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"Is it expensive to promote branding? What if I get a bid from another company? will not result in a higher cost budget. "Doubts were raised.

"That's a good question, and I'm going to make a point here. As long as the official website of any enterprise submits a trademark patent in our background, it will not be bid by other companies, and it is completely free! Even if you don't pay a penny for advertising, as long as users search for your business brand, it will appear in the first place. ”

Chen Bo announced this exciting news, which made the company representatives present very happy, and immediately sent surging applause and exclamation.

Since Overture invented PPC, this vice of bidding on other companies' trademarks has always existed in the Internet industry, and only Google has done relatively well, and other companies are not so kind.

This has caused a lot of waste and expenditure of advertising costs, and the brands that others have worked hard to create, you use them, who to reason with? I can only increase the bid, and the last click of a hot word is hundreds of dollars, which is naked robbery in disguise. Although the United States is a society governed by the rule of law, there are professionals who help find loopholes, and there are many loopholes.

It is impossible for Chen Bo to completely give away all this profit, this is to attract fees for free, and it is just a brand keyword, which has little impact.

For example, if the term you search for contains the entire brand, it has nothing to do with me, whoever gives the highest money is on the list, but it is only in the sidebar, and it will not be directly placed on the homepage to affect the user experience. Although the owner of the gold is important, having milk is a mother, and users can't ignore it, it's a father.

Using products to win over advertisers and using public welfare to drive brand influence, this is Ssangyong's going to sea, so calculated!

At this time, the conference room of the public welfare project was almost ready, and Chen Bo led dozens of business elites to move next door with a wave of his hand.

"Are you doing public welfare or product promotion today?" Mayer walked two quick steps to join him.

"It depends on how you understand it, what do you want to drink later? Blue Mountains or Mocha, all-you-can-drink guaranteed! Of course, Chen Bo didn't forget the stalk in Mountain View.

"Cappuccino, thank you."

This woman is quite good at finding loopholes, Chen Bo smiled and walked into the venue that can accommodate three hundred people, everyone also found a place to sit down, and the reporter at the back had already set up the equipment and aimed at the high platform.

Chen Bo happily sat next to Katzenberg in the first row, waiting for the start of the launching ceremony of this public welfare project. The process is actually quite boring, celebrities want to get noticed, and business owners want to know if the nonprofit organization is innovative and how much it can bring them.

As soft music played, the lights in the hall dimmed, leaving only the dazzling lights on the stage, and a black woman stepped briskly onto the stage.

"Oprah Winfrey!!" Everyone saw the person who was coming, and clapped their palms enthusiastically in surprise.

The most well-known talk show host, the establishment of Hapu Entertainment Group, just a talk show copyright can sell for 300 million US dollars a year, this woman's experience is also very outstanding. While other talk show hosts mostly interview celebrities, she is a very gentle, generous and inspirational black woman who is mainly ordinary people, even at the risk of exposing her weaknesses to the public.

As long as it is in the name of charity, it is very easy to invite celebrities in the United States, even the president of the United States, as long as your public welfare project is convincing enough.

Oprah made witty remarks on stage, she was so familiar with the celebrities in the audience, and she knew all kinds of slots as if she was in charge, and this burden was not the same. Of course, he didn't deviate from the topic, praising Ant Search and asserting that it might have a chance to be featured in Time magazine.

With her example, Laurenna Johnson Jobs, the executive chairman of the first Ant Charity, walked onto the podium.

Silicon Valley people don't know who she is? Isn't that a joke! The name of the person, the shadow of the tree, should know who it is by virtue of her maverick husband's surname.

Laurenna is not an unknown person, and on behalf of Ant Charity on the spot, in the presence of the media and the public, she cooperated with UNICEF, Leonardo. The DiCaprio Foundation and the Dream Children's Foundation have officially signed a strategic cooperation agreement.

Haven't you already done it before, so why do you have to sign it again? For the sake of show, when you see the dignitaries of various countries on TV, business leaders wave their pens in front of countless flashing lights, and sign their names in one go, I don't know how many negotiations will have to go through and how many employees will break their legs.

This is for the media to see, for easy reporting, and the actual agreement has long been negotiated.

Laurena also explained the operation mode of Ant Charity on the stage, opening a top-level navigation page to collect donations from all the society, through online payment or transfer, every company, everyone will appear on the display page, as long as the donation exceeds 500,000 US dollars, then everyone will have their own personal display page.

It doesn't matter if you're a celebrity or an ordinary person, the treatment is the same.

