1360. Zunchi's Past and Present Lives
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This Zunchi sedan can be said to be the embodiment of the highest technical level of Chenhua Automobile.
In the original world, he was also launched at the 2004 auto show, and then officially went on sale in 2005, a year before the later famous Junjie.
Once it was launched on the market, it was once famous, with beautiful appearance, excellent power embodiment, and rich safety configurations, so that this car won a lot of attention as soon as it was launched on the market.
But unfortunately, there was still a problem in the marketing focus of the year, and in the end, this car was very cost-effective, which can be said to be ruined in the hands of those guys who were vegetarian and Germans.
In fact, when Yang Rong built this car, he also wasted a lot of thought, and even once raised the importance of this car to the same height as Junjie.
It is not an exaggeration to say that when Yang Rong built this car, he spent more energy than building Junjie, in fact, Porsche's engineers were specially invited to tune the chassis, which was aimed at this car.
The Italian Pininfarina company specially went to Europe to help design the shape, contacted the German FEV company, jointly developed the 1.8T engine, and added a lot of advanced configurations to the whole car, the purpose is to make this car the most popular intermediate car in China.
It's a pity that just before he was about to succeed, he was kicked out by Qi Mantian, and the provincial car also fell into the hands of the State-owned Assets Supervision and Administration Commission. Then a bunch of guys who went down the hill to pick peaches. They all got on the horses. Began the road of grabbing class and seizing power.
After two years of chaos, Chenhua Automobile properly went downhill, facing the doubts of many people, the family who took over the company at that time, in order to reduce the impact of eating as soon as possible, reduce people's nostalgia for Yang Rong, and almost erase the mark left by Yang Rong in the company, so it was announced. We want to build a boutique car.
So in the early years, Yang Rong spent a lot of effort on the Zunchi sedan was taken out, and Yang Rong had already polished the car almost, and then they took it directly and used it.
But if you put this car mainly for domestic consumers, it's okay, but it's a pity that these guys who are so happy with their achievements, in order to increase their political achievements, turned out to be in the brain, saying that this car is specially prepared for the European market.
To export this car to Europe, there was even a special expense to open a factory in a certain country in Eastern Europe.
But the European market, can you play casually?
You also weigh how many pounds and taels you have?
First of all, Europe is the birthplace of automobiles. In those developed countries of Western Europe, almost every country. All have their own car manufacturing plants and brands.
Moreover, the governments of various countries have spared no effort to protect their own markets.
Second, let's say that the Europeans are conservative and have a cold character, so people can look down on you as a Chinese country with no international fame at all?
You must know that Japanese cars are already famous all over the world, but they can't be sold in Western Europe, why?
It's not because the quality of their cars is not good, in fact, in terms of performance and quality, their cars are better than Western European cars in many ways, but consumers in Western European countries just don't sell your accounts, why, it's because of the cold plot in people's hearts.
You, an unknown automobile company in China, dare to shout that you want to export 150,000 cars to Western Europe every year? Who do you think you are?
But although people think so in their hearts, they won't tell you on the surface, anyway, you are here to invest, to spend money, to be the wrongdoer, then of course good, of course we will not have objections.
But in the end, if you fail, then people can get out of the way, and the money is left, so don't complain.
So the Germans took the lead in opening their arms to Brilliance Auto at that time, and the bad guy and BMW were also in a cooperative relationship, in order to allow BMW to obtain more favorable conditions in the joint venture factory in China, they should be properly relaxed.
But in the end, if you fail, it will not be our Germans' business, but your own cultivation is not in place.
So Brilliance Auto went to Germany with a lot of money and contacted many dealers, planning to buy the car in Germany.
At the beginning, the Germans also showed great cooperation, helping you to contact people, and then contacting some media to give Zunchi a driving evaluation.
In fact, the performance of the Brilliance people's carefully built Zunchi car is really very good, in the case of buying ESP, doing high-speed antler experiments, and even calming the Germans who test drive.
A car without ESP can still perform so well in the 100-yard antler experiment, which is definitely a good car for the Germans who are very particular about overcontrol.
