Chapter Seventy-Eight: Find a Helper
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In Times Square, Causeway Bay, a temporary stage has been set up in the hall on the first floor, where the product launch of the Maidong Walkman is being prepared.
This time, targeting the Asia-Pacific market, it not only made a breakthrough in styling design, but also added a multi-language version, in addition to traditional Chinese, there are as many as 8 Chinese languages such as English, Japanese, Korean, Thai, and Arabic.
The language system here is different from that of a search engine, and you can just change the menu key without considering issues such as character encoding, semantics, and context.
At the same time, the overseas version of the Maidong Music Network was also launched at the same time, otherwise although your Walkman began to sell, if you can't provide the corresponding service, it will be no different from missing a leg. If Apple only sells iPods but doesn't give you iTunes, it's a waste.
Of course, in order to distinguish the operation mode from iPod, Micro Dong has made more compatible designs to make it easier for users to operate. At the same time, there is a lot of copyright fees to be paid for this, and there is no use for the song library in only two languages, but Thai, Malay, and Indonesian occupy a very large part.
The pre-sales and after-sales of the products are handled by a digital company on Hong Kong Island as the sole agent, and Mai Dong is only responsible for the supply and software services.
This press conference not only related to Xinhui's speech on stage, but also by Emperor Entertainment's group tins, which has just become popular in the past two years, to make the product endorsement, the image is fresh, fashionable and lively, which is more in line with the current positioning of Maidong, and it is more convenient to enter the local market.
Chen Bo sat under the stage and pressed the formation, this event didn't need him to come out, just be a spectator quietly.
"Long time no see, old friend. Do I have to call you Mr. Chen now? Near the start of the event, an old acquaintance sat down next to him, Zheng Rongsen, marketing director from EMI EMI Records.
"What gust of wind has brought you to this amusement? What's it called, that's a slap in the face. Chen Bo will not forget this noble man who supported him back then, and it is precisely with this good start that Skynet successfully won the copyrights of other record companies. It's just that later, Sky.com split into two, and he is not in charge of music websites, so this intersection has become less.
"You are a young hero, the scene two years ago is still vivid, I didn't expect it to be just an inconspicuous small website, and now it has become a multinational company." Zheng Rongsen sighed, "I came uninvited, and I happened to be on Hong Kong Island these days, so I came to take a look." The surface of traditional records is becoming more and more difficult to do now. Maybe you're taking a new path to explore the music market. β
Zheng Rongsen's face was a little helpless and lonely, the depression of the music market has just begun, and the times are always changing, from film players to later cassettes and CDs, they are all following the old path of traditional channels. For more than 100 years, it has basically not changed much, but now it is different, and everything has become more convenient and faster with the Internet.
Galaxy Music aims at the blank area of the mainland market, coupled with the current media advantage of the group, in order to maintain a rapid growth. If he doesn't want to make progress, what awaits him is a dead end.
"EMI is also one of the world's four major records, and the best female singers in the mainland, Hong Kong and Taiwan are all in the hands of your company. Don't be aggrieved! β
"You only see one, you don't see two. The royalties of the best singers are naturally high, and the profits themselves are very thin. There are so many tepid records that lose money, why don't you say it? Zheng Rongsen obviously disagreed, and said, "Don't think I don't know who is behind Galaxy Music, everyone is like Spiegel in their hearts." As long as you don't take the initiative to break the rules of the game, no one wants to smash this bowl of rice. β
It's right to think about it, Chen Bo is the most energetic in digging the foot of the wall is the actor, and the singers are all acquired and discovered, just a Wang Feng or Warner himself doesn't value it much, and it was just a loophole.
"What do you have to say today? It's not like the high-spirited Greater China marketing director I knew. β
"It's nothing, it's just a small feeling. I'm not afraid that you know, EMI and Warner have been planning a merger and reorganization since last year, and they have just had results recently, guess what? β
"It's not going to happen." Chen Bo shook his head and said.
"That's right, the EU Antitrust Commission did not pass the review."
The merger of two companies with such a high global market share is not much of a problem in passing the scrutiny in the United States. However, EMI is a British company, and the merger of companies that occupy an active position in the market must be reviewed by the EU Antitrust Committee before it can be continued, which is obviously very unlikely.
It was a high-level matter at the headquarters, and for him, a director in Greater China, the impact was minimal, so what did he sing today? With a tired face, is it professional fatigue? Tired of it?!
"Let's not talk about that, there are many projects under development now, all of which are in the exploration stage of a new model of the music market, which is absolutely exciting. If you feel that you still have the ability to meet new challenges, you and I might as well work together to develop this market. β
"No kidding." Zheng Rongsen smiled bitterly, he never expected that a young man who begged him for copyright back then would now throw an olive branch when he turned into a person.
