Lu Jing and Zhou Fusheng made an appointment to meet at Cafe 105 in the university town on Hudong Road, which is only seven or eight minutes away from Yanhu Home. Approaching the day of graduation and leaving school, along the way, couples can be seen in the university town of Swallow Lake. Confessions, breakups, and broken love are indispensable colors in the graduation season.

In the private seat near the window of café 105, Lu Jing played with Motorola's latest flip phone bought by Zhou Fusheng - V68, and listened carefully to Zhou Fusheng's introduction.

"This may be a 'feast' for slaughtering domestic mobile phone manufacturers." Zhou Fusheng picked up the bone china coffee cup and moistened his throat, using such a bloody sentence as a summary of his statement.

As the leader of the domestic market in the past and the king of global mobile phone manufacturers, Motorola's new machine has always had great reference significance, and will even lead the trend of mobile phones for a period of time in the future. This time, Motorola was the first to release the GPRS mobile phone, the v68, showing an impatient interest in regaining the market.

He has worked for the world's top mobile phone manufacturers such as Nokia, and is very aware of the technical strength of overseas electronics manufacturers. Even if Jinghua continues to invest huge sums of money in research and development, in terms of technical strength, Jinghua can only be regarded as a second-rate electronics manufacturer among the world's electronic manufacturers, and the ranking will be very low.

Even the leader of domestic mobile phones is in such a situation, once foreign mobile phone manufacturers use the advantages of technology to engine sea tactics, the situation of the domestic mobile phone market can be imagined.

Lu Jing was prepared for the upcoming storm in the domestic mobile phone market, and when he heard Zhou Fusheng use a rhetorical technique to describe the situation that was about to happen, he suddenly heard that Motorola had released a new GPRS machine, and his heavy mood disappeared without a trace. It's like a student who takes the college entrance examination, after going to the examination room. The whole person's state is relaxed.

"Overseas manufacturers have to ask us what they mean if they want to treat us as a gluttonous meal. Even the sheep have to resist before they are eaten. Lu Jing said with a smile, "When will our GPRS mobile phone be on the market?" ”

Zhou Fusheng smiled lightly. He replied, "Mid-July." The GPRS network will be officially launched on July 9, but it may take some time for the market to react. At present, Jinghua does not have the strength to innovate the concept of consumption and guide consumer consumption. Therefore, when the new machine project was formulated, it was a little bit behind. ”

Of course, Jinghua will not be tied down, in fact, because Lu Jing's foresight has made some preparations in advance, he thinks that it is not a big problem for Jinghua to survive the cold winter.

"There is no problem with this time, it is appropriate." Lu Jing groaned slightly and said, "We need to immediately warn domestic mobile phone manufacturers." ”

Zhou Fusheng pondered for a moment and said: "Yang Xian is in Jiangzhou, and he can come forward to talk to the mobile phone manufacturers in Jiangzhou." Of course. It's hard to say how many people will listen to us. After all, the mobile phone market is very hot right now. Mobile phone manufacturers are most interested in expanding production capacity, rather than cutting it. ”

Lu Jing smiled and spread out his hands, "This is also something that cannot be helped." But there will always be some people who listen to it. Jiangzhou tried its best to issue a risk warning notice in the name of the Digital Mobile Phone Technology Association. In the past two days, I have communicated with the Ministry of Information Industry in Beijing, hoping to remind all enterprises in the entire mobile phone industry chain in the name of the Ministry of Information Industry. ”

As he spoke, Lu Jing took a sip of the slightly cold coffee, and after swallowing the bitter coffee, there was an aftertaste on the tip of his tongue, and his fingers gently tapped the tablecloth coffee table covered with white delicate patterns, "The deployment of Kexun can be started." ”

Zhou Fusheng said hesitantly: "If we make an early warning." It is possible that Kexun will perceive whether the previous plan needs to be revised? ”

Kexun Mobile has been pirating Jinghua's mobile phone software, and has developed a set of Kexun solutions to "suck blood" from Jinghua's body. Previously, Jinghua had released a total of 7 software patches to restrict the operation of the Kexun solution on Jinghua mobile phone hardware. Kexun has cracked it repeatedly. It's a lot of fun to hold money. But Kexun probably didn't expect that the 7 software patches released by Jinghua were just a means to paralyze them, and the real killer feature was hidden in the bloody storm that the entire industry was about to set off.

