[Chapter 09: The Beginning] (3) The difference of one word
Regarding the performance season, Tang Qingyou did in-depth investigation and research. She found that from a theatre, a season can be a small one, but when it is integrated into or even led by an entire city's arts festivals, the season can be very promising. Tang Qingyou's first thought was the Bayreuth Festival in Germany, followed by the Wuzhen Theater Festival in China.
Bayreuth is Wagner's hometown, the so-called Bayreuth Festival was first launched by the Wagner Festival Theater in the small town of Wagner's opera performance every year, year after year under the insistence on quality, it has slowly evolved into the first choice for classical music fans around the world to watch Wagner's opera, and has become the top feast in the performing arts industry. Thinking of the Bayreuth Festival, Tang Qingyou remembered the pair of tickets he had painstakingly booked in Europe four years ago. The pair of tickets should still be in Tu Yiran's safe, she didn't think about it when she broke up and moved out, and now she can't be sure if she will go to that opera, it's really a little distressing to think about it.
Wuzhen Theater Festival is an ancient town carnival initiated by Huang Lei, Lai Shengchuan, Meng Jinghui and other celebrities in conjunction with Chen Xianghong, the first session shook the Greater China art circle as soon as it opened, and it is about to usher in the second session. Tang Qingyou flipped through the relevant information, and felt that the place that could be done was not the art itself, but the combination of this project and tourism. She believes that the Wuzhen Theatre Festival is similar to the Hong Kong Arts Festival, and that the future source of revenue for the organizers will definitely be the tourism service industry outside the performances, rather than the high-input and low-output performance industry itself. At this stage, she has not yet studied the unique commercial transformation space of performing arts, and is still skeptical and clueless about whether the performance industry can form an industry.
Tang Qingyou then studied the world's three major theater festivals, major music festivals and art festivals, and an idea slowly rose in his heart, that is, to expand the Oriental Art Season horizontally and unite all local performance institutions and art venues, expand the brand, create an art festival in this city, and achieve a collective celebration of the people. She can even foresee that once the festival is positioned as a city specification, it will directly boost the GDP of the entire city and the surrounding area.
However, she could only think about it. Regardless of the development of each city has its own routines, and each parent official also has its own areas of focus and unique opinions, how difficult it is to concentrate the artistic resources of the entire city to do a project, just to say that Nanshan Grand Theater's own identity as an outsider is already an unspeakable trouble. Foreign monks will chant scriptures, local temples will practice, hang a single can be, want to be the abbot just have the way is not enough, it has to be the right time, the right place and the right people, the masses are willing to give incense to be regarded as the fate.
At this stage, Tang Qingyou didn't even have the ability to say that his own leaders would change the Oriental Art Season to the Oriental Art Festival. This difference in words shows Ren Taichu's attitude as early as when the case was finalized: there is no need to spend too much time grinding in the off-season of the industry. After trying thousands of times in her heart, she chose to remain silent, work hard, and be an obedient, diligent, hard-working, and good employee with outstanding execution.
The publicity work comes one by one according to the project, which is a matter of course, and it is easy to get things done, but brand promotion is not so simple. Tang Qingyou made a proper allocation of the advertising space implemented a year ago, and the space that could be given to the overall image of the theater was reduced to less than 10%, and in the end she could only find another way, starting from the event planning, supporting the Oriental Art Season to plan a series of art popularization activities, and invited Cao Yu's famous drama master Professor Zhanhong and several local drama celebrities to come forward to preach, from traditional costume props exhibition to art lectures, art salons, and then to drama workshops, etc., As one of the membership benefits of the box office, the public welfare label of the Grand Theater in addition to the commercial image is more prominent, which not only plays the banner of social benefits, but also takes the step of long-term cultivation of audiences. In this way, even if Zou Jianfeng did not complain and followed Tang Qingyou to work overtime every day, the manpower deployment of the brand group was still seriously insufficient. Tang Qingyou had no choice but to hit the head of the propaganda commissioner. Helplessly, the propaganda group had a bigger problem, and Li Yue, who was a ghost elf, didn't know when she took Ouyang Zhi's route, and ran to Ouyang Zhi's office every day to order it, and from time to time she would "accompany the leader to go out to talk about cooperation", and she stayed in the office for only a handful of time, and she didn't follow up the daily propaganda work completely at all. Shen Ting is hard-working and sits on the basic materials work, but her honesty does not mean that she is stupid, as Li Yue's classmate, she knows Li Yue better than Tang Qingyou, and she is more intolerant of Li Yue's sabotage, and soon resigned, saying that she would go back to her hometown to take the village official exam. Tang Qingyou saw that this problem was not small, and on the one hand, she used the "procrastination trick" to stabilize Shen Ting and asked her to think about it more, and if it was the worst case, she had to wait for someone to hand over before leaving, and on the other hand, she urgently asked her superiors and submitted her first task to Fan Xinrui, the personnel director who had just come to report: to recruit publicity specialists and brand specialists for the operation center.
