[Chapter 09: The Beginning] (2) Performance Season
Because only Ouyang Zhi was left behind by the senior leaders, and the others had returned to their hometowns in other places, the middle-level recruits from the local area came in handy at this time - on the fourth day of the first lunar month, Tang Qingyou went to the theater on duty.
The low season is the beginning of the year, and this low season lasts all the way to April and May, so the number of performances has doubled exponentially, and only one or two dozen theatrical performances and chamber music are arranged throughout February and April. Because of the haste of the opening season, all the firepower was concentrated on the major event of the opening a year ago, and the positioning and specific planning of the first year's performance season were not decided.
Ouyang Zhi presided over the meeting and conveyed Ren Taichu's initial idea, to the effect that the theater will reasonably arrange the performance plan according to three performance seasons every year, roughly arranging a performance season in the off-season from February to April every year, integrating a performance season with the summer season as the focus from May to October, and creating a performance season with the theme of the New Year from November to January of the following year. In terms of specific projects, Ren Taichu will adopt the strategy of "grasping the big and letting go of the small", focusing on important large projects, and the introduction of the remaining small and medium-sized projects and the comprehensive planning and specific operation of the entire performance season will be carried out by Ouyang Zhi led by the performance center, and the program sources include cinema distribution projects and theater independent introduction projects and cooperation projects, accounting for 4,3:3 respectively, and the cooperation projects include rental cooperation and box office sharing cooperation, etc., and box office sharing cooperation can also be regarded as self-run projects, so it is comprehensive. The proportion of self-organized performances throughout the year can reach more than 80%, and it is easy to complete the trusteeship agreement with the local government.
The naming of the three seasons became a big problem. The senior leaders did not embarrass themselves, and directly assigned the task, and each department must submit three sets of candidate season naming proposals. After two or three rounds of discussions, the final names were Oriental Art Season, Art Tour Summer and Autumn Performance Season, and New Year's Performance Season, which were simple and crude and straight to the point.
If the opening season is a hurried test of the waters, then the first Oriental Art Season is the first battle in the true sense of the word to test the operational ability of the North and South cinemas. First of all, the issue of the introduction of the project, as a new theater, the level of the introduction of performances symbolizes the brand grade of the theater, whether the opening season of the Nanshan Grand Theater is short-lived, whether the north and south cinema lines are a shot to change a place, it depends on what kind of performance level each season is, and what dishes will be served in the first Oriental Art Season? Industry insiders who are eyeing each other may be more concerned than the masses who are not in the situation, and this concern will directly affect the industry rating of Nanshan Grand Theater.
There are no theaters under the North and South Cinema Chain, and at least 30% of the tour projects arranged by the cinema chain are "selected in the industry" after counting the performance projects throughout the year. As the leader of the Nanshan Grand Theater, Ren Taichu gave full play to the resource advantages of his performance company, and booked the big projects of the year as early as the year ago, and formed a habit to complete the performance planning for the following year before the end of the New Year's performance season, and the contract process, cultural approval process, and ticketing process of each project must be completed at least 2 months before the start of the performance, leaving at least 2 months for the ticket sales period. February-April is the off-season for performances, and the concentration of drama and opera programs in this period is not only in line with the annual schedule of traditional performance groups, but also copes with the downturn in the overall market - in Tang Qingyou's eyes, the so-called off-season of the industry, to put it bluntly, is the best excuse to break the jar, and February-April is not only the off-season for performances, but also the off-season for tourism, but the Hong Kong Arts Festival is not just in the off-season, and even directly pushes up the GDP of Hong Kong's traditional tourism industry. However, after all, people are soft-spoken, and she doesn't even have the opportunity to discuss these views at the conference table. The so-called middle and high-level meeting of Nanshan Grand Theater was a propaganda forum for high-level leaders to preside over the next round of key tasks at the beginning, and later evolved into a show for the directors of each center to rush to report the excellent results of their respective stage of work. And Tang Qingyou, a small supervisor who is barely enough to reach the bottom of the middle management, does not have the right to speak on behalf of the department at present.
Whether she has enough rights is not so important to Tang Qingyou, after all, in her past life when she lived to the age of twenty-seven, she did not have the desire to be an official. However, in the workplace, rights mean the security of doing things, and she has also experienced a lot, and it took a long time to understand why the word "fight" is the word "fight" in the first place. At this moment, Tang Qingyou still didn't realize the importance of power, and the space for power in his hand had begun to shrink. At the end of the performance season planning meeting, Ouyang Zhi continued to convey Ren Taichu's resolution, in order to reduce Tang Qingyou's work burden, the official Weibo, official WeChat and other new media work were all assigned to network information management, and the network information team was assigned from the office to the technology center. After the new media work was demarcated, the workload of the publicity team was slightly lighter, but for Tang Qingyou, this was really insignificant, after all, the matters in the two sectors of publicity and brand were intensive.
