Chapter 295: Walking on Two Legs
Although Zhou Zhidong said that he had no hope for Ruihe Food Factory, in his heart, of course, he still hoped that Ruihe Food Factory could survive this crisis and be full of vitality again!
Not to mention how much Ruihe Food Factory can promote Huayang's economic development after it is revitalized, the placement of more than 200 employees after the collapse of this factory, as well as the continuous petitioning problems that are likely to be caused in the future, are enough for Zhou Zhidong to have a headache!
In addition, Ruihe Food Factory in the eighties, the city, and even the provincial leaders have come here to visit, inspect, can be called one of the most representative enterprises in the whole Huayang County!
Now this food factory has fallen to the point of going bankrupt and going bankrupt, although when Zhou Zhidong was the secretary of the county party committee, the problem of this food factory was already very serious, but the food factory was always able to hang a breath before, and it did not collapse completely!
And once Ruihe Food Factory closed down during Zhou Zhidong's tenure as secretary of the county party committee, this would definitely be a stain on his career, which Zhou Zhidong did not want to see!
In addition, Zhou Zhidong knows Gu Jianguo's personality and knows that he is indeed a person who takes the factory as his home, and has indeed devoted a lot of effort to the development of the food factory and get rid of the predicament!
Therefore, although Gu Jianguo was very emotional today, and even broke in, Zhou Zhidong still didn't really blame him in his heart.
After exhaling lightly, Zhou Zhidong asked again: "Lao Gu, what is there to do about the current predicament that your food factory is facing?" ”
Gu Jianguo gritted his teeth and said, "The Chinese New Year is coming soon, and this is the peak season for our food factory's sales." Now we don't even have the money to buy raw materials in our factory, and if we can inject a sum of money and let us restart, we can stabilize the mentality of the workers. During the Spring Festival, if the sales performance is good and a large amount of money can be obtained, this crisis may be solved. ”
After listening to Gu Jianguo's words, Zhou Zhidong pondered for a moment and asked, "How sure are you of this opportunity you said?" ”
Gu Jianguo made a big effort and said, "Fifty percent! ”
Zhou Zhidong shook his head and said, "Fifty percent, it's too low!" ”
Gu Jianguo tried his best to fight: "Although it is only fifty percent, you should also give it a try!" Otherwise, there would be no hope for even one percent! ”
At this time, Zhou Zhiran changed the topic, he gestured to Gao Mingyi and Chen Mingyu, and said: "Lao Gu, the two of them are Gao Mingyi, the secretary of the development zone, and Chen Mingyu, the director, do you know them?" ”
Although Gu Jianguo was not familiar with Gao Mingyi and Chen Mingyu, he still knew them, but he was not interested in greeting the two of them at the moment, so he just nodded to them and said, "Yes." ”
Gao Mingyi and Chen Mingyu sat on the side and listened to the conversation between Zhou Zhidong and Gu Jianguo, they both felt very embarrassed, and now they all nodded to Gu Jianguo after listening to Zhou Zhidong introduce them.
Zhou Zhidong continued: "Ming Yi, Ming Yu, what do you two think about the situation that Lao Gu said? ”
Gao Mingyi is a thoughtful person, he is reluctant to speak on such a tricky matter, after all, Ruihe Food Factory has nothing to do with him, if he says the wrong thing, he will cause himself a fishy body, so he said: "I don't know about the situation of Ruihe Food Factory, so I don't dare to talk nonsense." ”
Zhou Zhidong saw through Gao Mingyi's thoughts at a glance and said: "It's okay, you just talk about it, I don't blame you for making mistakes." ”
At this time, it is impossible for Gao Mingyi to shirk and not speak.
He carefully analyzed Zhou Zhidong's attitude, and finally believed that Zhou Zhidong was actually inclined to give the food factory a chance, otherwise, Zhou Zhidong would have no need to ask his opinion again, and directly vetoed Gu Jianguo!
