Chapter 37: Brand Lab
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In front of the conference room in the office building, there are two open science and technology exhibition halls, one of which is about the Ant Charity Platform, which is animated and dynamic with flash on the big screen. The web page is constantly playing and showing how to use data to maximize the public welfare, and the information age will use the technology of this era to change the pattern of public welfare and charity, which is where celebrities like to stay.
The invited representatives prefer to stay in another exhibition hall about Ant Search technology.
Obviously, Chen Bo is more popular here, seeing him and Mayer come hand in hand, everyone showed an incredible expression, is Mayer just an employee of Google? I'm afraid not necessarily.
Almost all of Silicon Valley knows that she was sought after by countless large companies when she graduated, but on the advice of her mentor, she chose her senior's Google and became the 20th full-time employee. That same night, because of the failure of the Netscape browser, a large area of Google's servers was paralyzed, and a shivering Page hid in the corner of the kitchen at a loss.
Mayer comforted him like a big sister and kept the whole team busy until three in the morning to get the server back to normal. She has a pretty and charming face, but her mind is calmer than that of men, and her actions are tougher and even colder than men. She considers herself a Geek, but unlike traditional geeks who are immersed in programming, she is stylish and high-profile, and has become one of the most talked-about public figures in the IT industry.
Chen Bo didn't have any special thoughts when he contacted her, even if you asked him about people like Page and Brin, he might not come into contact with him, and he wouldn't have in-depth communication with you. Eric. Smit is even more cunning, but Mayer is a façade of Google, she is a contradiction, and it is easier to break through. Only by knowing oneself and knowing one's opponent can one win a hundred battles, this is what the ancestors explained.
Everyone flashed out of a passage, and Chen Bo smiled and walked straight to the commentary desk in front of the large LCD screen and stood still.
"Everyone is very welcome to visit our brand lab! In order to enhance the brand value of more enterprise users, I will briefly demonstrate to you the search results of our latest revision and launch! ”
Chen Bo said and began to operate, in fact, the principle is quite simple, when searching for a brand's keywords, it will be automatically associated with the official website on the first article on the homepage, and there is a large eye-catching corporate LOGO, which is the thumbnail displayed after grabbing by atomic ants.
At the same time, the last few pieces of content of the website will be crawled, and the display of the logo image will be very eye-catching and prominent on the entire search page.
Don't look at the simple truth, no one does it at present, and all search engines are still marked in the form of text with eye-catching fonts. Any small improvement may affect a business model, the product is user-centric, Chen Bo is a product manager, and he has to find ways to consider what kind of search they need from the perspective of enterprise users.
If you follow Google's thinking, they will continue to discuss from a technical point of view, what algorithm to use to achieve what awesome ideas, these are two different modes of thinking.
This is a solution contributed by DoubleClick after it was acquired, and it is even more awesome that has not yet been shown, and it will have to be released slowly in the future to be interesting.
The same is true for Ant Encyclopedia, where searching for any word will capture the images in the word and display them as thumbnails.
"How to make corporate brands more likely to attract attention among many Internet users, how to make us realize brand value-added, and how to make our advertisers' budgets not be wasted, is what Ant Search has been working on, so we have established the Ant Brand Lab project team, which is committed to providing better services for all enterprise users."
Chen Bo gushed about the idea of ant searching, and at the same time, he also caught a glimpse of Mayer's expression biting his lower lip.
When the level of technology is about the same, the product is more important. When the product homogeneity is serious, the technical advantage will play a decisive role, and now it belongs to the former state. In fact, everyone's level is not much worse, Google's technical reserve advantage has not yet been highlighted, and Yahoo is not weak.
In this case, Ant Search should be more determined to follow the path of its own characteristics, Yahoo is an Internet multimedia platform, and Google is a technology dog. As for AOL and Microsoft, they will always lag behind half a beat in the application of technology, at least in the second echelon on the road to the Internet.
And Ant Search now needs traffic, so it starts from the content construction side, and if you need funds, you have to start from the perspective of the enterprise, you have to grasp both hands, and both hands must be hard! When your product is detached from commercial value and is only an interest product, you can't go far, that's extremely blind.
Just like Google glasses, Google unmanned cars, hot air balloons and other brain-opening black technologies, in fact, they are not profitable, and they are still blood losses, purely irrational money burning. The company is not a charity, and it needs to be commercialized to add value in the future, and it should not be dominated by the engineering culture.
Chen Bo is not disdainful of Google and looks down on him, this is just a conflict between two different business philosophies.