Although it is still in the first month, the Nanshan Grand Theater has begun to make preparations in full swing, Tang Qingyou directed the staff of the publicity team to cooperate with the ticketing to distribute promotional materials and expand channels for each project of the Oriental Art Season, and simultaneously began to prepare for the publicity planning and material editing of the No. 1 or 200 projects of the summer and autumn performance season; On the other hand, it is necessary to take Zou Jianfeng to carry out the overall brand packaging of the Oriental Art Season and implement a series of comprehensive activity promotion plans. She can be said to be caught up in the endless groundwork, and it is impossible to say how busy she is. However, she also really loves, loves the industry she inadvertently broke into and the old dream she picked up, loves the beautiful one-time stage art, loves the loyalty, filial piety, righteousness and joy on the stage, no matter how tired and wants to rest during the day, no matter how lively the city is at night and how many dinners are invited, her first choice is to stay in the theater to watch the performance. In the first year of its opening, the Nanshan Grand Theater lived up to expectations and launched more than 200 excellent performances with their own characteristics and supporters, of which Tang Qingyou watched at least 70%, and most of the remaining 30% were repeated projects with multiple performances.
Tang Qingyou feels that she has returned to her college days, picking up her long-lost dream, although she is no longer a figure in front of the stage, but she has found her identity and direction behind the scenes, which is a kind of stability and encouragement that only she can feel. I know that everything on stage is fake, and I clearly remember Debussy's famous quote: "Of all lies, art is the most beautiful." "But she just loved it soberly, incorrigibly.
After years of silence, the dreams and throbbing of adolescence have come back to a halt, and Tang Qingyou decides that this time she wants to listen to her inner voice and build her own life.
She devoted all her time and energy to the Grand Theater, and in the face of waves of rolling performance promotion tasks, she was eager to try. After all, there are too many established elements in the opening season, and she has not really planned the brand packaging and promotion of a season on her own.
Since it is called the Oriental Art Festival, then, the stage programs in Asia can be regarded as oriental works, and the "international" positioning of the Nanshan Grand Theater also determines the necessity of imported programs, so the small theater specially promoted the Japanese and Korean stage plays for a week. In addition to the shutdown of all equipment in February, the Grand Theatre also staged various major operas from March to April, including Peking Opera, Yue Opera, Kunqu Opera, Huangmei Opera, Gezai Opera, and Cantonese Opera...... And so on, there are some programs that are not easy to describe, such as Chinese acrobatics, Korean magic show, Japanese song and dance drama, etc. Throughout the Oriental Art Season, one of the most eye-catching programs is the large-scale dance drama "Flying Sky" at the end of April, which belongs to a branch of national folk dance that has gradually become popular in recent years - Han and Tang Dynasty dances, and the most prestigious version of "Flying Heaven" is starring Bai Yujie, the "Flying Queen", who has appeared on the Spring Festival Gala several times, and often visits various countries on behalf of the country to exchange performances. The version introduced by the Nanshan Grand Theater is precisely this "national treasure version".
Bai Yujie danced "Flying Sky" for half her life, and only after the New Year did she usher in the rise of Han and Tang Dynasty dances, leading the glory of Flying Dance, and now she is over fifty years old, and her physical strength has been seriously exhausted, so she gradually retreated behind the scenes. The original promotional materials sent by the agency emphasized in black and white that this was "the last round of the tour of the Flying Queen's farewell stage", which was a very eye-catching publicity stunt.
Ren Taichu is very proud to receive "Flying Sky", and has repeatedly stated that this project is the best gift to the city in the first year of operation. When Ouyang Zhi presided over the planning meeting, half of the time was emphasizing the relevant work of the project, and the newcomers in the audience were frightened.
Dozens of projects were collectively ignored, Tang Qingyou was a little worried about the cold situation, and specially called Xie Zheng to mention his opinion. Xie ended the topic with a straightforward sentence: "Grasp the big and let go of the small, there is nothing wrong." But once Tang Qingyou was stubborn, no one could control her, she listened to the instructions of her boss to put the big project in the first place, and at the same time scattered some energy to make a set of fixed channel promotion and basic publicity configuration plan, and designed a "basic package" for project promotion, as the default mandatory option, which also guaranteed the basic marketing needs of each project. As a professional manager who has been working between investors and entrepreneurs for many years, Tang Qingyou is well versed in the needs of this era, and in the face of every business behavior, there are data considerations, and the setting of her basic package will directly increase the average exposure rate of all performance projects in the entire Nanshan Grand Theater, which will ensure daily publicity, which is beyond doubt. However, first, the high-level had already made a decision on the propaganda strategy, and second, she did not feel that what she had done based on experience was a great achievement, so she was silent, so that for a long time to come, from Xie Zheng to Ren Taichu, none of her line leaders felt that she had made any "achievements" here.