Lu Jing smiled. He said confidently: "How many people can perceive the danger in the face of great interests?" "According to the incomplete statistics of IT Weekly, the current output value of Jiangzhou's copycat machine market has reached at least 26 billion a year. Jinghua shares about 40% of the share by supplying mobile phone modules. Even if Kexun only occupies 20% of Jinghua's market. There will also be 2 billion coming in every year. Such a huge benefit was enough to blind Ye Jingyu's judgment.

"It's good. I will personally and arrange it down. I'll let her know there, Assistant Song. Zhou Fusheng nodded lightly.

chatted with Zhou Fusheng for a few hours about Jinghua's coping strategy. After having dinner together, Lu Jingcai returned to his Yanhu homeland.

Social messages with developed information are often transmitted by leaps and bounds. Jinghua's pessimistic interpretation of Motorola's new machine release quickly spread. The next day, after Lu Jing had just made an appointment with Yi Xiongzhi, the vice minister of the Ministry of Information Industry, to meet tomorrow night, he received continuous calls from Chen Xiao, Wu Xuan, Zhan Ge'er, and Mo Xinlan.

Even Shen Jianlin, the editor-in-chief of Hong Kong's New Finance Weekly, called and asked if he could arrange an interview with Jinghua. It is really Jinghua's interpretation that is too pessimistic about the future of the domestic mobile phone market. There is such a sentence in the internal email sent by Jinghua to all employees: The cold winter of the domestic mobile phone industry is coming.

The family building of the Ministry of Information Industry has been built in recent years before the state liberalizes the commercial housing market, and the rows of elevator buildings are neat and spectacular. A blue Bentley sedan slowly drove into the community.

The environment of the complex is excellent. The yellow flowers in the flower bed bloom in the breeze in the faint twilight, full of vitality. It is not inferior to the high-end elevator apartments sold in the market. Lu Jing rang the doorbell of Yi Xiongzhi's house in this evening with a pleasant view.

Yi Xiongzhi is the cousin of Wei Dongyang's wife Yi Yanling, and Lu Jing is about to marry Wei Dongyang's sister Wei Wanyi. There is such a relationship, and the two have a good personal relationship, so the conversation between Yi Xiongzhi and Lu Jing naturally took place in Yi Xiongzhi's study.

"I've heard people talk about it. In the face of such a pessimistic judgment in the market, I don't want to know you. Yi Xiongzhi smiled and smoked a cigarette and said slowly.

Lu Jing said with a smile: "In fact, it's not that the decision-makers are not aware of the risks. Instead, in the face of complex information, huge interests can overshadow the eyes and hearts of decision-makers. It is often after low tide. Only then did I know who was the person who was swimming naked with a bare fart. ”

Yi Xiongzhi smiled and nodded at Lu Jing, but he didn't mind Lu Jing saying such sharp words. This actually represents a kind of intimacy, "How is Jinghua going to deal with the impact of this GPRS network upgrade?" ”

"In two days, Jinghua will carry out intensive promotional activities to reduce terminal inventory, and at the same time, it will also reduce production capacity." Lu Jing did not hide Jinghua's plans, and told him calmly, "In addition, we will also adopt a flexible and conservative procurement plan." Survival is the number one goal. ”

Jinghua's current monthly production capacity is 150,000 units. The cost of each mobile phone fluctuates around 1,000 yuan to 2,500 yuan. Jinghua's shipments in a month do not count the mobile phone modules supplied to copycats. There are also 280,000 units. The most direct consequence of the tactics of the sea of machines is that the mobile phone is updated quickly, and a mobile phone with new functions and more dazzling will appear in a month. This will cause models that may have been selling well some time ago to become unsalable. If Jinghua is a little careless, he will lose more than 400 million yuan every month. Jinghua definitely can't afford such a loss. Therefore, the first thing Jinghua must do is to clear inventory and reduce production capacity.

