The president of KBS did not have any opinion on the exchange agreement proposed by Choi Jung-won, and agreed on the spot.

In fact, what this old guy didn't know was that he had been cheated by Cui Zhengyuan.

Chinese audiences and South Korean audiences have different viewing habits, so the concept of primetime is also different.

In South Korea, Saturday and Sunday are generally between 6 and 8 p.m.

TCC is a TV channel in South Korea, but it is broadcast in China. So when arranging the broadcast of the show, the time is carried out in accordance with the Korean way.

But because of the time difference, South Korea is an hour ahead of China.

In other words, South Korea's six points are actually China's five points.

For many city residents, this is the time to go home from work. Either that's home, but you're busy preparing dinner, where is the time to watch the show quietly?

When the whole family finally had time to sit together and watch TV while eating at seven o'clock, the world's most-watched program, News Network, began.

It is worth mentioning that according to the agreement signed between China and South Korea, even the TCC must broadcast "News Network" at 8 o'clock Korean time.

So even if TCC is a foreign channel, Chinese viewers still can't pass the time with other wonderful programs.

Therefore, according to the schedule of Chinese audiences, in fact, the real prime time is from 8 o'clock in the evening to 9:30 o'clock.

The president of KBS strongly requested the right to broadcast at 5 o'clock in the afternoon, and Choi Jung-won was very hesitant on his face, but in fact, he was already happy in his heart.

Although the rights to "Two Days and One Night" and "Runnningman" are owned by A.P., it is clear that the latter's ability to create zào value and popularity in China is far from being comparable to the former.

It is said that it is to promote Korea's excellent programs to the Chinese market, but in fact, there are also A.P companies that can get a piece of the pie.

Even if it's for the sake of money. Choi Jung-won also had to arrange a better time slot for "Runningman".

SBS's president, Ha Jinyeol, was noticeably less active in public relations than KBS, and it wasn't until the third day that he learned that KBS had snatched the prime-time show.

This result made Ha Jinyeol extremely annoyed, and even slapped the table when he visited Choi Jung-won.

At this time, MBC TV does not have "Where Are You Going, Dad" and "Real Men" to compete with their opponents, so SBS and KBS are the two that are more brilliant on Sundays.

And SBS's "runningman" is the time when it is red and purple, and it beats all its competitors. So according to Ha Jinyeol's idea, how can this prime-time location be the most popular program.

However, his anger did not last long, and when Cui Zhengyuan gave him an analysis of the Chinese market, the old guy immediately laughed like a weasel who had stolen a hen. quietly returned to his own turf and went to be happy.

However, the competition between KBS and SBS for the right to broadcast Sunday's prime time finally made everyone who could participate unable to sit still, and began to fight fiercely over the location and time slot.

What everyone didn't expect was that HBC's ace program "Infinite Challenge" did not occupy prime time, but chose the evening slot of nine o'clock.

You must know that when you first did the program sorting, no one thought about competing with "Infinite Challenge".

After all, it is a national variety show, and it deserves to be the king. Not to mention those competitors in the same period, even if "Runningman" and "Two Days and One Night" are moved, it is impossible to win over.

Now Saturday's prime time is vacated. Naturally, other media outlets were overjoyed and began to compete.

Considering that KBS and SBS divided the Sunday slot, and a seat in the Saturday slot was also occupied by HBC. So in the end, Choi Jung-won made a decision and gave the Saturday prime time position to MBC's "We Are Married".

And so it goes. The four major broadcasts have all covered the weekend's entertainment positions, and everyone is quite satisfied.

In order to avoid competition from other media, the four major broadcasters unprecedentedly joined together and made a strong agreement on the broadcasting association.

Other broadcasters know about it, too. In the Korean TV circle, after all, the four major broadcasters are the most powerful, so after a lot of noise to no avail. All wisely died down.

However, they no longer spy on the weekend files, but the competition for the right to broadcast programs in other periods has reached a tense process.

"Executive Cui Da, our Samsung Group and your group are compatriots, and they are strong. Whether it's reasonable, or considering a close relationship, the right to broadcast this Monday's program should also be given to JTBC, right? ”

There are too many people looking for Cui Zhengyuan recently, and even his meal in the company cafeteria was blocked by Shen Jian, the president of JTBC TV.

Fortunately, there have been many troubles recently, and Cui Zhengyuan has also honed it. The saliva in front of him was flying, but he was still chewing slowly, and the clouds were light and the wind was light.

After the four major ground broadcasts, the four major comprehensive editing channels couldn't sit still, and began to plan their own positions.

JTBC was born in Samsung, and its relationship with the Cui family was extraordinary, so it was the first to come to the door.