Fan Xinrui, who was successfully hired because of Tang Qingyou's recommendation, has been working for several years, and is well versed in the rules of personnel operation, and she can find Tang Qingyou's internal promotion in the air, which is also capable, but as soon as she takes office, it is indeed a bit difficult to come to a batch recruitment task, so she made a personnel structure and reserve talent planning for Ouyang Zhi and Ren Taichu from her own point of view, got full authorization, and began her personnel career. First of all, she had to recruit enough personnel specialists for herself before she could start serving the various departments. As a result, the publicity team and brand team of the operation center stayed up for two weeks before entering the first part of the real recruitment - releasing recruitment information at the juncture of insufficient manpower and burning eyebrows.
There was too much overtime, Tang Qingyou couldn't help it, and almost all of the dinner was paid out of his own pocket to invite the commissioners under him-that is, Zou Jianfeng and Shen Ting. The reason for Li Yue's exception is that she accompanies the leader almost all the time at night, eating, singing, and watching movies. When Li Yue refused Tang Qingyou's request to work overtime for the first time, the reason she used was to accompany Ouyang Zhi to watch a movie, and the expression on her face made Tang Qingyou choke suddenly, and she didn't find the words to deal with it for a while, and when she came back to her senses, Li Yue had already left.
When Tang Qingyou asked Xie Zheng if she could take the necessary measures against Li Yue, Xie Zheng stopped: "Fortunately, you know that you can ask me first, whether this person works or not, don't mess with her." ”
Under Tang Qingyou's questioning, Xie Zheng confessed: "The person who personally interrogated by the leaders of the bureau." You didn't see her give herself a title, and Ren was always up to her. ”
When the boss brought the unspoken rules to the surface, Tang Qingyou couldn't help but smile: "Okay, let her toss." But I'm running out of manpower right now, what should I do? ”
"Recruit! Urging people three times a day! ”
Tang Qingyou followed the guidance of his boss and ran after Fan Xinrui all day long. Finally, before Shen Ting picked a child, she recruited a double-degree girl who was just about to graduate, named Ni Huan'er, who was thin and small, but full of energy. This time, Tang Qingyou gave enough pre-job training, including an in-depth private conversation. Tang Qingyou drew a big pie for her: "If you can follow me for more than two years, I guarantee that the planning and promotion you have learned from me, and the media publicity and operation resources and means you have mastered are enough for you to go smoothly in the future workplace." And, if one day you leave here, it's okay to triple your income directly. Probably because Tang Qingyou lived in an environment with a high salary for everyone before, although his current annual income is not as good as his previous monthly salary, he has never been worried about the future, and even passed on his inner self-confidence to the newcomers below.
Ni Huan'er, a fledgling who has just left school, has since started a professional life of frequent overtime, which is very hard and tiring, but always maintains a clear consciousness and vision for the future. In the next two years, under Tang Qingyou's subtle influence, she established a similar three-view world. By the time she left the Nanshan Grand Theater, she had only one sentence to Tang Qingyou: "Sister You, I feel more and more that people with inconsistent views really can't be together." Later, they became close friends who forgot their old days.
These two later best friends, the current superior and subordinate colleagues, have a striking similarity in aesthetic taste. For example, they are all new and new human beings who are dressed up in fashion, have sharp thinking, and keep up with the trend of the times, for example, they are the backbone of the school drama club when they are studying, for example, they are all southerners, and they all like traditional opera. In the eyes of these two people, Oriental Art Season is a shining existence. With the advancement of the Oriental Art Season, they have been feasted on their positions for the sake of their positions. Among them, what makes them unforgettable is not the southern drama repertoire such as "Liang Zhu" and "Peony Pavilion", which praises lingering love, but the "Yangmen Female General" from the National Peking Opera Company, which depicts sonorous roses and promotes the family and the country.
On the stage, the seven sons of Jinsha Beach went out to fight for the six sons, She Taijun was in charge, and the widows went out, Tang Qingyou and Ni Huan'er in the audience cried a lot, and Chen Dali and Zheng Fan who were patrolling the field looked at the sisters in surprise: "Can you understand?" ”
Tang Qingyou wiped her tears and replied with a smile: "Two directors, you don't understand this kind of mood of knowing that there are tigers in the mountains and going to the tigers, or even living towards death. Everyone understands the truth, but everyone has selfishness, so few people have never been willing to carry the righteousness of the world. ”
Zheng Fan smiled and said to Chen Dali: "Look, Sister You is still a hero!" ”
They didn't know that Tang Daxia's reply to these words was actually because he was a little stimulated. During this time, Zhou Zhi looked for her twice, and I felt that she valued the friendship between the two very much, but as long as Tang Qingyou thought that Zhou Zhi, who Tu Yiran had excavated and cultivated, had chosen interests in the dismantling of the gang, she inexplicably grew a thorn in her heart, and even the conversation with Zhou Zhi was like an ordinary friend who was polite and enthusiastic. Zhou Zhi was originally an extremely sensitive person, and he didn't know what he was thinking about, so he started the rhythm of sending a cold joke to Tang Qingyou every day, Tang Qingyou would reply with an expression for a long time out of politeness, but she almost didn't look at it, and she couldn't laugh when she saw it, this was really an embarrassing existence, but Zhou Zhi pretended not to know, and insisted on this small action for a long time.