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If someone asks what Kuala Lumpur's landmarks and pride are, the answer is almost the only one, and that is the Petronas Petronas Twin Towers. At 452 meters, the twin peaks have surpassed the Willis Tower in Chicago to become the tallest building in the world.

The world's tallest building, owned by Malaysia's wholly-owned state-owned PETRONAS, is home to its own offices and rented out as offices.

Ant Search's Kuala Lumpur data center is located here, and the main thing is that it is an image project. Many people think that the mainland is still a poor and white scene in the sixties and seventies, so if you want others to recognize you and accept you, you have to force a wave, although the cost is quite high.

Li Ziqiang went to the AFC first to contact, and Chen Bo and Liu Chuanzhi visited the new company here.

The décor is simple, simple and modern, with a large LED screen 4 meters long and 2.5 meters high hanging on the walls of the office hall. Real-time display of Ant Search's indexes, language versions, key hot words, search frequency, server storage, etc., is very intuitive.

"It's amazing, it feels like you've been in the dispatch center." Yanagawa nodded frequently while watching, affirming.

"The display screen in the Pengcheng headquarters building is even bigger than this, and it is even more shocking." Liu Qing answered, in fact, in addition to the limited conditions of the Shanghai market, and there is mainly a brand promotion center, similar LED screens will be available in every company.

The main thing is to give employees a sense of accomplishment and at the same time, it can also bring them a sense of oppression, and can stimulate the potential of more people.

"Can you find Lenovo in this index?" Yanagawa Zhi was interested at this time and asked.

"Of course you can, but you have to be mentally prepared." Chen Bo made a gesture to Feng Cheng and asked him to switch Lenovo's ant index to display, and said, "After all, the other language versions have only been launched for a short time." ”

With a few simple keystrokes, the index on the LED screen changes accordingly, with about 800,000 results for the Chinese Simplified Chinese version containing the word "Lenovo" and 160,000 for "Lenovo Computer". On average, 23,000 IPs search for this term every day, and the search frequency is 37,000 per day.

The traditional version is slightly inferior, and the English version enters "legend PC" is only a sporadic point, and all the links also point to Lenovo's English official website.

"Well, it looks like I still have a lot of work to do." Liu Chuanzhi was still a little disappointed for a while after reading it, but it was only a blink of an eye, and a smile appeared on his face again, "This index intuitively reflects the market's attention to product brands, and it seems that if you want to develop overseas, you must be slaughtered twice." ”

"Reciprocal benefit, I'm not a slaughterhouse either." Chen Bo said with a smile, "Search engines are not just as simple as advertisements, but also make your ads worthwhile and know where to invest." It's called precision marketing! ”

"Precision marketing?!" Liu Chuanzhi repeated these words in his mouth, and his eyes lit up, "What a precision marketing!" ”

Search engines are only a prototype of precision marketing, and when the data is not multi-dimensional, it is impossible to make more accurate analysis. However, this has broken the marketing method of traditional channels, and you can't get specific data when you put it on TV stations, radio, print media, and outdoor advertising. How many people see your product? Who is it? Is it male or female? What is the average of the ages? What is the final conversion rate?

None of this is known, and we can only use broad market research to obtain an approximate data, and then use these data to analyze the product sales market and make the next adjustment and judgment. In fact, there are successes and failures in this method, and it is not at all as detailed as the Ant Index.

This will avoid the waste of advertising resources, so that the company's money can be used wisely.

"How's the IBM side talking?" In the lounge, only Chen Bo and Liu's father and daughter were not afraid of leaking the news.

Yang Yuanqing stared at it, it was more difficult. Even if IBM's board of directors agrees, it will only need to be approved by the U.S. Department of Commerce, and it will not be so fast in a short time. But there will be good news, I have this confidence. ”

"What is the funding gap?"

"I want to pay in cash plus some of the group's shares, which is worth about $700 million."

Lao Liu's idea is right, when it comes to large-scale acquisitions, mergers and acquisitions, and the company has to maintain cash flow to operate, it is impossible to pay all the cash. Unless a big tyrant with a lot of cash like Microsoft doesn't care at all. Normal enterprises will raise funds through banks, investment banks, corporate bonds, etc., while most listed companies will choose to use company shares and cash for payment.

But in this way, Chen Bo's idea will not be in vain, and the shares will be thrown to the Americans for nothing, and the value of Lenovo will be tens of billions in the future, but it will have to be grasped.

"I'll figure out a way for the funding gap, but I want the shares of Legend Holdings, and the voting rights are counted, and it's useless for me to hold them." Chen Bo couldn't help but make a price.

