he said he led, but now he has achieved such a field. Isn't it time to look for a new breakthrough? And this breakthrough. Where the hell is it?

In order to find the answer, in the past six months, he has moved to Xiangjiang, Europe and the United States, many developed countries, and referred to many large commercial centers to investigate the development model of mature foreign commercial centers.

As a result, after some investigation, he found a very interesting phenomenon. It is also a project that is currently in short supply in the commercial centers of the country, and that is the cinema.

In foreign countries, he has inspected foreign commercial centers, whether in world-famous big cities, or those small and medium-sized cities, even if it is a small town with a population of only 100,000 commercial centers, cinemas are also necessary to be equipped with supporting configurations.

In China, at present, all large supermarkets are equipped with cinemas, and such a concept has been formed at all.

In foreign countries, he led the team to do a detailed investigation on the film market. And his team gave him feedback on the data, which surprised him.

As far as the movie theaters in the United States, his main target for investigation. The national box office in 2001 was $8.1 billion, and a total of 149 billion Americans walked into the movie theater that year, an average of five times a year for each American, the highest number in the world.

In Japan and South Korea, the numbers are equally staggering, with the average number of Japanese and Koreans going to the cinema 2 times a year, and 1.9 times a year.

In China, the data they obtained through the survey is actually the average number of times Chinese people enter the cinema every year, which is less than 0.2 times.

Such data made Wang Wande feel that he saw a huge business opportunity.

The data of Chinese people's consumption of culture and entertainment such as movies is still very low, is it really because Chinese people don't like to go to the cinema to watch movies?

Yes, movie tickets are not cheap in this year, and they are often 510, but this is not a big problem in big cities, right?

You must know that big cities like Beijing, Puhai, and Yangcheng have a population of more than 20 million alone, and the total population of these three first-tier cities in China is more than 70 million, which is almost equivalent to the sum of several European countries combined.

And those second-tier developed cities often have populations of millions, or more than 10 million, don't these people have the spending power and don't like to watch movies?

No, absolutely not, according to their investigation, they came to a conclusion, that is, the main reason for such a problem is that the number of theaters in the country is not enough, and the structure is unreasonable, and the facilities of cinemas are very backward, resulting in people are reluctant to go to such cinemas to watch movies.

In recent years, domestic cinemas, except for some cinemas in some first-tier cities, have adopted the current mainstream standards in Europe and the United States, and the others are the earliest first-generation and second-generation cinemas.

And what is the current situation of the mainstream cinemas in the world?

All of them are small screening halls, with more than 100 seats in each hall, and then a cinema center, the larger ones can have seven or eight screening halls, and the smaller ones can have three or four, so as to ensure that several movies are screened at the same time every day, and the screening time can also be flexibly adjusted according to the preferences of consumers.

And what is the situation in the country?

Many movie theaters are still the old-fashioned ones in the past, with hundreds of people at every turn, or thousands of people, using the most old-fashioned plywood chairs, and many facilities are already in tatters, with old facilities and bad smells.

And only one movie is shown every day, which creates a lot of waste.

This is the most old-fashioned generation of movie theaters, and the current second generation is just around such movie theaters, with some small video halls.

At present, almost all of the three generations of international mainstream cinemas have been relocated to major commercial centers, and then divided into seven or eight small screening halls, flexibly arranging screening times and times.

In this way, it can not only revitalize the resources of the cinema center, but also make the commercial center a comprehensive service center for eating, drinking and playing.

This discovery made Wang Wande very excited, and after he came back, he specially organized people to write materials and prepare them to be discussed by the board of directors.

He plans to set up a new company called Wande Cinema Line, which will be opened in Wande Plaza, so that the two companies can complement each other.

However, some time ago, his plan encountered unprecedented resistance on the board of directors, which he did not expect.

The reason for the directors' opposition is also very simple, that is, the current environment of the domestic film market is too poor, and the number of films produced every year is small and the quality is poor, and there are few films that can really make the people willing to pay for it.

There are only a few well-known directors and actors in the circle, and there are departments like the State Administration of Optoelectronics on top of it, which makes it difficult for our film culture to develop.

If you can't make high-quality products in China, you will have to be stuck by the General Administration of Optoelectronics again, and the number of films introduced every year will be limited.

You said that at this time, you want to invest a lot of money to build a theater chain, aren't you crazy?

Originally, the company's internal business environment is full of difficulties, and you still have to bring everyone to death at this time, do you think the big guy can agree?

The board of directors held several rounds, and everyone had their own opinions, and some of the small shareholders were all grass on the wall, and they were only responsible for watching and listening, but they were silent.

There are also some directors who choose his side, but compared to the opposition, they are still in the minority.

Therefore, after several talks and consultations, the results and progress have not been large, which makes Wang Wande very annoyed, and even several times he wants to use the authority of his chairman to support this plan.

However, the shareholding structure within Wonder Group is too complicated, although he is still the nominal chairman and the absolute majority shareholder.

However, due to the needs of rapid development, Wonder Group also absorbed many small and medium-sized shareholders and foreign capital.

And there are a lot of these people, all of them are guys with this official background, and one or two of them are not easy to mess with.

Usually, Wang Wande can divide them and break them one by one, but at this time, if he is too strong, it is very likely that he will force these guys together and become a small group.

In this way, if those guys are intent on not getting along with themselves, it will easily cause infighting in the company at that time, and the worst result will be that the company will fall apart and its vitality will be greatly damaged.

So Wang Wande has been having a headache recently, how to solve such a problem.

After thinking about it, there is only one way, that is, to find a strong reinforcement from the outside, and this strong reinforcement is still the kind that makes the opposition within the company powerless to resist, whether it is from financial strength or from the background of fame.

And such a company is not easy to find in China, and you can only choose foreign companies, and they are also theater companies, after all, they have funds, strength, fame and experience.

Only such foreign partners, who come out to speak out, can convince those antiques.

But if you do this, it is equivalent to giving away a part of the shares for nothing, to those foreigners, you don't give people benefits, why should people help you?

But in the future, he is very optimistic about the domestic film market, if it matures, it will definitely be a big market that can reach tens of billions of plates.

Now he obviously has the ability to do it himself, but he was forced to give up part of his waist to foreigners, which made him unwilling anyway.

So in recent times, he has been hesitant and annoyed.

The optimistic plan cannot be implemented, and if it is forcibly implemented, it will lose a part of the future profits in vain, and how to choose is a dilemma.

However, what I didn't expect was that in such a top-secret market, the young man in front of him didn't know that he got the news from that channel.

Now he sat in front of him, and brought up the matter, and he still had a confident mind.

What the hell does he mean by that? Is he like to get involved and play together, or does he want to use the negative news of this Wonder Group to suppress himself? (To be continued......)