Gu Jianguo said with a blushing face: "Director Chen, do you think there is a problem with the quality of the ham produced in our factory?" ”

Chen Mingyu knows that the ham produced by Ruihe Food Factory is a whole pig hind leg that has been salted, smoked, fermented and dried, in fact, the current ham is almost produced in this way, which is neither convenient to carry nor convenient to eat, and the price is expensive, and ordinary people simply cannot afford it!

In other words, the user experience is very unfriendly!

So, Chen Mingyu shook his head lightly and said, "I like to eat the ham produced by your factory very much, the taste is very good, and the quality is also excellent." But, Director Gu, may I ask you, how are the hams produced in your factory packaged? ”

"How is it packed?" Gu Jianguo didn't know what Chen Mingyu meant by asking this question, but he still said truthfully, "Naturally, the whole ham is vacuum-packed!" Is there anything wrong with this? ”

Chen Mingyu smiled slightly and said: "Let me tell you a little story, during the Chinese New Year this year, I went to a friend's house for dinner, and my friend bought a high-quality ham produced by you, but he didn't know how to eat it, so he threw the ham chop bar into the pot and boiled it. ”

Gu Jianguo stiffened his neck and said: "You eat ham like this, but it's really a tyrannical thing, and it's weird when it's delicious!" The ham produced in our factory can be divided into five parts: fire claw, fire heel, top, middle and dripping oil. Among them, the 'upper' muscle fibers are uniform and dense, and the meat quality is the best, accounting for about 35% of the whole leg mass, which can be used to make fire squares and cut large slices, flower-shaped slices, etc. 'Fire heel' can be stewed or cut into pieces, cut into semi-round slices, round slices, etc., and most of them are eaten with skin, so the fire power should be sufficient. The 'middle' occupies a similar weight to the top and is usually shredded, sliced or stripped. 'Fire claw' and 'dripping oil' can be stewed in soup or mixed with stew. Ham skin and ham bones, although can not be eaten alone, but the fresh fragrance is very strong, can be mixed with other raw materials steaming, mixed stewing, for the purpose of enhancing the flavor and freshness, when burning the ham skin, sprinkle some sugar, can make the ham skin early ripe and reveal the flavor......"

After Gu Jianguo finished talking about the correct way to eat ham, Chen Mingyu couldn't help but smile and said: "Director Gu, after listening to your explanation, I really feel eye-opening!" But alas, for those terms you said, and how to eat each part...... I don't think I'm too stupid in my head, but I haven't remembered it, not even three out of three. Do you know how that makes me feel? It's so difficult to eat your ham! ”

This time, Gu Jianguo seemed to have suddenly realized the true meaning of Chen Mingyu's words, and he couldn't help but be stunned.

Chen Mingyu continued: "I don't think there are too many people who can really understand how to eat each ham, even if you attach a manual on how to eat it." Besides, how many people have this patience? In addition, there is also a very important point, the price of ham produced by your factory is not cheap, even people like me, who work in the agency and receive a monthly salary, are always willing to buy one after a while. So, what about ordinary people with low and unstable incomes? When will they be willing to buy a ham to satisfy their hunger? Mid-autumn festival? Spring Festival? ”

Gu Jianguo pursed his lips and was even more silent.

Of course, Zhou Zhidong also understood the meaning of Chen Mingyu's words, and said: "Mingyu, do you mean that the ham sales of Ruihe Food Factory are not good, because there are fewer people who can buy it, and even fewer people can eat it?" ”

Chen Mingyu said: "That's right! Our Huayang ham used to have a great reputation, but now its reputation is getting smaller and smaller, and the sales are not very good, the main reason is that the price and eating methods are two factors that limit its development. If these two problems can be solved, I think that Ruihe Food Factory can completely cut all other products and focus only on the project of making ham, which is enough for Ruihe Food Factory to struggle out of the current quagmire, become bigger and stronger in the future, and even become a famous brand comparable to Jinhua ham, it is not impossible! ”

Zhou Zhidong was very excited by the prospect depicted by Chen Mingyu, and he was not interested in asking Gu Jianguo's opinion anymore, so he asked Chen Mingyu directly: "Mingyu, what good way do you have?" ”

