1430. The Lion Opens His Mouth
Li Zheng's rhetorical answer was still full of ridicule in his tone.
"That's it, that's it, you see, this sweat, just now I didn't think the air conditioner was turned on too much, how can this kung fu, this air conditioner doesn't seem to be very easy to use?"
Pan wanted to pry on the side, but in these words, he choked the few people opposite, and Sato, who was sitting opposite, gradually regained his composure, only Yukio Toyoda, at this time, he couldn't wait to pounce and strangle the dead fat man.
Sato coughed lightly twice, then quietly kicked Yukio Toyoda under the table, and then said.
"You don't have to be angry, if we said something wrong before, please don't care about Li Sang and Pan Sang. You're right, the models of our Japanese cars produced in China may indeed be a little different from those produced abroad in terms of configuration, but after this incident, I think we should make improvements in this aspect, do you say, Tanaka-san, Toyota-san? ”
This Sato is indeed very good at being a person, and when he asked this, it naturally resolved the embarrassment of Tanaka and Toyota, and the two of them borrowed the slope to get off the donkey, and nodded obediently.
It's okay to promise to come down here, anyway, the two of them are not from the General Administration of Quality Supervision, Inspection and Quarantine of China, so even if they don't add it back, it's nothing.
"Regarding the psychological discomfort caused to you Chinese people by not doing a good job in some aspects because of our Japanese car dealers, I am here to apologize to you on behalf of Japanese car dealers."
Sato actually got up as he said and bowed to Li Zheng and Pan Xiang, his statement really surprised Li Zheng and Pan Xiang.
However, it is also because they don't know much about Japanese culture, so they bow and apologize like this. For the Japanese. It's like farting at dinner. No big deal.
If you bow and you won't die, you can also exchange it for the other party's favor, as for whether it will change later, that's another matter.
Seeing Li Zheng and Pan Xiang's stunned, Sato was very satisfied, he couldn't let this guy talk anymore, if he was talking like this, it would only bring this meeting to a situation that no one wanted.
"Li San. Pan Sang actually came to you this time, because your car trust home website is now the top automotive industry portal in China, several of our Japanese manufacturers, for the emergence of such a website is quite welcome, because on the one hand, you can convey our car culture to more consumers, on the other hand, in business, our companies, also hope to get more advertising on your website. You know that. This online media is an emerging media carrier, and its propaganda effect. And strength, in our opinion, in fact, is not worse than the traditional media publicity effect, so we plan to jointly increase publicity efforts on the network media, and the first object we choose to cooperate with is your car trust home website, the professionalism and fairness of your website, in the current field is undoubted, for those consumers, has an influence that is difficult to ignore, so we all hope to be able to guò your platform, to improve the brand publicity of our several enterprises......"
This Sato is very good at talking, and after lowering his posture, he made Li Zheng and Pan Xiang a little fluttering, and they have long been used to flattery, but who will score it.
If a roadside beggar says that their website is awesome, they may not react much, but if they want to praise their website on behalf of an industry powerhouse like Nissan, their hearts will still be very useful.
"Li Sang, Pan Sang, I also know that your website is now very well publicized, and we are also very sincere this time to come to you for cooperation. Because we haven't been in contact with it before, and this time a few of us came in person, which also shows the sincerity of our Japanese car companies......"
Li Zheng looked at Sato, who was cautious in his words and deeds on the other side, with a stern look on his face, and couldn't help but laugh in his stomach, it is true that there is no need for such advertising negotiations as Sato, Tanaka, and Toyota.
But today, a few of them appeared here in person, I'm afraid it wasn't entirely because of advertising.
“…… I just don't know, Li Sang, Pan Sang, how is the price of the advertising space on your website delineated? ”
Sato asked Li Zheng and Pan Xiang very carefully and tentatively, Li Zheng and Pan Xiang glanced at each other, about this, they had already prepared, so Pan Xiang took out a drawing from his bag, and the front of this drawing is the front page of their website.
There were a few empty seats circled in red, and Pan wanted to point to these red circles and say to Sato.
