Another equally famous example is Cristiano. Ronaldo.

The top soccer superstar of Shijie made his sponsor Nike really annoyed after his move to Real Madrid. Because every game he wears, he wears the jersey of his sworn rival Adidas. And Nike's propaganda is only left with those two small sneakers.

But there is no way, Real Madrid is the most influential club on Shijie, and only players who have joined Real Madrid can highlight the success of their careers.

Nike, despite all its reluctance, could not change the minds of Cristiano Ronaldo and his predator agent Mendes, watching his players enter the arms of the enemy.

And when Ronaldo did not achieve enough results after a few years at Real Madrid, Nike's restless heart began to come alive again.

In 2013, then Real Madrid manager Jose Mourinho stepped down. Real Madrid are beginning to enter the post-Mourinho era, and the future is uncertain.

In such a situation, Nike jumped out again, using all kinds of martial arts to bring Ronaldo back to Old Trafford. Put on their sponsored jersey again.

These examples are proof enough to prove that sponsors have a profound influence on these top stars.

Although the governments of China, Japan, and South Korea have no way to deal with them, they can influence the sponsors behind them.

The huge benefits in the East Asian market will definitely allow Adidas and Pepsi to convince their sponsored stars to come out.

And this is also Cui Zhengyuan's idea, the root of which is to use the markets of the three countries to tempt Adidas and Pepsi, so as to invite their top stars to promote this promotional activity.

Anyway, things are already getting bigger, so Cui Zhengyuan doesn't mind making it bigger.

The more vocalized he is, the more well-known he will be. As long as this thing succeeds, he Choi Jung-won will become one of the top artists on Shijie. Is able to talk to Michael. Jackson, Maria. Kelly, Celine. Dion and called the existence.

This temptation is too big, big enough for Cui Zhengyuan to make such a crazy plan.

After listening to Cui Zhengyuan's addition, everyone present quieted down.

From a national point of view, this complete plan is fully operational, and it can almost be said that it will be carried out. Adidas and Pepsi will also readily agree to this plan.

The potential of the East Asian market is enough to make these two top Shijie brands bow their noble heads and pay for the success of the plan.

In this way, there will be no financial pressure on the governments of the three countries. The only thing to consider is how much interest to give away to Adidas and Pepsi.

And this. It is also the place where they have the most no scruples.

Outside of Europe, Adidas has been suppressed by Nike. They have long wanted to change this situation, and what is missing is an opportunity. As long as the three countries show this kind of thought, they will surely be ecstatic.

The situation is similar with Pepsi, which has lived in the shadow of Coca-Cola since its birth. In addition to 1994 by Michael. Jackson played a leading role, and most of the time he played the role of the second thousand-year-old.

As long as the three governments relax their grip on market access, they will certainly be able to achieve what they want. Now the question is how much they are going to promise.

It's not just about giving away benefits. Allowing Adidas and PepsiCo to enter the market can be regarded as attracting foreign investment on the one hand, and on the other hand, it can also facilitate the transfer of labor and employment in their own countries and reduce social pressure. The other can also prosper the market economy. Increase national tax revenues.

On the whole, the cooperation plan proposed by Cui Zhengyuan is actually a measure that benefits many parties at the same time.

Contact with Adidas and Pepsi can only be done by the governments of the three countries.

Cui Zhengyuan can't replace them. They are not at ease to hand over the negotiation of interests to Cui Zhengyuan. Therefore, this plan is passed.

All that remains is for Choi to wait for the outcome of the negotiations between the governments of the three countries and the two brands.

Choi Jung-won was not worried that things would change, because when Jihua came out. He knew that no one of the parties involved could resist the temptation.

Adidas and PepsiCo can get the coveted market, and the governments of the three countries can use their own and the influence of both companies across Shijie to promote it.

And he himself will be the biggest beneficiary of this jihua, becoming the only international superstar in the Asian region. Of course, the prerequisite and the most important thing is that he has to come up with a work of sufficient quality.

Otherwise, a bad song will mess everything up. And this is precisely where Cui Zhengyuan is most confident, and the countless classic songs in his mind are enough to deal with.

The planning plan was approved, and the next thing the representatives of the three countries were most concerned about was the actors involved.

