In general, China and South Korea have made use of the best methods they can think of in the export of cultural products, and have reached a temporary balance, which has promoted the birth of the "China-South Korea Agreement on Profound Cultural Exchange and Cooperation".

Both sides are very eager to promote their cultural products into each other's markets and fields, but they tacitly maintain a degree and do not implement comprehensive opening-up.

South Korea imports so many films, televisions and variety shows from China every year, and they are only concentrated in the TCC channel.

As for so many TV stations in China, how much share should be given to whom, and how to adjust the time period, Cui Zhengyuan can't care.

This is a matter weighed by the Ministry of Culture and the State Administration of Radio, Film and Television, and they will not want crooked nuts to interfere.

However, based on the situation on the South Korean side, it can be inferred how fierce the competition is on the Chinese side.

After signing the agreement in China, Choi Jung-won had just settled at Incheon Airport when he met a man who came to greet him.

It stands to reason that this person has no need or excuse to greet him, either in terms of identity or occupation. But at this time, the man stood in front of him alive, and without saying a word, squeezed into his car.

Seeing that the old man in his sixties was as agile as a monkey, Cui Zhengyuan smiled bitterly. "I said, President Cui, what kind of play are you doing?"

The old man received Cui Zhengyuan, created a space for conversation, and finally became comfortable, and carefully arranged the little hair he had left, and then said the purpose. "I had no choice but to come. Executive Cui, you don't know, it's almost a fight here. ”

"Fighting? Called from the north? Cui Zhengyuan was startled and felt a little cloudy in his head.

It is true that there were occasional exchanges of fire between the two Koreas, but in his memory, there was no such thing as a large-scale military attack from the north.

Besides, look out the window at the busy traffic on the highway. It's not like the posture of a war.

"When did I say the north was calling? I mean, within our entertainment and cultural industry, there was a real fight. The old man angrily corrected Cui Zhengyuan's crankiness.

"Why? Isn't everyone good, why is it so stiff? Cui Zhengyuan asked curiously.

The old man cautiously looked at Yan Xiaobei, who was driving, and saw that the other party's attention was not focused on their conversation, so he confided in the matter. "What else? It's not the Chinese channel that is ready to open. That's a TV channel that can be broadcast live in China, and who doesn't want to cram their stuff into it. If it can be welcomed in the Chinese market, it will be real money in exchange. The problem is that there is only one channel, and there are only twenty-four hours a day. And the prime time of the week is limited, so of course everyone wants the best. ”

The old man spoke clearly, so that Cui Zhengyuan quickly understood what was happening.

To put it bluntly. It's still a matter of interest.

Everyone knows that this TCC channel is the only TV channel recognized by the Chinese government that can be broadcast live in the Chinese media industry.

Whether it can have an impact in such a large market in China and establish a brand effect depends on the quality of the programs broadcast.

And according to the principle of equal interests, it is natural that all media and entertainment companies in South Korea will have a certain share of this channel.

Then here's the problem, there are seven days in a week, but the peak of viewership is very different.

The impact of primetime is far beyond the usual Kobe, and advertisers who are also interested in the Chinese market are more willing to shell out more if they can get such a time.

So in order to compete for the right to broadcast programs in these time periods. The families are almost breaking heads.

Choi Jung-won went to China and even signed the agreement, but South Korea didn't even take down the ranking list of the program.

Every media has good strength and a brand to be proud of. So for others to seize the prime time, of course, it can't be agreed.

This surname is Cui. In the past, he was a very arrogant person. Who called him the president of the state-run TV station KBS, and he didn't pay attention to other peers at all.

But now, for the sake of his own interests, he also ran to Incheon. Served as a welcome boy with Cui Zhengyuan?

Knowing the old man's thoughts, Cui Zhengyuan began to take the bridge. "Tell me what you KBS thinks, if it makes sense. I have no opinion. ”

But he did not make it clear that he would support it, and his statement was ambiguous, purely because he didn't see the rabbit and didn't scatter the eagle.

said a thousand things and ten thousand, and the distribution of the program was still up to him Cui Zhengyuan. With this power, no matter who it is, it demands him.

Except that there are people who are not interested in money and do not want to have a place in the TCC channel. But they are all mixed in this industry, and Cui Zhengyuan, a person with high conduct, has never seen one in his two lives.

President Cui is not ambiguous, and his face is thick enough, so he opens his mouth when he comes up. "We KBS are national television, and we are the N0.1 among all media in Korea. So in any case, we have to set aside a prime time slot on Sunday. ”

"Hehe," Cui Zhengyuan laughed dryly, eager to fan it directly with a big-eared scraper.