Therefore, Gao Mingyi said: "If the director of the Gu factory is sure that he can be fifty percent sure, then I think I can give it a try, after all, Ruihe Food Factory used to be a benchmark enterprise in our county, and it would be a pity if it closed down like this!" In addition, the resettlement of more than 200 employees in the food factory is also a big trouble! ”
After finishing speaking, Gao Mingyi nervously waited for Zhou Zhidong's evaluation, for fear that he would accidentally mistake the leader's mind and make the leader unhappy.
However, Zhou Zhidong was noncommittal to Gao Mingyi's statement, but asked Chen Mingyu again: "Mingyu, what do you think?" ”
Like Gao Mingyi, Chen Mingyu also guessed Zhou Zhidong's thoughts, but he didn't want to just give a perfunctory answer like Gao Mingyi, but really wanted to put forward some constructive suggestions! Moreover, he also has an idea that if Ruihe Food Factory can really be revitalized, it will be necessary to let Ruihe Food Factory relocate to the development zone, which will definitely raise the score of the development zone!
So, Chen Mingyu said: "Secretary Zhou, can I ask Director Gu a few questions?" ”
Zhou Zhidong said: "Okay, you ask." ”
Chen Mingyu asked: "Director Gu, take the liberty of asking, for the opportunity you mentioned, is our food factory ready to continue to sell the original products, or have we launched new products?" In addition, what is the main product of our food factory? ”
Gu Jianguo stared at Chen Mingyu impatiently, he was not interested in answering the two questions raised by Chen Mingyu.
In fact, he knows something about Chen Mingyu, mainly because Chen Mingyu has been in the limelight for nearly a year, especially in the arrest of Lao Huo, which made him famous, a few days ago, he became the youngest cadre at the department level in Huayang County, and he also served as the director of the Development Zone Management Committee, which made him almost the most famous person in the officialdom of Huayang County!
Gu Jianguo is actually not a person wearing colored glasses, but he still thinks that Chen Mingyu must be a good hand at being a policeman, but the county asked him to be the director of the management committee of the development zone and let him engage in economic development.
He is a hairy boy from a police officer, what kind of economic development does he know? Economic development is not a matter of "patting the head to decide", how can people who do not have enough experience and brains do it well?
Therefore, when he heard that Chen Mingyu even asked himself a question, Gu Jianguo, who was already very depressed, inevitably felt very unhappy again!
If it weren't for Zhou Zhidong's presence, Gu Jianguo would definitely not have taken care of Chen Mingyu!
However, at this moment, he could only give an answer, but his tone was quite blunt: "We have insufficient funds and do not have the ability to develop new products, mainly to launch previous products, and these previous products have been tested by the market, and the success rate can be higher." ”
Chen Mingyu originally had a good impression of Gu Jianguo, and even sympathized, but he could hear that Gu Jianguo's tone was very bad, and he looked very impatient to answer his own questions, so he couldn't help but feel a little angry in his heart, thinking that you have already fallen into this step, what kind of shelf are you putting on? I don't want to embarrass you by asking you these two questions, and after all, it's not to help you?
So, Chen Mingyu said unceremoniously: "If the products of your factory in the past can withstand the test of the market, I think your factory will not fall into this field now!" ”
After Gu Jianguo, who had a hot temper, heard Chen Mingyu's words, he couldn't help but get angry and said angrily: "You ......"
However, Gu Jianguo only said this one word, and he couldn't say the rest of the words, because what Chen Mingyu said was the truth, and he was powerless to refute it at all!
Yes, if their products can withstand the test of the market and beat other similar products, it will definitely not fall to the point where it is today!
Zhou Zhidong asked: "Mingyu, what do you think their food factory should do?" ”
Chen Mingyu said: "I don't know much about the situation of Ruihe Food Factory, but I have eaten most of the things produced by the food factory, so I have a less mature suggestion. ”
Zhou Zhidong said: "You say, don't worry about anything." ”
Chen Mingyu briefly organized the language and began to say: "In addition to the problems of system and mechanism, I think that the current market positioning of food factories is not very accurate, although there are many types of products produced, but they have not concentrated funds and energy to launch a fist product, resulting in most of their products in the market have no advantages, in the face of competition from other similar products, they are losing and retreating." ”
After Gu Jianguo listened to Chen Mingyu's words, his impression of Chen Mingyu immediately changed, because Chen Mingyu got to the point in one sentence!
