The contract was signed, and a press conference was held five days later, firstly, to arrange time for the media to come to the venue.

This cooperation covers the span between media, entertainment, Internet, and beverage industries, and there will definitely be more media attending the conference at the same time. Hong Kong and Taiwan look at entertainment, the mainland looks at the economy, and Pepsi multinational group, and different media focuses are naturally different.

The second point is that the record company has to ventilate, now it is to make cakes, and when the cake is done, the cake will be shared, and in the past, the awards for pop music were only in Hong Kong and Taiwan.

is different from the film and television industry, there are also government-run Hundred Flowers Award, Golden Rooster Award, Huabiao Award and the like. There is only one Chinese song chart in the music market, but only mainland singers participate in the competition, which is relatively single and has very weak influence.

Now that we're going to launch a new pop chart, it's also going to have to be a record company. After a series of communications with several major record companies, they are still very supportive. This is equivalent to one more publicity channel, and if your singers can't win awards in Hong Kong and Taiwan, they can also have multiple opportunities to become famous here, and multiple celebrities can sell albums well, and commercial performances can also raise prices.

The red carpet link of each event will also bring out some blanket stars, and the only way for newcomers to increase exposure is why not. It doesn't matter if you win an award or not, the important thing is that you must have exposure, and if you don't have exposure, you can't be called a star.

In order to prevent the brand effect from becoming pork in the end, it will be low to burst. After discussion, Chen Bo and Wang Changtian agreed to stick to the principle that important awards such as best male and female singers and best albums must be based on data.

Of course, where there are people, there are rivers and lakes, and you can't completely abide by the principles, even if Oscar will be bored. Those ad hoc consolation prizes are used to distribute pork to major companies, leaving a line for life and work, and seeing each other in the future, Chen Bo is not ignorant of the rules.

Zheng Rongsen, on behalf of the representatives of the record industry, will attend the press conference, and they are all old acquaintances. Chen Bo doesn't like to focus on the spotlight, so he gave this opportunity to Mo Fei, who loves to be in the limelight, to increase his exposure, which will also increase his weight in the future cooperation negotiations with other companies.

Each company has its own media partners, but on the side of Sky.com, Chen Bo is worried. What channels can a small company that has just been established for more than a month have, and it will be embarrassing if there is no media in the Internet industry at that time! Chen Bo and Mo Fei still tried to contact the predecessors of the Internet industry, such as Computer World, Internet Weekly, the three major portals, and Yahoo, so they had to come and have a show.

The press conference was held as scheduled at the Great Wall Hotel, and it was indeed crowded. Some reporters with long guns and short cannons, tape recorders and microphones in their hands seemed to be coming to the market, and it was very lively.

The conference was originally hosted by PepsiCo, with Chen Bo and Wang Changtian combined. For the sake of the follow-up brand influence, they still have to do it themselves, and they are afraid that Pepsi will be withdrawn in the future, leaving too heavy Pepsi traces is not beautiful. The two companies are funded, and there is no shortage of experience in event planning of Guangguang Media, so there is no problem at all. Skynet is purely a hands-off shopkeeper.

The hall with a capacity of 1,000 people is full. This is not for nothing, the media industry also has unspoken rules, and the press conference will give a red envelope to the reporters who come to the meeting, which is called "hard work". It is also a kind of good relationship with the media, the paper media is generally 100 yuan, and the TV station is 200-300 yuan.

Of course, the market will also rise, and some companies will close more public relations in major crises. There will also be some small gifts to receive, and the local tyrants will also prepare meals for the media to enjoy. The reason is that the media will write a few good words in the press release, but some media should hack you, but you don't discuss it.

Chen Bo did not sit on the rostrum, but acted as a staff member below.

At ten o'clock in the morning, the press conference started on time, Wang Changtian, president of Guangguang Media, took the lead in speaking, and released the "Chinese Music Billboard", the brand of the music chart, which is jointly operated by Guangguang Media and Sky.com, and is the general title of Pepsi Group.

Next is Mo Fei's appearance as the vice president of Sky.com, whether it's light or Pepsi, it's all familiar to the public, but what the hell is Sky.com? Except for companies engaged in the Internet industry, other media do not know what the origin of this company is, and they have sent a vice president.

Mo Fei made a full two catties of hair wax, a suit and leather shoes, and made enough style. His face was full of red light, and he spoke impassionedly on the stage. I guess most people didn't understand it very much. I just know that this is a bold business attempt in the domestic entertainment media industry and traditional industries, and it is of great significance to go down in history.

Finally, it was time for the main task, this time it was PepsiCo's speech. One mouth shocked the audience, and the total title of 20 million scared the reporters, is it just a music chart? This is big news, all the reporters are working hard in their small notebooks, refusing to miss a word, and tomorrow's headlines will not be worried. Li Ziqiang saw it in his eyes, and he was even more high-spirited, and what he wanted was this effect.

