1426. The Japanese Alliance

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Alliances are not uncommon for Japanese automakers, and in the early years, when they were not strong enough, in order to resist the sales of foreign brands in their home country, the five major Japanese automakers once established a local alliance.

Among them are Toyota, Honda, Nissan, Mitsubishi and Fuji, and later, after defeating those foreign brands, occupying the domestic market, and beginning to enter the international market, especially after starting to expand the American market, in order to resist the resistance of American car companies, and unspoken rules, they established a Japanese car dealer alliance, but this time only three car companies participated, that is, Toyota, Honda and Nissan.

Relying on their unity and mutual exchange, these three car companies finally gained a firm foothold in the United States and grew into the world-class giants they are today.

Later, especially after arriving in China, these Japanese manufacturers established an alliance more or less explicitly or covertly, and they agreed to pace and control prices, as well as the supply of parts and components, until the three car companies all gained a firm foothold in the mainland market.

This kind of thing is not a secret in the industry, but now, they have just entered the Chinese market, so the action is not so big.

After all, everyone is now in the stage of grabbing the market, and what we see is who is more ferocious, whose means are more flexible, and who has a higher market share at that time, who will be able to have more say in the alliance to be established in the future.

But this time, it seems that this alliance is going to be advanced, and the reason is simple. It's because of the report on the car trust home website.

Nissan was scared this time. As one of the top three in Japan. They are the latest car companies to enter the mainland market, and Toyota and Honda entered the market earlier than them.

And even before entering this market, Toyota and Honda can rely on the reputation they have accumulated in other parts of the world to have a certain influence in this market.

At that time, Huaguo's automobile market had not yet been opened to the outside world on a large scale, and Huaguo had not yet joined the WTO, so even if everyone wanted to enter this market. There will also be a lot of concerns and restrictions.

But when the mainland joined the WTO, many of the restrictions disappeared, and Toyota and Honda, relying on their popularity, took the first step in joint ventures.

Because in the past, even before they started a joint venture in China, they were able to export cars to China and leave a brand impression on Chinese consumers.

Moreover, in the early years, when China had just reformed and opened up, many people who got rich first made their fortunes by smuggling. And one of the very important goods that they smuggle is cars, and those cars. Most of them are based on the two brands, Toyota and Honda.

At that time, Toyota and Honda, in Yangcheng, the eastern Guangdong generation already had considerable brand influence, and this was the main reason why they chose the factory in Yangcheng and eastern Guangdong as soon as they came in.

Nissan, one of the top three Japanese companies, is lagging behind in this step.

In the early years, they first chose to enter the Baodao market, and they had a close relationship with the automobile manufacturers in Baodao, and even developed a demeanor car with the automobile companies in Baodao, and sold very well.

Later, because its own strength was relatively weak, it had to vigorously expand the American market, so the attention to China has not been very high.

In fact, at the earliest, they also entered the Chinese market, and even buried no less than Honda and Toyota.

In the early days, they worked with a car factory in southern Henan, but at that time they mainly produced Nissan's pickup trucks and an off-road vehicle called Paladin.

As for family passenger cars, they have been cautious and have not rushed into this market, so they are latecomers relative to Honda and Toyota.

For more than two years, especially after watching Honda and Toyota, which have done a good job in Huaguo and made a lot of money, Nissan can't help it.

He began to look for a partner in Huaguo, and soon cooperated with Dongfeng Motor, a veteran state-owned enterprise in Huaguo, and established a factory in Jinmen.

Originally, according to their plan, they planned to start launching their family passenger car in the Chinese market in September this year.

And they have great expectations for this car in the Chinese market, the reason is simple, this car is very well bought in the United States, and in the Chinese market, it is impossible not to be successful.

Look at Honda and Toyota, they are also doing very well, and what they do is nothing more than to take their flagship products that sell well in the United States and sell them directly in China.

They can do so well, so our Nissan must not be bad.