So the German media did a lot of hype about this car, and then Brilliance's confidence was extremely inflated, and then Brilliance Auto was listed in Germany.
But no matter how you tout it, how cheap your car is, consumers will not necessarily buy it, so the sales of Brilliance Auto are very small, even if a few are sold, all kinds of negative news will soon come out.
After all, if you are a novice business, if you don't have enough experience, there will definitely be all kinds of problems in assembly, and assembly.
After that, the first blow to Brilliance Auto is the safety inspection system of Europeans, that is, the famous European crash test report, in this crash test, Brilliance people are proud of Zunchi Automobile, was given a score, but also the lowest score ever.
As soon as such results came out, it caused an uproar in Germany, aren't you joking with the lives of our Germans?
A car with such a low level of safety, you dare to sell it in Germany? You're buying human lives, you know? Are you embarrassed?
As a result, consumers complained, and many dealers who originally joined withdrew from the network, and there was no follow-up after that.
The leader of Brilliance, who was so happy, lost more than a billion yuan in Europe, and then returned to China and never mentioned the matter of exporting cars to Europe.
Then he planned to take Brilliance Zunchi to the domestic market to buy, but the safety collision tests in Europe have been completed, and the lowest report of Brilliance Zunchi has been hyped all over the world.
In these years, the mainstream people who can consume cars happen to be a group of people born in the 60s and 70s, who have no confidence in domestic products because of the environment they grew up in and the relationship between the times.
At this time, when I heard that this car, I got the lowest score in the safety crash test in Europe, and was withdrawn from the network and returned the news, who would dare to buy your car?
And the price of your car is not low, and it is specifically for business, or official cars.
Just imagine, those big bosses, or officials, will pin their lives on yours, the model that has been given the lowest score in the safety evaluation?
So this car naturally achieved a high-profile debut, but finally left the route in disappointment.
In fact, many people know or have heard of this car, but there are very few people who are willing to pay for him, which is a typical case in the history of Huaguo Automobile's development.
This is a group of officials, for the sake of political achievements, so happy, completely ignoring the rules of the market, and the unspoken rules, blindly JB messed around, and finally lost money, and ruined a classic car case.
Yang Rong spent hundreds of millions of dollars, a few years of time, a classic model that he worked hard to build, was destroyed by them, and they simply made a mistake in decision-making, and they could pass it with a little tuition......
This kind of thing happens every day in China, and it will not be until more than ten years later, when they will lose hundreds of billions, and they will not feel distressed at all, anyway, in the end, the people will pay for it.
As for whether Zunchi is a good car, Li Yifan can tell you with certainty that this is definitely a good car.
And why he got the lowest score in the European safety crash test, it can only show that the Europeans' safety crash test can't be trusted at all.
Many people who don't know what is going on will think that Europeans are fair and just, but in fact, Li Yifan has more than ten years of life experience than now, and he often comes into contact with those who can't see the side of ordinary people.
When you ask for money, you ask him to call your father Ducheng, and once he can't ask for it, then they can do any disgusting thing, such as meeting some lama and old man, or letting that hot guy mess around in the country, and give them support funds, etc.
The virtues of those grandsons, Li Yifan knows, are not much better than those of the Americans.
As for Zunchi, it is just a victim of their unlucky ghosts, you must know that even the world's most famous Japanese cars, the most popular models in the United States that can become the national car of the United States, can be hacked anywhere they are nothing, which shows the fairness of this bullshit safety crash test.
It's a pity that a group of guys in China who like to lick their assholes when they see foreigners, and they still like to talk about the evaluation results of these guys.
In the end, Zunchi also fell on this hurdle, and later if it was not for the derivative model of Zunchi, Junjie helped Zunchi save a certain amount of face in the domestic market.
Maybe Chenhua Automobile will become an unsightly history early in the last life.
These are the past lives of Zunchi, and in this life, Chenhua Automobile fell into the hands of Li Yifan, and he will never allow the tragedy that happened in this car in his previous life to happen again in this car.
After all, this is the best car we have built in China in recent years. (To be continued......)