Tang Qingyou figured out his thoughts and decided to bite the hard one first, and first went to visit a well-known advertiser in the city, Yuhui Media.

Yuhui Media has been entrenched in the local area for many years, but there are a few outdoor large screens under its name, as well as scattered bus booth billboards, two years ago when it did a large-scale expansion, because a big V signed by Yida Culture was an employee of Yuhui, Yida Culture endorsed it with the resources of a new media company, Yuhui Media made a moving bid for an organic combination of online and offline, full coverage of regional media, and won a series of advertising board space for ten years at a very low price: the golden layout LED screen at the multi-channel link in the center of the viaduct, One-third of the city's main routes are bus kiosk billboards, more than half of the main road signs, and more than 1,000 high-end office buildings and new commercial and residential buildings such as SOHO building elevator video advertising machines, etc. Next, Yida Culture and Yuhui Media jointly won the ten-year promotion cooperation book of the prestigious fashion week in this city, and the strategic cooperation from the two sides to multiple parties directly promoted the listing of Yuhui Media. - It was probably after that time that Tu Yiran began to use the brains of new media companies.

Tang Qingyou is mostly responsible for strategic deployment, development planning and inward-looking management of brand general planning when she is in Yida Culture, and the external high-level entertainment is generally Zhou Zhi, and the following implementation work has its own division of labor, so her contacts are mostly practical professional managers, and the business bosses she knows are still very limited, but she knows the boss of Yuhui Media, and even familiar with it, because the position given to him by the family is the chairman and general manager, and the power has never been sidelined. When Ida reached out to Yuhui, it was the big V who handled it that brought Yuhui's boss directly to Tang Qingyou, and the later fashion week cooperation case was directly laid down by Tang Qingyou and Yuhui's boss, it is said that Yuhui Media and the original Yida New Media Company have stabilized the format in this business, and will continue to cooperate in the next fashion week.

Yuhui Media, whose family name is Wu, is a lean little old man, always smiling, with a pair of small eyes shining brightly, and when he saw Tang Qingyou, he happily narrowed his eyes into a slit: "Is it still a big thing for Mr. Tang?" ”

"It's not Mr. Tang for a long time. I have left Yida Culture and now work at Nanshan Grand Theatre, responsible for brand promotion. "Tang Qingyou is not good at going around in circles, so he gets straight to the point and asks the other party to help take care of the promotion business.

"Really gone?" Chairman Wu smiled slightly, and showed a slightly surprised expression on his face: "I met Mr. Zhou a few days ago, and talked about you, he said that you were on a long vacation, and a boss at that time heard the difference, thinking that you were on maternity leave, and went home to raise the baby as a young grandmother, and later figured it out, everyone still thinks that with your conditions, it is good to go back to be too much of a wife, so there is no need to work hard." Even if you start a business and become a boss, everyone takes it for granted. I didn't expect ...... How did you end up in that big theater? ”

Tang Qingyou smiled, for the first time in his life, he sincerely felt that he would talk to death if he told the truth, so he worked hard to make up a reason: "If you have been rolling in the mall and want to stop and play some literature and art, you can go to the Grand Theater to experience life." Nanshan Grand Theater is a public art venue, and I can be regarded as serving the people! However, his ability was limited, and he couldn't do the work he was responsible for, so he had to come to Wu Dong for help. ”

Chairman Wu didn't go around in circles, and asked directly: "How do you want me to help?" The tone was very sincere.

"You know, the Nanshan Grand Theater has just opened." Tang Qingyou briefly introduced the background and current situation of the Nanshan Grand Theater, and gave a bottom: "The audience has not accumulated in place in the early stage, and the average box office has not yet rushed, so I hope that Wu Dong can help support the publicity work." Preferably, it is long-term. ”

"How long is this long-term?"

"Publicity plans are all on a year-by-year basis, so let's sign them once a year."

