"Chen Ju, if you really make up your mind to do this, then I think the possibility of success of the reform is very high!" Song Jinliang first praised him, and then said, "It's just that the pressure to do this must be very great!" ”

Chen Mingyu smiled lightly and said, "Since it is a reform, how can it be easy?" Also, if there's no pressure to do it, then why would I let you do it? With the situation that you brought so many people to petition the municipal party committee today, I could completely remove you from your post and find someone else to do it, right? ”

Song Jinliang sneered, deliberately made an embarrassed look and said: "Chen Ju, to put it mildly, I have been a manager in a film company for so many years, and I am already very familiar with the big guys, if you really want me to fire which employee, I ...... I really can't pull my face! ”

Chen Mingyu knew that Song Jinliang was bargaining, but he didn't eat it, and said: "Old Song, I don't have to force you to do this, I just said it, I just want to negotiate a deal with you, since it is a deal, then naturally I want you to be willing." If you don't agree, just say it, it's okay. ”

Seeing Chen Mingyu's attitude, Song Jinliang immediately changed his face to a firm expression, and said: "Chen Ju, no matter how difficult this matter is, my old Song is out, and I must cooperate with your work to complete the reform of our unit's cultural system!" ”

The speed at which this old Song turned his face was really fast to turn the book, Chen Mingyu was almost amused, and said: "Okay, Old Song, you can have this spirit, but it is really a blessing for our unit!" I'll entrust this matter to you? ”

"Okay, Chen Ju, don't worry, I will do my best and die!" Song Jinliang said impassionedly.

Chen Mingyu was amused by his appearance and laughed dumbly again, and said: "Old Song, I have already told you the main spirit of reform, how to do it, I also simply came up with a few articles, tell you, let you, the movie theater manager, check it?" ”

"Hehe, Chen Ju, look at what you said, you are too modest! You say, I'm listening! Song Jinliang smiled like a dough.

"First, to fundamentally improve the service quality of those employees, you must pay attention to training, treat customers as God, and make customers feel at home."

"Okay, I'll take a good grasp of this!"

"Second, clean up your cinema and decorate it, I went to your place some time ago to watch a movie, and the environment is really not good! As for the waiter's service attitude, I won't talk about it. If these two points are not improved, then it will be all in vain. ”

"Huh? Chen Ju, you went to watch a movie with us a few days ago? Oh, why don't you say it! I didn't know anything about it, and I didn't receive you, what a sin! ”

"I just wanted to really see how your movie theater was doing, so I didn't tell you. If you had been notified in advance, and you had cleaned up the cinema in advance, and then warmly entertained me, maybe you would have cleared the scene, then what else could I see? Lao Song, it's not that I said you, the cinema is originally a place for people to relax and entertain, if the environment is too bad, who wants to go? Not only is your movie theater full of melon seed skins, confetti and other things on the floor, but it also smells so strange that I don't want to go the second time when I go the first time! Chen Mingyu Zhou frowned.

"Oh, Chen Ju, I know that our movie theater is too dilapidated, and I have long thought that I can decorate and decorate it well, but the decoration costs too much, and our company really can't come up with this money!" Song Jinliang hurriedly complained.

"I'm not saying that you're going to completely renovate the movie theater, at least you have to clean it, right? Besides, I'll go back and ask the bureau to allocate you a sum of money to get the place that needs to be renovated and renovated, right? Chen Mingyu said.

"Hehe, thank you Ju Chen! Thank you, Ju Chen! ”

After taking two puffs of cigarette, Chen Mingyu continued: "Third, reduce the ticket price. ”

"Huh? Lower fares? Chen Ju, the current economic development is so fast, and the price of other things is rising, but our movie tickets are going to be reduced, which is ...... Not suitable, right? ”

"Not suitable? So what is appropriate? You hold on to a high price, but the tickets can't be sold, is that appropriate? ”

"Chen Ju, I didn't mean that......"

