"It's a great idea!" Li Ziqiang couldn't help but praise, it was like killing three birds with one stone. Then he frowned, "But I always feel that this plan seems to have some shortcomings, although this plan is perfect enough now." ”

What's missing? When Chen Bo heard this, he also began to think about it, as the initial stage of development of the Internet, all companies are groping forward. Skynet is ahead of its time. If there is anything missing, it can only be said that there is a lack of coverage area, and there are only a few netizens now, which cannot be compared with the total population of the country.

The other is how to maximize the value of the project and create a more sensational hot spot effect.

"With it, the music billboard can not only emulate billboard, but also make a Grammy Award for Chinese pop music! Once a year, make it a music festival! In this way, not only the strength of the existing list, but also the annual media focus. Cooperate with other record companies and entertainment companies to make this cake bigger. ”

Chen Bo said what he was thinking just now, it seemed that he was thinking a lot, but in fact it was just a momentary thing. Li Ziqiang was a little convinced, and threw out another plan at this moment. The brain is too flexible!

"Sky.com, the music billboard, has voted for Pepsi, and you don't have to talk to other companies. But the project planning needs to be perfected, and I would like to see a perfect plan. For PepsiCo, money is not an issue. The question is whether it can be effective, all I need is the appeal of the public eye and the exposure of the media. ”

Li Ziqiang also put forward his own opinions on this plan, and Chen Bo readily agreed. Business cooperation has always been the result of multiple rounds of communication details and then a solution to be decided, and it is not a simple process as few words. Like the show in the news where two countries or companies just sign at the end of the press conference, there are countless people behind the long-term efforts.

After Chen Bo returned to the hotel and changed the plan, a brilliant idea popped up in his mind.

The next morning, Chen Bo did not appear in PepsiCo's company, but went to another place, Guangguang Media Company located on Hepingli East Street. Shouldn't you go to Pepsi to talk about cooperation? Why is it here again?

This is the last piece of the puzzle after Chen Bo's perfect plan, Guangguang Media has a rich media channel platform, a TV program production company established in 98, and its production of "Huaxia Entertainment Live Report" has been sold to dozens of TV stations, and it also has rich experience in event planning.

If you want to make the billboard like the Grammys, the event planning and event arrangement of the awards party. It's definitely not just a matter of moving your mouth and you're going to get things done. The meal should be eaten one bite at a time, and the road should be walked step by step. The stride is big, and it is easy to pull the egg.

When Chen Bo came to the light, the first chip he showed was that he had already negotiated cooperation with Pepsi, plus the authorization of the record company. When others are not familiar with you, it depends on whether your partner is a big player in the industry, and you must shock the other party first as soon as you make a move.

Wang Changtian, the president of Guangguang, has been in the media industry for more than ten years, and he is not the kind of person who is easy to fool. Any person who comes and claims to be a partner of Pepsi and Momoyo, and is only a young man in his early 20s, no one will believe it immediately.

"Hey, Mr. Zheng. Let me ask you something, did EMI Records license the copyright of electronic music to a website called Sky.com? As an entertainment media, Wang Changtian naturally often deals with film and television and music companies, and he is also an old acquaintance with Zheng Rongsen.

"Yes, there is. Because it was a small matter, there was no development department. Any questions, Mr. Wang? Zheng Rongsen on the other end of the phone was confused, what was worth calling and asking in person.

"It's nothing, it's just that a young man from my company came to claim to be the CEO of Sky.com, said to be a partner of EMI Records, and also reached an intention with PepsiCo Group. I'm just going to make sure. ”

"Oh, ain't the one wearing a T-shirt and jeans. A young man named Chen Bo. If it were him, I met and talked to him, and he was a very thoughtful and promising young man. ”

"Yes, yes. That's right, it's him. If you have time to eat together, I won't bother you for now. ”

It's no wonder that Chen Bo is dressed too ordinary, and he has always been a T-shirt denim, because it is comfortable to wear. Moreover, Internet companies rarely pay attention to the problem of dressing up, and there are relatively few business dresses. He didn't pay attention to it for a while, and he forgot that after all, this is still a society that judges people by their appearance.

After Wang Changtian confirmed Chen Bo's identity, he returned to the office. He doesn't lack an eye for investment, but doesn't want to waste time. Chen Bo was not verbose, and directly pushed the plan to him, and after reading it, he understood.

In fact, Guangguang is also planning such a music program now, but it is still discussing the project, and the biggest problem is not anything else, but lack of money. Don't look at him, the company looks glamorous, but it doesn't make much profit. Today's TV programs are mainly more traditional practices, with integrated production and broadcasting, and all risks are borne by the production unit.