Nissan's idea is very simple, and it is also very straightforward, very good, but now after seeing Toyota and Honda hacked out of Xiang by this car trust home website, they hesitated.

You must know that their methods and methods of finding a car are actually exactly the Japanese routine, which is to use the thinnest and lightest materials, and then minimize the weight of the car, and then save fuel, so as to establish a reputation.

But this time it's very good, Toyota and Honda's tricks have been exposed by others, if we also follow such a routine, will it be hacked by others at that time?

Nissan people didn't dare to be sure, so they made such a phone call to the heads of Toyota and Honda in China, and made an appointment to come out to meet.

Toyota and Honda have both chosen to develop automobiles as partners, and both set up their regional headquarters in Yangcheng in China, while Nissan has set up its headquarters in the north.

Yukio Toyoda and Mitsudo Tanaka did not refuse this Sato invitation, after all, the current situation is very bad, and there is not a very right path between the two, just with the appearance of Sato Manobu, the lubricant, the two also took the opportunity to meet together.

A day later, Yukio Toyoda and Mitsudo Tanaka flew from Yangcheng to the capital, this time Sato did the east, the place where everyone met in the capital, the reason why it was set here, everyone's meaning is very clear, that is, because the headquarters of the car trust home website is set up in the capital, if you can come up with any suitable way, just go directly to the person in charge of the car trust home website to talk.

In fact, before coming, everyone already had a draft in their hearts, and this time it was actually to discuss a suitable price together to see how much money was appropriate for the car trust home.

Because everyone is not a fool, doing business in China, you have to pay attention to a background, this car trust home website, even Volkswagen and other enterprises that are so close to China's state-owned enterprises dare to black, and it is so completely black, and in the end, even the always arrogant Germans are subdued and bow their heads.

Can a few of their Japanese companies still be tough against this website? That's impossible, and it's unwise.

This website was able to bend the Germans in the end, which shows that people's backgrounds are definitely not simple, and it is certainly impossible to rely on the number of roads in the past to suppress people.

So it can only be soft, not to mention the image of Japanese companies in China, because of the war decades ago, has not been very good, if at this time in and this car trust home website to hard, then in the end, whether from the official face, or in the people, in the end will be unlucky.

What's more, the article written on the website of the car trust home is not groundless, but it is really true, even if they want to argue, there is no way to refute it, so the best result is to be like the public, to be able to spend some money to make a big thing small, and then a small thing.

When the three of them met like this, at the beginning, they talked about some ups and downs, and then they went directly to the text.

"Sato-san, you Nissan shouldn't worry too much about this matter, after all, your new product hasn't been officially released yet?"

Tanaka tentatively asked Sato to arrive, and Sato smiled wryly.

"Tanaka-san, after all, our Nissan is not like Honda, we don't have as deep a foundation as you, so we must be very careful every step of the way, and there must be no mistakes. The head office attaches great importance to entering the passenger car market in China this time, so I am under a lot of pressure and must not afford to lose. Seeing Honda and Toyota, which have recently become a topic of conversation in China, I am very worried, you must know that our Nissan is also a company from Japan, everyone is from the same school, and there is no difference in manufacturing technology, so in this heart, I don't worry about encountering the same experience as you, it must be fake! I asked you this time to ask you if there is any way to resolve such a crisis. ”

Sato's words, there were thorns in the words, which made Tanaka and Toyota's faces not look good, but what people said was also the truth, now they are damaged and have no skin, but they can't fight back, if this heart can be cool, then there is a ghost.

"Humph! If it weren't for us Japanese car dealers, they would still be spending high prices to buy German junk goods, but they don't have any gratitude. ”

Yukio Toyoda complained and scolded a little stupidly, while Tanaka smiled coldly at this time.

"Toyota-san, it seems that this is not a good time to complain, at this time we should concentrate more and think about it, how did we break the current situation?"

Tanaka's run made Yukio Toyoda's face change, and he was just about to open his mouth to fight back. (To be continued......)