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On the first day of 2002 and the first holiday of the year, MP3 players took the lead in sparking a revolutionary battle in the digital consumer market.

Whether the domestic brand "Maidong" can strongly counterattack the top 500 giants "Samsung Electronics" has landed on the important points of various media, and the war is about to break out!

Affected by the holiday, the major stores are crowded, accompanied by poetic singing from time to time on the radio.

"Under a blue sky in the distance

There were waves of golden wheat

It was you and me right there

A place to love

When the breeze carries the smell of harvest

……”

The war was opened at the same time in Yanjing, Jinling, Shanghai, Rongcheng, Yangcheng and other major cities.

On the web banner advertiser, Maidong Music has pushed a selection of burn-in music albums for download and listening.

The niche word "burning" has entered the hearts of ordinary consumers for the first time, good headphones need to quickly make the equipment aging and stable measures, the new headphone diaphragm folding ring mechanical compliance is poor, resulting in a relatively large distortion, after a period of use, the compliance gradually improves, and the distortion will gradually drop to a normal level.

It is equivalent to buying a new car, which also requires a run-in period of 6000-8000 kilometers, and only after this run-in period can the best performance of the car be better played.

The Elite Edition comes with Beats Monster custom headphones, the famous ones with the letter B, albeit only at the entry level. But the burn-in link must not be sloppy.

The album provided by Maidong is specially selected for use as a burner, and it reminds consumers that we are paired with high-end headphones.

Singer platforms, store activities, holidays, online war of words, media momentum. A number of comprehensive factors have come together to detonate this new type of business war.

No matter which counter it is, it is jammed with enthusiastic consumers, and the question they are facing now is nothing more than the question of whether to buy Samsung or Maidong.

The domestic price is cheap, but I am afraid that the quality is not good, Samsung international brand, but the price is high and the configuration is low. The two choices are obviously a bit of a death rhythm for Virgo, and it is definitely not a blessed place for people with choice syndrome.

There is a computer connected to the Internet at the counter of Maidong, and all buyers can download music to the Walkman on the spot, and they can directly feel the charm of music.

Whether it is 1799 Maidong or 2299 Samsung, the price is high, and the salary of ordinary employees for two months has not run.

But that's it, there are still many people waving banknotes and getting the one they like, paying for the goods.

But what I didn't expect was that the black version was packaged in white, and the white version was packaged in black, and the opposite was true. The whole is very simple, without fancy packaging and color, only a simple logo, and a sentence "Life is not only about the past, but also about music and distant fields." ”

Damn, it's so literary!

After opening the package, the piano lacquer can show an unparalleled industrial design effect under the contrast of black and white, like what? Like a black gem or a white jelly?

Maybe it's both, the most important thing is that this shape and feel are really good.

Quickly borrow a computer at the counter, plug in a USB cable, and the color screen on the Walkman will show the status of the connection. The microphone cloud music on the computer monitor automatically recognizes the model of this player and the related configuration data. Select a few songs to import to the player with one click, quickly plug in the headphones, and the included sponge plug is softly wrapped around the cold earphones and fits the ears very comfortably.

The music flowing from the microphone walkman pours directly into the eardrum, the bass is powerful, the midrange is soft, and the treble is stable and accurate.

Although it is worse than a CD player, it is definitely a conscience machine compared to other manufacturers.

At the Samsung counter next door, the consumers who got their hands looked at the buyers who were immersed in the music world with disdain.

"Cut, what's so good about domestic miscellaneous machines."

However, Samsung does not provide on-site music downloads, and some good people squeeze to the computer in front of the microphone counter, and after plugging in the data cable, they are recognized as an illegal player by microphone cloud music and refuse to provide any download services.

I was so angry that I wanted to smash the computer, but when I saw the angry eyes of the buyers behind me, I quickly pulled it out and fled.

This situation is not uncommon in various stores, and in any case, the two counters are the most shoppers, thanks to the bombardment of the two stores.

On the first day, Zhongguancun Online took the lead in releasing data, and Samsung sold nearly 50,000 units in the national market by virtue of its brand effect, while the Maidong Walkman was only 20,000 units.

"Haha, well done, this is the first day, and with the popularity of our player, the advantage will be more obvious in the future." Park Sung-sik looked at the report handed in below in the office, and his joy blossomed.

"Let these self-righteous Chinese people accept this lesson well, it's not just a gimmick to wrestle with Samsung, if Sony comes, I'm afraid of him for three points. It's just a small company, and I'm still overestimating them. ”

Park Sung-zhu said to himself, as if he had seen the happy moment when Mai Dong was trampled under his feet, and he didn't care about it at the moment.

On January 2, the buying boom continued, with Samsung shipping 65,000 units and Maidong 30,000 units.