It stands to reason that the relationship between the two sides is so good, of course, Choi Jung-won has to set aside an ideal position for JTBC. But Cui Zhengyuan had another purpose, and he didn't want to agree to the other party so happily. "President Shen, I still have that opinion. It doesn't matter if you want a Monday slot, but the show that airs must be in partnership with our A.P company. And unlike terrestrial broadcasting, we at A.P need 50% of the advertising revenue and 70% of the overseas copyright revenue for the programs we cooperate with. ”

"No, no, your company's requirements are too high. Don't say it's me, even if Vice Chairman Lee Jae-yong finds out, he won't agree. Shen Jian's lawsuit was very dissatisfied with Cui Zhengyuan's lion opening.

Cui Zhengyuan put down his chopsticks, drank the pork rib soup, and said unhurriedly: "There is a reason for high, and we are not raising prices all over the sky." Unlike the ground relaxation, your integrated channel is less restricted, and the product placement in the program can bring high revenue. Since the income is more than that of ground broadcasting, isn't it normal for us to ask a little higher? Besides. The program is also the responsibility of our company, and your TV station only provides a broadcast channel. It can not only help you attract Chinese audiences, but also open up the domestic market. Isn't it right to give us a higher share? ”

Shen Jian's face was warlike, and he was obviously a little undecided.

Cui Zhengyuan's statement is not that he has not considered it, from a realistic point of view, in fact, what Cui Zhengyuan said is not wrong at all.

After not producing zuò programs, the expenditure of the TV station is almost equal to nothing. The bulk of the cost is basically on the side of A.P, and it is understandable that people demand a high level.

Moreover, product placement advertisements abound in variety shows on the variety channel of the comprehensive editing channel, which is far more free than terrestrial broadcasting.

It's just that limited by the narrowness of the broadcast channel, so that the viewership of the comprehensive channel is not as able to cover the whole country as the terrestrial broadcast. Therefore, advertisers are not as good as terrestrial broadcasting when investing.

But this is only determined by the market, and the relationship with A.P is not very large.

Although JTBC is now also digging corners with high salaries, it has accumulated a group of talents. But A.P Company offered to cooperate with variety shows, and they were still very impressed.

After all, if the TV station produces its own programs, it is impossible to predict whether it will be popular or not. Even if it is on fire, it is difficult to predict how much Cheng dù will be.

But A.P's system is different, and it has already become a brand effect.

Looking at the variety shows that have been active on Korean TV over the years, there is no one that is not popular if it is produced and produced by A.P Company.

From the point of view of the profitability of TV stations. Of course, I prefer this guaranteed way.

Seeing Shen Jian's hesitation, Cui Zhengyuan put the last straw that broke the camel's back. "If your company agrees, we at A.P can be responsible for producing two programs. Not only that, but I can also help for the broadcast of the program. Bring in advertisers from China. ”

If the production of two variety shows enriches the color of JTBC, then Cui Zhengyuan's later sentence is equivalent to eliminating all of Shen Jian's concerns.

Yes, TCC is a channel that broadcasts to Chinese audiences. Then correspondingly. Of course, Chinese advertisers can also advertise here.

Compared with the budget-conscious budgets of South Korean advertisers, those in China are much more wealthy.

Last year, Shen Jian went to China to attend a seminar on the production of television programs, and consulted with his Chinese counterparts about the advertising costs of Chinese television stations.

According to the disclosure of the Chinese counterpart. Last year, China's TV advertising spending reached 370 billion yuan.

In South Korea at the same time, the total cost of TV advertising last year, when converted into RMB, was only 18.5 billion yuan.

In comparison, China's TV advertising costs are 20 times higher than that of South Korea.

If this comparison is meaningless, then the advertising investment of a single program can show how obvious the gap is.

For example, "Runningman", the most popular variety show in Asia, has an advertising sponsorship cost of about 47 million in South Korea.

However, the champion of China's variety show income in the same period, the cost of "Avenue of Stars" is as high as more than 300 million.

If Choi can bring Chinese advertisers into the channel, even if the cost is not as high as that on the Chinese broadcaster, it will be enough to make these South Korean media outlets laugh like crazy.

It can be said that Cui Zhengyuan's last words had a decisive effect, so that Shen Jian couldn't have the idea of refusing at all.

Not only that, this guy was afraid of long nights and dreams, so he simply called the assistant directly, printed the business contract and sent it directly to the canteen.

It was here that Cui Zhengyuan and Shen Jian sat face-to-face, and signed a cooperation agreement between A.P and JTBC TV on the production of variety shows under the witness of lawyers from both sides. (To be continued......)