Masahito Matsushita asked, "Managing Director Choi, please introduce which top stars will be involved in this MV, right?" ”

Cui Zhengyuan had already had a case, and immediately introduced: "My opinion is that in addition to our three foreign countries, we also need to add the most representative stars of each football powerhouse. For example, England's David Beckham, France's Zinedine Zidane, Spain's Raul. Gonzalez, Germany's Ballack, Argentina's Batistuta, etc., are expected to be about the same. ”

This is a scholar-like person with eyes in the camp of Chinese representatives who suddenly asked: "I'm sorry, Executive Director Cui Zhengyuan, with all due respect, is your list too small?" And there are also a lot of well-known stars missing, such as Italy and the Netherlands, which are not represented by the traditional football powerhouses. Brazil's Ronaldo is the most Haode star on Shijie, so why not include Weishenme? ”

The audience, except for the members of the Chinese delegation, all looked at this eloquent person with incredible expressions. The eyes are full of banter and contempt, like looking at a clown.

Cui Zhengyuan also had a pain in his brain, and he wanted to get angry with anger.

When this person met for the first time, Wang Haoquan introduced him as an academician of economics of the Chinese Academy of Sciences. However, the field of research has been the traditional industrial economy, and I didn't know that Weishenme would be selected for the delegation this time.

An academician who is engaged in economics can blurt out Italy, the Dutch national team and Ronaldo, which shows that he still has done basic homework. It's just that the interlacing is like a mountain, and one mouth still makes a big joke.

It can also be seen how big the gap between China's sports field and South Korea and Japan at this time, especially in the football field.

Light is a delegation. Among the members of the staff, there is not a single professional engaged in sports economics, not to mention not even a football expert. People like this who are engaged in industrial economic research come in and talk eloquently, and they still pretend to be professional, but they turn out to be laughing and generous.

But when everyone was cooperating, it was impossible for Cui Zhengyuan to show a contemptuous attitude, so he had to patiently explain: "That, the countries and stars you mentioned are not suitable for this cooperation." ”

The demeanor of the others was noticed by the shrewd Wang Haoquan. I also know that this expert has just made a fool of himself. However, in these aspects, China does not have professional talents. The sports economy is still a newly emerging field in China, and many people's ideas have not yet changed from the traditional national system, and there is no relevant concept at all.

In order to solve it, Wang Haoquan had to ask with a shy face. "Executive Cui, is there anything inconvenient about these people?"

Seeing Wang Haoquan's natural demeanor, Cui Zhengyuan was a little admired.

This politician can afford to put it down, and he didn't pretend to understand, but generously expressed his intention to ask for advice. This candid attitude. It won the respect of everyone present.

"The sponsors of the Italian national team players are basically Nike and Diadona, and they will not agree to appear in our music video. The Dutch national team did not qualify for the Shijie Cup Qualifiers this time, which means that it will not appear in the Shijie Cup finals next year. So it's not in the picture. As for Ronaldo's situation, it's similar to the Italian player, he's the face of Nike, and he can't work with us anyway. ”

Speaking of which. Choi Jung-won was also depressed.

The Brazilian national team will be the champion of next year's Shijie Cup, but the most famous stars in this team are not the spokespeople of Adidas. Even sponsors of the Brazilian national team. Also Nike.

Without the representative of this national team, I always feel a little lacking.

Wang Haoquan secretly screamed ashamed, this time it was really embarrassing.

It seems that after going back, you must react with your superiors and form a professional staff team in your own country as soon as possible. lest there be similar things in the future and become a laughing stock. Even if you are embarrassed, you will lose the face of the country.

I'm a god, the dividing line of midnight.

Seeing that the representatives of the three countries had no objection to the invitation of superstars, Cui Zhengyuan signaled to Zheng Xinghuai.

Zheng Xinghuai immediately got up and replaced the document on the projector with another copy.

Cui Zhengyuan picked up the baton and said, "Next, I will tell you the content of the MV in detail, and you will evaluate it."

Hearing his words, everyone cheered up.

The content of the MV is just as important as the song, and it is the basis for promoting how much Jihua has achieved. It's not that with the joining of a superstar, you will definitely be invincible. Only if the content is exciting and engaging enough can it grab the audience's attention.

Cui Zhengyuan's design is an inspirational story, with a more positive content and is in line with the spirit of football.

The young players of China, Japan and South Korea all have a dream about football. But their weak bodies caused them to be knocked to the ground again and again, and they behaved very badly. When the game is over, all they get is a sneering look at them.

Just when they were in a depressed mood, they were encouraged by the stars of these three countries to get back on their feet. In the end, they succeeded with hard work. Standing on the stage of international competitions, you can compete with international superstars who can only look up to before. (To be continued......)

PS: Thank you for the rice girl, the ruthless feather hall master, Kiki shemale, and brother Zhenshen for the reward!