Lenovo adopts the governance structure of parent and subsidiary, and the controlling parent company of Lenovo Group, a company listed on the Hong Kong Island Stock Exchange, is Legend Holdings, and the major shareholder of Legend Holdings is the Asset Management Company of the National Academy of Sciences, referred to as CAS Group, which will be known as CAS Holdings in the future.

It all started in 84, when Lao Liu's original unit, the Academy of Sciences, invested 200,000 yuan in them, and only then did they have Lenovo Group, which was listed on Hong Kong Island with a market value of more than 1 billion ten years later. The controlling parties of Digital China, Legend Investment, and Lenovo Group are all Legend Holdings.

This is similar to Chen Bo's investment in Suning's shares, one is Suning Electric Appliances and the other is Suning Group, which are two different business entities.

Although Lenovo Group has a market value of 50 billion Hong Kong dollars on Hong Kong Island, its debt ratio is high and its net assets attributable to shareholders' equity are not high, so it is not difficult to bite a piece of meat from Legend Holdings.

The B&P fund invests the raised funds in Legend Holdings, which can be said to be reasonable, and the profit margin is still guaranteed, and the risk is not high.

"Do you want to swap debt for equity or inject capital outright?" Yanagawa asked at this time.

Debt-to-equity swap is the acquisition of a creditor's right of equal value from a bank or other company, which can be converted into company shares, similar to the routine of private placement. However, this only has the right to distribute dividends and resell, and does not have the right to operate and manage. Direct capital injections are much simpler to understand, but they will change the original total share capital and dilute the shares of the original shareholders.

If it is said that the way of acquisition, then it is directly purchased from the original shareholder Guoke Group, and the money is given to Guoke instead of entering the company's account, which is completely unworkable.

"It's okay to swap debt, I said I don't have much interest in voting rights. Instead of cheapening those Americans, let me have a sip of soup, you say?! Chen Bo threw the question back to Liu Chuanzhi again. Well, I'll think about it carefully. I'm not worried about your financial resources, anyway, you kid has a lot of money. It's an entertainment company again, and it's a cultural company, and billions of dollars are smashed into it without even blinking an eye. ”

"Money has to be spent to make money, and Lenovo can engage in private placement if it lacks money."

"Nonsense, that people can't hate me to death." Yanagawa said with a smile.

Chen Bo also knew that this matter was in a hurry, and the entire transaction was triggered by linkage. Although Legend Holdings is not a listed company, it is not that troublesome. But there are a lot of shareholders, and their own interests are involved here, so how can Lao Liu easily nod on the spot.

The branch office is located on the upper floors and has a spectacular bird's-eye view of Kuala Lumpur. Chen Bo gave Feng Chengbu another task, that is, to accelerate the development of small languages, and to dig deeper into data analysis.

In Malaysia, for example, the official language is Malay, but the lingua franca is Chinese and English. The Malay language has spread to Indonesia and other countries, and various dialects will definitely be different, so how to make users search for the content they want more quickly and accelerate their integration into the local circle has become the top priority of their work.

After a day's rest, under the scorching sun near the equator, Chen Bo and Liu Chuanzhi traveled together to the AFC headquarters on the outskirts of Kuala Lumpur.

If it weren't for the conspicuous AFC logo on the small building, no one would have thought that this was the administrative center of the Asian Football Division.

Of course, the person in charge of the reception is Vice Chairman Zhang Jilong, and the two of them came here to give him a platform and promote their respective brands.

Zhang Jilong first took them for some simple visits, nothing more than the historical information of the AFC, and some photos of the Asian Cup winning record, it is very embarrassing that the national football team only won a runner-up in Singapore in 84. The Fire didn't even make it to the final, and in the 2000 World Cup held in Lebanon, they still lost to their old rivals South Korea in the battle for third and fourth places.

Then they were introduced to the lounge, and then the president of the AFC, the Malaysian Wirapan, was late, and this style was a bit of a leader.

"Hello, friends from beautiful China, I really envy you to live in such a beautiful country, you don't know that Malaysia is so hot." Villapan has been in politics for many years, and his face is so thick that he comes up with a bunch of praise.

"Really? Then why not move the AFC to China, I can donate a building. ”

Although Villapan just wanted to find some sense of humor from the stalk of Malaysians, Chen Bo did not appreciate this feeling, but teased.

"Haha, Mr. Chen, you are so humorous. I've seen you play, and you're very professional. "Apparently Villapan did his homework.

"But Mr. President, I don't understand why the official website of the AFC is only available in English and Arabic. If the technicians are too busy to take care of it, I can still do it for me, this is my job! ”

"This, mainly because of the audience, you also know that the number of fans in Huaxia does not seem to be very large." Verappan didn't expect Chen Bo to come up and embarrass him, but without a trace of embarrassment, he said, "There doesn't seem to be a Japanese version of this official website." ”

Tsk, I have to say that this politician's face is really thick enough!