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The wall curtain advertisement on the Bund in Shanghai has been vividly lit up in the dark night: let music become your private domain - Mai Dong Elite Edition. and the youth version are two completely different propaganda concepts, one is feelings, youth, and commemoration. The other is the standard configuration of private and exclusive business elites.

That's not enough.

The TV commercial turned on the swiping mode, and the pure white background frame appeared in a red dress, a cold female president of Maidong Music.

It only takes a simple turning action, holding a white version of Mai Dong in a bright red dress to reflect that elite temperament, and the close-up is pushed to her delicate face, and one look is enough to kill everyone in seconds.

"I'm Guan Xin, and I speak for Mai Dong." At the bottom of the screen is her position, President of Maidong Music - Guan Xin.

Beautiful president, network company, these two keywords are enough to blow the attention of the IT industry, right? The female president is originally a rare species, she is still so young and beautiful, and she was killed in the territory of these men in the network technology, and she directly labeled the Mai Dong Walkman.

The next one to appear is the Internet hero Ding Lei, who always has to pay back the favors he owes, right?

That's simple, you can endorse an elite version of the black model, mature, introverted, business, and with his honest smile, he will make a shining debut.

"Not a life coach, not an internet hero.

I love to travel, I love to read, and I love music.

I'm Ding Lei, and I speak for Mai Dong! ”

This string of advertising words is quite ordinary, but it is fresh, who has ever seen the guest advertising endorsement of Internet bigwigs?

But you can't deny Ding Lei's status in the Internet world, no.

With the first one, there is the second, and of course it has to be a higher-level boss, none other than Yanagawa Zhi. Although Yang Yuanqing's qualifications are enough, he is still not as famous as Lao Liu.

Chen Bo was soft and hard to make him agree to endorse, so you have a share here, right?

But it's not that it didn't pay, Maidong Music's original funds of nearly 100 million yuan have been left after more than a year of fluttering, and Lenovo Investment has opened the B round of financing, smashed 20 million US dollars, and dug up 10% of the shares.

Money, it's a hell that Mai Dong can make money now, but Lenovo is willing to let you go, and it's optimistic about this market.

The two bigwigs are already big enough, and if you look for a better one, you have to pull Jobs out, but is it possible? Clearly negative.

The intensifying war is approaching, and December is almost the end of the month, when Christmas is still a niche festival among a small number of people, and businesses rarely catch a cold.

But there is also a group of foreign mercenaries in the Pangu Group, among which there are many Christians, Chen Bo waved his hand to give them a 10-day Christmas holiday, and the company chartered a round-trip air ticket.

"William, thank you for your dedication this year." Chen Bo at the airport and Williams. The Pratt family hugged each other goodbye. The great hero of Ant Company led the team to work overtime until late at night, and the hard work finally paid off.

"I should thank you boss for providing me with this opportunity to prove myself!" Williams said with a sincere face.

When he first came to Huaxia, he thought it was just a wild and barren land, but he didn't expect it to be a modern metropolis, no smaller than San Francisco and Los Angeles. And the most amazing thing for him is the Chinese food that everyone loves in the family, spicy chicken is much more delicious than roast turkey, and he has fallen in love with this country.

With a large bag of Chinese specialties, I boarded the plane back to the United States.

Chen Bo saw off one foreign employee after another at the airport, leaving his hometown, and he needed humanistic care even more when he was unable to understand the language and culture. As the person in charge of the company, he has an unshirkable responsibility, and in order to show his attention, he said goodbye to them one by one, which has also become a major attraction of Pengcheng Airport.

I don't know, I thought he was a tour guide for a travel agency to send the group out of customs.

"Tom, Anderson. I'm optimistic about you, don't let me down. Chen Bo said goodbye to the last two, and they won't be coming back for the time being.

The two white youths in front of them will be solely responsible for the wholly owned subsidiary of the BP Fund, which is not developing a high-tech product. Rather, they are two software tools that can spread rapidly around the world.

Chen Bo needs to use them as a springboard to open the international market of Ant Search, which is not as good as Google's American household registration book, and has its own international attributes, which can connect the European and American markets. In this regard, Huaxia's Internet companies are still relatively at a loss, and it is a great achievement to be able to open up Southeast Asia.

It takes a long time for a country to go from poor to rich, from being despised to being valued, and this cannot be reversed in a short period of time.

The reason why Chen Bo founded BP Fund is also to break through those invisible barriers.

The Chinese don't arrange a holiday for Christmas, and the New Year's Day of 2002 is only a few days away, and in the battle for the MP3 market, the two brands led by Samsung and Maidong are in full swing, and the rest of the other brands are also fighting to stir up the water.

Suning Electric's 34 stores in the warehouse has been neatly stacked players, 3C strategy in the second half of the official launch, Suning has quickly become the second choice of people to buy electronics, digital, communication equipment after the technology market.