In this way, it seems more like a fundraising website platform, but the actual operation is much more complicated than this, and Ant Charity will review all the foundations that have settled in it, as well as the approval of the application project. In addition, information on children in need of treatment, endangered animals and plants, environmental damage and other information will be collected on the whole network, and the news will be pushed to the corresponding responsible foundation for follow-up and plan after verification.

This is the use of ant search technology to summarize, sort out, and filter information to avoid waste of resources, and can also be actively requested by groups in need of treatment. One platform, a variety of funds for public welfare, breaking through the previous single-handedness, this is the efficiency brought by technology.

In order to fund corporate advertisers and public welfare platforms, Chen Bo specially transformed the overseas version of Ant Pay into a form and developed it.

On Search Ads? No problem! But you have to save money first, this money is managed on this virtual ant pay, which is different from the domestic positioning of individual online consumers, here is an advertiser user for enterprises, which is more convenient for financial management.

Without going through an agency, you can place ads, set the time at will, set key fields, and this is already very intelligent. Of course, this payment system is just a hidden boss, and there is no need to say it on this occasion today, but to promote it subtly.

After Laurenna's explanation, the various foundations took turns to bomb, as well as Arnold. Swarzenegger's semi-public service speech at the scene, the morning time passed quickly.

Doing public welfare should be high-profile, but Chen Bo has always been low-key, and he didn't show up all morning, but handed over the overall situation to Laurenna, who only has the false status of the founder and honorary chairman, and is only responsible for digging pits, but not burying them.

The lunch meal is very simple, it is in the staff restaurant of Ant Search, in the form of a buffet. It's no different from most Silicon Valley companies, except with a little more Chinese elements, because the number of Chinese employees here is significantly closer to 60% of the total.

Even journalists can dine together, and there are not many opportunities to meet celebrities, so they will dutifully seize the opportunity to catch them for interviews during meal times.

Chen Bo was targeted when he peeled the shrimp shell for Eve, and they were all first-line domestic and foreign media, such as the Los Angeles Times, the Post, the New York Times, the Wall Street Times and CCTV.

"Ask questions one by one, at least don't disturb the children's meals." Chen Bo said with a smile, he has a deep affection for Eve, a little elf, maybe to make up for the debt owed in his previous life, and he feels that his heart is melted when he sees a child in this life.

"What was your original intention in founding Ant Philanthropy?" The CCTV reporter took the lead in asking.

"Of course, it's for helping the needy, for charity." Is this question so nutritious, am I just saying that it is to play the emotional card and make money?

"Will it work with a foundation in China?"

"Ant Philanthropy's global philanthropy is available in every country, and each branch will also set up a charity department to help local foundations solve problems." This answer was wiped out without revealing it, mainly because it wasn't challenging in the first place.

The foreign media seems to be more concerned about the development of the company, and several questions about the direction of business have been raised in a row, and he has all pushed it to Hoffman, who is the president of North America, and he has the power to decide how to operate.

"A fast-growing multinational company like Ant Search has attracted the attention of countless investors, so when do you plan to go public? Or is it already in the plan? "The Wall Street Journal's focus is, of course, on the stock market.

"First of all, Ant Search has not yet gotten rid of the problem of profitability, and secondly, we are not short of cash. Going public is about raising money, and it also needs to be accountable to more investors, and what happened before 2000 is still fresh in our minds. Ant Search is a technology company, not a leather bag company that relies on PPT to cheat money, and it may go public in the future, but it is by no means now, and it may not be ten years from now. ”

Listing is always a double-edged sword, you have to publish the statements, but also accept the supervision of many people, there is a wind and grass will affect the market value, but also come out to save the market. Of course, it will be better if the volume is large, but the ability of ants to search for this risk is too weak, and it is not interesting to have a melon and two dates on the market now, and it will be fattened later.

Even big newspapers have a heart of gossip, and after a few more serious questions, they turned to the Oscar anecdotes, of course, Chen Bo can no longer pretend to be a magic stick in front of them, but he can't point it through, and he took the opportunity to sell a handful of Rotten Tomatoes, which was used as a product placement.

The first to appear was the charity single "Fly" produced by the new popular singer Avril for the event, with a focus on special children, deaf-mute, cerebral palsy and other children with congenital diseases. Of course, the lyrics were not written by Chen Bo, he only provided some ideas, and she wrote and composed the lyrics and music independently, and donated them to Ant Public Welfare for free.

Although the stage is limited, it fully shows the unparalleled talent of a 19-year-old girl, she is a representative of Ant public welfare musicians, and her youth, liveliness and passion are more likely to be sought after by teenagers.

If you see the refreshing, you will go to the [apex.]