I've seen shameless, but I've never seen such shameless. It's whimsical to open your mouth to ask for Sunday prime time, and you don't say what to give.

"Your KBS is good, but SBS, MBC and HBC are not weak. And now the comprehensive editing channel is also very popular, everyone will definitely have ideas. Cui Zhengyuan said with excuses.

President Cui was also anxious, and put on a posture of not giving up until he reached his goal. "No matter how strong they are, can they compete with the country? What is the national interest is, of course, to consider the country in the overall situation. We KBS represent the image of the Republic of Korea, and as long as we give the best time to KBS, we can better promote the Republic of Korea to the outside world. It's a great honor for those comprehensive channels to be able to get involved. ”

The old man's reason was not just that, and it was clear that he was well prepared. "Take Sunday primetime, for example, our KBS TV 'Two Days and One Night' has been the ratings champion for several years. Looking at the programs of the same period, even if all the variety shows are put together, is there any higher rating than it? ”

Cui Zhengyuan smiled slightly and said, "If I'm not mistaken, the highest rating now should be "Runningman", right?" And according to relevant surveys, SBS's programs are more popular in China. According to your theory, wouldn't it be reasonable to give SBS this time slot on Sunday? ”

The old guy was anxious, and shouted with a red face: "Well, SBS is just rampant for a while, and we KBS is currently in a bit of a predicament." When our "Two Days and One Night" has passed the bottleneck period and is revised, the position of the ratings champion will still be ours. I've also seen their programs, the format of the program is too simple, and they attach importance to games, but it is easy to make the audience tired of watching, and they can't do it for a few years. ”

Hearing his words, Cui Zhengyuan was amazed in his heart.

Sure enough, a person who can be the president of a TV station does not have a simple appearance.

He is a person who has been reborn, and of course knows better than anyone that after a glorious period, from the second half of 2013, "Runningman" has shown a clear decline.

was first pulled off the throne by MBC TV's "Real Man", and then the third season of "Two Days and One Night", which returned, completely reduced the original king of ratings to the last place.

If SBS hadn't sold "runningman" in a timely manner for a considerable amount of royalties, and continued to generate huge revenues, the show probably wouldn't have survived 2014.

Now that the president of KBS has said this, Choi Jung-won's attitude has softened appropriately. "What you said is not unreasonable, "Two Days and One Night" does have potential to be tapped. In that case, I can support you KBS in winning the primetime broadcast rights on Sunday, but you also have to do me a favor. ”

Hearing that Cui Zhengyuan finally relented, the old guy was refreshed, as if he had eaten a hundred years of ginseng. "It's completely okay, as long as Executive Cui helps us win the broadcast rights of the Sunday file, even if you fall in love with the most popular female anchor in our club, I will personally decide to send her to your bed."

"Die, old fellow, disrespectful to the old, think of some nonsense. Are all the female anchors in your club all done with you? Cui Zhengyuan took a sip of the old bastard, and the scolding was endless.

The female anchor sounds very tempting, but what kind of status is he Cui Zhengyuan, and what kind of vulgar fan can get his favor?

was scolded by someone, and the old guy's face couldn't help but turn red. However, knowing that Cui Zhengyuan's mind was not on this, his heart was also vigilant.

Since people don't care about beauty, it means that the picture is very big. He didn't want to take out all his underwear and sell it to others for a broadcast right.

Fortunately, Cui Zhengyuan didn't let him think about it, and quickly said his purpose. "It's okay for me to help you KBS win the rights to broadcast the prime time on Sunday, but you KBS must also support HBC TV to get the rights to broadcast the prime time on Saturday."

HBC TV is part of the C.J Group, and it is impossible for Choi Jung-won not to think about his own industry. This TV station's trump card program on Saturday is naturally "Infinite Challenge", which has not met opponents at the same time.

If you want to continue to export culture to China, is there a better program than "Infinite Challenge"?

In the previous life, this show was generally well-known in China, and that was because the seven MCs all grew crooked melons and cracked dates, which couldn't attract Ha Han's young people.

If there is a fixed channel that continues to broadcast for a long time, sooner or later the charm of "Infinite Challenge" will be discovered and obsessed with by Chinese audiences.

Choi Jung-won chose to support KBS, which in turn made KBS cheer for HBC. A naked exchange of interests is brewing in this small car. (To be continued......)