The TV stations are all state-owned media, so there is no risk problem. But now we are also trying to reform and save costs. For example, a provincial station shoots a TV series with an investment of 10 million. If it is more popular, the ratings are also high, and the copyright can be sold to other TV stations while selling advertising fees. If it is smashed, the advertising fee cannot be collected, and the copyright cannot be sold, so it will lose a lot of money.

The separation of production and broadcasting is completely different, the production company shoots a drama for 10 million, and the TV station can buy it by episode according to the excitement after the TV station reviews it. Twenty or thirty episodes of TV dramas can be bought for only one or two million, and the broadcast cost of TV stations will be greatly reduced. You can make corresponding adjustments according to your own positioning and audience group. This is a completely market-oriented operation.

The plan brought by Chen Bo is tantamount to sending charcoal in the snow. It's basically an instant hit, and the advantages of the two collaborations are very obvious. Light masters TV media channels, and Skynet masters network channels.

The disadvantage of light is that a program can play a few music videos at most for half an hour, but it is impossible to do music auditions. There is no digital TV yet, and there is no way to watch it back, but Skynet can, and there is accurate data to check. At most, the TV station does a sample survey, and all the data is relatively vague.

Chen Bo summoned Mo Fei and legal counsel Zhang Qian to Yanjing with a phone call, and the cooperation was a certainty, no problem. However, some details of the tripartite agreement now need to be drafted by the in-house counsel of each company.

The first thing to determine is the strategic partnership between Skynet and Guangguang Media.

1. The two parties jointly operate the "Chinese Music Billboard", a brand ranked by music announcements.

2. Guangguang Media is responsible for the production and promotion of TV and newspaper channels. Sky.com is responsible for the publicity and promotion of online channels.

3. The "Chinese Music Billboard" is jointly recruited by the two companies to have a general title sponsor. Recruit channel sponsors separately. The awards event will be jointly prepared for the investment promotion.

4. The first "Chinese Music Billboard" award ceremony was initially scheduled in May 2001, with two days and a venue in Pengcheng.

5. Both parties shall fulfill the obligations of information sharing, data support, and promotion of each other's companies through their respective channels.

It took three days to finally reach an agreement, and the two sides signed a formal cooperation agreement, and Chen Bo's Internet entertainment aircraft carrier took a solid step.

When I said goodbye to Li Ziqiang, this lineup was much stronger and more formal. Li Ziqiang didn't expect that he just asked Chen Bo to improve the planning plan again, and now he directly gave him a big surprise.

Now it's time to grasp both hands, and both hands must be hard. He also knows that the "Huaxia Entertainment Live Report" produced by Guangguang Media is the first brand in China, and it is broadcast on more than 50 TV stations across the country at the same time. The main reason is that the domestic entertainment industry started late, and the separation of live TV stations has just begun to test the water in the past two years.

If the program "Chinese Music Billboard" is produced, the audience must at least have 50 TV stations. And the data of Chen Bo's Sky Network should not be underestimated, and now the number of visits to Sky Network every day has approached one million.

If you calculate that there are 30 million people every month, if you broadcast it for a year, it will be an audience of 300 million people, what is this concept? It is the trademark and logo of Pepsi that will be displayed in front of 300 million people. And this is on the premise that Skynet maintains the existing number of visits and does not increase any of them.

One is that it has a wide coverage and is accessible to all ages. The other is precise positioning, which is aimed at young people, each with their own strengths.

The plan offered by PepsiCo is also very tempting. The term of cooperation is one year of contracting, and the second year has the right of first refusal. The total naming fee of the channel is 20 million yuan, and the sponsorship of the award event is 3 million yuan. This is absolutely sky-high in the current media industry. You must know that in 01, the price of Wahaha pure water on CCTV was only more than 20 million, and Pepsi is the rhythm of making a big news.

In Li Ziqiang's words, either you don't vote, or if you want to vote, you will vote big. Money is not the problem, the problem is how to spend the money beautifully. It is to make headlines, and to expand the entire influence to every corner of society. You can't let other companies see the joke, of course, which company you are talking about, everyone knows it.

Sky Network and Light Media will be divided equally and will get 11.5 million. Of course, the 1.5 million is mainly used for the expenses of the award event, and it will only arrive when the preparations for the award event begin. Now, at least 10 million can be credited immediately after signing the contract.

The details of the cooperation are relatively simple, and the exclusivity of the industry is naturally needless to say, and it is impossible to resell to other beverage industries if there is a beverage business title. The promotion and publicity obligations of both parties must also be observed. And Pepsi will also use its own advertising resources to add the brand words "Chinese Music Billboard".