Chen Mingyu said: "My method is also very simple, that is, to find a way to make our products into products with a very good user experience!" To put it simply, it is to reduce the price of ham, improve its consumption method, and make it a product that ordinary people can afford and easily eat. Then, with the right publicity, we should be an instant hit! ”

As soon as Chen Mingyu's words fell, Gu Jianguo said: "The price we give to ham now is not too high, and if we reduce the price again, the profit will be very small!" In addition, there is a whole set of methods for the consumption of ham, which is a method that has been passed down from the old generation. If you change the way you eat it, it won't taste the same way. Like you just said, chop the whole ham and throw it into the pot to cook, so what does it taste like when cooked? Isn't that a bad thing? ”

Chen Mingyu said: "Director Gu, if you think so, you are fixing your thinking. Who said that ham can only be packaged whole? What age is it now, and who would eat ham with a knife and an axe? Why can't ham be made into easy-to-eat, fast-food small packages? Doesn't your factory produce canned fruit? If you make canned ham, and customers buy it, open it and eat it, what do you think the effect would be? In addition, after the use of small packages, the price of each small package will naturally be greatly reduced, and those who want to eat ham do not need to buy a whole ham, just buy a small package! In this way, I think the vast majority of ordinary people can afford it! As for taste, I don't think it's a tough one to overcome. When the time comes, supplemented by appropriate advertising, people think that they can taste the ham that they paid tribute to the emperor for a short time, will they be willing to try it? I think that once you do that, your hams will most likely become 'regulars' on people's tables or on travel. In addition, Director Gu, you just said that this year's Spring Festival is a good opportunity for your food factory, according to my understanding, during the spring, only a small number of people who buy your products may eat by themselves, and most of them may buy them for gifts. In view of this situation, can we make a special gift of ham? In addition, in advertising, we can also deliberately dilute the label of ham 'edible', and instead label him as a 'gift', do you think this will help the sales of ham? ”

These methods proposed by Chen Mingyu, if viewed from the perspective of "future people", are some bland marketing tricks, but in Gu Jianguo, as well as Zhou Zhidong, Gao Mingyi and others, it is tantamount to a shocking thunder!

Chen Mingyu's words suddenly opened a skylight for their thinking: It turns out that ham can still do this? Can it still be advertised like this?

Although Chen Mingyu's words were just improvised, Gu Jianguo and the others could almost conclude that according to Chen Mingyu's plan, the ham produced in their factory would definitely catch fire! Their food factory will definitely take this opportunity to jump out of the quagmire and achieve a take-off!

"Such a method, you ...... You...... How did you come up with the idea? Gu Jianguo asked excitedly and in surprise.

"Hehe, it's just more observation and more association. Fruit can be canned, why can't ham be canned? As for advertising, it's even simpler! You only need to look at how hot the * ones on the market are now, and you will know how attractive the advertising is! The people of our country really can't withstand the bombardment of advertisements at present! Chen Mingyu said with a smile.

"Good!" Zhou Zhidong gave his own evaluation, and Chen Mingyu's status in his heart has become higher!

"Mingyu, you're really good!" Gao Mingyi did not hesitate to praise himself!

And Gu Jianguo was even more excited, he almost regarded Chen Mingyu as a savior!

"Director Chen, you are amazing! I decided to do what you said! If our food factory can be revitalized, then you are the great benefactor of more than 200 employees of our factory! When the time comes, I will definitely lead all the employees of our factory to thank you! Gu Jianguo was so excited that he didn't even care about what he was talking about.

Chen Mingyu hurriedly quipped: "Don't mind! Our family is small, but we can't stand so many people! Besides, I'm just making a suggestion, what kind of effect can be achieved in the end, mainly depends on Secretary Zhou's support and your implementation! ”

Gu Jianguo also came to his senses immediately, and immediately said, "Yes! Be! Secretary Zhou, this time we have a way, you have to support us! ”

It's a shame that Zhou Zhidong is not a small-bellied person, and he is also very happy at this time, so he didn't take Gu Jianguo's gaffe just now to heart, and said frankly: "I'll contact the bank again, and strive to give you another loan." However, old Gu, you must remember that this is the last chance! If you still don't bring your factory back to life this time, then I really can't spare you! ”

Gu Jianguo said: "Secretary Zhou, I will give you a military order!" If I still betray your trust this time, then I will finish me off myself without you talking! ”