"I'm never joking, call me when you're ready." Chen Bo sincerely said that the market expansion of Maidong Music needs more experienced professionals to join, and he is looking for a helper for Guan Xin.
At this time, the small stage also began to be lively, and the press conference of the Mai Dong Walkman officially began, and the star effect coupled with the citizens who came to shop on the weekend was surrounded by water. The media reporters who had been contacted in advance also conducted a full interview after the event, and finally the event was successfully concluded.
It was just an appetizer, with large promotional posters hanging up in some of the most crowded subway stations on Hong Kong Island and rolling broadcasts on television. Guan Xin also started the mode of continuous rotation, and she had no time to deal with Chen Bo.
After a secret meeting with Liu Chiping, executive director of Goldman Sachs Asia Pacific, he decided to go to Kuala Lumpur, the capital of Malaysia, for his next stop. As for the yacht party on the branch's side, he has to pay for it, and he is not blessed to enjoy the sunshine, waves and bikini beauties and other sea and sky feasts.
"When will your old willow arrive?" At an altitude of 30,000 feet, Chen Bo asked Liu Qing.
"A little respect, okay? How can it be your elders! β
"Hey, Sister Liu. When will Uncle Liu come? Chen Bo pinched his nose, changed it to his hometown dialect and repeated it again.
Poof! A mouthful of water almost sprayed on his face, and Liu Qing was unhappy again, "You make it clear, who is your eldest sister!" Who's your uncle? β
"What's the matter, you don't always say that you are older than me, you are willing."
Liu Qing felt uncomfortable at the thought of comparing her with a housewife in her thirties and forties, it was no different from killing her, and hurriedly begged for mercy. What do you like to call it, don't call it the eldest sister, and said casually, "He arrived yesterday." β
"It's so active to be slaughtered, Lao Liu's consciousness is very high, why is there an unreliable girl?!" Chen Bo's words were of course exchanged for a blank look.
The weather in August is already very hot, and Malaysia's proximity to the equator line cannot be described as hotter. As soon as I stepped out of the cabin door, I felt a wave of heat hit me, and it was really not very pleasant.
It took a month of preparation for the airport to pick up Feng Cheng, who came to the front station, and the data center in Kuala Lumpur has begun to be put into operation.
However, Chen Bo was going to go back to the hotel first and then go to the company the next day, because Liu Chuanzhi was already waiting for him.
"Mr. Liu, I haven't seen you for a long time, but it's getting better." This is a public place, of course Chen Bo can't call Lao Liu, let alone uncle, but argues with peers.
"Haha, it's not as good as you, it's like a monkey running around, let's talk inside!" Lao Liu has already chartered the hotel's small cafΓ© as a temporary meeting and rest place.
Lao Liu came early, not only to help him, but also to bring the negotiation team. For the sake of the AFC's small sponsorship contract, it is not so popular, and his goal is also to expand overseas markets. The Malaysian government's informatization project, he is determined to be ready to take it down, and by the way, he has to talk to the big agents here about the affairs of Lenovo computers stationed in the local area.
Different from Chen Bo's thinking, Lenovo is to establish a dominant position in the domestic market and then explore overseas markets. His eagerness seemed to be a bit presumptuous in the eyes of others, including Lao Liu, who didn't agree with his approach when he first learned about it.
The Internet needs to be quickly rolled out, quickly accumulated, and exploded quickly, otherwise when others gain a firm foothold, it will be difficult for you to come in again. This is a serious difference from the traditional industry, the network is originally a free product, if other companies occupy the market in advance, then users will have a corresponding sense of dependence. It's very hard to turn their minds around.
QQ just made a mistake and waited until other countries were already blooming everywhere before choosing to expand overseas markets. But at that time, the need for instant messengers was not so obvious at all. Therefore, QQ, an instant messaging software that is biased towards young people, has repeatedly hit a wall, and the current overseas expansion road is not smooth.
The English version of QQ is also used by international students, and the share of the Thai version of QQ is also pitiful, and the development of Tencent in Southeast Asia is not satisfactory.
Chen Bo simply adjusted his strategy, don't go out to talk about it, honestly stay in the country, and leave the dirty work of going out to be a pioneer or leave it to Fox live to do. Foxmail itself has a certain foundation abroad, and it is mainly aimed at high-end elite groups. Microsoft's Outlook is used very little in China and more abroad.
As you can see from here, email is used more frequently in other regions, so Fox live, a software that can chat online and send and receive emails at any time, is much better than QQ, a simple tool.
Zhang Xiaolong's team is busy now, but it is not complicated to make other language versions, so it is easier to get started.
The order was given before he set off from Hong Kong Island, and the Fox live team officially entered the Southeast Asian market.