"That's ...... I see. You know our situation best, all ads are discounted by 3% in the first year, 5% off in the second year, and so on. How is it? ”

Tang Qingyou had a wall-high smile on his face: "What I think is, if you can, you can directly replace it with tickets in the first year, the performance is not bad, and it's good for you to take the tickets to entertain customers." ”

Chairman Wu paused for a moment, and then smiled: "Mr. Tang, you can embarrass me with this." How many employees Yuhui has and how much it will cost each year for light maintenance, I don't need to say more, Tang always knows best. Even if I want to agree to the full replacement plan, the advertising department will definitely block it, do you want to listen to my opinion? ”

Tang Qingyou nodded sincerely: "You say." ”

"I think that if you have a large cost, such as an outdoor large screen, forget it. I'll calculate our cost for you, the upper limit of a screen is 10 advertising carousels, the price of each advertisement is 600,000 a month, the actual income is 30-500,000, and the average income is about 4 million a month, but the photoelectric fee and maintenance fee will be spent 2 million, in addition to the operating costs include resource costs, labor costs, salesman commissions, etc., we really can't do the cooperation of resource replacement with this resource. However, I can make a special account and close the deal at a 4% discount. Bus kiosks and street signs by 2 fold, our home is the city's most prosperous road section and bus lines, these points are the effect of diversion is particularly obvious, you will be satisfied. In addition, the cost of building video will be relatively low, and it will be supported by the full replacement mode in the first year, which is a congratulatory gift from me to you. What do you think? ”

Tang Qingyou's mind spun around quickly, and said with a smile: "Of course, in my opinion, they are all very good conditions. However, with my current authority, there is no problem with the cooperation of the full replacement, and I still have to consult the leadership for the other parts involving cash. In this case, can you please give me a point map and quotation? I'll bring it back to illustrate. ”

"It's for sure." Chairman Wu nodded, "Then let's make up our minds first!" I'll ask Mr. Song, who is in charge of advertising business, to discuss the details with you, and ask him what you need as much as possible. After speaking, he called his right-hand man, Vice President Song, over and handed him over on the spot.

Tang Qingyou brought the point map and quotation back to the theater and made a detailed report to Xie Zheng, just when she was complacent, Xie Zheng's clear instructions made her realize that she was digging a pit and burying herself.

Xie Zheng said: "Sign the free part first, and put the rest on hold first." ”

Tang Qingyou was stumped at this time. In addition to selling Tang Qingyou's face, there is also the most fundamental reason, because Chairman Wu has taken a fancy to the prospect of "long-term cooperation", and if the small amount of cash for other cooperation projects should not be paid, Nanshan Grand Theater is really insincere in this cooperation case. Correspondingly, the initiative in negotiation will also return to Yuhui Media. From beginning to end, the one who was embarrassed was nothing more than a Tang Qingyou.

Tang Qingyou patiently analyzed the situation with Xie Zheng.

Xie Zheng thought about it carefully, but still took a step: "No matter how much the outdoor screen is discounted, the cost is still high, so forget it." Bus shelters and street signs are appropriately cast a little, but the contract is signed and can only be paid after the New Year, and you can grasp the terms of the contract. The key is to ensure that the full replacement cooperation of building video sets throughout the year is won! ”

Tang Qingyou has never been a bargainer, and since Xie Zheng has already given in a step, she has also been ordered to continue to deal with Yuhui Media.

The result was surprisingly good. Vice President Song of Yuhui Media asked Lehe to talk back to Tang Qingyou: "Mr. Tang put your heart back, just do what you say!" Wu Dong said that this cooperation is mainly to support Mr. Tang, and Mr. Tang can coordinate to what extent he can implement it! At this point, he paused mysteriously, "In addition, I have good news for you." Wu Dong said that since we have chosen to support Mr. Tang, we will support it to the end, when there are few advertisements in the off-season, send the outdoor LED large-screen advertisements to the Grand Theater for half a month, don't be too long, and don't write in the contract, this Wu Dong and I have explained. ”

Tang Qingyou only had to say thank you. She has never been immersed in work, and then she suddenly understood why so many people in the workplace are tired of running for their lives, but they are running for relationships and entertainment. It turns out that connections can really be discounted.