Coupled with the injection of a large amount of capital, more than 20 stores were quickly opened within a year, and there were 6 stores in Pengcheng alone. Of course, the products represented by Maidong and Samsung are available, but the most eye-catching advertising placements are all given to Maidong.

Through Digital China's sales channels, Maidong's products were also quickly distributed to Lenovo franchise stores and partner counters across the country.

Activities such as buying Lenovo computers, giving away microphones for mobile walkmans, and buying walkmans for free Jinshan antivirus software are in full swing.

And Samsung is taking the high-end route, department store counters, technology, digital market stores, how to come to the atmosphere.

The MV of "The Wind Blows the Wheat" landed on the CCTV music channel and played the song on a rolling basis. In fact, it is to deepen the impression in the minds of many audiences, and the heroine who appears in the MV is holding a microphone walkman in her hand.

It's almost the slogan of Mai Dong directly shouted on the subtitles!

In all the places where digital products are sold, the background music is changed to "The Wind Blows the Wheat", which is played every 15 minutes on average.

I don't know, I think it's a record company to push a song, it's just a marketing strategy drilled into the pores. When I saw the exquisite print advertisement, I realized that it was just a marketing method for merchants.

Samsung did not launch advertising songs, and he could only endure it silently, but he could continue to spend money to buy out outdoor advertisements and large-screen advertising.

The buildings outside the technology market are all covered by Samsung, and they can be seen eye-catching from a kilometer away, as if they don't want money. The news that Samsung spokesperson Wang Fei will sign and sell Baby Yepp at the Wangfujing Department Store on New Year's Day has spread far and wide, faster than the advertisement.

Although Mai Dong does not have the level of a king and a queen, there is no shortage of powerful singers. The theme music signing event was distributed through the Internet, newspapers, and radio magazines. If you purchase a Microphone Walkman product on site, you can get an autographed CD album.

Xu Wei returned to Chang'an, Wang Feng sat in Yanjing, Jay Chou and Wen Lan went to Shanghai, Yang Kun went to Rongcheng, Sichuan Prefecture, Zheng Jun went to Jingchu Provincial Capital, and Li Jian went directly to Huaqiangbei.

Compared with Samsung, which only focuses on the most popular, Mai Dong is directly offering ant colony tactics, don't look at the fact that there are not many singers under Galaxy Music, but all of them are not low in terms of strength.

Among them, Jay Chou is the most popular, and the "Fantesi" album released in September sold 1.7 million records in a single month. It has now sold a staggering 3.8 million copies across Asia, topping the 2001 Greater China album sales chart.

Although popular songs such as "Nunchucks", "Ninja" and "Love in the Past" are still difficult to hear the lyrics, they are leading the trend of young people, just like the Meibang he endorses.

Alpha Music has long been wholly acquired by Chen Bo and changed to Galaxy Music Taidao Branch, while Jay Chou is in his Jewell Studio, and the brokerage contract, record contract and music copyright are all owned by Galaxy Company, and 20% of the profits from the studio can be shared with the company.

Lingnan belongs to the Cantonese-speaking region, and his influence is not so great, so he is arranged in the financial metropolis of Shanghai. The market there is more suitable for him to play, and he also catches up with his fellow junior sister Wen Lan.

Xu Wei "Once You", Wang Feng "Laughing and Crying", Yang Kun "It Doesn't Matter". These three albums, different genres, have set off a storm of original music in China, they are all million-selling records, who can compare?

Zheng Jun even relied on the theme song "Meteor" in the popular youth idol drama "Meteor Garden" across the Taiwan Strait, plus a song "Elopement", which also brought the rock youth who sang naked and returned to Lhasa back into the field of vision of music fans.

It can be said that Galaxy Music has become a new force in the Chinese music scene, and only Li Jian and Wen Lan, who flew alone, are not famous. But Li Jian is more academic, and he is also a relatively low-key personality, and he doesn't like to be in the limelight.

Wen Lan is a little queen of electric buttocks, she has been living in the shadow of her senior brother, and it should be good to take the singing and dancing route in the future, and she is still a native of Taiwan Island.

Chen Bo also invited Zhou Huajian, a big brother in the Cantonese music world, to set up a stage in Yangcheng Pacific Digital Plaza to sing. Galaxy does not have Cantonese singers, which is the company's shortcoming, but the Cantonese market will not be considered in the future.

After all, compared with Chinese, Cantonese is still somewhat niche, and can only be developed in Lingnan and some overseas, but people in Cantonese-speaking areas can be compatible with Chinese music.

Maidong's strategy of flowering more is like a palm, directly wrapping Samsung with dumplings, which can only be reduced to filling.

If it weren't for Zhou Xun who couldn't leave the crew, he would have planned to drag her out, after all, she was also one of the four little flowers. Gao Yuanyuan is not used to letting his women show up in this kind of public, and he is still a little machismo.