Chen Mingyu waved his hand and said: "Old Song, I know what you mean, but I must tell you that it is not wrong for you to consider the problem horizontally, but you must not make the mistake of formalism, but you must learn from the revolutionaries of the older generation and analyze specific problems." For example, if you sell a movie ticket for a dollar, but a total of 10 people come to a movie, and you sell a movie ticket for 5 cents a piece, but 50 people come to a movie, which is more cost-effective? ”

"Of course it's a good deal in the latter case......

"That's right, it's very simple, anyone can count it. But don't forget, it's not just about increasing turnover! Since your service quality is good, environmental sanitation is also good, and the ticket price is cheaper, these fifty people will definitely praise you and let you get a good reputation! When they go back, they may also tell their friends and family about the situation, attracting more people to come and watch the movie, which in turn increases the turnover! What if these people also praised your cinema and helped you promote it for free? You can imagine what the effect will be if you expand it out like this! The gold and silver cups are not as good as the reputation of the common people! Lao Song, for movie theaters, the most important thing now is to increase the flow of people and the return rate of customers, whether to make money or not is secondary, first of all, to take down the market share, do you understand what I mean? ”

Song Jinliang showed a cautious and admiring look on his face, and praised: "Chen Ju, when you say this, I really understand what you mean!" Chen Ju, you are really amazing, your vision is so long-term, it really makes me feel like I have been empowered! ”

Chen Mingyu was not interested in listening to Song Jinliang's sycophancy, and then said: "Third, in order to seize market share and increase the viscosity of customers, then, on this basis, there is one more thing to do, that is, to launch a membership card." ”

"Membership card?" Song Jinliang was very unfamiliar with this word.

Song Jinliang is not unfamiliar with the "membership card", the membership card was first born in the foreign entertainment industry, in the 15th century, the European feudal aristocracy disdained to be with the commoners, so they organized various types of closed clubs, that is, membership clubs, the cards they hold are called "membership cards", built into VIP cards.

Later, this kind of membership card was also adopted by some enterprises, such as METRO in Germany, which adopted a membership card system, and without its membership card, it is not allowed to enter the shopping.

With the deepening of reform and opening up, membership cards have also entered the country, but they mainly appear in big cities such as the capital, Shanghai, and Shenzhen, and they are still rarely seen in places like Qingjiang. Although the few high-end private clubs have also launched membership cards, ordinary people still have no chance to see them.

"That's right, membership card." Chen Mingyu said, "Old Song, have you ever been to the Emerald Bay Villa in our city?" ”

Song Jinliang smiled and said, "I've been there once, but I went with someone else." ”

Chen Mingyu said: "Then you should have seen the membership card, right?" ”

"It's that kind of little black card, right? I did see it, and without that kind of card, people wouldn't let them enter Emerald Bay at all. Song Jinliang said, "Chen Ju, do you mean that we will also launch a membership card, and those who don't apply for a card will not be allowed to enter?" If you get it like that, isn't it the equivalent of picking up customers? ”

Chen Mingyu smiled slightly and said, "The kind of membership card we launched is different from the kind of membership card in Emerald Bay. The Emerald Bay membership card is completely a status symbol, but the membership card we launched is not to highlight the status, but to save customers money. ”

"Huh? Saving money for customers? Song Jinliang felt that the more he listened, the more confused he became.

"That's right, save money for customers." Chen Mingyu smiled, "I'll give you an example and you'll know." For example, a movie ticket costs one dollar, but if a customer is willing to apply for our membership card, and he recharges 100 yuan, then you can give him an additional 20 yuan, in addition, they take the membership card to buy a ticket, and you can also give him another 20% discount, that is, sell the ticket to him at the price of eight cents each. Do the math, in this way, how much money does he save in total by buying a ticket? ”

"Forehead......" Song Jinliang's math is not very good, and he really can't figure out this math problem for a while, so he said in general terms, "It should save three or four cents, right?" ”