After setting a plan for outdoor advertising and building advertising, Tang Qingyou began to contact Tianqing, the chief reporter of the newspaper group, and asked him to help coordinate a year-round cooperation plan that combines software, hardware and broad. At the beginning, the communication was good, and the replacement ratio could reach 60%, and after the plan passed the newspaper leadership, it was back to 30%. Tang Qingyou was stunned for a while before he stammered and asked Tianqing: "Teacher Tianqing, our theater should not have a grudge with your leaders, right?" ”

Tianqing smiled embarrassedly: "Of course, the Grand Theater has no grudge against our leader. But your theater chain is different. At the beginning, our leaders were full of confidence that they would win the right to operate the Grand Theater and expand the business scope of the newspaper group, but the result was a joy and a failure, but fortunately, there is still reason, and we are still worried about the artistic resources of the theater. ”

Tang Qingyou didn't know what to respond to, so he had to put this plan on hold first, and asked Tianqing to help continue to maneuver. She herself turned her head to contact the operating unit of the subway, bus, and mobile TV, Providence Advertising. However, the providence advertisement is also a serious state-owned unit, and the person in charge threw it over with a sentence of "there are regulations above", and he did not let go, Tang Qingyou couldn't pry it for a long time, and put it on hold.

Tang Qingyou suddenly thought of the background analysis of the Nanshan Grand Theater that Minglan did for her before joining the company, and there was a piece of the boycott of foreign monks by the local temple wishes. She felt that she had touched the mechanism now. Xie Zheng was urging urgently, she didn't have much time, and in a hurry, she started Minglan's idea again.

Minglan saw that Tang Qingyou rarely came to the door, and she had a flattering smile on her face, and immediately became vigilant: "Don't tell me that you are dying in any pit you have planted, let me save your life!" ”

"No, no, Sister Lan," Tang Qingyou said with a smile, "I won't wait stupidly for Sister Lan to come to the snow every time, if Sister Lan annoys me, I won't be desperate enough to cut myself?" This time, I'm here to invite Sister Lan to put the icing on the cake and have a lively time together, let's learn from sisters and share the prosperity of the world. ”

"Oh?" Minglan was aroused, "What do you say?" ”

"That's right, I'm doing a year-round promotion plan now. I just want to see if the radio can be combined? ”

Minglan's eyelids jumped: "How do you want to combine?" ”

"You see that you are all chasing celebrities in the media, Nanshan Grand Theater is a place where celebrities and celebrities haunt, but you only come to the occasional press conference, what a pity to waste resources in vain, it is better to combine the content, your program is directly hooked, and it is better to set up a column directly, we have resources, your program needs to be full of content, isn't this a match made in heaven. By the way, I send several advertisements stably, too. ”

"Advertising, don't think about it, the advertisements of radio and television stations are the same as mobile TV, handed over to Providence Media to operate, and there is no reason to come in. As for the content cooperation of the column you said, let me ask you, I set the column for you, can you guarantee that there will be a famous person sent over every day or a fixed period of time every week, without opening the skylight? ”

Tang Qingyou really can't guarantee it. Although the contract stipulates that the performer has the obligation to cooperate with the publicity, once the big-name star is involved, there are often remarks, and on the premise of ensuring the performance, all itineraries must be confirmed by the star brokerage company. In other words, people are guaranteed to participate in the show (not counting force majeure!). It's the completion of the contract.,Publicity activities or something completely depends on the mood.,Whether you want to participate or not is a matter of a word from the brokerage company.。 This is one of them.

And there is a second. Nanshan Grand Theater and large and small theaters combined, more than 200 performances a year, an average of less than one and a half days and a half, but in fact, Xie Zheng told her about the general law of this industry, the performance intensive months are from May to January of the following year, and the performances from February to April are relatively few, and it generally takes half a month to a month for a large-scale equipment maintenance once a year. In addition, the theater will have a rental business, and it is not impossible for the venue to be rented for ten days and half a month. Even during the self-run performance, when encountering a program like "Dream Like a Dream" that has been installed for half a month, even if the main creator and starring actor land in advance, it is at least a week's publicity gap and there is no running.

All in all, Tang Qingyou was stumped again.