In the past two or three years, their food factory has really been eating the old book, not launching any new products, and insufficient R&D funds are just one of the reasons, and the more important reason is that their previous thinking is too old, lying on the past credit book, and they feel that the products they have launched before that have been successful in the market are enough for them to sit back and relax!
It wasn't until more high-quality and low-cost competing products appeared on the market that their products were completely suppressed, that they found that the lack of new products with market competitiveness was the main reason why their food factory fell into the vortex!
However, at this moment, it is already a little too late!
First, after their products were suppressed, there were problems in the capital chain of their factories, and even fell into the triangular debt chain of "cutting and relieving chaos", and secondly, this problem penetrated inward, as well as the bankruptcy time of state-owned enterprises in the upper echelons of society, which made people panic, resulting in the intensification of contradictions within their factories, and most people no longer had hope for the prospects of their food factories, and some R&D talents and backbone forces were even poached by some private enterprises in other regions with high salaries, almost at the bottom of the kettle!
In this case, although Gu Jianguo wants to develop new factory products to increase market competitiveness, they are already more than willing to do in terms of capital, manpower, atmosphere, and market environment!
Chen Mingyu, who seemed to him to be a "layman", was able to see the biggest crux of their food factory at a glance, which could not but shock him!
Zhou Zhidong asked: "Lao Gu, do you think the problem that Mingyu said is a prominent problem in your factory?" ”
Gu Jianguo is an upright person, he won't open his eyes and say nonsense, so he said, "Yes." ”
"So what do you think should be done?" Zhou Zhidong asked.
"I ......" Gu Jianguo pondered for a while, and said frankly, "If you want to launch a new product, you must first have funds and manpower, and then after experimenting with a new product, you must also take it to the market for experiments, as well as publicity and promotion, etc., and only after success can mass production be carried out, which takes a lot of time." But now there are not a few months left before the Chinese New Year, and if we miss this Spring Festival, then our factory will have no hope at all. ”
Zhou Zhidong asked Chen Mingyu again: "Mingyu, what do you think?" ”
Chen Mingyu said: "What Director Gu said is not wrong, but this method of launching new products is an old way and is no longer suitable for the current fierce social competition." ”
Gu Jianguo said unconvinced: "The old way? So tell me what the new way is! ”
Zhou Zhidong and Gao Mingyi also looked at Chen Mingyu with great anticipation.
Chen Mingyu smiled lightly and said, "I have an idea, Director Gu, I think that although there are many types of products in your food factory, the most famous one is ham. As far as I know, the production method of our Huayang ham can be traced back to the Qianlong period of the Qing Dynasty, which has a history of more than 200 years. It is said that in the Qing Dynasty, the ham produced here was also sent to the palace as a tribute, and it had a great reputation, compared with Jinhua ham, it was not much better! Director Gu, am I right? ”
Gu Jianguo said proudly: "That's right, our Huayang ham has indeed a history of more than two hundred years, and its reputation back then was no worse than that of Jinhua ham!" Moreover, I think the ham produced in our factory is made according to the old recipe, and the taste is even better than Jinhua ham! At least, it's more in line with the tastes of our people here! It's just that we don't have Jinhua ham with deep wealth and don't have so much money to advertise, so we are not as famous as Jinhua ham. ”
Chen Mingyu said: "Now is not the era when the fragrance of wine is not afraid of deep alleys, if you don't advertise and don't market, even if it's a good product, I'm afraid it won't be recognized by the market." Although the fame of Jinhua ham is great, we are far away from Jinhua, and Jinhua ham has not yet entered our market. What a great opportunity! If we wait for Jinhua ham to enter our market, it will definitely seize most of the market share! When the time comes, if we want to counterattack, it will be much more difficult! ”
Gu Jianguo raised his eyebrows and said, "You mean, let's advertise?" ”
Chen Mingyu said: "Advertising is only one aspect, if there is no good product to support, then even if the advertising is good, it can only be a flash in the pan." Only when the product and advertising walk on two legs can we really get out of the predicament. ”