Although there is an increase in momentum, the obvious gap is huge, 115,000 units were sold in two days, and the total of 50,000 in Maidong is less than half of the opponent.

"Mr. Chen, the situation is a little bad now." Su Chenghao was still a little anxious in his heart, although this was not the business he was responsible for, but as a member of the group, he was completely like his own business.

"Calm down, it is not yet known who will kill the deer." Chen Bo said lightly.

That night, Tianya、Maopu、NetE and other forums have already appeared in the data comparison posts of the two players。

Samsung's baby yepp full of slots has been flooded with countless saliva, black and white screen, need to keep buying batteries, small capacity, large volume, only silver gray, these have been repeatedly complained by countless netizens.

The most important point was finally detonated on the network E forum, and there was no place to download music.

Only some small websites can provide songs uploaded by individual users, and the compression quality is very low, until a user pokes out the 2000 thing, and the original electronic copyright is all in the hands of Mai.

Samsung bought it as a waste, and it was useless at all.

Extreme netizens began to attack Mai Dong's domineering, while more objective netizens began to be one-sided and switched to Mai Dong's camp.

Do you see what their website is doing? Recommend music albums to consumers, prompt some interesting ways to operate the Walkman, and view the photos stored in the Walkman through the display, although the pixels are a little scum, but this is all innovation.

Especially the sentence printed on the box, "Life is not only about the early stage, but also about music and distant fields." "What a poetic advertising slogan, can a company that can write such an advertising slogan be bad?

In Zhongguancun Online's disassembly evaluation column, Maidong's performance is excellent in other aspects except that its capacity is not comparable to Apple's.

Almost overnight, the tide turned around, and on the third day of the New Year's Day holiday, the growth trend slowed down, and Samsung stayed at 70,000 units. And Maidong directly doubled to 60,000 units.

The sudden growth rate startled Park Sung-sok, and if he came again, he couldn't stand it. But fortunately, Mai Dong posted an announcement on the same day, "The elite version has been sold out, thank you for your support, and the youth version will be officially launched on the 2.1st." ”

115,000 units, sales of about 20 million, but in fact, after removing the publicity and distribution costs, removing the share of channel providers and terminal providers, it also lost more than 10 million.

In any case, these 115,000 loyal Microphone Music members can't run away.

The first batch of 300,000 shipments is a bit small compared to the current hot market, and now the sudden out-of-stock is just a good fermentation for the market, so that all users can maintain a freshness.

The influence of the Internet has not yet reached that great time, according to CNNIC statistics, there are now about 70 million Internet users in the country, this is not the era of mobile Internet, there is a thing, everyone can know immediately.

Therefore, after the elite version was sold out, Chen Bo announced that he would immediately issue an announcement, and the elite version would no longer be produced, giving the market time to fully react.

It also makes Samsung feel a little more nervous, and there are times when he cries and begs.

On 1.5th, Maidong Cloud Music was launched, supporting online download of non-Maidong Walkman players, but you need to pay for it. Each download of a song to the relevant player costs 2 yuan, and you can use mobile phone SMS to deduct the fee online.

The policy for Elite users is free forever, and it can be automatically recognized as long as the USB cable is plugged in.

At the same time, Xilang, Wange, and Suhu also announced that they can pay to download, but they need a small plug-in, and the price is the same.

Mai Dong is the music licensor of three Internet companies, and of course they can't break the contract to open free downloads.

From the battle for the player market to the battle for music copyright, this battle filled with gunpowder was a little chaotic, and Samsung, which reacted, regretted it. As soon as this news came out, the supply of content products was directly cut off, and empty equipment became useless.

As expected, the media reports and fueling the flames caused several MP3 manufacturers to be greatly injured, and the market cooled down instantly.

You still need to pay for singing, and you still need to spend so much money to buy equipment to dry your hair?

The plug-in here is jointly developed by Maidong and the three companies, which can be directly put down to the memory, and at the same time will form a kind of document read-only protection, which will avoid the secondary dissemination after some people download it.

Otherwise, it's not actually the same as a free download.

This is a kind of technology plus copyright barrier, Samsung is not the Internet, he does not have music copyrights, and he can't buy it now, because only Mai Dong has it.

Although there is only half a year left for the copyright protection period, more companies are taking a wait-and-see attitude at this time, and today's Maidong Music is not the small sky network of the year. Rashly choosing to convert CDs will be sued by the other party in court, and the three major portals have been tempered all day by day, and now they have to weigh whether there is a need for this.

The latest to jump out is the home appliance giant Haier, people are not short of money, and they can understand the importance of copyright protection, and they took the lead in announcing a cooperation with Maidong Music. All Haier MP3 users can download genuine music from Maidongyun Music for free.