Chapter 761 "Hatsune Miku: Singer Project"

What serious events have happened in Japan's game industry recently, and what important news are there, everyone knows in their hearts that Yang Yun traveled to Japan on official business, and there was an episode of the breakup between the president and the president, so as soon as he returned to China, many media and friends called him, trying to inquire about Hayakuo Nakayama, in fact, he was also indirectly inquiring about Yang Yun's attitude towards Sony Games.

Sony games in the eyes of some Chinese is a fragrant meat bun, China's rich enterprises are more, if you can buy Sony games, then you can become the world's second largest video game production company, who does not know that the game industry is easy to make money, look at the richest man Yang Yun to know, in the game industry mixed with the wind and water, make money to earn soft, who does not salivate?

And Yang Yun himself said before,He will not be the enemy of China's peers,Will not embarrass Chinese game companies,If PS becomes a product of a Chinese game company,Then it is conceivable that there must be quite a lot of domestic game developers who will make an additional PS version of their DC works,PS Why worry about not having enough fresh games to add?

It's just that the game industry is so difficult to mix, only people who have really done this line of work know, the domestic IT giant Lenovo knows, they have already tasted the bitterness, Longteng is indeed not hostile to them, but that is the attitude of adults who disdain to fight with children, so Lenovo does not mention the matter of Sony games this time, and honestly does their assembly machine.

Besiege the city, the people outside want to come in, the people inside want to go out, do one line and hate the other, what is in other people's bowls is good, most people's ideas are as simple as that, those laymen come around like sharks smell blood to inquire about the news. Yang Yun always smiled and didn't answer directly, and the answer to everyone was one sentence: "It's good to acquire Sony Games." It has boosted the morale of the Chinese. ”

Say nothing but this one. No one else wants to get any useful information from him, so they can only find a way to inquire about the feasibility of a Chinese company acquiring Sony Games from other places.

In early May, Yang Yun has been busy with the promotion of three music games, and the first class of students at the Conservatory of Music of Longteng Animation and Game University has 60 students, divided into two classes, and Hisaishi has served as the honorary dean, and has invited tutors related to electronic music and modern pop music from South Korea, Japan and North America, forming a very good free music atmosphere in the school.

There are 50 pieces of music in the first version of "The Orchestra", including 15 classical piano pieces and 5 modern remasterings of classical piano pieces. There are 20 pure modern electronic music and 10 modern pop song adaptations, of which two modern electronic music songs were composed by students of Longteng University, called "Out of Control" and "Spark".

The student who created "Out of Control" is named Zeng Xiao, a child who came out of a musical family in southern Henan, and instead of taking the traditional Henan Opera performances of his parents and grandfather, he chose modern electronic music, deviant, and his parents were helpless. However, the child aspires to the music department of Longteng University, with enough scores and solid professional skills, and his performance is particularly outstanding after entering the university. After half a year of investigation, the parents finally put their minds at ease and changed their attitude from opposition to support.

In March, after Yang Yun heard "Losing Control" for the first time, he gave Zeng Xiao a little bit of Jianyì. Speaking of the little feeling of the original music that still remains in his memory, he said: "The title of the song is called Loss of Control. So should we have a big change of exaggeration, musical ups and downs. Want to feel like you're breaking out of the shackles? ”

Zeng Xiao thought for a while and asked, "Do you mean that you use an octave higher, or an unstable combination of ascending and descending seventh chords?" ”

Where can Yang Yun understand this expertise? He still temporarily knew that the three notes do, mi, and sol formed a stable dìng's major third chord, and it was impossible for him to say more, but he had a workaround, he could hum, or press the keyboard to grope, or let Zeng Xiao demonstrate, he would give advice, and all kinds of methods could express his own feelings in musical form.

Zeng Xiao is indeed a genius, after hearing Yang Yun's description, he thought deeply, and asked a lot of teachers, classmates, family elders, and he also drank with a red face, and rode a bicycle on the campus road outside Tsinghua University in the middle of the night, deliberately to experience the feeling of losing control, and finally perfected this electronic music in April, which was well received by the game party.

Yang Yun specially called Zeng Xiao over today, first of all, he praised his works, the young man's works are even better than the original, the heart-rending roar feels less, but the impact contained in the song is stronger, and then he is criticized, drag racing in the middle of the night is a very dangerous move, drunk is even more dangerous, even if it is a bicycle, don't look for the so-called inspiration for the sake of creation.