"Here, here, and here...... These are the advertising spaces that we will expand in the future, and you have also seen that the only company that advertises on our website is Puhai Volkswagen, and their advertising space is here, is the effect very good, according to their feedback, in recent times, they have done market research, articles and advertisements on our car trust home website, and consumers who make potential consumers make up their minds to buy their products have accounted for about 10% of their consumer share in the last ten days. And this share is still growing. ”
Sato, Tanaka, and Toyota couldn't help but feel a little stunned when they heard this, although I don't know if what this guy said is true or false, but recently, the sales of the Volkswagen Passat, which was originally suppressed by the Honda Accord, have indeed increased again, which makes Honda and Toyota feel very worried.
Although they look down on the Volkswagen brand in their hearts, they can't help but admit that Volkswagen in China has always been their sales rival, although in the last year or two of hard work, the two Japanese in the market are very strong, but now in the Chinese market occupies a major position, and the largest market share is still Volkswagen.
"As you know, there are still three weeks, and it will be time for the Beijing Auto Show, according to the contract between us and Volkswagen, we will open a special page during this auto show, specifically for this auto show to make a most detailed introduction, and at that time, we will leave five to six special article pages for Volkswagen......"
Li Zheng said on the side, and Sato and Tanaka, as well as Toyota, all changed their faces in an instant, the power of the advertising of this car trust house has begun to quietly appear, if the time comes to be taken by the public again, then do you want to live?
Although Nissan has not yet entered the family passenger car market in China, this time it is also going to participate in the car and we will give a big publicity to their upcoming Teana.
Now the influence of the auto show in China is not as great as that of later generations, and it is just a flash on the TV news or something, and it is more important to promote it in the newspaper.
And now with the emergence of car care homes, consumers' attention will be more shifted from paper media to the Internet.
After all, the network media has a no regional benefit, you must know that the auto show in Huaguo this year is mainly divided into two major auto shows, Beijing and Puhai, and generally the local paper media pay the most attention to such auto shows.
And if such a print media does not have the ability to cover the whole country like a few official newspapers in the center of China, then it can only affect the local area.
This is not the case with online media, if you have an auto show and a website that reports on your auto show, then consumers across the country can see it, which is the benefit of online media, there is no regional barrier, and there is no time barrier.
Another point is, for example, if an auto show is held in Beijing, several new cars will be launched, but consumers in Yangcheng are also very concerned about a certain new car of a certain brand, but how can he understand the configuration and price of this car?
He works in Yangcheng, and it is impossible to fly to Beijing to participate in this auto show in person, and the media publicity in Beijing cannot be issued in Yangcheng, even if there are paper media in Yangcheng to participate in the report of this auto show.
However, in terms of timeliness and ease of viewing, how can these paper media be as convenient and fast as online media?
So of course they know the benefits of this online media advertising, and now the car trust home website, actually want to give the public a large amount of resources at this auto show, if the effect is good, then it will definitely squeeze their market share in a large area, which is the last thing they want to see.
"Li Sang, Pan Sang, how much money did the public pay, and we are also willing to pay the same price?"
This time, without waiting for Sato to speak, Tanaka, who was sitting on the side, spoke, as the king of the current mid-level car market, Honda certainly didn't want it, and the throne they finally sat on was snatched back by Volkswagen.
Li Zheng touched his chin, as if he was a little hesitant, while Pan Xiang was looking at him from the side, seeing that he didn't say anything, and after being silent for a while, Pan Xiang patted his thigh, as if he had made a big decision.
"Originally, this should be a trade secret between us and the public, but since you are willing to pay the same price as them, then I will not hide it. Volkswagen's bid was 40 million ......"
"Huh? Isn't that a small amount? ”
Tanaka pretended to be surprised and said, in fact, they had known this number for a long time.
"But this is only the cost of advertising on our website in the early stage, and in the later stage of this Beijing Auto Show, in order to maximize the advertising effect of our advertising, they later added an additional investment of 20 million." (To be continued......)