"30% of our search engine users come from Safari, Mr. Cook, I think you know iMac users best." Chen Bo continued, at this time, Tim is needed. Cook this trusted.
"Of course, our iMacs are only sold to users who can afford it, and most of them are leaders in the design, finance, and IT fields." Cook Langsheng replied that he was in charge of the iMac business, and that it was better to die if he didn't know it.
Apple users represent the elite class, so most of the users of Ant Search come from the unique Safari browser in Apple computers, which is the potential value of Ant Search, and the positioning is more accurate!
"Of course, not all of the data from the Brand Lab comes from search engines, let's look at other user analytics." With a click of the mouse, the screen behind him switched to Foxmail's hotspot map, which was densely distributed with flashing red hotspots on the North American continent, which represented the number of user clusters.
San Francisco and Los Angeles on the West Coast, Houston and Miami on the South, Chicago on the Great Lakes, Boston and Philadelphia on the East Coast, and Oklahoma in the Middle. Including Toronto, Vancouver, Canada, etc., are full of Foxmail users.
Then it switches to the data graph, which shows the user's time online, gender, occupation, what they are more interested in, and so on.
"It's a bit of a technology that we dig into, and Foxmail currently has 76 million users worldwide, including 11 million people in North America. And 70% of them are corporate employees, mainly for business purposes, and 21% are university students, mainly for fox live instant messaging. The remaining 9% are others. ”
What does this mean? Huge business value, in terms of these figures, 70% is about 7 million white-collar workers, these are customers with absolute value.
"If you want to deal with consumer brands for young people, such as personal PCs, you don't have to worry about digital products. We also have MySpace and Rotten Tomatoes. "Chen Bo is not shocked now, today this is a public welfare activity as a product presentation, if the normal product release is absolutely not so many people will give you this face.
"At present, MySpace has 35 million users in North America alone, and our servers are overwhelmed by the daily uploads and sharing of photos and personal logs! It's a blissful annoyance, right? Chen Bo said with a smile.
"Of course, we at HP can help you solve this problem." A high-pitched female voice shouted in the crowd, and successfully drew attention to her.
Chen Bo took a look, why did she come? Executive Chairman of the Hewlett-Packard Board of Directors, Carly. Fiorina, Mayer's strength is not at the same level as her, and in 01 she presided over the merger and acquisition of Hewlett-Packard and Compaq for up to $25 billion, and purged a group of her opponents through personnel changes, and her wrists were quite ruthless.
This woman, known as "pushing HP down the abyss", is extremely good at internal struggles, and even has to participate in the presidential election, and is definitely a figure that should not be underestimated.
Ant Search's previous server partners are IBM and Dell, and HP seems to have noticed this emerging Internet company and wants a piece of the pie. Moreover, they are very close to Intel, which can be called ferromagnetic, and it has also allowed Intel to enter the enterprise application market from the field of personal consumption.
AMD and I are still neighbors, Chen Bo slandered, this woman is not easy to mess with, let's see later.
"Chairman Carly, welcome to Ant Company, sorry I didn't notice your presence just now, it's really rude." The strong girls have to hold it, and if they hold it high, they can't get down, Chen Bo's mouth is like smeared with honey.
"Don't mind, everyone is equal before the public good." I still want to cover it up.
"Then we can find time to have a good chat after today." Chen Bodao, today is my protagonist, don't join in the fun.
Carly nodded happily, and shot a few hostile glances from the corner without hesitation.
Chen Bo continued to show MySpace's various data, the hot spots that young people pay attention to, favorite topics, and words that appear more frequently are all strongly supporting the advertising market of the entire platform.
What business owners are most worried about is that the advertising is put out, and there is no expected effect, Chen Bo once again offered the banner of precision marketing, so that your advertising expenses are spent willingly and worthwhile. This is equivalent to kicking Yahoo out of this camp, because their channel is on the portal, and only users click aimlessly to feedback data, which is too thin.
Chen Bo can give too rich, Rotten Tomatoes' audio-visual entertainment data, LinkedIn's talent social library, delicious bookmarks website content popularity analysis will become a multi-latitude index and eventually converge into a big data. You can make a fortune just by selling data to other commercial companies, let alone in your own hands.
After the demonstration, the latest slogan "Ant, Search your search!" was displayed on the screen behind the newly curated slogan. "Literally, it translates to: ants, search your search! But in this context, the two searches are preceded by a verb and followed by a noun, which is catchy and easy for users to remember.
If you see the refreshing, you will go to the [apex.]