The supporting software of "Jin Orchestra" is "Hatsune Miku: Singer Project", Hatsune Miku, the Chinese name Yang Yun feels very meaningful, Hatsune is the first time to sing, the first time to make music, the future is to give people hope, this is a software to cultivate singer-songwriters and music producers, for the general public and professionals, there are Chinese, English and Japanese and other Chinese versions.

In 1998, when Japan's SZone company was preparing to produce zuò this game, it found the cooperation of YAMAHA, Japan's best music source manufacturer, to jointly develop a dedicated virtual sound source engine, and customized this "Hatsune Miku: Singer Project" software, with professional technology, high-quality effects, civilian prices, and easy-to-learn operations, it was jointly launched with the game, for the time being, only the PC version, and the DC version of the new game may be launched in the second half of 1999.

Jean Hisaishi commented on this software: "The real good voice is hidden in the folk, the real music material should not be buried, this software can allow ordinary people, or people who don't know that they have musical talent, to find their own position, will definitely make a great contribution to the music industry, to the entertainment industry!" ”

According to Yang Yun's package of publicity plans, the business model of "Strong Orchestra" is like this, the game is free to download, not a stand-alone game, only an online game, a fixed 50 songs are free, and new songs need to be downloaded for a fee.

Where do the new songs come from? The first is provided by the producer of "Hatsune Miku: Singer Project", all songs uploaded by the software will be subject to strict quality control by the official website and the software organizing committee, and excellent works can be purchased by the "Band Band" side of the copyright, provided to the "Band Orchestra" game for paid download, or free download, the specific situation is determined by the game copyright owner, and the creator can get a certain amount of remuneration.

The other way is to choose from the global large-scale talent show "TheVioce", which is a large-scale music TV talent show, with Mango TV in charge of the Asian region, Fox TV and Vivendi Group in charge of North America and Europe, regardless of the player's background, regardless of their appearance, only listen to the voice, and the popular contestants can make their works into a specific music format of "Band Force" through "Hatsune Miku: The Singer Project", and provide the game for download for a fee.

This is a special new form of combining music, games, and software, and this model has aroused strong attention and curiosity in the global music industry.

The income channels of singers are very monotonous, and from the perspective of the general category, only the release of records and concerts can make money, nothing more.

Moreover, in the Internet era of information explosion, some people have seen the declining trend of records, the sales of genuine music are decreasing year by year, pirated music on the Internet, and there are countless pirated CDs on the physical line, which has greatly affected the singers' creative passion/emotion, many people have difficulty even surviving, and the singers' record income has been seriously affected.

Long Teng and SZone's "Band" is challenging the hardest hit area of online pirated music, and they may not be able to control all the pirated music on the Internet, but at least in this game, it can give music creators a little room to survive, whether it is more or less, but they can take a little out of the free online piracy and hand it to music creators, and musicians will definitely only be grateful, not complain.

Similarly, the game mode of "Audition" is similar, there are about 200 game songs that come with it, all of these songs are jointly purchased by SZone and Longteng for music copyright, and then arranged by singing and dancing, if it is a new song by the singer, players also need to download it, and these fees will be shared proportionally by the singer and the game party, and they are all happy.

Although the songs of "Audition" are mainly aimed at highly influential pop songs, and are not aimed at grassroots singers or amateur singers who make electronic music, it can not only expand the singer's influence on the Internet and among young people, but also deepen the connection between Longteng and high-end professional singers.

"Audition" focuses on high-end famous singers, as long as their songs can enter the game list, then there will be money to be made, and the influence will be greatly increased, there are only benefits, no harm.

"Band" focuses on low-end singers, grassroots creators, as long as the voice is good and the creativity is good, you can use professional software to realize your path to becoming a singer, the road to fame, and you can also be on TV and become famous with a song.

Plus a "Jazz Drummer", this game focuses on band rock, with a simple band small and fresh jazz drum accompaniment, and the main arcade game room and video game city, which is also not small.

When the three music games of Dragon & SZone were launched at the same time in May, people in the music industry found that in addition to traditional music such as classical and choir song groups, modern pop music was basically combined with these three games, songs and games, songs and dances, songs and instruments, and music and TV auditions, which was quite a huge all-round publicity, interlocking.

Yang Yun really played big this time, but there were more people pouring cold water!

This time, Long Teng once again stood on the cusp and became the focus of everyone's discussion! (To be continued......)