Zheng Rongsen also appeared as a representative of the record party to speak and expressed his support. Then there is the free question session, although it is mainly entertainment media, but there are still some media questions that pay attention to the development of the Internet. The press conference can be said to have ended very successfully, and there were no unexpected embarrassing incidents.

The next day, almost all the media headlines spread the topic of PepsiCo's sky-high title, and Sky.com's servers almost crashed and were once again crowded.

Guangguang has already begun to urgently record the first episode of the show, and Chen Bo and Mo Fei have also flown back to Pengcheng.

After learning the news that several companies have joined forces to name the billboard, Meibang couldn't help but be a little annoyed. If you rely on this shareholder wind, it is good to make headlines. Then he contacted Mo Fei as soon as possible, hoping to get the sponsorship of the clothing brand, but was rejected by Chen Bo.

The first is that brand awareness is not enough. The second is the consumer group, Meibang is a relatively cost-effective young brand. On the day of the awards ceremony, there are stars in the entertainment industry, business people attending, and you get a Meibang brand logo as a background. That would be too rustic, and the event sponsorship at that time would inevitably be luxury-based.

The money sent to the door can't be ignored, Chen Bo still gave another way, that is, only on the homepage of the billboard, the cost of two million a year, which is much less than the TV station, and can also be tied to Pepsi, which also enhances its brand influence.

After returning to Sky.com, Chen Bo immediately began to lead the comprehensive revision of the music section. On the premise of not affecting the user experience, it must reflect the commercial value, and the design of the title sponsor and sponsor should be exquisite and reasonable.

Anyway, now that you have money, in order for the website to be faster, more stable, and smoother, you must upgrade the server and improve the user experience. Yanjing in North China, Shanghai in East China, Ezhou in Central China, Rongcheng in Southwest China, Chang'an in Northwest China and Pengcheng in South China. It is necessary to build six major server hosting centers in the country within a month.

Under the leadership of Guan Xin, the Pepsi Cola Huaxia Music Billboard has been basically designed, and the ranking is determined according to the number of auditions. After the new song is launched, it needs to be off the list, and the popularity of the new album will be comprehensively ranked according to the number of comments, clicks, and auditions. Chinese and Cantonese songs will also be treated separately.

At the same time, with the upcoming release of Wang Fei's new album "Fable" by EMI Records, the homepage advertising display, and the signature activity CD gift activity. These were originally agreements with EMI Records when they were negotiating licensing. And Wang Fei has a lot of fans, even if there is no promotion contract, he has to use this activity to attract visitors.

And Wang Fei also recorded a promotional slogan, which will be added to each song. Click on the audition to hear "Hello everyone, I'm Wang Fei." Listen to the most authentic music, all on Sky.com. I hope you enjoy my new album Fables. Propaganda slogan.

In addition, the flash MV contest sponsored by Meibang has also begun, and the 27th Olympic Games will open in Sydney, Australia in mid-September. These activities have to be done one by one, Chen Bo is already busy, the operation department is basically working at a high load, and working overtime until eleven or twelve at night has become commonplace. It is clear that there are not enough people now, and we have to recruit more people.

Chen Bo also found that although everyone in the company is working hard so far, the atmosphere of the company is also very good. But the intensity of the work is very high, and the pressure is also very high. If it is rigid, it is easy to break, and it will be unbearable in the long run. Now there are frequent signs of small mistakes in the work, and it is necessary to find ways to reduce the pressure on employees.

It is necessary to increase the number of people to share the workload, Chen Bo has arranged for Liu Yuan to continue to recruit new employees through recruitment advertisements or other channels, and the technical department and operation department need to increase manpower. The outreach work led by Mo Fei also needs to be maintained with the development of more customers, and he is still a light pole commander.

Chen Bo is also starting to cultivate some moldable talents in the operation department, after all, he is a manager, and it is impossible to do everything by himself. He needs to be liberated from his position in the operation department, otherwise he will become Zhuge Liang and die of exhaustion sooner or later.

In order to relieve the pressure on employees, Chen Bo thought of using games to develop thinking and increase some team cohesion. This game is the "killing game" that has been widely circulated in later generations. ”

Each department can be organized individually, and during the lunch break, Chen Bo will take them for entertainment.

Playing cards are used to determine the role, and the operation department does not count Chen Bo's 9 people, there can be two "killers", two "policemen", and the other five are "civilians".

Chen Bo likes to be a judge, that is, a referee. It's like opening God's perspective, watching each of them's brain-opening analysis, noisy and red-faced justification, and clumsy acting skills are all very interesting things.

And especially in that sentence "Please close your eyes when it's dark, and the killer please appear." After the order, it seemed to feel like I was in control of the world. Everyone had a lot of fun, and they couldn't get enough of it. On the contrary, it did not delay much work, but the work efficiency improved faster.