Chen Mingyu said: "Our Chinese people have a big inferiority, that is, they love to take advantage of small advantages. If after getting a membership card, buying a ticket can save three or four cents compared to those who don't have a membership card, do you think many people want to get a membership card? Tell me that even if they don't usually watch movies, they want to get this membership card! In order to stimulate their psychology of taking advantage of a small advantage, we can also continue to launch some preferential activities, such as on their birthdays, with a membership card and ID card can get a free ticket, and then set the sixth, sixteenth, and twenty-sixth days of the month of buying as a member day, and all customers who watch movies with a membership card on the membership day can get free drinks, popcorn and other snacks. Old Song, do you think this kind of activity will be attractive? If they get a card, they will definitely not let the membership card at home in vain, they don't watch much movies, they may have to come to the cinema, and they don't come by themselves, they may have to drag their families and invite relatives and friends over! After a long time, maybe they really like watching movies! Old Song, do you understand what I mean? ”

The surprised expression on Song Jinliang's face lasted for a few seconds before he slapped his thigh and said convincingly: "Chen Ju, you are really good!" You can even think of such a brilliant method! Seriously, when you said those words at the gate of the Municipal Party Committee compound today, I really sweated for you, but I didn't expect that you already had a detailed plan in mind! Oh, Ju Chen, I really admire you so much! ”

For this method of doing membership cards, after entering the twenty-first world, it can be said that it is the simplest marketing method, almost all the large and small stores on the roadside will launch membership cards, but in the current era, this kind of marketing method is still very rare, so Song Jinliang will be so shocked, this is caused by the limitations of the times and vision!

Chen Mingyu smiled lightly and said: "These are the methods I initially came up with, you will think about it after you go back, in fact, there are many ways to promote the business of the cinema, as long as you can improve the service level of the cinema staff, improve the environment, and then emancipate the mind, the promotion methods in other industries can be used as a reference, and make an improvement according to the situation of the cinema, you can use it!" ”

"Yes, Chen Ju! Listening to your words today, I really liberated my mind! ”

"Hehe, Lao Song, you go back and make a detailed plan and hand it in, and I'll take it to the bureau team meeting to discuss it, okay?"

"Okay, Ju Chen, I will definitely get this detailed plan out as soon as possible!"

"There's no need to rush in terms of time, but you must ensure the rigor and feasibility of this plan."

Song Jinliang nodded vigorously and said, "Okay, Chen Ju, I remember." ”

Taking a light breath, Song Jinliang reached for his bag and said, "Bureau Chen, I brought you something......

"Old Song!" Chen Mingyu interrupted him, "You don't need to take out the things, I also have your heart!" ”

"No, Chen Ju, I don't mean anything else, I just want to express my high respect for you......"

"If you can improve the efficiency of the cinema as soon as possible, that is the greatest respect for me!"

At this time, the sound of the key unlocking suddenly sounded, and Tang Xinyue pushed open the door and walked in.

"Xinyue, I'm back, let me introduce you, this is Manager Song of our film company." Chen Mingyu said.

Song Jinliang didn't want to take out the things again, stood up and said respectfully: "Hello, Mrs. Bureau." ”

It was the first time Tang Xinyue had heard others call her "Mrs. Bureau", she glanced at Chen Mingyu, smiled, and said, "Hello, Manager Song, sit down." ”

Song Jinliang is a person with eyes, besides, the business has already been discussed, and he has obtained a very satisfactory result, so naturally he will not stay any longer, and hurriedly said: "It's not early, I have to go back." ”

Tang Xinyue said: "It's okay, you talk about yours, don't worry about me." ”

Song Jinliang smiled and said, "It's really too late today, I'll come to visit Director Chen and Mrs. Bureau another day!" ”

Chen Mingyu said: "Okay, Lao Song, then you can go back, rest well, and then make that plan after you have your spirits." ”

Song Jinliang said: "Don't worry, Chen Ju, I will definitely hand over the plan to you beautifully!" ”

After sending Song Jinliang away, Chen Mingyu came to Tang Xinyue's side, reached out and touched her hair, and said with a smile: "Good evening, Mrs. Bureau, hurry up and take a bath, tonight I have to accompany Mrs. Bureau." ”