Lu Jing took a sip of tea and continued: "Overseas mobile phone manufacturers are ahead of China in terms of technology, and now the GPRS network has given these practical skills a huge space to play, and it can be predicted that in a month, there will be many cool and dazzling mobile phones in the mobile phone market that meet the needs of various consumers." Thus, it is possible a month before. Even the models that were still selling well in the first half of the month will become unsalable. The consequence of unsalable is that the raw materials purchased in advance by mobile phone manufacturers are like scraps, and even every time a mobile phone is sold, it will lose money due to channel fees and other costs. At the same time, overseas mobile phone manufacturers have a development cycle far lower than that of domestic manufacturers because of their strong technical strength. Under the mental arithmetic and unintentional. It is not nonsense that in the four years since '97 to the present, all the profits accumulated by domestic mobile phones have been lost within a year. Overseas mobile phone manufacturers are using their own technical advantages to crush in a dignified manner. ”

Yi Xiongzhi was slightly moved when he heard this, and he somewhat understood why Lu Jingwei would come to visit him. Lu Jing means that the entire domestic mobile phone industry may be hit by overseas manufacturers with market means. If you want to achieve the goal of localizing mobile phones, it will be in vain. And this is one of the responsibilities of the Ministry of Information Industry.

"What's the solution?"

Lu Jing said seriously: "As long as domestic mobile phone manufacturers adopt a cautious production and sales plan, they can greatly avoid losses." No matter how powerful the tactics of the sea of machines are, in fact, they want to make domestic mobile phones unsalable. But it is the Chinese people themselves who understand the needs of the Chinese people best. Backed by earnings from previous years, coupled with sufficient awareness of the poor market environment. There is a high probability of surviving this storm. It is also impossible for overseas manufacturers to develop a large number of new products for a long time and at any cost to occupy market share, and they also need to grab profits. Dead sales are not only applied to domestic mobile phones. The same will apply to their previously released phones. ”

Yi Xiongzhi smiled slightly and said, "You kid is waiting for me here, you want me to come out and warn the entire mobile phone industry, right?" ”

Lu Jing nodded with a smile and explained: "Now that the mobile phone market is hot, most manufacturers are expanding their production capacity, and it is difficult to say how much Jinghua's influence in the industry will be effective in the face of profits." With the official explanation of the Ministry of Information Industry, this argument is more likely to be supported by more mobile phone practitioners. ”

Yi Xiongzhi pondered for a while and said, "There is a situation, you may not know the way. Vice Minister Hou Sinian did not approve of Jinghua's voice. I think it will be difficult to raise a voice in support of Jinghua's views in the name of the Ministry of Information Industry. ”

Lu Jing's heart froze, and his expression was a little solemn. He didn't expect this to happen.

Yi Xiongzhi smiled: "You don't need this expression, I personally support you." I will publish a signed article in the "Information Industry Daily" to show solidarity with you. ”

At this moment, the judgment of the entire mobile phone industry situation from the mouth of the young man in front of him is definitely more reliable than the judgment of those experts and scholars. He realized that this was an opportunity for him to expand his influence in the Ministry of Information Industry.

Lu Jing breathed a sigh of relief in his heart, such a result was not bad, and said with a smile: "Xie Lu, Minister Xie Yi's support." "Information Industry News is a newspaper under the Ministry of Information Industry, which is equivalent to an official newspaper. Yi Xiongzhi has a lot of support for him. (To be continued......)